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1 3-6 Google Search

The document summarizes how most search engines like Google, Bing, Yandex, and Duck Duck Go work by crawling the web to index pages, then serving search results when users search. It also discusses the difference between searching the surface web that search engines can find versus the deep web they cannot access directly. Finally, it provides an overview of how to effectively use Google search through Boolean logic operators like AND, OR, and NOT to narrow or broaden search results.

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22 views7 pages

1 3-6 Google Search

The document summarizes how most search engines like Google, Bing, Yandex, and Duck Duck Go work by crawling the web to index pages, then serving search results when users search. It also discusses the difference between searching the surface web that search engines can find versus the deep web they cannot access directly. Finally, it provides an overview of how to effectively use Google search through Boolean logic operators like AND, OR, and NOT to narrow or broaden search results.

Uploaded by

Marcos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3/6

Google

search
3/6: Google search
What search engines do

Most search engines (Google, Bing, Yandex, Duck Duck Go, etc) work in the
same way and have similar stages to do so:

Crawling.

An engine will search the web using spiders - small programs | bots -
that travel across the internet looking for pages that contain new or
updated info, and will then store those website addresses (URLs) in its

index for later use. For the most part the way they find new websites is

by following links of pages the engine already knows about.

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Indexing.

The search engine will then visit the pages that it has learned about by

crawling, and will try to analyze what each page is about (content,

images, and video files). All of this information is stored in the index, a

huge database that is stored on many computers and that we can later

search for.

Serving search results.

When a user searches, the search engine will determine the highest

quality results. These "best" results have many factors, including things

such as the user's location, language, device (desktop or phone), and

previous queries.

Web vs Deep Web

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When searching on Google or any other search engine, it is said we are
surfing the Web which although it may sound small, it basically contains
billions of indexed documents (pages, images, docs, etc.) Now when
referring to the Deep Web concept, this means pages search engines
(Google, Bing or others) can't find.

While applying sourcing strategies, our focus will be centered for the most
part, in the use of the surface web.
Understanding how to use Google effectively
Google search is, to put it briefly, the application of boolean logic.

Boolean on Google is nothing more than using (AND, OR, NOT )

!= LinkedIn Boolean:
Boolean operators form the basis of mathematical sets and database logic.
They connect your search words together to either narrow or

broaden your set of results.

The three basic boolean operators are: AND, OR and NOT.

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Why use Boolean operators?

To focus a search, particularly when your topic contains multiple search terms

To connect various pieces of information to find exactly what you're looking for

Use AND in a search to:

Narrow your results

Tell the database that ALL search terms must be present in the resulting records

Be aware: In many, but not all, databases, the AND is implied.

For example, Google automatically puts an AND in between your search terms.

Though all your search terms are included in the results, they may not be

connected together in the way you want.

Use OR in a search to:

Connect two or more similar concepts (synonyms)

Broaden your results, telling the database that ANY of your search terms

can be present in the resulting records

Needs to be carefully used - Google will help us out with great synonyms

and related terms. Using lots of OR’s (which can be done) will reduce - on

the contrary wanted - our results and Google will stop its backend

interpretation.

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Example: (pwc OR pricewaterhouse OR PriceWaterHouseCoopers) DONT

as with just adding pwc Google will help with the heavy lifting.

Same with concepts such as titles:

Example: (Manager OR Supervisor OR Management ) >>> solved by just

adding Manager and letting Google do the effort.

On the same note, when we search for Manager, Google will do some

stemming (words with the same root ) of the word added and giving us

Manage, Managerial, etc.

Use NOT in a search to:

It's used to state the absence of something or negate a term. - is written

as (-)

Knowing when|how to apply Google Search techniques with

the right terms can lead us to success. It all comes with practice.

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Thank you!

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