MODULE 1: Rich Content in the

Online Environment and the User

Experience
Web 2.0, Web 3.0
and User

I invented
World
Wide Web
At the end of the learning period, the students shall have:

1. understood the principles of the rich media content in

the context of Web 2.0 and participation of the user in
the online experience.
2. assessed a Web 2.0 web page: and
3. appreciated the importance of integrating rich media
content on the website.
LESSON WEB 2.0, WEB 3.0 AND USER PARTICIPATION IN
THE WEB

Do you remember these three evolutions of the web

Based on our previous lesson , web 1.0, 2.0 and 3.0 are
theoretical concepts that define the problems that
developers, as well as users could face and tackle.
It all began with Web 1.0, which defined the web as
read only. It concentrated on content that was
mainly owned by the companies. In 1996, it started
from 45 million global user and eventually grew 1
billion + global users in 2016 when Web 1.0
eventually evolved into Web 2.0.
CONTINUATION

At this state, its focused more on the community and the

contents were from shared information. Due to the dynamic
characteristic, Web 2.0 was described as “the wildly read -
write web”. Unlike the two, the Web 3.0 is best described as a
“read-write-execute” and “the portable personal web”. It
focused more on the individual and the consolidated
dynamic content.
 These three terms are very different from each other,
but they have one thing: user participation. This term
was mentioned in module 2 as one of the features of
Web 2.0. It is defined as “the owner of the website is not
the only one who’s able to post content; others are able
to post content of their own by means of feedback,
reviews and evaluations.”
RICH CONTENT IN THE ONLINE ENVIRONMENT AND USER
EXPERIENCE

An active participation of the user is a good sign that

the website has a rich media content. These media
contents used advanced technology that allows
advanced animations and/or supports audio/radio
for advertising and communicating immediately for
instant user interactions.
 1. YOUTUBE

-To attract and keep an audience, this platform maximizes

its rich media content to show what they valued the most;
freedom of expression, freedom of information, freedom
of opportunity and freedom to belong. YouTube provides
the tools where people can freely speak their voices,
freely access for information and education, a chance to
discover and build their ventures, and find communities
that shared same interests and passions.
 2. FACEBOOK

-Through this social networking site, people freely

connect and communicate with friends and family,
easily find communities, and can grow businesses.
Through its rich media content, information may be
shared through photos, videos, messages and status.

Rich content also influences and modifies the

online environment. For website developers and
designers, a well-conceptualized website is a
matter of concern. They are following these
elements.
 1. USEFULNESS OF THE WEBSITE

The usefulness of a website really

depends on the individual who
uses it. It is important to identify
the users or target audience to be
able to show the usefulness of the
website.
 2. ADHERENCE TO FUNCTIONALITY

This is also a challenge to pay attention to

accessibility. Integrating rich media content is not
only designed; it must have a function. Failure to view
a link correctly on a specific screen or in a browser is
a case of a malfunction. It greatly affects the users
experience and the online environment you are
creating.
3. USABILITY

It is a measure of how simple it is for a

user to manipulate the site
(especially for the infrequent or
brand - new users) and how
convenient it is to use on the long
term (for daily visitors).
 4. Influence

Before, most of the websites developes were Web

1.0, owned by companies, and serve a commercial
purpose such as selling products, services,
subscriptions, etc. While it's not more sophisticated
than we have now, it maximizes the functionality of
the website for effective advertising to influence the
consumers.
5. VISUAL DESIGN

Aside from the function, rich media

content must contribute to the over -
all aesthetic of the website. Integrating
rich media content most be placed well
and in strategically places of your
websites. It contributes to our
experience and online environment.
 When World Wide Web started, it has 45
million global users only, but when it evolved
into Web 2.0, the number of the users got
higher. It shows that having a rich media
content gives a different effect on the user
experience and creates a great online
environment.
Thank you!