Boutique BP
Boutique BP
Boutique BP
BOUTIQUE ENTERPRISE
PRESENTED BY:
SUPERVISOR:
ADMISSION NUMBER :
INDEX NUMBER:
CENTRE CODE :
COURSE CODE :
EXAMINATION SERIES:
ACKNOWLEDGEMENT.
I take this opportunity to thank my beloved parents Mr. and Mrs. MUKUNDI who supported me
financially to accomplish my business plan comfortably.
Secondly my special thanks go to my fellow trainees namely Elizebeth Wahome and Jacinta wafula for
their great encouragement for this study. In addition I thank the co-ordinator Mr. Michoki and mr
Magara for their admission in this institution. I too thank Mr. Magara for giving me the outline on how
to write my business plan.
Last but not least, I thank the non teaching staff especially nurse for her medical care which enabled me
be healthy up to this time of presenting my business plan.
DEDICATION
I dedicate this business plan to my beloved father Mr. Mukudi O Pascal for being responsible and caring
to me since I was young up to this particular level.
DECLARATION
I MUKUDI LINET do here by declare that this is my own true work and has never been presented by any
one before in any institution in a ward of certificate, diploma or degree whatsoever.
SIGNATURE:
DATE :
NAME :
SIGNATURE:
DATE :
TABLE OF CONTENTS
ACKNOWLEDGEMENT.………………………………………………………………………………………………………………………i
DEDICATION………………………………………………………………………………………………………………………………………ii
DECLARATION……………………………………………………..……………………………………………………………………………iii
TABLE OF CONTENTS…………………………………………………………………………………………………………….………….iv
EXECUTIVE SUMMERY……………………………………………………………………………………………………………………….v
CHAPTER TWO
2.1.4 Limitation……………………………………………………………………………………………………………………………………1
3.2 Customers………………………………………………………………………………………………………………………………………..5
3.3 Competition…………………………………………………………………………………………………………………………………….6
CHAPTER FOUR
4.0 Inroduction……………………………………………………………………………………………………………………………………13
5.1 Introduction…………………………………………………………………………………………………………………………………21
5.7 License………………………………………………………………………………………………………………………….………………24
CHAPTER SIX
6.8 Location of
business……………………………………………………………………………………………………………………………………………..32
EXECUTIVE SUMMARY
This will include a summary of the six sactions that make the busisess plan.it include business
description marketing plan,organizationplan,production plan and finance plan.
2.1BACKGROUND INFORMATION
The business name shall be Linet’s boutique enterprice the sponsor shall be miss Jacinta Bungoma
county garments,suitstrousers,skirts bed cots,sweatersetc,the following shall be the contact address of
the business.
BUNGOMA
TEL:0703874302
The business is a sole proprietorship and shall be located a long BungomaWebuye road at general
Hospital.the starting capital shall be kshs 350000 of which 30% shall be come from the owners,managers
and 70% from bank loan. The business shall commence on January 2014.The business shall be under
building and construction industry.
Linet’s boutique enterprise shall target individual customers,institution customers and industrial
customers.Tthe competitor of the business shall include Jacinta enterprise and viv’s boutique.
The owner manager shall use various sales promotion and advertisement of the business like free gift
samples and posters,pricing strategies pricing policies,and sales tactics shall be mentioned in this
section.The business description strategy is to be under zero level and one level inititialywil adapt other
level as the business grows.
The business director shall be the owner and the manager in this busisness the following are highlighted.
Organization stracture.
Qualification and remuneration.
Recruitment, training and promotin
Supportive services.
2.6 PRODUCTION PLAN
Under the plan there shall be product design and development operational facilities;
Linet’sboutique enterprise requires capital of ksh 350,000.Financial plan shall give a summary of the
following.
Pre-ocupatioal cost
Working capital
Performance income statement
Balance sheet statement
Proposed capitalization
Ratio
CHAPTER TWO
The sponsers is 22 years from mabuyelocaton she is from monogamous family of four siblings one sister
and three brothers he is the first born.
The sponsors parents are Elijah O otieno a farmer and mrs is my role Ijiti who is my role model.
The sponsor started his primary education at st.paulsMutua from 1997-2005.The sponsor got a credit in
Kenya certifcate of primary education and joined Lughokho girls secondary from 2006-2009 wherehe
attained a mean grade of D+ in the certificate of secondary education
Adminisration for one year from 2012NOV-2013NOV Through his period of training he has gained
relevant experience which has preserve as an incerntive for him to start business.
The sponsor took his industrial attachment at Bungoma accountant treasury for three months.
2.1.4 LIMITATION
The sponser of linet’s boutique enterprise lacl a number of skills which include poor public relation with
the customers,language leading to missundersding between the sponserjand customers and also lacks
knowledge on pricing the products depending on the quality packed.
The sponser shall overcome the challenges of lacking experience through personal contact with
customers advertising the products and service of the business in order to attract customers and
attending location traininig to gain more experience which shall be useful to the business and
community.
2.2 THE BUSINESS
The business name shall be Linet’sBotique Enterprise located in Bungoma town near General Hospital of
Bungoma next to Sharrifscenter.The business shall be improving yarns and knitting them into various
items,the items shall be sold to customers all over the country.
P.O.BOX 1938,
BUNGOMA.
The business shall operate under sole proprietorship,the products quality shall be skirtssuits,men suits
and many more;servicesoffred are ;repair the garments,transport at a reduced cost and designed new
cloths to custom.
The demand of linet’s business shall be of demand due to high population in Bungoma.
The competition shall not be effectively serving community well due to their wishes.
The sponsor has got enough capital that could enable him venture into this business.
The manager will employ skilled labourers through training and textile and clothing
together with enterprenuer skills to ensure that the ladies fashion are well stored for
future
The linet’s boutique is located at bungoma town due to the following reasons;
The proposed business will be under the textile industry for it will be dealing with textile products such
as repairing .The business shall have more customers due high quality product produced and labour
intensive technology will be used in the business activities and recording maintained.Books keeping will
be availing themselves not in position to pay in cash will have to pay a deposit of agreed amount in
order to keep the business going.
There are several sizes under which the business can bet operated. These include : Small sizes which has
10-50 employees, medium sizes which have employees ranging from 60-80 in number and large size.
This type of business has all working capabilities with large number of employees which range between
80-120.Linet’s Boutique Enterprise falls under small size business because of the following reasons;
Availability of tools and equipment, Lack of premises and low starting capital. The business shall improve
after five years in operation to large size.
There are several technologies used under which the business can be classified
1. Simple technology: In this type of technology there is use of only human labour.
2. Appropriate technology: This is where the business operates under the use of both machines
and human labour.
3. Advanced technology: there is the use of both human labour and machines
4. Sophisticated technology: The business operates under the use of machines only
Linet’s Boutique operates under the appropriate technology .This is whereby the business operates by
use of machines and human labour , which leads to high rate of production that meet the customers
demands. In future the business shall use sophisticated technology whereby only the machines shall be
used in operation thus improving the business.
In the old ages people used skins of the animals to cover themselves due to lack of experience.
Currently the skills have been somehow improved due to discovery of miniskirts and sleeveless dress for
the adults.
In future products and services shall be offered at an improved and affordable price as technology shall
be deserved.
Products shall be exported to the other countries in order to earn foreign exchange as well as promote
harmony peace between different countries .
The sponsors shall decide to venture into this business mainly to ensure future health beauty by
covering their body from coldness.
There are several sizes under which the business can bet operated. These include : Small sizes which has
10-50 employees, medium sizes which have employees ranging from 60-80 in number and large size.
This type of business has all working capabilities with large number of employees which range between
80-120.Linet’s Boutique Enterprise falls under small size business because of the following reasons;
Availability of tools and equipment, Lack of premises and low starting capital. The business shall improve
after five years in operation to large size.
There are several technologies used under which the business can be classified
1. Simple technology: In this type of technology there is use of only human labour.
2. Appropriate technology: This is where the businessoperates under the use of both machines and
human labour.
3. Advanced technology: there is the use of both human labour and machines
4. Sophisticated technology: The business operates under the use of machines only
Linet’s Boutique operates under the appropriate technology .This is whereby the business
operates by use of machines and human labour , which leads to high rate of production that
meet the customers demands. In future the business shall use sophisticated technology
whereby only the machines shall be used in operation thus improving the business.
2.4.3 Trends in the industry
In past boutique industries were not available due to lack of technology.
In the old ages people used skins of the animals to cover themselves due to lack of experience.
Currently the skills have been somehow improved due to discovery of miniskirts and sleeveless dress for
the adults.
In future products and services shall be offered at an improved and affordable price as technology shall
be deserved.
Products shall be exported to the other countries in order to earn foreign exchange as well as promote
harmony peace between different countries .
The sponsors shall decide to venture into this business mainly to ensure future health beauty by
covering their body from coldness.
2.5 ENTRY STRATEGIES
To create the awareness of the products produce Linet’s Boutique Enterprise , the sponsor shall
set up various strategies
Advertisement shall be done on radios T.Vs
Posters shall be placed on social places e.g markets, schools
Publications of journals and magazines shall be done
Growth strategies
For the business to grow and attain stable market. It shall apply the following;
3.1 INTRODUCTION
The sponsors enterprise shall be producing quality goods and services to the customers all over the
country at affordable prices .The sponsors shall ensure that the product meet the customers’ demands .
The personnel employed shall have experience on the business so as to achieve targeted goals.
Business shall face less competition from competitors and aim at improving profits. The
3.2 CUSTOMERS
Potential customers shall be individual customers and institutional customers who will buy quality
products at a fair and affordable price.
Several business surrounding will be availing themselves to buy the products.For the business shall be
selling school uniforms and casual wear.
Linet’s boutique enterprise shall be offering goods and services to both male and female also
children.The business shall ensure that it does not suffer great loses but profits.Linet’s boutique serves
different customers of varied income.This include both regular and irregular customers.
The lowest earner shall be a farmer who earns 4000 per month.
The medium earners are primary school teachers who earn ksh 12000 per month.
The highest earners are employees with masters degree who earn ksh 60000 for lecturers of
Sangalo institute.
The products shall be packed in different qualities to serve all customers of different classes.
3.3competition.
Completion include the business that sell similar products and serve as well as that compete for the
customers.
ADVERTAGES
DISADVERTAGES.
3.3.1 COMPETITORS
Bungoma
Strengths
Weakness
VIV’S ENTERPRISE
BUNGOMA
STRENGTHS
Weakness
key
1 very poor
2 poor
3 fair
4 good
COPING WITH COMPETITION
Packaging
Advertising
Empowering skilled manpower
Good display
Good public
Good channel of distribution of good
Linet’s boutique enterprise. She is the first competitor of fashion and design
BUNGOMA.
STRENGH
WEAKNESS
2.4 PRICINGSTRATEGY
Demand oriented
Cost plus policy
Competitor oriented policy
Psychology pricing
The owner shall use the demand policy to setup prices.i.e the higher the demand the higher the price
The owner shall consider the price of competitors and set her price.
Psychological pricing
These involves where the owner sets prices demanding on the psychology of customers.
Linet’s Boutique Enterprise shall use various tactics to sale their goods, this include
The business shall not offer credit facilities at the start however it shall do so when the business pick up
and stock increases after six months .The sponsor shall be in a position to know the behavior of his
potential customers.
Contribution in harambee
Providing 5bags of cement to primary schools
Providing sportswear to schools
Contribution in churches
Taking money to ceremonies
The channel shall depend upon the following factors which are nature of the product and competition.
The following are the channels;
Advantages
Full distribution in that the products are direct to the producers ;no intermediaries between
Disadvantages
It is quite involving because incase customers want to be served the producer need to explain to
satisfactory before he attends to another
The management sales to one or more retailers who in return sale to ultimate customers.
Advantages
Disadvantages
Advantages
Disadvantages
Linets enterprise shall make use of zero level,1st level 2nd level,3rd level.
CHAPTER FOUR
Organizational plan
4.0 Indroduction
This is the foundation on which the growth is built.it comprises the technical base which defines the
duties and responsibilities of each employee.it ensures all operations and task are worked out within a
given period of time.linetsboutique enterprise shall have an organization plan comprising a total number
of 6 employees at the initial stages but as the business its bounderies it shall have to increase the
number of its employees.
The following is proposed organization structure of the management team and other personal for linets
boutique enterprise.
Owner manager
Assistant maneger
Section:Management
Answerable:
Authority: Overall
DUTIES.
Responsibilities.
Qualification.
Physical-not applicable.
Academic-has certificate in business and administration.
Has an attachment certificate from ken knit company.
At least three years working experience.
Should be computer literate.
Be able to speak fluent English and Kiswahili.
Must have experience in the same field at least 2-3years.
Linets boutique enterprise shall pay all employees through the manager herself in terms of cash as their
duty performance which will be an increase in salary and other awards as follows.
Sick leave-the business shall offer sick leave for sick employees to allow them to recover quickly.
Transportation allowance-to ensure employees who are to travel the business activities will be given
travelling allowance to cater for their travelling welfare.
Over time-there will be over time allowances 2 percent every hour to cater for hours performed off
duty.
Tea break-there will be a tea break to the members everyday at 10.30a.m
Other pesonnel.
Job: Technician
Section: Production
Authority: Nil
DUTIES
Type setting.
Binding.
Lamination of certificate and identification card.
Responsibilities
Qualification
Remuneration
Sales representative
Duties
Responsibilities
Qualification
Remuneration
Ksh 3000
Security officer
Duties
Responsibility
Qualifications
Remuneration
kshs 2000
Linetenterprice shall have the following as shown in the table below as other staff
Duties
Delegate duties to other employees on behalf of the manager
Takes records of employees in the business
Supervision of the duties to the employees
Checking all facilities are in order
Taking orders from the manager
Giving out information from the above to the concern
Responsibility
Linet’s boutique enterprise shall have Robin advocate in Bungoma hence he shall be advocating for
business in case of any inconvenience between business and customers
Electricity service- bungoma compromise of electricity which shall be able to supply power for
lighting of the business and for other commercial use.
Water service – the business shall be the next to security water places in the area,sponsor shall
clear that area to ease and improve the beauty of the land.
Transportation services-there are good tarmac roads in the area which shall be usefull in
transportation to potential customers
Medical service –there is a nearby bungoma District Hospital and dispensaries around the town
hence will provide the necessary needed medical attention
Banking service-this will ensure that the business transaction are taken care of as as save keeping of
business funds are well safeguarded
Postal service-the business intends to obtain postal service in town to enhance communication
system is complete
Security service-it shall be ensured chances of risk and disaster this services will be provided by blue
shield insurance company
Trade lincenceact[ cap 516]-an act of parliament shall provide grouping of regulated trade which
include;
Linet’s boutique shall run with compliance to the the following rules and regulations;
Registration of business name [cap 377].the business shall register it’s name for recognition among
other business and to have a right over the business and have a right over other business name.
Public health act [cap 242] the business shall safeguard the public healthy by making sure that there
is proper disposal of wastage.
Employment act [cap 16] an act of parliament which amongst other things set in the contract of
service and provincial and such matters as summery dismissal motive termination service of an
employee and keeping their records.
This act states that an offence to fail paying an employee his/her wage and terminate benefit.
Bungoma hospital.
TEL;0712026733.
BUNGOMA CONSULTANT
Mr. peterruhya
KAKAMEGA
TELL;0723967777
5.0 PRODUCTION
5.1 INDRODUCTION
Production plan is an important part of the business because it ensures proper utilization of sources
income to create goods and service.it also reduces income failure through risks to enhance creativity
and innovation and create jobs to people. The results of production is an end product that help to
sastify human wants
5.2PRODUCTION
5.3 sales/revenue
item quality Sales per unit amount amount amount
skirts 30 100 3000 12000 144000
garments 50 40 2000 80000 96000
bedcots 20 250 5000 20000 240000
shirts 48 10 480 1920 23040
trousers 20 30 600 2400 28800
total 11080 44220 531840
O.M.O
A.M.O
GENTS LADI
ES
S.M.O S.R
GENTS LADIES
S.O
KEY;
S.O-SECURITY OFFICER
O.M.O-MANAGERS OFFICE
A.M.O-PRODUCTION MANAGER
P.MO-PRODUCTION MANAGER
P.U-PRODUCTION UNIT
S.M.O-SALES MANAGER
S.R-STORE ROOM
TOOLS
total 3750
EQUIPMENT.
Linets enterprise shall charge 2% of the total tools and machines in the second and third year of the
business operation.
5.7 LICENCE
total 4000
CHAPTER SIX
6.0FINACIAL PLAN
The financial plan is the standpoint of a business financial plan shows the capacity of business financially
and it include the following preparation of pre-operational cost, working capital projected income
statement.
6.1 Projected cash inflow for three years profoma balance sheet, profoma trading profit and loss and
account.
License………………………………………………………………………………………………….4000
Feasibility studies………………………………………………………………………………….3000
Labour…………………………………………………………………………………………………4000
Rent……………………………………………………………………………………………………5000
Advertisement……………………………………………………………………………………..1000
Miscellaneous……………………………………………………………………………………2000
Total…………………………………………………………………………………………………..28850
Working capital
Item shs
Cash at hand………………………………………………………………………………….30000
Debtors…………………………………………………………………………………………3000
Cash at bank………………………………………………………………………………….200000
Work in progress………………………………………………………………………….25000
Miscellaneous……………………………………………………………………………..4951
Contingency………………………………………………………………………………….3152
Grant total……………………………………………………………………………………318265
31865+31735=350000
6.2 profoma income statement for the year ended December 2014 2015 and 2016.
Sale…………………………………..531840…………………….638208……………………744576
Cost…………………………….....201600……………………….241920………………..…282240
Gross profit…………………….330240………………………396288……………………462336
Expences
Salaries………………………..235200……………………..235200……………………….235200
Rent…………………………..12000………………………..12000…………………….……..12000
Electricity…………………2400……………………………3600………………………………4000
Transport ……………….2000……………………………2200……………………….…….23000
Tools……………………….9500
Insurance………………..6000……………………………6000……………….…………….6000
Lincese………………….4000…………………………….4000………………………………4000
Water…………………..2000…………………………….2200……………………………….23000
Advertisement……..6000…………………………..6000…………………………………6000
Interest on loan…….2000…………………………..2300………………………………24000
Admexpences………..8000…………………………8000………………………………8000
Miscellaneouse……..4000…………………………2000……………………………….2000
Total expences………..293550………………….283500……………………………..284136
This is the sheet that shows different kind of liabilities and assets.it shall indicate the sponsor shall have
at hand and all that will needed.
Fixed assets
Tools and equipments 9950 9950 9950
Less depreciation 10 (995) (995) (995)
percent
Total fixed assets 8955 8955 8955
Total assets 327220 399595 476006
Liabilities
Longterm liabilities
Bank loan 105000 105000 105000
Owners equity 48262 26044 30694
Less drawings (5000) (5000) (4800)
CASH STATEMENT
6.4PROJECTED CASH FLOW STATEMENT FOR LINET’S BOUTIQUE ENTERPRISE FOR THE YEAR 2014.
Particula jan feb Mar april may june july Aug sept oct nov dec Total
rs ch ust
Balb/f - 670 270 196 205 3185 505 781 948 1159 274 398 11003
00 50 00 00 0 50 50 450 550 884 018 102
Sales 200 220 102 114 131 1454 190 155 160 1655 170 175 13791
00 00 150 350 700 900 00 000 000 00 000 000 00
Debtors 110 - - - - - - - - 1450 105 - 36070
700 00 000 0
130 890 129 133 152 1767 695 233 254 4299 549 573 29185
Total 700 0 200 950 500 50 50 150 850 50 884 018 02
cash
flow
Cash out
flow
Salaries 415 420 420 420 425 6250 425 425 425 4250 425 425 52720
00 50 50 50 00 0 00 00 00 0 00 00 0
Electricit 200 600 600 700 800 900 900 100 100 1500 100 200 11200
y 0 0 0 0
Banking 100 100 185 155 250 3000 350 350 420 4500 500 500 36100
0 0 0 0 0 0 0 0 0 0
Water 100 150 185 150 200 2500 310 300 370 4000 450 450 3200
0 0 0 0 0 0 0 0 0
Insuranc 500 500 500 500 500 500 500 500 500 500 500 500 6000
e
Loan - - 450 450 450 4500 450 450 450 4500 450 450 45000
prepaym 00 00 00 0 00 00 00 0 00 00 0
ent
Rent 100 100 100 100 100 1000 100 100 100 1000 100 100 1000
0 0 0 0 0 0 0 0 0 0
Material 130 140 150 200 250 3000 300 400 400 5000 500 600 36900
s 00 00 00 00 00 0 00 00 00 0 00 00 0
Transpor 200 200 200 200 200 200 200 200 350 400 700 900 3950
t
License 400 4000
0
Miscella 300 600 600 650 600 600 100 100 600 600 650 666 7600
neous 0 0
Advertis 100 - 100 - 100 - - 100 - 1000 100 - 6000
ement 0 0 0 0 0
Total 637 619 109 113 120 1262 147 138 138 1510 151 162 12134
cash out 00 50 600 150 650 00 700 300 300 66 866 068 434
Net cash 670 270 196 208 318 5055 781 948 115 2748 398 410 15146
00 50 00 00 50 0 50 50 950 84 018 950 52
6.6 BREAK EVEN ANALYSIS
VARIABLE AMOUNT
Direct material 200000
wages 5600
transport 39050
advertisement 6000
water 32100
electricity 11200
total 258850
=137900-258850=1120250
Fixed cost
item cost
salaries 527200
rent 12000
insurance 6000
Interest on loan 450000
total 995200
6.7 Ratios
Profitability ratios
=1:1
Variable
Cost
Profit Margin
Fixed Cost
Break even point
Sales Ksh Loss Margin
NAIROBI
NAKURU
BUSARA
ROAD
HOTEL KERICHO
BUNGOMA
NAKUMAT
SUPERMARKET
ELDORET