Journal of Contemporary Administration and Management (ADMAN)

ISSN: 2988-0394 Print / 2988-3121 Online

Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

Digital Marketing Strategy to Increase Sales Conversion on E-

commerce Platforms

Yudiyanto Joko Purnomo1*

1
Department of Management, Faculty of Economics, Universitas Nasional PASIM, Jawa Barat, Indonesia

Email: [email protected]

Abstract. In this digital era, technological developments have significantly changed the business
paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the
main media for many companies to sell their products and services online. However, the
increasing number of competitors on e-commerce platforms requires companies to have an
effective marketing strategy to increase sales conversion and gain a competitive advantage. The
purpose of this research is to analyse and identify effective digital marketing strategies in
increasing sales conversion on e-commerce platforms. The current research type is qualitative.
Data collection techniques include listening and recording important information to conduct data
analysis through data reduction, data display, and conclusion drawing. The study results show that
in an effort to increase sales conversions on e-commerce platforms, digital marketing strategies
play a crucial role. By combining various techniques and tactics, you can achieve successful
results in increasing traffic, engagement, and ultimately, sales conversions on your e-commerce
platform. Here are the core digital marketing strategies including SEO, content marketing, social
media, paid advertising, user experience optimisation, customer reviews and testimonials, content
personalisation, video usage, incentives, and car optimisation.

Keywords: Digital Marketing, Sales Conversion, E-commerce

1. Introduction

The e-commerce industry has experienced a considerable shift in its business paradigm due to technical
advancements in the digital era [1]. E-commerce platforms have emerged as a prominent medium through which
several enterprises facilitate the online sale of their products and services [2]. The proliferation of competitors in
e-commerce platforms necessitates organisations to have a proficient marketing plan in order to enhance sales
conversion rates and attain a competitive edge [3].
Digital marketing is an established methodology that has demonstrated efficacy in enhancing the efficiency
and efficacy of marketing endeavours [4]. Digital marketing enables organisations to effectively target potential
consumers, enhance the consumer experience, and augment client engagement [5]. Hence, the effective
execution of a proficient digital marketing strategy will serve as a pivotal determinant for e-commerce
enterprises in attaining sustained expansion and prosperity.
Despite the evident advantages, numerous e-commerce enterprises continue to encounter obstacles in
attaining ideal sales conversion rates on their platforms [6]. The contemporary corporate landscape is
characterised by a multifaceted and ever-evolving milieu, marked by intense competition, shifting customer
preferences, and rapid advancements in technology. Hence, it is imperative for organisations to have a well-
structured and quantifiable digital marketing strategy in order to effectively address these obstacles and attain
the intended outcomes.
This research aims to analyse and identify effective digital marketing strategies in increasing sales
conversions on e-commerce platforms. By conducting this research, it is expected that a deeper understanding
will be gained about:
1. Recent developments in the e-commerce and digital marketing industry.
2. Challenges faced by e-commerce companies in increasing sales conversion.
3. What digital marketing strategies have been implemented by e-commerce companies.

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

4. The relationship between digital marketing strategies and increasing sales conversions on e-commerce
platforms.
5. Recommendations for digital marketing strategies that can be adopted by e-commerce companies to achieve
business success.
The results of this study are expected to contribute to the field of digital marketing and e-commerce,
especially for companies operating on e-commerce platforms. The main benefits include:
1. Gaining insights into digital marketing strategies that are effective in increasing sales conversions, so that
companies can optimise their marketing efforts.
2. Provide information for decision-making in planning and implementing marketing strategies on e-
commerce platforms.
3. As a reference source for further research in the field of digital marketing and e-commerce.
4. Can provide guidance for e-commerce companies to face existing challenges and compete effectively in the
online market.
Based on the above research backdrop, the present study will concentrate on examining digital marketing
techniques aimed at enhancing sales conversions for e-commerce enterprises on their respective platforms. By
comprehending the impact of digital marketing on customer behaviour and sales outcomes, e-commerce
enterprises can enhance their marketing endeavours and attain enduring success in the face of intense
competition.
1.1 Digital Marketing Strategy
Digital Marketing Strategy refers to the plans and approaches used by companies or organisations in
leveraging digital media and internet technology to promote their products, services or brands, as well as
interact with consumers online [7]. The main objectives of a digital marketing strategy are to reach a targeted
audience, increase customer engagement, and generate profitable conversions [8]. Some of the key elements
involved in a digital marketing strategy include:
1. Search Engine Optimisation (SEO): Efforts to improve the ranking and visibility of a company's website in
organic (non-paid) search engine results. SEO involves the use of relevant keywords, quality content
creation, and other tactics to increase the chance of appearing on the first page of search results.
2. Content Marketing: The creation and distribution of high-value content, such as blog articles, videos,
infographics and more, aimed at attracting and retaining audience interest and building brand credibility.
3. Social Media Marketing: Utilising social media platforms (such as Facebook, Instagram, Twitter, LinkedIn,
etc.) to engage with audiences, promote products or services and build a community of followers.
4. Email Marketing: Using email to communicate with potential and existing customers. This can include
sending newsletters, special offers, product updates, and so on.
5. Influencer Marketing: Working with influencers or famous people on social media to promote a particular
brand or product.
6. Paid Advertising: The use of paid advertising on digital platforms such as Google Ads, Facebook Ads, or
banner ads on other websites to increase visibility and get clicks from relevant audiences.
7. Data Analysis: Collection and analysis of data regarding consumer behaviour, online interactions, and
performance of digital marketing campaigns to understand what is working and make necessary
improvements.
The benefits of a digital marketing strategy include firstly reaching a wider and targeted audience. Second,
better interaction with consumers through relevant and popular platforms. Third, more accurate measurement
and analysis of the effectiveness of marketing campaigns. Fourth, better flexibility and customisation to
changing trends and consumer preferences. Lastly, increased competitive advantage by exploring new and
innovative marketing methods. It is important to note that digital marketing strategies should always be linked to
the company's business objectives and the relevant market context. Understanding audience behaviour and
preferences is key to designing a successful strategy and producing the desired results.
1.2 Sales Conversion
Sales conversion refers to the action or end result of a marketing process in which a prospective customer or
website visitor turns into an actual customer by purchasing a product or service from the company [9]. In the
context of digital marketing strategies, sales conversion is one of the main goals that e-commerce companies or
other online businesses want to achieve. Sales conversion can be measured in various ways, depending on the
type of business and the marketing goals set [10]. Some common methods for measuring sales conversion
include:

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

1. Product Purchase: When a potential customer makes a purchase of a product or service offered by the
company. This conversion reflects that the marketing process has successfully persuaded the customer to
make a purchase action.
2. Newsletter Sign-up: When a website visitor subscribes to a newsletter or email from a company. This is a
conversion that shows higher interest and engagement from the visitor towards the brand or product.
3. Filling out a Contact Form: When a visitor fills out a contact form or requests more information about a
product or service. This can be the first step towards a sales conversion.
4. App Download: For businesses that have a mobile app, conversions can be measured when someone
downloads the app.
5. Subscription Services: If a company offers a subscription service, conversions can be calculated when
someone subscribes and pays for the service.
6. Completing a Certain Step in the Purchase: Sometimes, sales conversions are calculated when a person
reaches a certain step in the buying process, e.g. adding a product to the shopping cart.
Sales conversion measurement is crucial in understanding how effective a digital marketing strategy is. By
knowing conversion rates, companies can evaluate the performance of marketing campaigns and identify areas
that require improvement or adjustment. In addition, conversion data also helps in planning future marketing
strategies and allocating resources more efficiently to achieve optimal business results.
1.3 E-commerce
E-commerce is a term used to describe trading activities or business transactions conducted electronically
over the internet. In e-commerce, the buying, selling, and exchanging of products, services, or information is
done online between companies, individuals, or consumers [11] [12]. E-commerce has become one of the most
important aspects of digital transformation and has changed the way people shop, do business, and interact with
brands [13] [6]. There are several types of e-commerce, including:
1. Business to Consumer (B2C) E-commerce: This model involves transactions between companies and
consumers. An example is when a consumer purchases a product or service from an online store or a
brand's official website.
2. Business to Business (B2B) E-commerce: This model involves transactions between two or more
companies. In B2B e-commerce, companies buy or sell products, services, or other components to other
companies as part of their supply chain or business.
3. Consumer to Consumer (C2C) E-commerce: This model involves transactions between consumers without
a company as an intermediary. C2C websites or platforms allow consumers to sell their goods or services to
other consumers.
4. Consumer to Business (C2B) E-commerce: This model involves transactions where consumers offer their
products or services to companies. An example is when an independent photographer offers photography
services to a particular company or brand.
5. Business to Government (B2G) E-commerce: This model involves transactions between companies and
government agencies, such as when the government purchases products or services from a particular
company to fulfil government needs.
While the advantages of e-commerce include firstly accessibility and convenience: Consumers can shop
anytime and anywhere without having to go to a physical store. Secondly, global reach: E-commerce allows
companies to reach international markets more easily. Thirdly, ease of price comparison: Consumers can
quickly compare prices and product features from different sellers. Fourth, data analytics: Data from e-
commerce transactions can provide valuable insights to improve marketing strategies and business decision-
making. Fifth, lower operational costs: Many online businesses can reduce operational costs as they do not
require physical stores or rental fees. However, e-commerce also faces challenges, including data security,
intense competition, and online fraud. Therefore, it is important for e-commerce companies to implement
reliable security and customer service to create a positive shopping experience for consumers [14].
1.4 Theory of Conversion
One of the theories commonly used in digital marketing strategy research to increase sales conversion on e-
commerce platforms is Cialdini's Theory of Conversion. This theory was developed by Robert Cialdini in 1984,
a social psychologist, and identifies psychological principles that can be used to influence consumer decisions
and increase sales conversions. Cialdini's Theory of Conversion includes six key principles [15]:
1. Authority: Using authority or recognition from influential figures or experts in a particular field to influence
consumer decisions. For example, testimonials from experts or experienced users.

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

2. Consistency and Commitment: Encourage consumers to commit to a small action first, which makes them
more likely to follow through and take a bigger action. For example, getting them to sign up for a
newsletter or follow your social media accounts.
3. Social Proof: Showing that many other people have done or chosen a particular product or service, thus
creating an impetus for other consumers to follow in their footsteps.
4. Scarcity: Make the product or offer appear rare or limited in time or availability, thereby encouraging
consumers to take immediate action so as not to miss the opportunity.
5. Liking: Build positive relationships with consumers through common ground, compliments, or personalised
interactions, which makes them more likely to buy from you.
6. Authority: Giving consumers a small amount of control or choice in the buying process, which can increase
their sense of engagement and make them feel more comfortable making decisions.
By understanding and applying these principles in their digital marketing strategy, companies can optimise
their efforts to increase sales conversions on e-commerce platforms.

2. Method

This research aims to analyse digital marketing strategies in increasing sales conversion on e-commerce
platforms. In this study, researchers conducted desk research so that they did not need to go directly to the field
during the data collection process, but instead reviewed various reference sources that supported this research.
The literature was obtained from online media and databases from journal portals that are in accordance with the
keywords related to this discussion, namely digital marketing strategies in increasing sales conversions on e-
commerce platforms. The author does not focus on specific journal portals or online media in determining
relevant reference sources such as referring to the Emerald Insight, ResearchGate, and Elsevier journal portals,
but is more flexible. In this article, with a focus on digital marketing strategies in increasing sales conversions
on e-commerce platforms, the author makes these keywords the focus of the search so as not to widen the main
discussion. The search for journals, articles and publications is mostly in the range of articles published between
2010 and 2023. Not all articles, journals and publications that appear in the search results will be used, but only
those related to digital marketing strategies in increasing sales conversions on e-commerce platforms.
This research is a type of qualitative research. Data collection techniques include listening and recording
important information to conduct data analysis through data reduction, data display, and conclusion drawing to
obtain a picture of the conclusions regarding the literature study that will be developed in this study. Data
validation uses triangulation of data sources.

3. Result and Discussion

Digital marketing has become one of the key elements in business success in this digital era [16] [17].
Especially for e-commerce platforms, digital marketing strategies play an important role in increasing sales
conversion, which is the comparison between the number of visitors to a website or e-commerce platform and
the number of customers who actually make a purchase. In this explanation, we will discuss in depth the various
digital marketing strategies that can be implemented in e-commerce platforms to increase sales conversion.
1. Search Engine Optimisation (SEO)
SEO is a technique designed to improve the ranking and visibility of your web page or product on search
engines like Google [18]. By improving SEO rankings, your products are more likely to appear on higher search
results pages, thus increasing the chances of potential buyers finding and visiting your e-commerce platform.
SEO strategies for e-commerce platforms involve keyword research relevant to your products, content
optimisation, URL structure, metadata, and site speed improvements. By combining these factors, you can
attract more organic traffic to your e-commerce platform, increasing the chances of sales conversion.
2. Content Marketing
Content marketing involves creating and distributing high-value content to attract the interest and
engagement of potential consumers [19]. Good content can include informative blog articles, video tutorials,
user guides, product reviews, and other engaging content. By providing relevant and useful content, you can
build engagement with potential customers, increase brand authority, and drive more traffic to your e-commerce
platform.
3. Social Media Marketing

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

Social media is a powerful marketing channel for e-commerce platforms [20]. By using social media
effectively, you can increase brand awareness, interact with potential customers, and drive traffic to your online
store [21] [22]. Choose a social media platform that is relevant to your audience and develop engaging creative
content. Interact with your followers, respond to questions, and use features such as paid advertising to reach a
wider audience.
4. Pay-Per-Click Advertising
Paid advertising is an effective strategy to get immediate results [23]. E-commerce platforms can use paid
advertising on search engines, such as Google Ads, or on social media platforms such as Facebook Ads or
Instagram Ads. With paid advertising, you can target specific keywords and audiences, thus ensuring your
adverts only appear in front of people who are potentially interested in your products. The use of smart
advertising strategies and proper budget allocation can help increase traffic and sales conversions on your e-
commerce platform.
5. User Experience Optimisation
It is important to ensure a good user experience on your e-commerce platform. Make sure your site is easy
to navigate, fast to load, and responsive across different devices. Provide easy-to-use search options and an
intuitive layout to help visitors find products quickly. A simple and secure payment process will also help
increase conversion rates [24].
6. Customer Reviews and Testimonials
Reviews and testimonials from previous customers have a huge impact on potential customers' purchasing
decisions [25]. Make sure to include a reviews and testimonials feature on your e-commerce platform. Positive
reviews will help build trust and provide social proof that can increase a potential customer's confidence in
purchasing your product.
7. Personalise Content and Product Recommendations
Utilise customer data and shopping behaviour to provide relevant and personalised product
recommendations. The use of artificial intelligence technology and data analysis can help your e-commerce
platform provide a more personalised shopping experience, which in turn can increase sales conversion rates
[26].
8. Use of Video
Video is becoming an increasingly popular format in digital marketing. Use videos to showcase your
products, give demos, or present the story behind your brand. Videos are more engaging and easily digested by
users, so they can help increase engagement and conversions on your e-commerce platform [27].
9. Usage and Incentive Programmes
Create a loyalty programme or membership programme that provides special incentives for customers who
frequently shop or contribute to your e-commerce platform. The incentives can be discounts, reward points, or
free shipping [28]. This kind of programme will encourage customers to shop again, increase retention, and
eventually increase sales conversion.
10. Mobile Optimisation
Make sure your e-commerce platform is optimised for mobile devices. More and more consumers are
shopping via mobile devices, so it is important to provide a smooth and responsive experience on mobile
platforms [29].
The focal aspect to emphasise is that an e-commerce platform's endeavour to enhance sales conversion
through a digital marketing strategy necessitates the utilisation of a diverse array of techniques and tactics [30].
These encompass search engine optimisation (SEO), content marketing, social media engagement, paid
advertising, optimisation of user experience, solicitation of customer reviews, implementation of personalization
strategies, incorporation of video content, establishment of loyalty programmes, and optimisation for mobile
devices. By adopting a complete and integrated strategy, it is possible to enhance the volume of website visitors,
level of user interaction, and ultimately, enhance the rate at which sales are converted on an e-commerce
platform [31]. It is imperative to acknowledge that there is no singular technique that can yield optimal
outcomes. Incorporating a synthesis of these diverse methods and customising them to align with the specific
requirements and attributes of one's target audience can lead to enhanced outcomes.
In addition to the implementation of a digital marketing plan, it is imperative to sustain the practise of
monitoring and assessing data. It is imperative to consistently evaluate the performance of your campaign and
discern patterns that could potentially impact the rate of sales conversions. This dataset will facilitate the
refinement of your strategic approach and the optimisation of your marketing tactics in order to attain superior
outcomes.

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

Several key variables to consider in the investigation encompass conversion rate, bounce rate, duration of
visit, and average order value. By systematically monitoring and comprehending this data, one can discern areas
that necessitate enhancement and thereafter implement the requisite modifications to augment the efficacy of
their efforts [32]. Furthermore, it is crucial to acknowledge the significance of adjusting to technological
advancements and staying abreast of prevailing trends in the realm of digital marketing. The field of digital
marketing is characterised by its dynamic nature, wherein staying abreast of current trends is essential for
maintaining relevance and effectively competing in an intensifying market [33]. Lastly, it is crucial to
acknowledge the significance of fostering a great client experience. Enhancing sales conversions entails more
than merely drawing clients to one's platform; it also necessitates the provision of a gratifying and enjoyable
buying experience. Ensuring product quality, delivering exceptional customer service, and optimising the
buying process are crucial factors in fostering consumer satisfaction and cultivating repeat patronage.
An efficacious digital marketing strategy for enhancing sales conversions on e-commerce platforms
encompasses a range of interrelated strategies [34] [35] [36]. By strategically leveraging search engine
optimisation (SEO), content marketing, social media engagement, paid advertising, and enhancing user
experience, while prioritising data-driven approaches and analytics, one can effectively enhance sales
conversions on an e-commerce platform. It is vital to bear in mind that digital marketing is an ongoing
endeavour, whereby the potential for exploration and ingenuity persists in order to attain sustained triumph.
In addition to the previously described strategies, there are some additional elements that can strengthen
your digital marketing strategy and increase sales conversions on e-commerce platforms:
1. Re-targeting and Personalisation of ads
Use re-targeting techniques to remind potential customers who have previously visited your e-commerce
platform but have not made a purchase. By retargeting them through relevant and personalised ads, you can
increase the chance of converting them into buyers.
2. Use of Influencer Marketing
Collaborating with influencers or well-known figures in your industry can help increase your brand
awareness and product credibility. Through influencers, marketing messages can reach a wider and more trusted
audience, increasing the likelihood of sales conversion.
3. Email Marketing Campaigns
Don't underestimate the potential of email marketing. A well-planned email campaign sent to relevant
customers can have significant results in increasing sales. Use personalisation techniques, offer special
discounts, or provide exclusive content to get customers' attention and encourage them to shop on your e-
commerce platform.
4. Expand Product Diversification
Presenting a variety of products on your e-commerce platform can attract customers from different market
segments. By expanding product diversification, you can reach more consumers and increase the chances of
sales conversion.
5. Live Chat and Customer Support Features
Provide a responsive live chat or customer support feature to help potential customers understand your
products, answer questions, and resolve issues. This ease of communication can help remove their doubts and
concerns, making them more likely to make a purchase.
6. Use of Augmented Reality (AR) and Virtual Reality (VR) Technology
If your product allows it, consider implementing AR or VR technology in your e-commerce platform.
These technologies allow customers to experience the product virtually before purchasing, which can increase
consumer engagement and trust.
7. Evaluate the Competition
Always keep an eye on the marketing activities and strategies of your competitors. Evaluate their strengths
and weaknesses, and learn if there are opportunities to differentiate yourself from the competition through
unique offerings or better services.
8. A/B Testing and Optimisation
Conduct A/B tests on various elements of your e-commerce platform, such as page layout, ad text, CTA
buttons, or even product pricing. By testing and optimising these elements, you can find the most effective
combination to increase sales conversions.
9. Use Analytics Data Wisely
Use analytics data effectively to identify trends and patterns in customer behaviour. This information can
help you make better decisions in directing your marketing strategy.
10. Evaluate and Reevaluate

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

Finally, it is important to always evaluate and re-evaluate the results of your digital marketing strategy. If
any strategy is not delivering the results as expected, evaluate and find out why it is happening. Make
adjustments and adapt quickly to achieve higher sales conversion goals.
So, by incorporating the right digital marketing strategies and following the latest trends, you can achieve
significant results in increasing sales conversions on your e-commerce platform. Stay creative, flexible, and
keep learning in order to compete effectively in this ever-evolving market. Remember that digital marketing is
an ongoing journey, and your success will depend on your constant efforts in improving your marketing
performance.
Here is a positive explanation of how digital marketing strategies can increase sales conversions on e-
commerce platforms from the perspective of Cialdini's Conversion Theory: 1) Authority: By leveraging the
authority and recognition of influential figures or experts in a particular industry, digital marketing strategies
can give consumers confidence that the products or services offered are of high quality and value. Testimonials
from experts or experienced users can help build trust and motivate consumers to take action on a purchase. 2)
Consistency and Commitment: Getting consumers to commit to small actions such as signing up for a newsletter
or following on social media can help create initial engagement with a brand or platform. By feeling pre-
engaged, consumers will be more likely to follow through with larger purchase actions, as they want to maintain
consistency in their actions. 3) Social Proof: Displaying positive reviews, testimonials, or number of products
sold creates the impression that the product or service on the e-commerce platform has been recognised and
valued by many others. This can reduce consumer hesitation and give them confidence that they are making the
right decision by making a purchase. 4) Scarcity: Limiting the time or availability of products with visual
displays or statements that emphasise scarcity can encourage consumers to act quickly. They feel compelled to
make a decision for fear of missing out on a rare opportunity or product, which can ultimately increase sales
conversions. 5) Liking: By building positive relationships through social media interactions or testimonials from
individuals respected by the target audience, digital marketing strategies can strengthen consumers' liking for a
brand or product. A sense of closeness and a positive relationship will make them feel more comfortable and
likely to choose the product or service offered. 6) Authority: Giving consumers choice in the buying process
gives them a sense of control and freedom. This can increase consumers' confidence in making purchasing
decisions, as they feel they have a role in shaping their choices. In order to increase sales conversion on e-
commerce platforms, combining Cialdini's principles with relevant digital marketing strategies will help
companies build positive interactions with consumers, stimulate purchase actions, and increase conversion rates
effectively.

4. Conclusion
When it comes to increasing sales conversions on e-commerce platforms, digital marketing strategies play a
crucial role. By combining various techniques and tactics, you can achieve successful results in increasing
traffic, engagement, and ultimately, sales conversions on your e-commerce platform. The study arrived at the
following suggestions:
1. Use an integrated approach by combining multiple digital marketing strategies to get maximum results.
2. Always monitor and analyse your campaign performance data to identify trends and changes that need to be
made.
3. Keep yourself updated with the latest developments in digital marketing and implement the latest relevant
technologies for your e-commerce platform.
4. Keep the focus on a positive customer experience, both before, during and after the purchase.
5. Adapt to the competition and look for ways to differentiate yourself from competitors through unique
offerings and better services.
6. Use A/B testing to optimise key elements of your e-commerce platform.
7. Keep creativity and flexibility in your marketing strategy, as the world of digital marketing is constantly
changing.
By implementing the above suggestions and a commitment to continuous learning and adaptation, you can
increase sales conversions on your e-commerce platform effectively and sustainably. Remember that digital
marketing success takes time and effort, but with the right strategy, you can achieve great results in your
business growth in the ever-evolving digital world.

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

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Journal of Contemporary Administration and Management (ADMAN)
ISSN: 2988-0394 Print / 2988-3121 Online
Vol 1, Issue 2, August 2023, Page 54-62
DOI: https://doi.org/10.61100/adman.v1i2.23

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