RM &ipr Notes

RESEARCH METHODOLOGY AND IPR(23DRM101)
UNIT: 01
RESEARCH: MEANING, TYPES, SCOPE ANDSIGNIFICANCE
Structure
1.1 Introduction
1.2 Objectives
1.3 Meaning of Research
1.4 Definition of Research
1.5 Characteristics of Research
1.6 Types of Research
1.7 Methodology of Research
1.8 Formulation of Research Problem
1.9 Research Design
1.9.1 Meaning of Research Design
1.9.2 Characteristics of Research Design
1.9.3 Steps in Research Design
1.1 INTRODUCTION
Research is an activity that leads us to finding new facts, information, assisting us in
verifying the available knowledge and in making us question things that are difficult to
understand as per existing data. To be successful manager it is important for you to know
how to go about making the right decisions by being knowledgeable about the various
steps involved in finding solutions to problematic issues.
It may be understood in following terms also:
• Research is a continuous activity in majority of disciplines and professions.
• It is helpful in critical assessment of the way we work, execute policies, and give
instructions in our professions.
• It is systematic observation of processes to find better ways to do things and to
reduce the effort being put in to achieve an objective and identifying the validity
of the targets.
• In fact research is a subconscious activity that we are involved in at all times
whether it is purchase of daily use articles , a car, an electronic good or planning a
holiday.
M.TECH-VLSISD-DEPT OF ECE, 1
RESEARCH METHODOLOGY AND IPR(23DRM101) SREC
1.2 OBJECTIVES
After studying this unit, you should be able to:
• Understand the meaning of research.
• Distinguish between different kinds of researches.
• Understand the importance, need and significance of the research.
• Understand research design and the process of research design.
• Formulate a research problem and state it as a hypothesis.
1.3 MEANING OF RESEARCH

Research is a process to discover new knowledge to find answers to a question. The word
research has two parts re (again) and search (find) which denote that we are taking up an
activity to look into an aspect once again or we want to look for some new information
about something. E.g Front Office Executive has to learn about the facilities, timings, key
features of products and services available at the hotel if one wants to become a wonderful
sales professional other than being a host. "All progress is born of inquiry. Doubt is often
better than overconfidence, for it leads to inquiry, and inquiry leads to invention" is a
famous Hudson Maxim in context of which the significance of researchcan well be
understood.
Clifford Woody states that research comprises defining and redefining problems,
formulation of hypothesis; collection, organizing and evaluation of data; and reaching
conclusions. Here it is emphasized that all research has to be systematic and logical to arrive
at expected outcome. D. Slesinger and M. Stephenson in the Encyclopedia of Social
Sciences Research define research as "The manipulation of things, concepts or symbols for
the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge
aids in construction of theory or in the practice of an art." The authors have a different view
of research as they suggest that it can be taken up by modifying, challenging and changing;
available knowledge either to prove a process being appropriate or to develop it in entirety.
E.g. A standard recipe to prepare a particular dish may be modified by an enterprising
chef to introduce the dish in new taste, flavor or aroma by using a different method of
cooking, or by twisting the combination of spices used in the original recipe, . At the same
time the chef may create entirely new dish with the use of same ingredients. As per another
school of thought research has to undertaken under defined parameters and it should satisfy
the following conditions if you want to term the process as research activity. This
ascertains adherence to three criteria that research:
i. is undertaken by making a framework within certain philosophies; Philosophy here means
approach e.g. qualitative, quantitative and the academicdiscipline in which you have been trained.
Assessing and finalizing the team sizeof a preopening hotel is quantitative but developing the pre-
requisites, job specification and job descriptions to hire trained professionals may be termed as
qualitative. Also, simply specifying number of participants and time constraints ina cross country race
is quantitative but defining winning criteria like fairness, completion of race, assisting a fellow
participant in trouble, following the rules and regulations, not taking assistance on the way are
qualitative aspects.
ii. Makes use of procedures, methods and techniques that have been tested for
their validity and reliability;
Validity means that correct procedures have been applied to find answers to a
question. If a large plot of land has to be measured the results should be same
whether we use a meter scale or a measuring tape once we put the values obtained;
in the formula being used to calculate the area.
Reliability refers to the quality of a measurement procedure that provides

repeatability and accuracy. This is understood by the example of preparing the bill
of purchase using a software which has inbuilt details of taxes and charges levied,
the formulas to be used and a format in which it would be printed. This ensures that
all the bills shall have values calculated as per standard set.
iii. Has been planned to be unbiased and objective

Unbiased and objective means that you have taken each step in an unbiased manner
and drawn each conclusion to the best of your ability and without introducing your
own vested interest. (Bias is a deliberate attempt to either conceal or highlight
something). The researcher does not change / attempt to change the procedure as
per his/ her understanding of facts and information.
However, the degree to which these criteria are expected to be fulfilled varies from
discipline to discipline and so the meaning of ‗research‘ differs from one academic
discipline to another.
1.4 DEFINITIONS OF RESEARCH

Research has been interpreted and defined by various scholars as per their fields of study
and availability of resources at the given time. You will find out that the basic meaning and
the context of these definitions are same. The difference between these definitionslies
only in the way the author has undertaken research in his discipline.
According to (Thyer, 2001), "the word research is composed of two syllables, re and
search. re is a prefix meaning again, anew or over again search is a verb meaning to examine
closely and carefully, to test and try, or to probe. Together they form a noun describing a
careful, systematic, patient study and investigation in some field of knowledge, undertaken
to establish facts or principles." [1]
As per the Merriam-Webster Online Dictionary, the word research is derived from the
Middle French ―recherche‖, which means ―to go about seeking‖, the term itself being
derived from the Old French term ―recerchier‖ a compound word from ―re-‖ + ―cerchier‖,
or ―searcher‖, meaning ‗search‘. The earliest recorded use of the term was in 1577.
Research is a structured enquiry that utilizes acceptable scientific methodology to solve
problems and create new knowledge that is generally applicable. (Dawson, Catherine)
According to (Rocco, 2011), "Research is a careful investigation or inquiry especially
through search for new facts in any branch of knowledge." Research is a movement, a
movement from the known to the unknown (Redman and Mory, 2010). Research is
manipulation of things, concepts or symbols for the purpose of generalizing to extend,
correct or verify knowledge, whether that knowledge aids in construction of theory or in
the practice of an art (Kothari, C.R.) .According to (Creswell, 2008), "Research is
systematic investigation to establish the facts." In the broadest sense of the word, the
definition of research includes any gathering of data, information and facts for the
advancement of knowledge. According to Clifford woody, "research comprises defining
and redefining problems, formulating hypothesis or suggested solutions collecting,
organizing and evaluating data, making deductions and reaching conclusions; to determine
whether they fit the formulating hypothesis." According to Cambridge dictionary online,
research is "a detailed study of a subject, especially in order to discover(new) information
or reach a (new) understanding." According to Kara, H (2012). "Research is an art of
scientific investigation." Cohen, N. & Arieli, T. (2011), explainthat research means
"gathering and analyzing a body of information or data and extractingnew meaning from it
or developing unique solutions to problems or cases. This is "real" research and requires an
open-ended question for which there is no ready answer. Kumar, Ranjit, (2005). said
that "research is ―a careful investigation or enquiry especially through search for new
facts in any branch of knowledge." A broad definition of research is given by Martyn
Shuttleworth – ―In the broadest sense of the word, the definition of research includes
any gathering of data, information and facts for the advancement of knowledge.‖Another
definition of research is given by Creswell who states that – ―Research is a process of
steps used to collect and analyze information to increase our understanding of a topic or
issue‖. It consists of three steps: Pose a question, collect data to answer the question, and
present an answer to the question.
Research may have certain other qualities such as:

a) It is a prearranged / structured enquiry (a formal step by step method or sequence to
take up research activity is developed to ensure correctness of data and validity of
processes). Scientific methods consist of systematic observation, classification and
interpretation of data. The degree of formality, rigorousness, verifiability and general
validity of scientific methods establish the results obtained.
b) It utilizes acceptable scientific methodology to solve problems (the method used should
be able to give repetitive results under similar conditions)
c) It should create new knowledge that is generally applicable. (The outcomes should be
such that they are not specific to particular issue or a situation but need to begeneralized
for application to comparable issues).
d) It is creative process to develop better understanding of mankind, social and cultural
and economical issues.
e) It should be useful to others who wish to apply the findings in developing new policies
or applications of findings of a research in the benefit of public.
How to ensure a good quality Research?
1. Purpose should be clearly defined.
2. Common concepts should be used that can be understood by all.
3. Research procedures should be explained in detail.

4. Research design should be carefully planned.
5. Researcher should declare all the possible errors and their possible impact on
findings.
6. Analysis of data should be sufficiently adequate to reveal significance.
7. The methods of analysis should be appropriate.
8. The validity and reliability of the data should be checked carefully.
9. The researcher should good command over research methodologies and should
be intelligent and experienced.
10. Ethics in research refers to a code of conduct of behavior while conducting
research. Ethical conduct applies to the organization and the members that
sponsor the research, the researchers who undertake the research, and the
respondents who provide them with the necessary data.
1.5 CHARACTERISTICS OF RESEARCH:

Characteristics of research determine whether a research is free of biases, prejudices, and
subjective errors or not. The terms are very commonly used in research and the success
of any research depends on these terms. They can be summarised as:
1. Generalized.
2. Controlled.
3. Rigorous.
4. Empirical.
5. Systematic
6. Reliability.
7. Validity.
8. Employs hypothesis
9. Analytical & Accuracy.
10. Credibility.
11. Critical
1. Generalised: The researcher usually divides the identified population into smaller
samples depending on the resource availability at the time of research being conducted.
This sample is understood to be the appropriate representative of the identified
population therefore the findings should also be applicable to and representative of the
entire population. The analytical information obtained from studying these samples
should be give a fair idea of total population of being follower of particular ideology,
beliefs, social stigmas, driving force, etc.
E.g. A study to understand the occupancy statistics and patterns of small hotels and
resorts in a given city would involve the researcher studying selected properties after
the city is divided into zones (East, West, North, South and Central). He may also divide
the properties on the basis of number of rooms for categorisation and selection for study
purposes thus ensuring that the findings are representative of entire city.
2. Controlled: The concept of control implies that, in exploring causality in relation
to two variables (factors), you set up your study in a way that minimizes the effects of other
factors affecting the relationship. Some variables are classified as controlling factors and
the other variables may be classified as possible effects of controlling factors. Laboratory
experiments as in pure sciences like chemistry can be controlled but any studythat involves
societal issues cannot be controlled. E.g. Destination studies are not controllable as they
have variables like geography, climate, accessibility, seasonality, etc but studying the
effects of standard operating procedures in a hotel applied in a particular service can be
controlled.
3. Rigorous: One must be careful in ensuring that the procedures followed to find
answers to questions are relevant, appropriate and justified. Again, the degree of rigor
varies markedly between the physical and social sciences and within the social sciences.
4. Empirical: The processes adopted should be tested for the accuracy and each step should be coherent
in progression. This means that any conclusions drawn are based uponfirm data gathered from information
collected from real life experiences or observations. Empirical nature of research means that the research has
been conducted following rigorous scientific methods and procedures. Quantitative research is easier to prove
scientifically than qualitative research. In qualitative research biases and prejudice are easy to occur.
5. Systematic: The procedure or process being developed to undertake a studyshould be carefully drafted
to ensure that resources utilization is optimized. Chaotic or disorganized procedures would never yield
expected outcomes. The steps should follow a logical sequence to get to the desired outcome. E.g The meal
in a fine dine restaurant ata five star hotel cannot commence with dessert being served before the starter or
soup course.
6. Reliability: This is a the degree to which the result of a measurement, calculation,or specification can
be depended on to be accurate.It is difficult to be measured accurately, but now there are instruments which
can estimate the reliability of a research. It is the extent to which an experiment, test, measuring procedure,
research, research instrument, tool or procedure yields the same results on repeated trials. If any research yields
similar results each time it is undertaken with similar population and with similar procedures, it is called to be
a reliable research.
7. Validity & Verifiability: It is the extent to which a concept, conclusion or measurement is well-
founded and likely corresponds accurately to the real world. The word "valid" is derived from the Latin validus,
meaning strong. This should not be confused with notions of certainty nor necessity. The validity of a
measurement tool (for example, a test in education) is considered to be the degree to which the tool measures
what it claims to measure. Validity is based on the strength of a collection of different types of evidence. In
terms of research validity is the strength with which we can make research conclusions, assumptions or
propositions true or false. Validation refers to accuracy of measurement whether or not it measures what it is
supposed to measure. It also ascertains the application of research in finding the solution to an issue in different
conditions. This gives a clear direction to the research activity. The findings of a study should be verifiable by
the researcher as well as anyone else who wants to conduct the study on similar guidelines/ under similar
conditions
8. Employs Hypothesis: Any research definitely begins with formulation of a hypothesis. It is a

supposition or proposed explanation made on the basis of limited evidence as a starting point for further
investigation. A hypothesis can be defined as an educated guess about the relationship between two or more
variables. In simple words a hypothesis is an idea around which one starts working before it is actually
converted to research. A question is what forms the base and is later termed as hypothesis and it mayor may
not draw a logical outcome. Hypothesis may prove to be wrong or null or void after the study is conducted.
A hypothesis is an informed and educated prediction or explanation about something. Partof the research process involves
testing the hypothesis, and then examining the results of these tests as they relate to both the hypothesis and the
world around you. Whenresearcher forms a hypothesis, this acts like a map through the research study. It tells
the researcher which factors are important to study and how they might be related to each other or caused by a
manipulation that the researcher introduces (e.g. a program, treatment or change in the environment). With
this map, the researcher can interpret the information he/she collects and can make sound conclusions about
the results.
9. Analytical & Accurate : A research should be focussed not only about what is
happening but also on how and why a particular phenomenon, process draws certain
conclusions. Any data collected if does not yield results or is unsuitable to be used for
further studies or applications disrupts the purpose of research. Therefore, data collected
should be reasonable and free of errors to be easily analysed.
Accuracy is also the degree to which each research process, instrument, and tool is
related to each other. Accuracy also measures whether research tools have been selected
in best possible manner and research procedures suits the research problem or not.Selection
of appropriate data collection tools is essential for a research.
E.g. Guest Comments Card in hotels or Feedback Collection Card in a dining outlet gives
the guest a chance to be honest in commenting about the standard of services in comparison
to asking them to give a verbal feedback.
10. Credibility: The extent to which an analysis of finding can be treated to be

trustworthy is tremed as credibility. This can only be assured by the use of the best source
of information and best procedures in research. Researches based on secondary data are not
reliable as such data may have been manipulated or distorted by earlier researchers to suit
their work. The availability of secondary data from public domains is easy but cokes with
lots of risks involved. The research study conducted based on primary data is alwaysreliable
and carries more credibility. A certain percentage of secondary data can be used if the
primary source is not available but basing a research completely on secondary data when
primary data can be gathered is least credible. When researcher gives accurate references
in the research the credibility of the research increases but fake references also decrease the
credibility of the research.
11. Critical: Critical scrutiny of the procedures used and the methods employed is
crucial to a research enquiry. The process of investigation must be foolproof and free
from drawbacks. The process adopted and the procedures used must be able to withstand
critical scrutiny.
1.6 TYPES OF RESEARCH

Research can be classified into various categories depending on the perspective under
which the research activity is initiated and conducted. The categorization depends on the
following perspectives in general:
• Application of research study
• Objectives in undertaking the research]
• Inquiry mode employed for research
1. Classification based on Application:

a. Pure / Basic / Fundamental Research: As the term suggests a research
activity taken up to look into some aspects of a problem or an issue for the first
time is termed as basic or pure. It involves developing and testing theories and
hypotheses that are intellectually challenging to the researcher but may or may
not have practical application at the present time or in the future. The
knowledge produced through pure research is sought in order to add to the
existing body of research methods. Pure research is theoretical but has a
universal nature. It is more focused on creating scientific knowledge and
predictions for further studies.
b. Applied / Decisional Research: Applied research is done on the basis of pure
or fundamental research to solve specific, practical questions; for policy
formulation, administration and understanding of a phenomenon. It can be
exploratory, but is usually descriptive. The purpose of doing such research is
to find solutions to an immediate issue, solving a particular problem,
developing new technology and look into future advancements etc. This
involves forecasting and assumes that the variables shall not change.
Key Differences between Basic and Applied Research
a) Basic Research can be explained as research that tries to expand the already
existing scientific knowledge base. On the contrary, applied research is used
to mean the scientific study that is helpful in solving real-life problems.
b) While basic research is purely theoretical, applied research has a practical
approach.
c) The applicability of basic research is greater than the applied research, in the
sense that the former is universally applicable whereas the latter can beapplied
only to the specific problem, for which it was carried out.
d) The primary concern of the basic research is to develop scientific knowledge
and predictions. On the other hand, applied research stresses on the
development of technology and technique with the help of basic science.
e) The fundamental goal of the basic research is to add some knowledge to the
already existing one. Conversely, applied research is directed towards finding
a solution to the problem under consideration.
2. Classification based on Objectives:
a. Descriptive Research: This attempts to explain a situation,
problem, phenomenon, service or programme, or provides
information viz. living condition of a community, or
describes attitudes towards an issue but this is done
systematically. It is used to answer questions of who, what,
when,where, and how associated with a particular research
question or problem. This type of research makes an
attempt to collect any information that can beexpressed in
quantifiable terms that can be used to statistically analyze
a target audience or a particular subject. Descriptive
research is used to observe and describe a research subject
or problem without influencing or manipulating the
variables in any way. Thus, such studies are usually
correlation or observational. This type of research is
conclusive in nature, rather than inquisitive. E.g. explaining
details of budget allocation changes to departmental heads
in a meeting to assure clarity and understanding for reasons
to bring in a change.
b. Co relational Research: This is a type of non-experimental research method,
in which a researcher measures two variables, understands and assesses the
statistical relationship between them with no influence from any extraneous
variable. This is undertaken to discover or establish the existence of a
relationship/ interdependence between two or more aspects of a situation. For
example, the mind can memorize the bell of an ice cream seller or sugar
candy vendor. Louder the bell sound, closer is the vendor to us. We draw this
inference based on our memory and the taste of these delicious food items. This
is specifically what co relational research is, establishing a relationship between
two variables, ―bell sound‖ and ―distance of the vendor‖ in this particular
example. Co relational research is looking for variables that seem to interact
with each other so that when you see one variable changing, you havea fair idea
how the other variable will change.
c. Explanatory: is the research whose primary purpose is to explain why events

occur, to build, elaborate, extend or test a theory. It is more concerned with
showcasing, explaining and presenting what we already have. It is the process
of turning over 100 rocks to find perhaps 1 or 2 precious gemstones.
Explanatory survey research may look into the factors that contribute to
customer satisfaction and determine the relative weight of each factor, or seek
to model the variables that lead to people shifting to departmental stores from
small shops from where they have been making purchases till now. An
exploratory survey posted to a social networking site may uncover the fact that
an organization‘s customers are unhappy thus helping the organization take up
necessary corrective measures.
d. Exploratory Research: Exploration has been the human kind‘s passion sincethe time immemorial.
Looking out for new things, new destinations, new food, and new cultures has been the basis of
most tourist and travel journeys. In the subjective terms exploratory research is conducted to find
a solution fora problem that has not been studied more clearly, intended to establish priorities,
develop operational definitions and improve the final research design. Exploratory
research helps determine the best research design, data-collection method and selection of
subjects. For such a research, a researcher starts with a general idea and uses this research as a
medium to identify issues that can be the hub for future research. An important aspect here is that
the researcher should be willing to change his/her direction subject to the revelation of new data
or insight. Such a researchusually carried out when the problem is at a beginning stage. It is often
referred to as grounded theory approach or interpretive research as it used to answer questions like
what, why and how. For example: a fast food outlet owner feels that increasing the variety of snacks
will enable increase in sales, however he is not sure and needs more information. Thus the owner
starts studying local competition, talks to the existing customers, friends etc to find out what are
their views about the current menu and what else do they wish tobe included in the menu and also
assess whether he would be able to generate higher revenues.
3. Classification based on Inquiry Mode:

a. Structured approach: The structured approach to inquiry is usually classified
as quantitative research. Here everything that forms the research process-
objectives, design, sample, and the questions that you plan to ask of
respondents- is predetermined. It is more appropriate to determine the extent of
a problem, issue or phenomenon by quantifying the variation e.g. how many
people have a particular problem? How many people hold a particular attitude?
E.g. asking a guest to give feedback about the dishes served in a restaurant.
b. Unstructured approach: The unstructured approach to inquiry is usually

classified as qualitative research. This approach allows flexibility in all aspects
of the research process. It is more appropriate to explore the nature of a
problem, issue or phenomenon without quantifying it. Main objective is to
describe the variation in a phenomenon, situation or attitude e.g., description of
an observed situation, the historical enumeration of events, an account of
different opinions different people have about an issue, description of working
condition in a particular industry. E.g. when guest is complaining about the
room not being comfortable and is demanding a discount the staff has to verify
the claims empathically.
In many studies you have to combine both qualitative and quantitative
approaches. For example, suppose you have to find the types of cuisine /
accommodation available in a city and the extent of their popularity. Types of
cuisine are the qualitative aspect of the study as finding out about them entails
description of the culture and cuisine. The extent of their popularity is the
quantitative aspect as it involves estimating the number of people who visit
restaurant serving such cuisine and calculating the other indicators that reflect
the extent of popularity.
4. Other Types of Research:
(i) Descriptive v/s Analytical: Descriptive research includes surveys and fact- finding
enquiries of different kinds. The major purpose of descriptive research is description of
the state of affairs as it exists at any given time. The term Ex post facto research is used
in social sciences and business research for descriptive research studies. The researcher
only reports about the factors identified andcannot modify the details available thus it
makes it clear that he does not have anycontrol over such variables Most ex post facto
research projects are used for descriptive studies in which the researcher strives to find
out information about,for example, frequency of dining out, preferences of individuals,
etc. Ex post factostudies also include attempts by researchers to discover causes even
when they cannot control the variables. The methods of research utilized in descriptive
research are survey methods of all kinds, including comparative and co relational
methods. In analytical research, on the other hand, the researcher has to use facts or
information already available, and analyze these to make a critical evaluation of the
material.
(ii) Applied v/s Fundamental: Research can either be applied (or action) research
or fundamental (to basic or pure) research. Applied research aims at finding a
solution for an immediate problem facing a society or an industrial/business
organization, whereas fundamental research is mainly concerned with
generalizations and with the formulation of a theory.
―Gathering knowledge for knowledge‘s sake is termed ‗pure‘ or ‗basic‘ research.‖

Research concerning some natural phenomenon or relating to pure mathematics are
examples of fundamental research. Similarly, research studies, concerning human behavior
carried on with a view to make generalizations about human behavior, are also examples
of fundamental research, but research aimed at certain conclusions (say, a solution) facing
a concrete social or business problem is an example of applied research. Research to
identify social, economic or political trends that may affect a particular institution or the
copy research (research to find out whether certain communications will be read and
understood) or the marketing research or evaluation research are examples of applied
research. Thus, the central aim of applied research is to discover a solution for some
pressing practical problem, whereas basic research is directed towards findinginformation
that has a broad base of applications and thus, adds to the already existing organized body
of scientific knowledge.
(iii) Quantitative v/s Qualitative: Quantitative research is based on the measurement

of quantity or amount. It is applicable to phenomena that can be expressed in terms
of quantity. E.g. Studying the number of enquiries received for room bookings
through different modes like internet, emails, calls, letters, or different sources like
travel and tours operators, companies and government organizations etc.
Qualitative research, on the other hand, is concerned with qualitative

phenomenon, i.e., phenomena relating to or involving quality or kind. E.g. studying
the stress levels and reasons for variable performances of staff in different shifts in
the same department of a hotel. The same individuals may perform differently with
the change of shift timings. It can involve performing research about changing
preferences of customers as per the change of season.
Another example is attitude or opinion research i.e. a research intended to find out
how people feel or what they think about a particular subject or institution is also
qualitative research. Through behavioral research we can evaluate the diverse
factors which motivate people to behave in a particular manner or which make
people like or dislike a particular thing. It is therefore important that to be relevant
in qualitative research in practice the researcher should seek guidance from
qualified individuals from the field opted.
(iv) Conceptual vs. Empirical: Conceptual research is associated to some theoretical

idea(s) or presupposition and is generally used by philosophers and thinkers to
develop new concepts or to get a better understanding of an existing concept in
practice. On the other hand, Empirical research draws together the data based on
experience or observation alone, often without due regard forsystem and theory.
It is data-based research, coming up with conclusions whichare capable of being
verified by observation or experiment. It is also known as experimental research as
it is essential to get facts firsthand, at their source, and actively to go about doing
certain things to stimulate the production of desired information. Here the
researcher develops a hypothesis and assimilates certain outcomes to start with
followed by efforts to get adequate facts (data) to prove or disprove his hypothesis.
An experimental design is then developed based onvariables that can modify or
concur the results to prove that he has given a valid statement. This also affirms that
he has a reasonable control over the variables andcan get different results by giving
different values to them. Empirical research is appropriate when proof is sought that
certain variables affect other variables in some way. Evidence gathered through
experiments or empirical studies is today considered to be the most powerful
support possible for a given hypothesis.
1.7 METHODOLOGY OF RESEARCH

―Method― plainly means a particular procedure for accomplishing or approaching
something, especially a systematic or established one. Thus methodology can be
understood as a set of specific procedures or techniques used to identify, select, process,
and analyze information about a topic. It is the systematic, theoretical analysis of the
methods applied to a field of study. It comprises the theoretical analysis of the body of
methods and principles associated with a branch of knowledge. The most important
methodological choice researchers make is based on the distinction between qualitative and
quantitative data i.e whether it would collect descriptive data or a quantifiable data.
Before the research begins it is important to decide the methods of data collection would
be qualitative or quantitative. Verifying existing theories or hypothesis, questioning them
or measurement of variables conveys that quantitative methods be adopted whereas any
attempt to collect statistical data, numbers or relative data means that one has t adopt
quantitative methods.
The process of research addresses two major questions i.e. what is to be found and how it
is be found. It is like planning a journey where we first decide where we are going and then
we decide how we shall be travelling. We have to identify important stopovers and routes,
check points, modes available to reach the destination.
The steps involved in finding responses to the research questions comprise research
methodology. At each operational step in the research process one is required to choose
from a variety of methods, procedures and models of research methodology which help you
to best achieve the objectives.
The following aspects need to be considered to determine the appropriate research
process:
• Whether the research is being conducted to address a function within or an
external one?
• What sorts of method/s are to be used to collect data?
• What method of analysis should be used?
• What are the objectives?
• Whether the methods used are appropriate to the research?
1.8 FORMULATING THE RESEARCH PROBLEM

According to Bryman, Alan. ―The Research Question in Social Research: What is its
Role?‖ International Journal of Social Research Methodology 10 (2007); A research
problem is a definite or clear expression [statement] about an area of concern, a condition
to be improved upon, a difficulty to be eliminated, or a troubling question that exists in
scholarly literature, in theory, or within existing practice that points to a need for
meaningful understanding and deliberate investigation. A research problem does not state
how to do something, offer a vague or broad proposition, or present a value question. It is
not always easy to formulate the research problem simply and clearly. It may take years to decide
for some and just a few minutes for others to decide the research problem to be studied. The
social issues may provide a broader prospect but it may not suggest a specific one. E.g.
understanding economic background of society may not address the issues of unemployment in
the same society therefore unemployment needs to studied differently and individually to assess
the underlying problems. The availability of resources like money, time, manpower, etc also
affects the selection of research problem.
Some sources of Research Problems may be identified as follows:

• Personal Experiences.
• Media: Documentation done on various issues, live coverage, paneldiscussions
etc.
• Resources: Literature such as books, journals, news articles, periodicals etc
may facilitate the researcher to identify a relevant problem based on the area of
interest.
• Government / Official Records: The orders passed by government. The
decisions given in various cases by courts, the petitions and surveys conducted
become important sources to shortlist finer prints in abrader problem.
• People: A group of individuals may be studied to understand how they behave,
how tiny respond to a particular situation do or what responses are generated
when they are influenced from within or outside the group.
• Discussions: A researcher may be able to come to a conclusion to identify a
research problem by discussing the perspectives with peers, colleagues, seniors
in the field, guides etc.
• Problems: It may be decided to examine the existence of certain issues or
problems relating to society, sciences or any subjects in reference.
• Programs: These may be used to evaluate the effectiveness of an interference,
involvement or intrusions.
• Phenomena: To establish the existence of regularity and to understand if a
procedure would yield similar results overtime when used repetitively. This
includes causes and effects and relationships between variables.
• Ideas from external sources.
• Interdisciplinary Perspectives.
IMPORTANT CONSIDERATIONS IN SELECTING A RESEARCH PROBLEM:

A good problem statement begins by introducing the broad area in which your research
is centered, gradually leading the reader to the more specific issues you are investigating.
The statement need not be lengthy, but a good research problem should incorporate the
following features:
1. Persuasive Topic: The problem that is taken up for research should not only be of
ample interest to the researcher but also the one that is continuously motivating to
ensure consistent efforts to find a solution. The significance is greatly reduced if the
idea is to just get some superficial knowledge about the problem and not to lead the
researcher to resolve.
2. Viability: A problem that has been identified to be studied should be decide on the
basis of whether it is actually possible to be resolved , or has some previous know
how to guide the researcher to move ahead. A problem which has not been foreseen
earlier may be selected but then the resources availability should be considered.
3. The So What Test: A research problem should be able to pass the ―So What‖ test as
in social researches, to ascertain the meaningfulness and relevance of studying a
particular problem. If the problem does not a result which may lead to further study or
analysis it has be avoided.
According to Ranjit Kumar (RM – A step by step guide) a few more considerations that
assist a researcher to ensure that the study will remain manageable and that you will remain
motivated are:
a. Interest: a research endeavor is usually time consuming, and involves hard
work and possibly unforeseen problems. One should select topic of great
interest to sustain the required motivation.
b. Magnitude: It is extremely important to select a topic that you can manage
within the time and resources at your disposal. Narrow the topic down to
something manageable, specific and clear.
c. Measurement of concepts: Make sure that you are clear about the indicators
and measurement of concepts (if used) in your study.
d. Level of expertise: Make sure that you have adequate level of expertise for the
task you are proposing since you need to do the work yourself.
e. Relevance: Ensure that your study adds to the existing body of knowledge,
bridges current gaps and is useful in policy formulation. This will help you to
sustain interest in the study.
f. Availability of data: Before finalizing the topic, make sure that data are
available.
g. Ethical issues: How ethical issues can affect the study population and how
ethical problems can be overcome should be thoroughly examined at the
problem formulating stage.
A research problem needs a closer look into the following aspects:

1. Study population: The People i.e. individuals, organizations, groups, communities as
they either provide the information required or help in collecting the information about
them.
2. Subject area:
a) Problems: issues, situations, associations, needs, profiles etc.
b) Program: content, structure, outcomes, attributes satisfactions, consumers,
Service providers, etc.
c) Phenomenon: cause-and-effect relationships, the study of a phenomenon itself
i.e. Information that you need to collect to find answers to your research
questions and anything that looks noteworthy.
Statement of Research Problem: A research problem statement has to be adequate as
different people may interpret it in many ways and draw inferences that the researcher has
not even thought of. It has to be established that this statement leads only in a single
direction and leads only to where one wants to reach. This would also avoid new
generalized issues arising out of the work.
For a problem statement to be effective it should have the characteristics listed below
(Andrew & Hildebrand 1982):
1. The problem reflects felt needs

2. The problem is non-hypothetical, ie it must be based on factual evidence
3. It should suggest meaningful and testable hypotheses - to avoid answers that
are of little or no use to the alleviation of the problem
4. The problems should be relevant and manageable
The problem statement is therefore a very important device for keeping you on track with your
research. It is also one means by which your research will be evaluated - does the research address
the problem as stated.
PROCESS OF FORMULATION OF A RESEARCH PROBLEM: An appropriate

statement of research problem would need the researcher to follow the follow certain steps
to be able to arrive at the expected outcome with an addition of reasonable new knowledge.
1. Developing a Conceptual Framework: The researcher has to conceptualize, identify
and select a broad discipline before short listing the final aspects to be studied. Then it
is to find out which of these aspects generate the maximum interest and lead one to
work with enthusiasm and perseverance. Assimilate the set of questions that would
address the problem adequately and formulate objectives that correspond to these
questions. E.g. An upcoming hotel‘s project report would be inclusive of feasibility
studies, market and competitor evaluation, budgetary and human resources
requirements, approvals and licensing needed.
2. Referring the available literature on the problem: An extensive literature reference

is necessary to find out the available information about the identified problem. It assists
in understanding the earlier work done in the similar area and prevents the chances of
doing a repetitive work. It is the study of available knowledge in the field and esp. in
the perspective of problem stated by the researcher. It provides adescription, summary,
and critical evaluation of these works in relation to the research problem being
investigated. To carry out review of literature, you need to locate, read and evaluate
research documents, reports as well as thesis and other sources of academic materials.
Review done for one particular research process must be extensive and thorough
because it is aimed to obtain a detailed account of the problem being studied.
E.g. when it comes to resolving customer issues in a hotel the individuals come up with
and resolve them in different ways as per the situation thus for someone who is new to
the field may discuss and understand the nitty-gritty‘s of developing his own ideas to
handle such issue coping up in future. The reservation manager studies the historical
occupancy patterns for the last two to three years to forecast the business volumes for
the coming seasons.
The reference to the available literature and the reviewing it has the following
advantages:
a. Brings clarity and focus to the research problem;
Available literature review also helps you to clearly understand the problem stated and
issue that may need extra attention during actual process. It brings clarity and
objectivity to the research problem and enables researcher to understand the
relationship between the research problem and the body of knowledge in the area.
Reviewing literature can be time-consuming, daunting and frustrating, but is also
rewarding.
b. Improves the methodology:

A review of literature enlightens us if others have used procedures and methods similar
to the ones that are being proposed, which procedures and methods have yielded better
results, and what problems they have come across in the process. This assures that the
researcher would be in an advantageous position to pick a methodology capable of
providing valid answers to the research questions.
c. Expands knowledge base in the research area:

This is step in the direction of the researcher becoming more aware and having in-
depth knowledge in the area of research as expected once the study is completed. It
prompts the researcher to read extensively about the subject area in which research
study is being conducted. It develops the expertise of the individual to be able to
effectively contribute at later stages when an opportunity is available. It also helps to
understand how the findings of the study fit into the on hand body of knowledge.
d. Contextualizes your findings: It gives a base to add contexts to the question being
raised and the problem being addressed. This clears the air around whatever is presented
in form of findings by giving notations and references on how it hasprogressed from
there, what contribution has the researcher made and how the findings differ from what
has already been done.
Procedure for reviewing the literature:
a) Explore the existing literature in your area of study;
b) Review the literature selected;
c) Develop a theoretical framework;
d) Develop a conceptual framework.
a) Explore the available literature: To effectively search for literature in the field of
enquiry, it is imperative that there is at least some idea of broad subject area and of
the problem that is to be investigated in order to set parameters for your search. It is
followed by compilation of a bibliography for this broad area via books, periodicals
and journals.
BOOKS: The books encompass central part of any bibliography.
Advantage: material published generally is of good quality and the findings are integrated
with other research to form a coherent body of knowledge.
Disadvantage: material is not completely up to date, as it can take a few years between the
completion of a work and publication in the form of a book.
Researcher has to look for books in the area of interest, prepare a final list, locate these
books in the libraries or borrow from other sources and has to examine their content. If the
content is not relevant to the topic, it should be removed from the comprehension list.
JOURNALS: Journals provide the most up-to-date information, even though there may be
a gap of few years between the completion of a research project and its publication in a
journal. Similar to the referred books, you need to prepare a list of journals for identifying
literature relevant to the study. This can be done by locating the hard copies of the journals
appropriate to the study, using the internet and by looking at the index of research abstracts
in the relevant field to identify and read the articles. The journals have to be carefully
selected for relevance and appropriation to the field of study to save time and resources.
The content page and the abstract of the paper would give a clear idea of
article or paper of being relevant to the issue. If it is so and it has to be used, get an online
copy, a photocopy or prepare a summary and record it for reference for later use.
b) Review the literature chosen: The selected literature has to be critically studied and
examines to derive associations between the problem being studied and themes
discussed in the works done earlier. The researcher can write down the findings
separately for each of the sub areas or sub topics that seem relevant to be complied later
on. These findings may then be put into a table format based on these variablesor
themes for easier comparison and to ease to analyze them. As the reading and
referencing progresses further, tabulate the information where it logically belongs under
the premise so far developed. More themes or variables may be added as per need of
study and availability of relevant information. It also helps identify areas of prior
scholarship to prevent duplication and give credit to other researchers and to recognize
inconstancies: gaps in research, conflicts in previous studies, open questions left from
other research.
Read critically with particular reference to the following aspects:
• Note whether the knowledge relevant to your theoretical framework is confirmed
beyond doubt.
• Note the theories put forward, the criticisms of these and their basis, the methodologies
adopted and the criticisms of them.
• Examine to what extent the findings can be generalized to other situations. Ascertain
the areas in which little or nothing is known-the gaps that exist in the body of
knowledge.
c) Develop a theoretical framework: A theoretical framework consists of concepts

and, together with their definitions and reference to relevant scholarly literature,
existing theory that is used for a particular study. This framework must demonstrate an
understanding of theories and concepts that are relevant to the research study and that
relate to the broader areas of knowledge being considered.
The theoretical framework is generally not found to be an integral part of the literature.
Researcher must review course readings and significant research studies for theories and
logical models that are pertinent to the research problem being investigated. The selection
of a theory should depend on its appropriateness, ease of application, and explanatory
power.
A strong theoretical framework has the following advantages:
1. The theoretical framework connects the researcher to existing knowledge

2. A clear statement of theoretical assumptions allows the reader to evaluate
them critically.
3. A relevant theory provides a basis for the hypotheses and choice of research
methods.
4. A theoretical framework specifies which key variables influence a
phenomenon of interest.
5. It highlights the need to inspect how these key variables might be at variance
and under what conditions.
6. It addresses the important questions of why and how.
7. It permits the researcher to intellectually switch from simply describing a
phenomenon being observed to generalizing the varied aspects of that
phenomenon.
8. Having a theory helps you identify the limits to the generalizations.
As researcher has limited time it is important to set parameters by reviewing the literature
in relation to some main themes pertinent to your research topic. As one starts reading the
literature, one realizes that it deals with a number of aspects that have a direct and indirect
impact on the research topic. These can be used as a base for developing the theoretical
framework.
Therefore, we can conclude that theoretical framework and review of literature are
complementing each other. A theoretical framework cannot be developed if we do not look
into the literature and inversely if we do not have a good theoretical framework; it is not
possible to do an effective review of the literature.
Literature significant to your study may deal with two types of information:
• Universal : Generally available and applicable
• Specific : Applicable to issue / problem
Types of Literature:
Primary Literature: Primary sources means original study, based on direct observation,
use of statistical records, interviews, or experimental methods, of actual practices or the
actual impact of practices or policies. They are authored by researchers, contain original
research data, and are usually published in a peer-reviewed journal. Primary literaturemay
also include conference papers, pre-prints, or preliminary reports.
Printed Literature Sources:
✓ Diaries
✓ Letters
✓ Speeches
✓ Patents
✓ Photographs
✓ Newspaper articles
✓ Journal articles
✓ Theses and dissertations
✓ Survey Research (e.g., market surveys, public opinion polls)
✓ Proceedings of Meetings, conferences and symposia
✓ Original Documents (i.e. birth certificates, wills, marriage licenses, trial
transcripts)
✓ Autobiographies
✓ Correspondence: email, letters
✓ Descriptions of travel
✓ Diaries,
✓ Eyewitnesses
✓ Oral histories
✓ Literary works
✓ Interviews
✓ Personal narratives
✓ First-hand newspaper and magazine accounts of events
✓ Legal cases, treaties
✓ Statistics, surveys, opinion polls,
✓ Scientific data, transcripts
✓ Journal articles
✓ Records of organizations and government agencies
✓ Original works of literature, art or music
✓ Cartoons, postcards, posters
✓ Records of organizations, government agencies (e.g. annual reports, treaties,
constitutions, government documents)
Electronic Sources of Literature:
✓ Internet
✓ E-mail communication
✓ Interviews (e.g., telephone, e-mail)
✓ Video recordings (e.g. television programs)
✓ Audio recordings (e.g. radio programs)
✓ Web sites
✓ Communications through social networking applications (e.g. Face book,
blogs, RSS, U-tube etc.)
Secondary Literature: Secondary literature consists of interpretations and evaluations that

are derived from or refer to the primary source literature. Examples include review articles
(such as meta-analysis and systematic reviews) and reference works. Professionals within
each discipline take the primary literature and synthesize, generalize, and integrate new
research. A secondary source of information is one that was created by someone who did
not have first-hand experience or did not participate in the events or conditions being
researched. They are generally accounts written after the fact with the benefit of hindsight.
Secondary sources describe, analyze, interpret, evaluate, comment on and discuss the
evidence provided by primary sources.
✓ Bibliographies (also considered tertiary)
Biographical works
Commentaries
Criticisms
Dictionaries
Histories
Journal articles (depending on the discipline, these can be primary)
Magazine and newspaper articles (this distinction varies by discipline)
Monographs, other than fiction and autobiography
Textbooks (also considered tertiary)
Websites (also considered primary)
Biographies, Encyclopaedias, dictionaries, handbooks
Textbooks & monographs on a topic
Literary criticism & interpretation
History & historical criticism
Political analyses
Reviews of law and legislation
Essays on morals and ethics
Analyses of social policy
Study and teaching material
Articles, such as literature reviews,
Commentaries, research articles in all subject disciplines
Criticism of works of literature, art and music
Tertiary Literature: Tertiary literature consists of a distillation and collection of primary

and secondary sources such as textbooks, encyclopaedia articles, and guidebooks or
handbooks. The purpose of tertiary literature is to provide an overview of key research
findings and an introduction to principles and practices within the discipline.
In writing about such information you should start with the general information, gradually
narrowing down to the specific.
Chronologies
Classifications
Dictionaries
Encyclopaedias
Directories
Guidebooks and manuals
Population registers statistics
Fact books
Abstracts
Indexes
Bibliographies
Manuals/Guide books
Writing up the literature reviewed: In order to comply with the first function of literature
review i.e. to provide theoretical background to your study:
Enlist the main themes and give them appropriate headings that are highlighted while
going through the available literature.
Change the main headings into subheadings that are precise, descriptive of the theme
in question, and follow a logical progression.
Record the significant findings under these subheading with respect to the theme in
question, highlighting the reasons for and against an argument if they exist, and identify
gaps and issues.
To conform to the second function of literature review of contextualizing the findings of

the study the researcher should systematically compare the findings with those made by
others. Quote from these studies to show how the results contradict, corroborate or add to
them. It places your findings in the context of what others have found out. This function
is useful when writing about your findings i.e. after analysis of your data.
THE BIBLIOGRAPHY: The etymology of this term can be semantically traced back to
the New Latin bibliographia. It is a Greek word meaning ―copying of books.‖
bibli (books) and graphia - graphy (writing)
The concept was in practice by Greek writers in the first three centuries AD and was
referred to as the copying of books by hand. By the turn of 12th Century, the concept took
a literal form and was referred to as the intellectual practice of compiling books and
materials. The modern day notion of bibliographies, however, only took off in the 17th
Century.
A bibliography is a list of all of the sources you have used (whether referenced or not) in
the process of researching your work. In general, a bibliography should include: the
authors' names, the titles of the works, the names and locations of the companies that
published the copies of sources. The bibliography should give a clear, complete description
of the sources that were used while preparing the report. It is an alphabetical list as per the
author‘s surname.
Standard Bibliography Format
Bibliography Format for a Book: A standard bibliography for a book typically consists
of the following information:
a) Author(s)
b) Title
c) Publisher
d) Date of Publication
Example: Surname of author, name or two initials, Title taken from title page-underlined
or in italics, Edition (if more than one), volume if more than one, place of publication,
publishers, date on title page or copyright date. e.g. Kothari, C.R., Research Methods-
Methods and Techniques,1989,New Delhi :Wiley Eastern Limited,4835/24 Ansari Road,
Daryaganj, New Delhi 110 006.
Bibliography Format for a Periodical & Journal Article: An entry for a journal or
periodical article contains the following information:
a) Author(s)
b) Article Title
c) Journal Title
d) Volume Number
e) Pages
f) Date of Publication
Bibliography Format for Internet Sources: Format for internet sources usually includes
the following information:
a) Author (Website)
b) Article Title
c) Publication Information
d) Version
e) Date of Publication
f) Location (Digital Object Identifier – DOI or URL)
3. The formulation of Objectives: The objectives provide an accurate description of the

specific actions you will take in order to reach the aim. An objective is measurable and
operational. It tells specific things you will accomplish in your project. The objective
should be as clearly and crisply stated as possible. Usually only one or at the most two
objectives should be taken up in one study. If there are more than two objectives, then
it may be appropriate to address the additional objectives through a separate study.
Objectives are the goals set out to attain in a study.
• They inform a reader what you want to attain through the study.
• It is extremely important to word them clearly and specifically.
Characteristics of Objectives:
1. Specific: Precisely what you mean to achieve.
2. Important: Indicate the relevance/importance of study.
3. Measurable: What you would do/measure in terms of studying an issue.
4. Practical: They should offer a solution to a problem.
5. Realistic: Vague objectives should be avoided. Any objective that is not
practically achievable should be ignored.
6. Feasible: Researcher should be able to practice and perform as per stated
objectives.
7. Evaluable: These objectives set forth for study have to be such that they
can be evaluated in different situations and using tools for research.
The objectives should be SMART.
• Specific
• Measurable
• Achievable
• Relevant
• Time bound
Objectives should be listed under two headings:
a) Main objectives (aims): The main objective is an overall statement or the driving
force of a study.
It also states the main associations and relationships that you search for and to
discover or establish the relationships.
b) Sub-objectives: The sub-objectives are the specific aspects of the problem or the
issue that is to be investigated within the main framework of your study.
• They should be numerically listed.
• Wording should clearly, completely and specifically communicate the
purpose and intention to the researcher.
• Each objective should contain only one facet of the Study.
• Use action oriented words or verbs when writing objectives.
The objectives should start with words such as:

‗to determine‘,
‗to find out‘,
‗to ascertain‘,
‗to measure‘,
‗to explore‘ etc.
The wording of objectives also helps understand and identify the type of research
(descriptive, co relational and experimental) and the type of research design you need to
adopt to achieve them.
For Example:
Descriptive studies:
• To describe the types of incentives provides by Hotel XYZ to employees in
Mumbai.
• To find out the opinion of the employees about the medical facilities provided by
five star hotels in Mumbai.
Co relational studies:
To ascertain the impact of training on employee retention.
To compare the effectiveness of different loyalty programmes on repeat clientele.
Hypothesis –testing studies:
To ascertain if an increase in working hours will increase the incidence of
drug/alcohol abuse.
To demonstrate that the provision of company accommodation to employees in
Mumbai hotels will reduce staff turnover.
It is important to assure that variability of understanding of an issue by respondents is

reduced to a minimum by being clear about what is being asked and what the probable
responses are. If the respondents are confused or have too many options to choose from the
study shall become extensive and at time uncontrolled thus affecting the outcome.
When people communicate their views, feelings or preferences, it is usually on the basis
of certain beliefs and guidelines preset in their minds. The conclusion is based upon
indicators that lead them to develop and express a certain opinion. But all this needs clarity
in understanding the pros and cons, the rights and wrongs, advantages or disadvantages so
that the conclusion derived may be justified. Thus, variables that may affect a particular
decision have to be measurable with being knowledgeable at the same time.
For example:
• ‗Jet Airways‘ is a perfect example of quality cabin service.
• Food in this restaurant is excellent.
• The young generation in India is getting more prosperous in shorter times.
Defining a Variable: An image, perception or concept that can be measured; hence capable
of taking on different values- is called a variable. A variable is also defined as anything that
has a quantity or quality that varies.
Types of Variables:
• The dependent variable is the variable a researcher is interested in.
• An independent variable is a variable believed to affect the dependent variable.
• Confounding variables are defined as interference caused by another variable.
The difference between a concept and a variable: Concepts are mental images or
perceptions and therefore everyone may develop a different view or perception about the
same issue. A concept cannot be measured whereas a variable can be subjected to
measurement by crude/refined or subjective/objective units of measurement. It is therefore
important for the concept to be converted into variables. Concepts are highly subjective in
nature and that makes it difficult to use them ―as they are” in a research study. These
subjective thoughts cannot be measured on a statistical scale. Kumar (2000) says that
concepts are mental images and therefore their meanings vary markedly from individual to
individual. Concepts are subjective impressions and their understanding will differ from
person to person, which, if measured, would cause problems in comparing responses.
Concepts should be converted into variables so that they can be measured, although on
different scales same variable will have different precision.
If the researcher is using some concepts in his research he needs to find out someindicators
that are reflective of these concepts. These indicators can be chosen subjectively by the
researcher but they should have a logical link with the concept. The indicators can then be
converted into variables.
Concepts, indicators and variables: If a concept has to be used in a study for inference
we have to find out how will it be measured and what shall be the indicators used so that
the information can be converted into variables. The choice of indicators for a concept
might vary with researchers, but those selected must have a logical link with the concept.
Measurement Scales: The greater the refinement in the unit of measurement of a variable,
the greater the confidence, other things being equal, one can place in thefindings.
S. S. Stevens has classified the different types of into four categories:

• Nominal or classificatory scale
• Ordinal or ranking scale
• Interval scale
• Ratio scale
The nominal or classificatory scale: A nominal scale enables the classification of

individuals, objects or responses into subgroups based on a common/shared property or
characteristic. A variable measured on a nominal scale may have one, two or more
subcategories depending upon the extent of variation.
For example, the variable ―gender‖ can be classified into two sub-categories: male and
female. ‗Hotels‘ can be classified into sub-categories like Luxury, Medium or Economical
based on service offered by the hotel. The sequence in which subgroups are listed makes
no difference as there is no relationship among subgroups.
The ordinal or ranking scale: Besides categorizing individuals, objects, responses or a

property into subgroups on the basis of common characteristic, it ranks the subgroups in a
certain order.
They are arranged either in ascending or descending order according to the extent a
subcategory reflects the magnitude of variation in the variable. For example, ‗income‘ can
be measured either quantitatively (in rupees and paisa) or qualitatively using subcategories
‗above average‘, ‗average‘ and ‗below average‘. The ‗distance‘ between these
subcategories are not equal as there is no quantitative unit of measurement.
‗Socioeconomic status‘ and ‗attitude‘ are other variables that can be measured on ordinal
scale.
The interval scale: An interval scale has all the characteristics of an ordinal scale. In
addition, it uses a unit of measurement with an arbitrary starting and terminating points.
For example: Measuring the temperatures:
Celsius scale: 0°C to 100°C
Fahrenheit scale: 32°F to 212°F
Attitudinal scales: 10-20 , 21-30, 31-40 etc
The ratio scale: A ratio scale has all the properties of nominal, ordinal and interval scales
plus its own property: the zero point of a ratio scale is fixed, which means it has a fixed
starting point. Since the difference between intervals is always measured from a zero point,
this scale can be used for mathematical operations. The measurement of variables
like income, age, height and weight are examples of this scale. A person who is 40 year
old is twice as old as one who is 20 year old
1.8 PREPARING THE RESEARCH DESIGN

Research design is the conceptual structure within which research would be conducted. The
function of research design is to provide for the collection of relevant information with
smallest possible input in terms of effort, time and money. According to Green and Tull
―A research is the specification of methods and procedures for acquiring the
information needed. It is the overall operational pattern or framework of the project that
stipulates what information is to be collected from which sources by what procedures‖. The
preparation of research design, appropriate for a particular research problem, involves the
consideration of the following:
1. Objectives of the research study.
2. Methods of Data Collection to be adopted
3. Sources of information—Sample Design
4. Tools for Data collection
5. Data Analysis Tools : qualitative and quantitative
1.8.1 Research Design
Research Design is important as it guides the researcher to identify the correct methods of
data collection and analysis, conditions in which the activity of research shall be carried
out and approximation of the funds to be utilized for it; maintaining its connectivity to the
purpose of research. A good research design is characterized by its flexibility, effectiveness
and suitability etc.
A properly developed research design is the one that results in minimal or no error at all
if everything goes as planned for. It is important to have clarity of the research question
for the objectives to be achieved. Therefore researcher may have to create mix of various
design approaches to create a suitable one for the problem being addressed.
1.8.2 Need of Research Design
• It facilitates the smooth sailing of the various research operations, thereby

making research as efficient as possible yielding maximal information with
minimal expenditure of effort, time and money.
It reduces inaccuracy;
It helps to get maximum efficiency and reliability;
It eliminates bias and marginal errors;
•Research design stands for advance planning of the method too be adopted for
collecting the relevant data and the techniques to be used in their analysis,
keeping
RESEARCH in view the objective
METHODOLOGY of the research and the availability of staff, time
AND IPR(23DRM101) SREC
and money.
It minimizes wastage of time;
It is helpful for collecting research materials;
It is helpful for testing of hypothesis;
It gives an idea regarding the type of resources required in terms of money,
manpower, time, and efforts;
It Provides an overview to other experts;
It Guides the research in the right direction.
1.8.3 Properties/Characteristics of good Research Design
In the view of various definition of research design, the following characteristics are
found.
Objectivity: Objective findings may be achieved by allowing more than one person to
agree between the final scores/ conclusion of the research.
Reliability: Researcher should ensure that research questions are framed

judiciously to make it reliable and provide similar outcomes. Thus the results
obtained should be similar if the research is conducted in identical conditions
and is repeated time and again. E.g. A Guest Comments Card contains the same
set of questions and responses for all the guests staying at the hotel andit is
suitably placed on the study table in a guest room allowing each guest to take
time and fill the data.
Generalization: The information collected from given sample must be utilized
for providing a general application to the large group of which the sample is
drawn.
Ethical: It should be acceptable and be free of practices or procedures that
may not be honest or may give error /bias.
It should be proficient in obtaining the most reliable and valid data;
A good research design should be able to address any situation wherein any
unexpected events can be accommodated. ;
It also helps a researcher arriving at flawed / misunderstood conclusions;
It can adequately control the various threats of validity, both internal and
external.
1.8.4 Types of Research Designs
Research design can be a quantitative or qualitative research with have extensive

components. They can both be used or applied distinctively or together.
Quantitative Research design: A quantitative research design shares similar

characteristics with a scientific research in the following ways:
An outline question stating the problem that needs to be solved.
Has a set order and procedure used to answer these questions?
Analyses the data generated.
Draws its conclusion after the data has been collated and analyzed so that the
conclusion drawn from the findings are not predetermined.
A quantitative research design is used to examine the relationship between variable by
using numbers and statistics to explain and analyze its findings and there are four types of
quantitative research design:
1. Descriptive design research: As the name implies, it is intended to describe the

present status of an issue or a problem which is analyzed based on the available data
and so does not require hypothesis to begin with. E.g. If a guest is complaining about a
faulty shower in the bathroom just because he may not have used a modular shower
earlier has to be resolved delicately and not by pointing out to him that he is not aware
of new technology.
2. Co relational design research: This seeks to discover if two variables are associated
or related in some way, using statistical analysis, while observing the variable. E.g. If
the heat is reduced or increased during cooking how does the food react to it.
3. Experimental design research: This is a method used to establish a cause and effect
relationship between two variables or among a group of variables. The independent
variable is manipulated to observe the effect on the depended variable. E.g. The change
in response to between groups of foreigners treated to welcome drinks and freshener
tissues and the one that is simply welcomed and allocated rooms in a hurry due to peak
hours of check in and check out.
4. Quasi-experimental design research: As the name suggests such an experiment is

designed replicating the true experimental design, except that it does not use
randomized sample groups. Also, it is used when a typical research design is not
practicable.
Qualitative Research Design: Qualitative research design, on the other hand, is

exploratory in nature as it tries to discover not guess the conclusion. It seeks to answer the
questions what and how. It is a process to identify or develop a hypothesis that is further
tested using other techniques.
A qualitative research design is used to explore the meaning and understanding of complex
social environments, like the nature of experiences gained by a tourist byreading about the
texts and stories shared by them. It also intends to understand, describe or discover the
findings. The researcher is usually the primary instrument that formulates the question and
interprets the meaning of a data. The data used are mostly documented words from
interview, newspapers videos etc. More than one type of data is collected during this
research, from the field, where the participants are. In other words, the research goes
beyond the intended scope, so making it emergent because the method of research changes
and different types of data might be collected as the research goes on.
1.8.5
1.8.6 Steps in developing a research design
1. Classify the intended outcome i.e. what needs to be understood.

2. Develop the research question.
3. Understand what needs to be measured.
4. Select the population as per the study taken up.
5. Identify the ideal data collection method.
6. Construct interconnected characteristics.
7. Use correct analysis tools.
8. Decide how the findings of the study shall be published.
1.9.Types and steps involved in writing report

Reports are used as a form of written assessment to find out what has been learnt from
reading, researching or experiencing an important skill that is widely used in the work
place. Good report writing is an important quality for any researcher as this also presents
the findings to the readers outside your subject area with the experts in the field. It focuses
on the findings, conclusions, discoveries made, efforts made and inferencesdrawn from
the research study conducted. The report should be written in a simple butscholastic
style. The language should be formal and not like the one used in mediapublications.
A good research report has the following functions: (Bhim Chimoriya-March 09, 2017)
1. To provide the information regarding the findings of research work i.e. methods, data
analysis, conclusion and so on in the systematic, scientific and accepted way.
2. To elicit crucial facts for solution derived and decision making.
3. To prove the worth and legitimacy of assigned research job.
4. To provide the judgement tools for the judgement of quality and talent of researcher
within and outside the academia.
5. To communicate the research findings professionally.
6. To pertain the credibility of the research.
7. To develop appreciation of standards, consolidate arguments and identify the
knowledge gaps.
Technical Report: In the technical report the main emphasis is on the methods employed,
assumptions made in the course of the study and the detailed presentation of the findings
including their limitations and supporting data. E.g, the project reports whena hotel is
being conceptualised.
Formal or Informal Reports: A formal report has a carefully drafted structure, clear
objectives, is organized and has sufficient details to let the reader understand the concepts.
These are written using non personal elements whereas an informal report can be direct,
short with casual language e.g. an inter office communication via a notice or memorandum.
Popular Report: The highlights of this report are simplicity and attractiveness. The
simplification is done by clear writing, minimization of technical, particularly
mathematical, details and liberal use of charts and diagrams. Attractive layout along with
large print, many subheadings, even an occasional figurine is another characteristic feature
of the popular report.
Informational or Analytical Reports: Informational reports (annual reports, monthly

financial reports, and reports about personnel) carry objective information from one area of
an organization to another. Analytical reports (scientific research, feasibility reports, and
real-estate appraisals) present attempts to solve problems.
Proposal Report: The proposal is a variation of problem-solving reports. A proposal is a

document prepared to describe how one organization can meet the needs of another. Most
governmental agencies advertise their needs by issuing ―requests for proposal‖ or RFPs.
The RFP specifies a need and potential suppliers prepare proposal reports telling how
they can meet that need.
Vertical or Lateral Reports: Any reports that move upward or downward the hierarchies are referred to as
vertical reports; such reports contribute to management control. Lateral reports, on the other hand, assist in
coordination in the organization. A report traveling between units of the same organization level (production and
finance departments) is lateral.
Internal or External Reports: Internal reports are circulated within the organization e.g.the reports circulated
in the morning meeting of managers at a hotel. External reports, such as annual reports of companies, are prepared
for distribution outside the organization
e.g. a report showing the growth, popularity of a hotel brand in comparison to others.
Periodic Reports: The reports generated on scheduled intervals for guiding the management to exercise better
control. The format is unusually pre-printed and system generated so that they are uniform in nature.
Functional Reports: This classification includes accounting reports, marketing reports, financial reports, and a
variety of other reports that take their designation from theultimate use of the report. Almost all reports could be
included in most of these categories. And a single report could be included in several classifications.
i. Preprinted Form: These are like fill in the blank reports, relatively short (five or fewer pages) and deal
with routine information, mostly numerical information.
ii. Letter: Shorter reports that are aimed to develop an understanding in the people outside the organization.
These reports include all the normal parts of a letter, but they may also have headings, footnotes, tables, and
figures. Personal pronouns are used in this type of report.
iii. Memo: Common for short (fewer than ten pages) informal reports distributed within an organization. The
memo format of ―Date,‖ ―To,‖ ―From,‖ and ―Subject‖ is used. Like longer reports, they often have internal
headings and sometimes have visual aids.
iv. Manuscript: These are the reports that range from a few pages to several hundred pages and require a formal
approach. As their length increases, reports in manuscript format require more elements before and after the
text of the report.
4.5 Mechanics of writing a research report
RESEARCH REPORT FORMAT
Traditional written reports tend to be produced in the following format.

1. Title Page
a) Title of the Research Project,
b) Name of the researcher,
c) Purpose of the research project, e.g. ―A research project submitted in partial
fulfillment of the requirements of Uttarakhand Open University, for the degree of
……………… in…………………………..
d) Date of Publication
2. Table of Contents
In this section contents of the report are listed as they appear in the report, either in
chapters or in subheadings e.g.
Contents
Page No.
3. Acknowledgements: In this section the researcher may acknowledge Institution Head, Faculty Guides,
research participants, friends etc.
4. Introduction This section introduces the research setting out aims and objectives. Itincludes a rationale
for the research.
5. Chapter I Theoretical Framework and Review of Related Literature
6. Chapter II Research Design
7. Chapter III Data Analysis and Interpretation
8. Chapter IV Summary and Conclusion
9. Suggestions/ Recommendations for Further Research
10. References/ Bibliography
11. Appendices
12. Appendix I Questionnaire for Employees
13. Appendix II Questionnaire for Managers
14. List of Tables: This section includes title and page number of all tables.
Table No. Title Page

No.
15. Details about respondents (Demographic, Economical, Geographical, etc. relevantto justify the data
collected for study).
16. List of Figures: This section contains title and page number of all graphs, pie chartsetc.
Figure No. Title Page

No.
REPORT WRITING TITLES MAY BE UNDERSTOOD AS FOLLOWS:
Theoretical Framework and Review of Literature

This section covers the sources of information and background research done by referring
to the literature available. A good researcher keeps the details of all the sources and
literature referred and should ensure giving suitable references wherever necessary
toavoid being accused for plagiarism i.e. breach of copyrights, unauthorized copying, or
illegal use of information. The Harvard System is generally used to quote reference to a
particular book, a chapter in the book, or an article in the journal.
Research Design:
This section assists the other researchers to follow and replicate the study being presented.
All the practical methods used to select the population, area, collecting the data, selecting
the respondents, selecting sample sizes, and methods of analysis used for these are
presented in research design.
Data Analysis and Interpretation:

This is one of the most important sections of the report as it contains all the relevant
information pertaining to the presentation of data in the study conducted e.g. tables, charts,
graphs, statistical data charts, figures etc when it is quantitative research and a narrative
prose or write uo describing the findings if it‘s a qualitative research.
Summary and Conclusion:

This is the chapter where the findings are summed up to draw conclusions from them,
perhaps in relation to other research or literature.
Recommendations
If you have conducted a piece of research for a hotel or any other client organization, this
section could be the most important part of the report. A list of clear recommendations
which have been developed from the research is included- sometimes this section is
included at the beginning of the report.
Suggestion for Further Research
This section helps the researcher to make the readers understand the broader scope of
research that may be taken up next. It also brings forward the unanswered questions, new
questions about the study, newer scopes, and the findings that may seem inconclusive.
E.g. while closing a report on slow down in a hotel‘s business the report may highlight the
failure in terms of innovation by the hotel and non - inclusion of facilities offered by rival
brands.
List of References /Bibliography

• List of references contains details only of those works cited in the text.
• A bibliography includes sources not cited in the text but which are relevant to the
subject. (dissertations or thesis)
• Small research projects will need only a reference section detailing the literature
referred in the report.
The popular referencing system Harvard System lists books and periodicals in the
following manner:
For Books
1. Authors surname (alphabetically), followed by their initials,
2. Date of publication
3. Title of book in italics
4. Place of publication, Publisher. E.g. Philip, T.E.; 1986, Modern Cookery for Teaching
and Trade, Mumbai, Orient Longman.
For Journal Article:

The title of the article appears in inverted commas and name of the journal comes in italics,
followed by volume number and pages of the article. e.g. Philip, T.E.; ―Influence of British
Raj on Indian Cuisine‖; Journal of Hospitality Education; 5:5-11
Appendices:
The pilot and final questionnaires constructed for a study and the interview schedule for
research etc should be included as an appendix. Appendices do not count towards your total
number of pages/words. It is a useful way of including relevant material so that the
examiner can gain a deeper understanding of your work by reading it.
EDITING OF REPORTS USING EXTERNAL SOURCES:
a) Substantive Editing
This is the most comprehensive and articulated form of editing that includes evaluating the
complete document and also looks into the acceptability of problems of structure,
organization, coherence, and logical consistency. Language used is edited, sentences are
added or removed, . Paragraphs may be rewritten, condensed, or expanded. Blocks of text
may be moved from one section to another.
b) Copy editing
The editor corrects problems of grammar, style, repetition, word usage, and jargon. Copy
editing includes one revision at no additional charge.
c) Proofreading
Proofreading is the lightest form of editing. Minor errors are corrected. Minor errors
include:
• Errors of grammar and style (e.g. verb tense, units of measurements, use of numerals
and words such as ―10‖ or ―ten‖)
• Errors of capitalization, punctuation (e.g. the use of commas, semicolons, colons,
periods, dashes, apostrophes)
• Errors of spelling and word usage (e.g., no/ know, then/than).
d) Formatting
The editor will amend document text to ensure that it complies with the required format,
such as the format required by a specific journal.
e) References/Literature Cited
Literature citations are checked to ensure that each citation that appears in the text is also
included in the list of citations. Citations are also checked to ensure that each citation that
appears in the list of citations also appears in the text. The format of the citations are
corrected so that it conforms with requirements, such as the style preferred by a specific
journal.
f) Other documents
Other documents also may be edited. For example, the editor may rework tables, figures,
and figure legends to represent the data more clearly.
g) Review
The editor may provide a one to two page diagnosis of the manuscript that highlights the
areas where changes might be most beneficial. Criticisms that are likely to arise during peer
review, such as repetitive, ambiguous, or incomplete information, will be noted. A review
includes proofreading at no charge. Turnaround time must be negotiated.
TYPING AND BINDING OF RESEARCH PROJECT REPORT:

Paper: Bond Paper (need not be executive bond)
Size: 8.5inches X 11 inches
Margin: Left- 1.5 inch
Top- 1 inch
Bottom 1 inch
Right 1 inch
Font: Times New Roman
Font Size: 12
Spacing: Double
Binding: Black / Blue Soft RexeneGold
/ Silver Embossing on Cover:
Research Title
Student Name
Name of Institute
Year of Submission
2.0CHALLENGES OF A GOOD WRITING
1. Choosing the Right Topic: The importance of selecting the right topic is crucial for
all steps to follow in a research study. A researcher has to evaluate the available
resources and then decide atopic to which expected justification can be assured. Most
of the content available related to the topic has to be read and made note of for future
referencing.
If a theoretical framework that supports the study can be filtered down it proves to be
authoritative in later stages. The topic should be providing constant motivation for the
researcher so that the study seems doable and interesting in the longer duration. A niche
for differentiation should be looked for and asking for input from experts from the field
of study shall always help in finalizing minute details.
2. Choosing the Right Methodology: Selecting appropriate methodology is imperative

for a good research work. But this selection mostly defends on right questions being
framed. Quantitative and qualitative research works shall have different methodologies
depending on the topic and resources. The questions that include words such as
―explore,‖ ―understand,‖ and ―generate,‖ suggest that the study is qualitative.
Whereas words such as ―compare,‖ ―relate,‖ or ―correlate‖ suggest that it is a
quantitative study. Assess from whom the data is to be collected from, how the
collection would be done and what shall be the tools for analysis of this information.
3. Developing a Research Team: Savage suggests that you ―cultivate friendships with
people who are going to help you think critically‖ about your topic. These people are
invaluable for helping you consider your idea from a different angle or perspective. A
good research team would also ensure collection of genuine data, honesty in analysis
and guidance in case a change is necessary. The team should be clear and in unison
with the reearcher‘s idea of study.
4.
Selecting the respondents for the study: It is always the biggest of challenges to
select the respondents suitable to the study as they shall ensure the results and findings
are suitable to the study. E.g. to study the facilities and services required for a five star
hotel needs the respondents used to visiting such hotels instead of general public who
has no or a vague idea of services and products offered by a hotel in such category.
Using personal networks and contacts are fruitful in getting respondentswho shall listen
and understand the demands of the researcher thereby saving the cost also.
5. Reaching out to establishments to contribute in research work: Researcher may
face challenges when the respondents are associated to the organisations which may
be useful to support the field of study. It has to be ensured that no controversial or
confidential information is solicited and the respondents are aware that due approvals
have been taken from such organisation. This can also be done by contacting an agency
or a body that can connect to the respondent organisation on behalf of the researcher.
A formal but long lasting collaboration or professional relationship with such
organisations leads to better outcomes.
6. Self Motivation: This is important because many studies may take longer than
expected to be concluded. The respondents may become non cooperative, or slow in
responding, the resources may run out, their attitudes may change thus making it
difficult for researcher to move forward. This calls for self motivation and positive
approach and to be passionate.
7. Data assimilation and analysis: Once the process of data collection is nearing
completion it becomes important to make this data work for the researcher i.e. it should
be tabulated in such a way that it starts making sense. Here the methodology adopted
should be referred time and again. The data should be presented in a way that it
demonstrates how the research adds to the body of knowledge. Making use of
technology and software available eases out this function. The bias in any form should
be looked into and taken care of by generalising it as per population.
UNIT - III: Nature of Intellectual Property: Patents, Designs, Trade and Copyright. Process of
Patenting and Development: technological research, innovation, patenting, development. International Scenario:
International cooperation on Intellectual Property. Procedure for grants of patents, Patenting under PCT.
1. WHAT IS AN INTELLECTUAL PROPERTY?

Intellectual property (IP) refers to any Intellectual creation of mind. Intellectual Property laws give people
the right to own and profit from their artistic, scientific and technological creations for a designated period
of time. Inventors are granted to a variety of intangible assets, such as ideas, business methods, inventions,
musical piece, literary work, artistic works, discoveries, words, phrases, symbols, and designs.
The primary objective of an Intellectual Property Rights is to encourage inventions by promoting their
protection and utilization so as to contribute to the development of Industries, which in turn contributes to
the promotion of technological innovation and to the transfer and dissemination of technology.
1.1. Various forms Of Intellectual Property
1.1.1. Patents
1.1.2 Trademarks
1.1.3. Copyright
1.1.4. Industrial Designs
1.1.5. Geographical Indication
1.1.6. Semiconductor Integrated circuit’s layout – Design
1.1.7. Trade secrets
4 RESEARCH METHODOLOGY AND IPR(23DRM101)
1.1.1 PATENT
Patent is a monopoly right given by the government to an inventor for a period of twenty years. Once
granted, a patent gives the inventor the right to exclude others from making, using, selling, importing or
offering for a sale of the inventor’s invention for the duration specified in the terms of patent. After twenty
years the patent falls under public domain there after anyone can use the invention without permission from
patentee. Invention can be any new article, composition of matter, machine, process or any new value
addition to the above said.
Patents are territorial rights, which means that an invention is only protected in the countries or
regions where patent protection has been obtained. In other words, if you have not been granted a patent with
effect in a given country, your invention will not be protected in that country enabling anybody else to make
, use, import or sell your
invention in that country.
Patent right can be shared whenever there are more than one patentees. Patent rights can be
a) Licensed or sold for a commercial consideration.
b) A right to initiate legal proceedings against infringement.
5
c) The patentee can commercially exploit its potential without fear of copying or imitation
without the patentee’s permission during the term of patent.
Invention refers to the technical solution to a technical problem. It may be an innovative idea or may be in
the form of working model or prototype.
Innovation refers to the translation of the invention into a marketable product or process.
1.1.1.2 Patentability Criteria
A new product or process which involves an inventive step and capable of being made or used in an industry
and should meet following criteria.
a) Novelty means the matter disclosed in the specification is neither published in India nor
anywhere else where before the date of filing of patent application in India.
b) Inventive step means the invention is not obvious to a person skilled in the art in the light of
the prior publication /Document.
c) Industrially applicable means the invention should possess utility, so that it can be made or
used in an industry.
1.1.1.3. Inventions not patentable
• Discoveries and scientific theories
• Aesthetic creations
• Schemes rules and method for performing mental acts
• Mere discoveries of substances as they naturally occur in the world
• Inventions that may affect public order good morals or public healthy.
• Diagnostic, therapeutic and surgical methods of treatment for humans or animals
6
Plants and animals other than micro organisms and essentially biological processes for the production
of plants or animals
• Other than non-biological and microbiological process and
• Computer programs
1.1.1.4. Patent Specification:
The Content of complete specification includes abstract, field of the invention, background of the
invention, prior art of the invention, summary of the invention, detailed description of the drawing, and
claims etc. Fee Rs 1000 in case of individuals and Rs 4000 in case of legal entities.
1.1.2 TRADEMARK
Trademark is a unique sign or indicator used by an individual, business organization or other legal
entity to identify that the products and /or services are offered to the consumers with which the trademark
appears. It would have originated from a unique source of origin, in order to distinguish its products or valid
for services from those of other entities.
1.1.2..1: Types of marks:
There are various types of marks namely
• Trademarks (marks used to distinguish certain goods as those produced by a specific
enterprise),
• Service marks (Marks used to distinguish certain services as those provided by a specific
enterprise),
Collective marks (marks used to distinguish the goods or services of a person or an association
of persons who is the proprietor thereof from those of others.),
• Certification marks (marks used to distinguish the goods or services that comply with a set
of standards and have been certified by a certified authority) and
• Well-known marks (marks that are considered to be well-known in the market and as result
benefit from stronger protection).
1.1.2.2. Functions of Trademark:
A trademark is essentially a product of competitive economy where more than one person competed
for the manufacture of the same product which necessitated the marking of each manufactured goods by a
symbol which distinguished similar goods made by others. The modern trademark has three major functions
to perform. They are origin function, quality or guarantee function, investment or advertising function.
1.1.2.3. Duration of trademark:
The term of trademark is ten years and it can be renewed life long for every ten years. Trademark can
be a word, phrase, logo, symbol, design, image, or a combination of these elements.
Example: Coco-Cola, IBM, AIRTEL etc.
1.1.3 COPYRIGHT AND RELATED RIGHTS
Copyrights relates to original work of literary, artistic, dramatic or musical work,
Cinematographic films, Sound Recording and Software program. A related right refers to the category
of rights granted to performers, phonogram producers and broadcasters.
In some countries such as United States of America and the United Kingdom, these rights are simply
incorporated under copyright. Other countries such as Germany and France protect these rights under the
separate category called “neighbouring rights”.
a. Rights of performers (eg: actors, musicians) in their performances. They
include a live performance of a pre-existing artistic, dramatic or musical work, or a live
recitation or reading of a pre-existing literary work. The work performed need not be
previously fixed in any medium or form and may be in the public domain or protected by
copyright. The performance may also be an improvised one, whether original or based on
a pre-existing work.
b. Rights of producers of sound recordings (or “phonograms”) in their recordings
Example. Compact discs.
c. Rights of broadcasting organizations in their radio and television programs
transmitted over the air and inn some countries, rights in the transmission of works via
cable systems.
Copyright and related rights works of different categories of right holders. While copyright
protects the works of the authors themselves, related rights are granted to certain categories of people or
business that play an important role in performing, communicating or disseminating works to the public
that may or may not be protected by copyright.
1.1.3.1. Types of work protected by copyright
• Literary works (eg. Books, magazine, newspapers, technical papers, instruction
manual, catalogs, tables and compilations of literary works.
• Musical works or compositions, including compilations;
• Dramatic works includes not only plays but also for example a sales training
program captured on videocassettes
• Artistic works such as cartoons, drawings, paintings, sculptures and computer artwork
• Photographic works both on paper and in digital form
• Computer programs and software
• Some types of database
• Maps, globes , charts, diagrams, plans and technical drawing;
• Advertisement, commercial prints and labels
• Cinematographic works, including motion pictures, television shows, and webcasts
• Multimedia products
• In some countries works of applied art such as artistic jewellery, wall paper and carpets.
1.1.3.2. Authorship and ownership of Copyright:

The author means in relation to
• Literary or dramatic work – author of the work
• Musical work – composer
• Artistic work – artist
• Photograph – person who takes photograph
• Cinematograph or sound recording – producer
• Computer generated work – person who creates it

Ownership means
• In case of a literary, dramatic or artistic work made by the author in the course of his
employment by the proprietor of a news paper, magazine or similar periodical under a
contract of service or apprenticeship – in the absence of the agreement to the contract, the
proprietor is the first owner of the copyright.
• In the case of photograph taken, painting or portrait drawn or engraving or cinematograph
film made for valuable consideration at the instance of any person – in the absence of any
agreement to the contrary the person who commissioned it is the first owner.
• In the case of a work made in the course of the authors’ employment under a contract of
service or apprenticeship – in the absence of any agreement to the contrary, the employer
is the first owner.
• In the case of any address or speech delivers in public – the person who delivered address
or speech is the first owner.
• In the case of a government work in the absence of any agreement to the contrary, the
governments is the first owner of the copyright.
• In the case of a work made or first published by or under the direction or control of any
public undertaking – in the absence of any agreement to the contrary, the public
undertaking is the first owner of the copyright.
1.1.3.3. Duration of Copyright:
The copyright term varies according to the nature of the work (60 years from the death of author in
case of literary, dramatic, musical or artistic work & 60 years after publication of a photograph, film or
sound recording).
1.1.4 INDUSTRIAL DESIGN
A design refers to the features of shape, configuration, pattern, ornamentation or composition of
lines or colors applied to any article. A design should be new and original. The word “article” refers to
any article manufactured and any substance, artificial, or partly artificial and partly natural, and
includes any part of an article capable of being made and sold separately. Design office is located at
Kolkata.
As general rule Industrial Design consists of
• Three-dimensional features, such as the shape of a product,
• Two dimensional features such as ornamentation, patterns, lines or color of a product or
• A combination of one or more such feature.
1.1.4.1. Who may apply for Industrial Design?
An applicant who created the design or if working under contract, his employer, can apply for
registration. The applicant can be either an individual (e.g: a designer) or a legal entity (e.g: company).
In either case, the application may be made directly or through an agent. If you are a foreign applicant
you may be required to be represented by an agent duly authorized by the Intellectual Property office of
that country.
1.1.4.2. Essentials for the Registration of Design:
• The design must be new or original
• The design must be applied to particular articles.
• It must have visual appeal
• It should not have been published before filing
• The design must be significantly distinguishable from known designs
• It should not comprise or contains scandalous or obscene matter.
• It should not include a trade mark or a property mark or any artistic work.
• A design should not include any mode or principle or construction or anything which is
in substance a mere mechanical device.
The Protection of industrial Designs gives value to a product, eye–catching and it makes easier to attract
the customers. Industrial design shall be protected by registering at the national or regional Intellectual
property offices.
1.1.4.3. Duration of Industrial Design:
An Industrial design is registered for a period of 10 years and is extendable for another 5 years
if an application in Form-3 with a fee of Rs. 2,000/- is filed before the expiry of 1st year.
1.1.5 GEOGRAPHICAL INDICATION

Geographical Indication is an indication which identifies goods as agricultural goods, natural
goods or manufactured goods as originating, or manufactured in the territory of country, or a region or
locality in that territory, where a given quality, reputation or other characteristic of such goods is
essentially attributable to its geographical origin.
In case of manufactured goods one of the activities of either the production or processing or
preparation of the goods concerned takes place in such territory, region or locality, as the case may be
• Explanation clarifies that GI need not be a geographical name. Alphonso, Basmati.
• Goods include goods of handicraft or of industry and also foodstuff.

Example: Basmati rice, Darjeeling Tea, Nagpur Oranges, Kolhapuri
Chappal, Thirunelveli Halwa, Kanchipuram Sarees etc.
1.1.5.1. Who may apply for GI?
Any association of persons or producers, or any organization/authority established by or under
any law which represents the interests of the producers of the concerned goods and producer includes
trader, authorized user etc.
The main benefit of Geographical Indication is that it prevents unauthorized use of a registered
Geographical Indication by others. It boosts exports of Indian Geographical Indications by providing
legal protection. It promotes economic prosperity for producers and seeking legal protection in other
WTO member countries.
1.1.5.2. Duration of GI:
The Term of Geographical indication protection is ten years.

1.1.6 TRADE SECRETS
They are any information that is not generally known, that will give a business advantage, or is
commercially useful. Sometimes they are considered and referred to as confidential informations. It may
be a formula, process, design, device etc.
For example the composition of coco cola is a trade secret.
1.1.1 Semiconductor Integrated circuit’s layout – Design
Integrated circuits are commonly known as silicon chips. They are usually made from layers of
materials by a process which includes etching, using various marks (templates) which are made
photographically. The simplest integrated circuit consists of three layer one of which is made from
semiconductor material.
A semiconductor material in terms of its ability to conduct electricity is one which lies between
a conductor, such as copper and an insulator, such as rubber.
Examples: silicon, germanium, selenium and gallium arsenide.
Semiconductor integrated circuit means a product having transistors and other circuitry elements
which are inseparably formed on a semiconductor material or an insulating material or inside the
semiconductor material and designed to perform an electronic circuitry function.
Layout design means a layout of transistors and other circuitry elements and includes lead wires
connecting such elements and expressed in any manner in semiconductor integrated circuit.
.8 INTERNATIONAL TREATIES ON PATENT
India is a Member – State of World Intellectual Property Organization, an International
Organization, responsible for the promotion of and the protection of Intellectual Property throughout the
world. India is a member of the following International Organizations and treaties in respect of Patents
❖ World trade Organization (WTO)
❖ World Intellectual property Organization (WIPO)
❖ Paris convention for the protection of Industrial Property
❖ Patent Co- Operation Treaty (PCT)
❖ Budapest Treaty
2. WHY INTELLECTUAL PROPERTY SHOULD BE PROTECTED
2.1 Intellectual Property (IP) rights are valuable assets for a business possibly
among the most important ones it possesses. The protection of IP can set a business apart
from the competitors.
It can be sold or licensed, providing an important revenue stream, offer customers something
new and different and form an essential part of the marketing or branding.
2.2 Intellectual Property protection has become more and more important
nowadays.
Highly featuring scientific and technological improvement and establishing an efficient Intellectual
Property system have caused the difference between developed and under- developed countries. The
Intellectual Property protection is mainly formed to prevent infringement of patented invention from
others
2.3 Rapid growth in commercial income resulting from intellectual and artistic
works made a profitable sector. Now, production of musical, cinema, literature works and
computer software are major industries worth of billions of -USD.
2.4 The bosses of the major software giants like Google and Microsoft have become
the richest men of the world in a very short period of time through their intellectual assets”.
2.5 One who is not able to protect intellectual rights thereof may face enormous
financial loss.
2.6 Developed states execute International Treaties to protect inventions, original
designs, trademarks, software, cinema and musical works, scientific and literature works
that are subject of Intellectual Property in an International manner.
2.6 Failure on adequate protection of Intellectual Property slows down innovation
and progress.
2.7 The goal of Intellectual Property law is to encourage intellectual production and
to enable social and cultural development.
2.8 An effective Intellectual Property protection is essential in order to promote
R&D investments, appeal to foreign capital and encourage innovation.
3. HOW INTELLECTUAL PROPERTY SHOULD BE PROTECTED

3.1 Intellectual Property can be protected by filling an application with prescribed
form and fees and detailing about your inventions, at your earliest, with the
respective Patent offices.
3.2 The inventor may either file provisional or complete specification of
the invention.
4. PATENT OFFICES IN INDIA:
The Patent Office, under the Department of Intellectual Policy & Promotion, Ministry of
Commerce & Industry, performs the statutory duties in connection with the grant of patents for new
inventions and registration of Industrial designs. Patent Office is located at Kolkata, Mumbai, Chennai
and Delhi. The inventor may make an application, either alone or jointly with another, or their assignee
of the inventor or legal representative of any deceased inventor or assignee.

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RESEARCH METHODOLOGY AND IPR(23DRM101)

1.3 MEANING OF RESEARCH

Reliability refers to the quality of a measurement procedure that provides

iii. Has been planned to be unbiased and objective

1.4 DEFINITIONS OF RESEARCH

Research may have certain other qualities such as:

3. Research procedures should be explained in detail.

1.5 CHARACTERISTICS OF RESEARCH:

8. Employs Hypothesis: Any research definitely begins with formulation of a hypothesis. It is a

10. Credibility: The extent to which an analysis of finding can be treated to be

1.6 TYPES OF RESEARCH

1. Classification based on Application:

Key Differences between Basic and Applied Research

c. Explanatory: is the research whose primary purpose is to explain why events

3. Classification based on Inquiry Mode:

b. Unstructured approach: The unstructured approach to inquiry is usually

4. Other Types of Research:

―Gathering knowledge for knowledge‘s sake is termed ‗pure‘ or ‗basic‘ research.‖

(iii) Quantitative v/s Qualitative: Quantitative research is based on the measurement

Qualitative research, on the other hand, is concerned with qualitative

(iv) Conceptual vs. Empirical: Conceptual research is associated to some theoretical

1.7 METHODOLOGY OF RESEARCH

1.8 FORMULATING THE RESEARCH PROBLEM

Some sources of Research Problems may be identified as follows:

IMPORTANT CONSIDERATIONS IN SELECTING A RESEARCH PROBLEM:

A research problem needs a closer look into the following aspects:

1. The problem reflects felt needs

PROCESS OF FORMULATION OF A RESEARCH PROBLEM: An appropriate

2. Referring the available literature on the problem: An extensive literature reference

b. Improves the methodology:

c. Expands knowledge base in the research area:

BOOKS: The books encompass central part of any bibliography.

c) Develop a theoretical framework: A theoretical framework consists of concepts

1. The theoretical framework connects the researcher to existing knowledge

Electronic Sources of Literature:

Secondary Literature: Secondary literature consists of interpretations and evaluations that

✓ Bibliographies (also considered tertiary)

Tertiary Literature: Tertiary literature consists of a distillation and collection of primary

To conform to the second function of literature review of contextualizing the findings of

3. The formulation of Objectives: The objectives provide an accurate description of the

The objectives should start with words such as:

It is important to assure that variability of understanding of an issue by respondents is

S. S. Stevens has classified the different types of into four categories:

The nominal or classificatory scale: A nominal scale enables the classification of

The ordinal or ranking scale: Besides categorizing individuals, objects, responses or a

1.8 PREPARING THE RESEARCH DESIGN

1.8.1 Research Design

1.8.2 Need of Research Design

• It facilitates the smooth sailing of the various research operations, thereby

1.8.3 Properties/Characteristics of good Research Design

Reliability: Researcher should ensure that research questions are framed

1.8.4 Types of Research Designs

Research design can be a quantitative or qualitative research with have extensive

Quantitative Research design: A quantitative research design shares similar

1. Descriptive design research: As the name implies, it is intended to describe the

4. Quasi-experimental design research: As the name suggests such an experiment is

Qualitative Research Design: Qualitative research design, on the other hand, is