Premium Beauty and Personal Care in France
Premium Beauty and Personal Care in France
Premium Beauty and Personal Care in France
Care in France
Euromonitor International
May 2023
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2022 DEVELOPMENTS
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group, and the expansion of multinationals in premium beauty and personal care will
increasingly come through acquisitions, rather than organic growth.
On the other hand, the multinationals will continue to fight to stay in the race. For example, in
2022 NAOS SAS rolled out its pure brand Etat Pur in pharmacies, which has existed for ten
years through online channels. Brand Shiseido (Beauté Prestige International SA in France)
also launched a new brand called Ulé, which a new line made from natural ingredients.
Indeed, natural ingredients will be an ongoing trend, for example as seen with the iconic
Chanel (Chanel SA), which launched N°1, a line of cross-category beauty products based on
natural ingredients. However, faced with the confusion and distrust of consumers, who seek
sincerity and transparency on the part of brands, it will be important for Chanel to prove that
they are not “greenwashing”, aka using an “eco-responsible” marketing technique without
complete authenticity.
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
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EUR million
2017 2018 2019 2020 2021 2022
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth
2017-2022
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Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-
2022
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Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
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Invictus (Puig SL) Paco Rabanne - Groupe 0.7 0.6 0.7 0.8
Puig SA
Christian Dior Christian Dior SA, Parfums 0.6 0.6 0.7 0.8
Sauvage (LVMH Moët
Hennessy Louis
Vuitton SA)
Eau Sauvage (LVMH Christian Dior SA, Parfums 0.6 0.6 0.7 0.7
Moët Hennessy Louis
Vuitton SA)
Schwarzkopf Henkel France SA 0.6 0.8 0.8 0.7
Professional (Henkel
AG & Co KGaA)
Others Others 56.0 56.3 55.0 56.3
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value
2022-2027
EUR million
2022 2023 2024 2025 2026 2027
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Note: Premium beauty and personal care sales are additionally included within baby and child-specific
products, bath and shower, colour cosmetics, deodorants, fragrances, hair care, skin care and sun care
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value
Growth 2022-2027
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