IBS Hyderabad (Academic Year – 2022-2023)

Course Handout
Program : BBA
Course Code : SHRM431
Course Title : Business Research Methods (SHRM431) Semester: III
Faculty Name : Dr. Jaipal Dhobale Room No: E010
Consultation Hours :
Mobile No : 8209213704 Email: [email protected]

Course Description:

Business Research Methods equips students with the right knowledge, attitude and skills to develop and
undertake a business research. It provides the theoretical and practical preparation for business research.
The course covers basics of Business Research process. It also covers various quantitative analysis
techniques and its implementation using MS-Excel ToolPack.

Course Objectives:

• To describe the scientific method of undertaking research within the scope of business
management and its allied areas.
• To understand the basic framework of business research process.
• To describe and impart knowledge about writing research report and research proposal.
• To demonstrate Statistical packages like MS – EXCEL (Data Analysis)..

Expected Learning Outcomes:

Upon completion of this course, students are expected to:
 Apply conceptual understanding necessary to carry research investigation.
 Develop data collection instrument according to the underlying theoretical framework.
 Develop Research reports and research proposals.
 Apply appropriate analysis tools from MS-Excel -Analysis Tool pack

Recommended Text Book:

 Business Research Methods, Second Edition, Naval Bajpai, Pearson Education, India
(Referred as NB)

Suggested reference books:

 Statistics for Business and Economics; Anderson, Sweeney, Williams, Cengage Learning.
(Referred as ASW).
 Business Research Methods; Donald R Cooper, Pamela S Schindler, J K Sharma, MCGraw
Hill Education (Referred as CSS).
 MARKETING RESEARCH – A SOUTH ASIAN PERSPECTIVE by Brown, Sutter , Adhikari,
Cengage Learning, India. (Referred as BSA)
 IBS Hyderabad (Academic Year – 2022-2023)
Course Outline
Sessio Case /Reading article/ Lecture
Topic Learning Outcomes Chapters
n No. / Activity
Introductory lecture,
Introduction to Understanding Basics of research and
1-3 Case Study – Wipro Limited: A 1 (NB)
Business
Research Process
Research journey from Vansapti product
manufacturer to IT leader

Understanding of Business Research

Business Castrol India Limited: A journey
Question Formulation & process ;
4-6 Research from market growth to market 2 (NB)
Preparing Research Request
Process Design saturation
Agreement

Exploratory,
Descriptive and Understanding types of research
7-9 Class Lecture 2 (NB)
Causal Research designs along with its subtypes
Designs

Understanding Data collection and

Secondary data
10-11 importance of Secondary data and it’s Class Lecture 6 (NB)
sources
collection

TEST-1
12 TEST-1 Sessions 1 to 1
Chapters - 1, 2, 6
Collecting Understanding the importance of
13-14 Primary Data by primary data in research. Class Lecture 7 (NB)
Observation
Collecting Primary data collection and its
15-17 Primary Data by Class Lecture 7 (NB)
methods
Communication
Measurement of Gaining knowledge on measurement &
18-20 Class Lecture 3 (NB)
Scaling scaling techniques

Understanding the importance of data

Designing the
21-23 collection instrument and it’s Class Lecture 4 (NB)
Questionnaire
designing process

TEST-2
24 TEST-2 Sessions 1 to 23
Chapters – 1, 2, 3, 4 6, 7

Developing Understanding sampling techniques

25-27 Class Lecture 5 (NB)
Sampling Plan and its usefulness.
 IBS Hyderabad (Academic Year – 2022-2023)

Descriptive
Chapter 2-3
28-33 Statistics using Understanding data analysis using Class Exercises
(ASW)
EXCEL

Introduction to
Data Analysis EXCEL
34-35 Excel ToolPack Excel ToolPack Tutorial Tutorial
Tool pack -
EXCEL
Class Exercises using Excel
Understanding quantitative data ToolPack
Hypothesis
analysis – Hypothesis testing and Chapter 10,
36-39 Testing (Two Additional Material -
interpretation using Excel ToolPack 11 (ASW)
Population) https://www.youtube.com/watc
h?v=TDao_I8tIUo
Class Exercises using Excel
Understanding Analysis of Variance
ToolPack
Analysis of and its interpretation using Excel Chapter 13
40-42 Additional Material -
Variance ToolPack (ASW)
https://www.youtube.com/watc
h?v=75V2vBp4Q4s

TEST-3
43 TEST-3 Sessions 25 to 42
Chapters – 5(NB), 2,3,10,11,13 (ASW)

Class Exercises using Excel

Correlation and Understanding Correlation and Simple
ToolPack
Simple Linear regression and interpretation using Chapter 14
44-46 Additional Material -
Regression Excel ToolPack (ASW)
https://www.youtube.com/watc
Analysis
h?v=wWT6IUn88GY

Chapter 21
Understand and gain knowledge (NB)
47-48 Report Writing Class Lecture
about writing Research Report Chapter 20
(CSS)

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not
be permitted to join the class after the scheduled time. If late, the attendance for that session will be
marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the
chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and
group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in
the section below. Absence from these evaluations will mean non awarding of marks in that
particular component
 IBS Hyderabad (Academic Year – 2022-2023)
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and
clarify doubts if any, seek explanations and get mentored if needed.

Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn.
Students are expected to go through the dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks declaration Weightage
Number due date by
Class Participation 1 Session No.-23 Session No.-25 10
& 47 and 48
Test I 2 Session No.- 12 Session No.-13 15
Test II 3 Session No.- 23 Session No.- 26 20
Test III 4 Session No.- 43 Session No.-44 15
End exam At the end of After 48 Fourth day after 40
the semester sessions finishing end
term
examination.
Total 100

Electronic and Web resources: Swayam Videos, Syndicated Databases