GOKULDHAM HIGH SCHOOL & JUNIOR COLLEGE

SECONDARY SECTION (2023-2024)

PRELIMINARY EXAM
SUBJECT: COMMERCIAL APPLICATIONS
GRADE: 10 MARKS:100
DATE: 17/01/2024 TIME: 2 hours
__________________________________________________________________

• Answers to this Paper must be written on the paper provided separately.

• You will not be allowed to write during the first 15 minutes.

• This time is to be spent in reading the question paper.

• The time given at the head of this Paper is the time allowed for writing the
answers.

• Attempt all questions from Section A and any four questions from Section B.

• The intended marks for questions or parts of questions are given in brackets
[].
__________________________________________________________________

SECTION A
(Attempt all questions from this Section.)
Question 1 [20]

Choose the correct answers to the questions from the given options.

(Do not copy the questions, write the correct answers only.)

(i) A company manufacturing vacuum cleaners has appointed sales persons

who provide door-to-door visit at homes to demonstrate the product.
Which type of Non-traditional market is this?

(a) Catalogue Market

(b) In-House Market
(c) Mail Order Market
(d) Telemarket

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Grade 10 Sub: Commercial Applications

(ii) Which of the following banks can a customer not make deposits?

(a) Central Bank

(b) Commercial Bank

(c) Co-operative Bank

(d) Industrial Bank

(iii) ___________ is the sacrifice made to acquire something.

(a) Price

(b) Discount

(c) Labour

(d) Cost

(iv) The process of determining the relative worth of a job is known as

________.

(a) Job integration

(b) Job Evaluation

(c) Recruitment

(d) Promotion

(v) Which of the following is an example of abiotic component?

(a) Sunlight

(b) Plants

(c) Animals
(d) insects

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Grade 10 Sub: Commercial Applications

(vi) With reference to Central Bank, which statement is (are) correct.

1. Central Bank supervises and controls all the commercial activities of a

country.
2. Central Bank monitors the exchange rate of the home currency in
relation to foreign currencies.

3. Central Bank is owned by shareholders.

4. The Central Bank has a monopoly over issuing currency notes in the
country.

(a) 2. & 3.

(b) 2. & 4.

(c) only 4.

(d) only 1.

(vii) The label that provides written information about the basic materials,
weight, contents etc. is a _____ label

(a) descriptive

(b) brand

(c) grade

(d) simple

(viii) According to __________ concept, a business is treated as a unit separate

and distinct from its owners.

(a) Money Measurement

(b) The Going Concern

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Grade 10 Sub: Commercial Applications

(c) The Matching Principle

(d) The Business Entity

(ix) ___________Account is a summary of the Cash Book combining cash

and bank transactions.

(a) Capital

(b) Journal

(c) Receipts and Payments

(d) Ledger

(x) A garment manufacturer purchases silk to manufacture suits. This

purchase will be ________________

(a) Direct Material Cost

(b) Indirect Material Cost

(c) Direct Expenses

(d) Indirect Expenses

(xi) The effective utilisation of all other resources depends upon the quality
of _______

(a) External Resources

(b) Human Resources

(c) Raw materials

(d) Newspaper Advertising

(xii) _________ is the process by which employees learn knowledge, skills

and attitudes to further organisational and personal goals.

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Grade 10 Sub: Commercial Applications

(a) Training

(b) Placement

(c) Induction

(d) Recruitment

(xiii) There are two statements given below, marked as Assertion(A) and Reason
(R) Read the statement and choose the correct option.

Assertion: A preliminary interview of the job-seekers is conducted by

receptionist or some other official.

Reasoning: The preliminary interview is conducted to determine whether

it is worthwhile for the candidate to fill up the application form.

(a) A is true but R is false.

(b) A is false but R is true.

(c) Both A and R are true and R explains A.

(d) Both A and R are true but R does not explain A.

(xiv) _________is one of the elements of Public Relations.

(a) Sympathy

(b) Empathy

(c) Community Relations

(d) Marketing

(xv) Which of the following qualities should a good salesman NOT possess?

(a) Good physique

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Grade 10 Sub: Commercial Applications

(b) Hot tempered

(c) Sincerity

(d) Sound memory

(xvi) To value and preserve the rich heritage of our composite culture is
the________ of every citizen.

(a) Consumer right

(b) Fundamental duty
(c) Consumer duty
(d) Fundamental right

(xvii) The motto of ___________ was to ‘sell what can be produced.’

(a) Production-oriented Stage

(b) Sales-oriented Stage

(c) Product-oriented Stage

(d) Marketing-oriented Stage

(xviii) Which of the following is an element of promotion mix?

(a) Price

(b) Publicity

(c) Place

(d) Distribution

(xix) Advertisement done on Facebook is an example of________.

(a) Outdoor Advertising

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Grade 10 Sub: Commercial Applications

(b) Direct Mail

(c) Social Media Advertising

(d) Personal selling

(xx) A Sales Manager of a company resigns from his job, the Assistant Sales
Manager of the company is promoted to Sales Manager’s post, this is an
example of ___________.

(a) Internal Source of Recruitment

(b) External Source of Recruitment

(c) Field Recruitment

(d) Employee Recruitment

Question 2
(i) Distinguish between: [10]

(a) Sales-Oriented Stage and Marketing-Oriented Stage.

(b) Cheque and Bank Draft.

(ii) Justify the following sentences for or against and give a reason.

(a) A central bank is the apex bank of a country.

(b) An organisation must recognise and pay attention to difference

between individuals.

(c) Internal source of recruitment is not economical.

Question 3 [10]

Answer the following questions:

(i) Give any 2 characteristics of public relations.

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Grade 10 Sub: Commercial Applications

(ii) What causes acid rain?

(iii) What is Direct Cost?

(iv) Explain the role of Human Resource Management with reference to

professional significance.

(v) What is Field Recruitment?

SECTION B
(Answer any four questions from this Section.)
Question 4
(i) Distinguish between Recruitment and Selection. [5]

(ii) Explain any five functions of Central Bank. [5]

(iii) Explain any five consumer rights provided under The Consumer
Protection Act 1986. [5]

Question 5

(i) Explain the role of Human Resources with respect to an enterprise. [5]

(ii) What is Internal Source of Recruitment? Explain the sources of internal

recruitment. [5]
(iii) Explain Nature of Public Relations [5]

Question 6

(i) Explain the types of training. [5]

(ii) Give any five advantages of opening a bank account. [5]

(iii) Explain the development function of Human Resource Management. [5]

Question 7

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Grade 10 Sub: Commercial Applications

(i) A business dealer issued a cheque to its supplier in full settlement of his
dues. However, the cheque was dishonoured. Give any five reasons that
may have led to dishonouring of the cheque.
[5]

(ii) An MNC wants to appoint a Human Resource Manager. Which qualities

should the company look for in the candidate to ensure that a good
manager is appointed? [5]

(iii) Explain the types of interviews used in selection of employees. [5]

Question 8

(i) A company looking for a PA to the CEO places an advertisement with a

leading newspaper to invite candidature for the post. Which source of
recruitment has the company used? Give two merits and two demerits of
this source of recruitment.
[5]

(ii) Explain any five on-the-job training method. [5]

(iii) Explain the lending money function of Commercial Bank. [5]

Question 9
CASE STUDY
Mr. Verma is a new recruit in Shah & Associates. He has just completed his
CA. This is his first job. He was put through a refresher-training
programme.The company opened a savings account in his name to facilitate
payment of his salary.

With reference to above case study answer the following questions:

(i) What is savings bank account? Can a current account be opened in his
name? Give reason for your answer. [5]

(ii) Do you agree with the training programme recommended for Mr. Verma?
Give reason for your answer.
[5]

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Grade 10 Sub: Commercial Applications

(iii) If you were the Human Resource Manager of Shah & Associates, which
method of training would you choose for Mr. Verma? Why? [5]

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