INTRODUCTION
1. Through which perspective customers are more satisfied by purchasing from Amazon ?
- Amazon is the most popular and trustworthy website in online shopping. Amazon has offered a
wide range of products to customers. Customer satisfaction is based on the price, quality, offers,
discounts, fast delivery, secured payment, and return policy of the product.
- Offer free shipping, returns and perks for your loyal customers. Amazon does a great job
showing their Prime members how much they value them. Not only do they provide free shipping
and same-day delivery in certain items, but they also offer free access to streaming music and video
content, among other perks. This attract more to the consumer and they are highly satisfied.
- Customers can shop in Amazon's store with confidence, knowing we invest significant
resources, technologies, tools, and people to provide a trusted shopping experience starting with
strict seller vetting and policies for listing products. We stand behind every product in our store with
our A-to-z Guarantee. This satisfy more to the customers.
- Customer are more satisfied because they have a better product selection.
- According to the survey, 99% of consumers said that they are satisfied or highly satisfied with
Amazon's assortment of products, while 95% of consumers are satisfied or highly satisfied with the
relevancy of Amazon's search results when looking for products on the platform.
- People are more satisfied by purchasing from Amazon because of low price, fast delivery,
affordable price of product and prime membership.
- Customers are satisfied because they are able to offer 2nd day delivery at a very low cost,
same day delivery in some cities, and 4 hour delivery in special cases. Fulfillment by Amazon is now
over a billion dollars in revenue. Amazon has a significant competitive advantage in terms of being
able to ship fast and cheap.
2. Through which perspective customers are more satisfied by purchasing from Flipkart?
- Flipkart provide better services to the customers, reduces the time of delivery of products,
charge the proper price of the product, that improves the customer satisfaction level.
- Flipkart wins customer' s heart by providing an efficient delivery system, user-friendly
website and exact tracking facility.
- The company has built its own ecommerce ecosystem centered on its retail business. In 2009,
Flipkart introduced its courier service, Ekart which is now India's largest logistics platform delivering
on an average of 10 million shipments monthly. so the level of satisfaction increases day by day.
- Customers are highly satisfied with Flipkart because the marketing strategy of Flipkart focuses
on every single touchpoint their customers are present. It uses the majority of its budget on various
digital channels involving both paid and organic marketing. Moreover, since India has recently
experienced digital transformation, the efforts of Flipkart are paying off.
- Providing a seamless and enjoyable shopping experience has been a top priority for Flipkart.
The company has invested heavily in user-friendly interfaces, easy navigation, and responsive
customer support. Flipkart's annual Big Billion Days sale and other promotional events have further
strengthened customer loyalty. This is the unique characteristics of Flipkart .
- Customer are more satisfied because Flipkart provide better quality products, fast delivery and
return facilities, offers like big billion days, affordable price of product etc are the own
characteristics of Flipkart.
AMAZON
Amazon is an American multinational technology company focusing e-commerce, cloud, computing,
online advertising, digital, streaming, and artificial intelligence. It is considered one of the Big Five
American technology companies, alongside Alphabet, Apple, Meta and Microsoft.
Amazon is the world’s largest online retailer and a prominent cloud services provider.
Originally started as a online bookselling company offers a morphed into an internet-based business
enterprise that is largely focused on providing e-commerce, cloud computing, digital streaming and
artificial intelligence services.
Following an Amazon-to-buyer sales approach, the company offers a monumental product range
and inventory, enabling consumers to buy just about anything, including clothing, beauty supplies,
gourmet food, jewellery, books, movies, electronics, pet supplies, furniture, toys, garden supplies
and household goods.
Headquarters in settle, Amazon has individual websites, software development centres, customers
service centres, data centres and fulfilment centres around the world.
Trede name Amazon
Formerly Cadabra,lnc.(1994-
1995)
Type Public
Traded as Nasdaq:AMZ
Nasdap-100
Component
S&P 100-component
S&P 500- component
ISIN US0231351067
Industry Conglomerate
Founded July 5,1994;29 years ago
Belleveue, Washington,
U.S.
Founder Jeff Bezoz
Headquarters Seattle, Washington and
Arlington County,
Virginia, US
Area served Worldwide
Key people Jeff Bezos
(executive chairman)
Andy Jassy
Products Echo-Fire Table-Fire TV-
Fire OS-Kindle
Services Amazon.com
Amazon Alexa
Amazon Appstores
Amazon Luna
Amazon Music
Amazon Pay
Amazon Prime
Amazon Prime- Video
MGM+
Twitch
Ring
Amazon Web- Services
Amazon Robotics
Revenue US$513.98 billion
(2022)
Operating Income US$12.25 billion
(2022)
Net Income US$ -2.72 billion
(2022)
Total Assets US$462.68 billion
Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994.
Initially an online marketplace for books, it has expanded into a multitude of product categories, a
strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including
Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite
Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch,
IMDb, and Whole Foods Market. Its acquisition of Whole Foods in August 2017 for US$13.4 billion
substantially increased its footprint as a physical retailer.
Amazon has earned a reputation as a disruptor of well-established industries through
technological innovation and "aggressive" reinvestment of profits into capital expenditures. As of
2023, it is the world's largest online retailer and marketplace, smart speaker provider, cloud
computing service through AWS live-streaming service through Twitch, and Internet company as
measured by revenue and market share. In 2021, it surpassed Walmart as the world's largest retailer
outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has close to
200 million subscribers worldwide. It is the second-largest private employer in the United States.
As of October 2023 Amazon is the 12th most visited website in the world with 82% of its
primary domains traffic coming from the United States.
Amazon also distributes a variety of downloadable and streaming content through its Amazon
Prime Video, MGM+, Amazon Music, Twitch, and Audible units. It publishes books through its
publishing arm, Amazon Publishing, film and television content through Amazon MGM Studios,
including the Metro-Goldwyn-Mayer studio which acquired in March 2022. It also produces
consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Amazon has been criticized for customer data collection practices, a toxic work culture,
censorship, tax avoidance, and anti-competitive behaviour.
History:
1994–2009: early years
Amazon was founded on July 5, 1994, by Jeff Bezos, who chose the Seattle area for its
abundance of technical talent, as Microsoft was in the area.
Amazon went public in May 1997. It began selling music and videos in 1998, and began
international operations by acquiring online sellers of books in the United Kingdom and Germany.
In the subsequent year, it initiated the sale of a diverse range of products, including music, video
games, consumer electronics, home improvement items, software, games, and toys.
In 2002, it launched Amazon Web Services (AWS), which initially focused on providing APIs
for web developers to build web applications on top of Amazon's ecommerce platform. In 2004,
AWS was expanded to provide website popularity statistics and web crawler data from the Alexa
Web Information Service. AWS later shifted toward providing enterprise services with Simple
Storage Service (S3) in 2006, and Elastic Compute Cloud (EC2) in 2008, allowing companies to rent
data storage and computing power from Amazon. In 2006, Amazon also launched the Fulfillment
by Amazon program, which allowed individuals and small companies (called "third-party sellers")
to sell products through Amazon's warehouses and fulfillment infrastructure.
2010–present: growth
Amazon purchased the Whole Foods Market supermarket chain in 2017. It is the leading e-
retailer in the United States with approximately US$178 billion net sales in 2017. It has over 300
million active customer accounts globally.
Amazon saw large growth during the COVID-19 pandemic, hiring more than 100,000 staff in
the United States and Canada. Some Amazon workers in the US, France, and Italy protested the
company's decision to "run normal shifts" due to COVID-19's ease of spread in warehouses. In
Spain, the company faced legal complaints over its policies, while a group of US Senators wrote an
open letter to Bezos expressing concerns about workplace safety.
On February 2, 2021, Bezos announced that he would step down as CEO to become executive
chair of Amazon's board. The transition officially took place on July 5, 2021, with former CEO of
AWS Andy Jassy replacing him as CEO. In January 2023, Amazon cut over 18,000 jobs, primarily in
consumer retail and its human resources division in an attempt to cut costs.
Products and services:
Amazon.com is an e-commerce platform that sells many product lines, including media
(books, movies, music, and software), apparel, baby products, consumer electronics, beauty
products, gourmet food, groceries, health and personal care products, industrial & scientific
supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting
goods, tools, automotive items, toys and games, and farm supplies and consulting services.
Amazon websites are country-specific (for example, amazon.com for the US and amazon.fr for
France), though some offer international shipping.
Visits to amazon.com grew from 615 million annual visitors in 2008, to more than 2 billion
per month in 2022.The e-commerce platform is the 14th most visited website in the world.
Economic growth:-
Amazon has announced an investment in India of $1 billion and committed to digitally enable
10 million micro, small, and medium businesses, drive ecommerce exports worth $10 billion, and
create 1 million additional jobs in India between 2020 and 2025. More than 75,000 sellers have
registered on the Amazon India marketplace in regional Indian languages.
Creating jobs:-
These jobs were in information technology, skill development, content creation, retail,
logistics, and manufacturing, to name a few industries. We hired roles in our corporate offices in
areas including machine learning and software development, filled jobs across our fulfilment
centres, logistic centres, sales offices, data centres, and created indirect jobs through our
economic ecosystem like the sellers’ community. In total, Amazon has helped create over a million
direct and indirect jobs in India since 2013. Creating high-quality jobs is fundamental to delighting
our customers, and we are always looking for passionate, customer-obsessed people to help us
innovate.
LOGISTICS
Most searched items on Amazon :-
Amazon History Timeline :-
July 3, 2017 by Eddy Malik
Updated on July 15, 2022
Amazon’s history is most certainly wild and chock-full of controversy. Nonetheless, at its core,
it’s one of the most famous business success stories about how perseverance against all odds and
staying on the critical path is the only way to transform vision into reality.
Jeff Bezos, the founder of Amazon, started the venture as an online book retailer on July 5, 1994,
but the business has expanded over the years to sell almost anything one can think of and is now
one of the most valuable companies in the world.
To help you get a better understanding of the multi-million-dollar business and see how it evolved
over the years, we’ve put together a visual Amazon history timeline, along with a set of frequently
asked questions about the company.
The history of Amazon: a timeline
1994: Amazon founded
1997: Amazon IPOs at $18.00/share
1998, May 27: Acquires IMDB
1998, Aug 5: Expands beyond books
1999: zShops launches
2002: Lawsuit against Barnes & Noble
2003: A9.com is launched
2004: Acquires Joyo
2005, Feb: Amazon Prime is launched
2005, Nov: Amazon Mechanical Turk
2006, Mar: Amazon S3 is launched
2006, Aug 25: Amazon Elastic Compute Cloud is launched
2007, Aug: Amazon Fresh is launched
2007, Sept 25: Amazon Music is launched
2006, Nov 19: Amazon Kindle is launched, which will turn out to be an important milestone in
Amazon’s history timeline
2008: Acquires Audible
2009: Acquires Zappos
2010: Kindle e-books outsell hardcover books on Amazon by almost 50%
2011, Feb: Amazon Instant Video is launched
2011, May 2: Amazon Appstore is launched
2012: Acquires Kiva Systems
2013, March: Acquires GoodReads
2013, Jun: Amazon launches in India
2014, Jul 25: Kindle Fire is launched
2014, Aug 25: Acquires Twitch
2015, Aug 26: Amazon Underground is launched
2015, Nov 2: 1st physical store in the history of Amazon
2016: Amazon Prime Air is launched
2017, Jun: Acquires Whole Foods
2017, Sept 7: Amazon announces search for second headquarters
2018, Jun 1: Acquires PillPack
2018, Sept 4: $1 trillion market cap reached
2018, Oct 2: Minimum wage raised to $15/h
2018, Nov: NY and Virginia to become Amazon HQ2
2019, Feb 1: NY HQ plans scrapped
2019, Jul 5: 25-year anniversary
2019, Sep 24: Amazon Care is launched
2021, Jul 5: Jeff Bezos steps down as CEO
2022, Mar 17: Amazon acquires MGM.
Flipkart
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and
incorporated in Singapore as a private limited company. The company initially focused on online
book sales before expanding into other product categories such as consumer electronics, fashion,
home essentials, groceries, and lifestyle products.
Type Subsidiary
Industry E-commerce
Founded 2017
Founder Sachin Bansal, Binny Bansal
Headquarters Banglore, Karnataka. India ( operational hq)
Singapore (legal domicile)
Key people Kalyan Krishnamurthi
Service Online shopping
Revenue ₹56,013 crore
The service competes primarily with Amazon India and domestic rival Snapdeal. As of March
2017, Flipkart held a 39.5% market share in the Indian e-commerce industry. Flipkart has a dominant
position in the apparel segment, bolstered by its acquisition of Myntra, and was described as being
"neck and neck" with Amazon in the sale of electronics and mobile phones.
History
Start-up phase:-
Flipkart was founded in October 2007 in Mumbai by Sachin Bansal and Binny Bansal, alumni of
the IIT, Delhi and former Amazon employees. The company initially focused on online book sales
with country-wide shipping. Flipkart slowly grew in prominence and was receiving 100 orders per
day by 2008.
Growth, mergers and acquisitions:-
In 2010, Flipkart acquired the Bangalore-based social book discovery service We Read from
Lulu.com.
In 2011, Flipkart acquired the digital distribution business Mime360.com and the digital content
library of the Bollywood portal Chakpak. Following the acquisition, Flipkart launched its DRM-free
online music store Flyte in 2012. Due to competition from free streaming sites, Flyte was
unsuccessful and shut down in June 2013.
With its eyes on India's retail market, Flipkart acquired Letsbuy, an online electronics retailer, in
2012, and Myntra, an online fashion retailer, for US$280 million in May 2014. Myntra continues to
operate alongside Flipkart as a standalone subsidiary focusing on separate market segments.
In April 2015, Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm.
Flipkart stated that it would use Appiterate's technology to enhance its mobile services. In December
2015, Flipkart purchased a minority stake in the digital mapping provider MapmyIndia and the UPI
mobile payments startup PhonePe. In 2022, when PhonePe moved its entire base to India, Flipkart
separated the ownership of PhonePe and shareholders in India and Singapore and the respective
shareholders purchased shares of PhonePe's India entity directly. It was announced that a cash
payout of approximately $700 million was to be made to the former and current employees who
were holding PhonePe's shares.
In 2016, Flipkart acquired the online fashion retailer Jabong.com from Rocket Internet for US$70
million and in January 2017, Flipkart made a US$2 million investment in TinyStep, a parenting
information startup.
In April 2017, eBay announced that it would sell its Indian subsidiary, eBay.in, to Flipkart and
invest US$500 million in the company. While eBay suggested that the partnership would allow
Flipkart to access eBay's network of international vendors, these plans never came to fruition. In July
2017, Flipkart made an offer to acquire its main domestic competitor, Snapdeal, for US$700 to 800
million. It was rejected by Snapdeal, which was seeking at least US$1 billion.
In August 2018, American retail chain Walmart acquired a 77% controlling stake in Flipkart for
US$16 billion, valuing Flipkart at around US$20 billion. Flipkart is valued at $37.6 billion as of 2022.It
is planning to go public through a listing in the United States of America in 2023.
Flipkart invested US$4 million in the customer engagement and rewards platform EasyRewardz
on 19 November 2019.
In 2020, Flipkart Wholesale launched digital platform for kiranas and MSMEs. In July 2020,
Flipkart acquired a 27% stake in Arvind Fashions Limited's newly formed subsidiary Arvind Youth
Brands for US$35 million. Arvind Youth Brands owns the Flying Machine brand. Flipkart also
announced it will roll out Flipkart Quick, a hyperlocal 90-minute delivery service for product
categories such as groceries, home accessories, mobile phones, stationery, and more.
In October 2020, Flipkart acquired a 7.8% stake in Aditya Birla Fashion and Retail for US$204
million. The following month, Flipkart acquired the intellectual property of gaming startup Mech
Mocha for an undisclosed amount. The acquisition formed part of Flipkart's plans to gain and retain
users by offering casual games. In November 2020, Flipkart acquired augmented reality company
Scapic, which provides a suite of tools to create and publish augmented reality, virtual reality, and
3D content quickly and without coding.
As of 2021, the Flipkart app was available in 8 local Indian languages, Gujarati, Bengali, Odia,
Hindi, Telugu, Kannada, Marathi and Tamil.
In April 2021, Flipkart announced the acquisition of the travel booking portal Cleartrip. Flipkart
also entered the hotel industry for the Indian and global markets. The Flipkart Hotels uses Cleartrip
API. Flipkart acquired Cleartrip's business in Middle East by signing an agreement with Wego - an
online market place for travel that operates in middle east and North Africa. This included the sale of
the website Flyin.com.
In April 2022, Flipkart launched its first grocery fulfilment centre in Northeast India, based in
Guwahati. The centre was reportedly women-run to support the career progression of Flipkart's
female employees. The same month, the company established the Flipkart Foundation to support
entrepreneurship and skill development within the underserved communities in India.
In 2022, Flipkart entered the Non-Fungible Tokens (NFTs) and Web3 segment by letting the
Indian purchasers of Nothing Phone (1) to get Nothing's NFT through the app called Nothing
Community Dots. These NFTs use the Polygon blockchain to host it. The NFT drop happened at
FireDrops - which was done on Flipkart's NFT marketplace, supported by GuardianLink. In October
2022, Flipkart also created a shopping platform that was metaverse-based, called Flipverse. The
platform allows people to explore products and shop in a more interactive way. The Flipverse has
been created through a partnership with a Polygon-incubated firm called eDAO, and Flipverse hopes
to provide a similar experience to the actual mall-like shopping where people would be able to
create their Avatars.
The e-commerce also started a virtual storefront that is dedicated to the academic needs of
students named 'Flipkart Student's Club'. The 'Flipkart Green' venture was created in 2023 for
customers who want to have a sustainable lifestyle by providing certified sustainable products.
Big Billion Days :-
In October 2014, Flipkart reprised the BigBig Billion Days event as a multi-day event exclusive to
the Flipkart app. Flipkart bolstered its supply chain and introduced more fulfillment centres to meet
customer demand. Flipkart achieved a gross merchandise volume of US$300 million during the
event, with the largest volumes coming from fashion sales and the largest value coming from
mobiles.
In 2017, Flipkart sold 1.3 million phones in 20 hours on 21 September during its Big Billion Days
promotion, doubling the number sold on the first day of the same event in 2016.Flipkart held a 51%
share of all Indian smartphone shipments in 2017, overtaking Amazon India (33%).
Walmart investment:-
On 4 May 2018, it was reported that Walmart had won a bidding war with Amazon to acquire a
majority stake in Flipkart for US$15 billion. On 9 May 2018, Walmart officially announced its intent
to acquire a 77% controlling stake in Flipkart for US$16 billion. Following the purchase, Flipkart co-
founder Sachin Bansal left the company. The remaining management team reported to Marc Lore,
CEO of Walmart e-Commerce US. Walmart president Doug McMillon cited plans to help Flipkart with
its sourcing and supply chain while tapping on its expertise to expand Walmart globally. Indian
traders protested against the deal, considering it a threat to domestic business.
In a filing with the U.S. Securities and Exchange Commission on 11 May 2018, Walmart stated
that a condition of the deal prescribed the possibility that Flipkart's current minority shareholders
"may require Flipkart to effect an initial public offering following the fourth anniversary of the
closing of the transactions at a valuation no less than that paid by Walmart".
Following the announcement of Walmart's deal, eBay announced that it would sell its stake in
Flipkart back to the company for approximately US$1.1 billion and relaunch its Indian operations.
The company stated that "there is a huge growth potential for e-commerce in India and significant
opportunity for multiple players to succeed in India's diverse, domestic market. "Softbank Group
also sold its entire 20% stake to Walmart without disclosing the terms of the sale. Walmart's
acquisition of a 77% stake in Flipkart was completed on 18 August 2018. Walmart also provided
US$2 billion in equity funding to the company
On 13 November 2018, Flipkart CEO Binny Bansal resigned after facing an allegation of "serious
personal misconduct". Walmart stated that "while the investigation did not find evidence to
corroborate the complainant's assertions against Binny, it did reveal other lapses in judgment,
particularly a lack of transparency, related to how Binny responded to the situation."
On 22 December 2023, Flipkark Confirmed that US$600 Million will be raised from Walmart out of
its total fundraising plan of US$1 Billion. The expected valuation of the deal will range from US$34
Billion to US$37 Billion. In 2022 after PhonePe's separation, Flipkart was last valued at around US$33
Billion.
House brands:-
Flipkart operates several house brands, including Citron (home appliances) and Digiflip (formerly
for electronics and accessories).In 2017, Flipkart launched additional house brands, including Billion
(smartphones),]Smartbuy (electronics accessories, effectively replacing Digiflip),and MarQ (for large
appliances, although its launch was complicated by a trademark dispute with an existing company,
Marc Enterprises)
In 2019, Flipkart began selling Nokia-brand televisions. A 55-inch, Android TV-based 4K Smart TV
was the first product released under that licensing agreement. A 43-inch TV was unveiled on 4 June
2020.
Flipkart Video:-
Flipkart launched an in-app streaming service called Flipkart Video in August 2019, so as to
compete with industry rivals like Amazon who were also offering premium video options. The initial
line up of content was curated from the service providers like Viu, Voot and TVF.
Flipkart Video Originals:-
To strengthen its content offering on Flipkart Video, Flipkart forayed into original content
production, known as Flipkart Video Originals. The first show was launched on 19 October 2019.
Named Back Benchers, it was a Bollywood celebrity quiz show hosted by Farah Khan.
Most searched items on Flipkart in 2022 :-
