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Journal

This document provides guidance and worksheets for developing business ideas and opportunities. It includes sections on identifying target customer groups, brainstorming potential business ideas by solving problems or exploring marketplaces and search queries, evaluating the market size and potential profit of an idea, crafting a unique value proposition, and developing content and marketing strategies. Later sections focus on understanding customers, listing customer locations and potential sales, doubling down on effective marketing experiments, delighting early customers, and creating a dream year checklist with work, health, personal, and travel goals. The document emphasizes taking action, getting referrals from friends, and connecting with influencers to further business opportunities.

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Mala Kalila
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
35 views16 pages

Journal

This document provides guidance and worksheets for developing business ideas and opportunities. It includes sections on identifying target customer groups, brainstorming potential business ideas by solving problems or exploring marketplaces and search queries, evaluating the market size and potential profit of an idea, crafting a unique value proposition, and developing content and marketing strategies. Later sections focus on understanding customers, listing customer locations and potential sales, doubling down on effective marketing experiments, delighting early customers, and creating a dream year checklist with work, health, personal, and travel goals. The document emphasizes taking action, getting referrals from friends, and connecting with influencers to further business opportunities.

Uploaded by

Mala Kalila
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Choosing Your Freedom

Number
My Freedom Number is:

Calculations:
Finding Million-Dollar
Ideas
Top THREE Groups

Write out your top three groups to target. Who do you have
easy access to that you’d be EXCITED to help?

1-

2-

3-

Solve Your Own Problems

Use the questions to find three ideas.

1-

2-

3-

Bestsellers are your best friends

Write down two accessorizing ideas.

1-

2-
Finding Million-Dollar
Ideas (Cont’d)
Marketplaces

Visit a marketplace like Etsy, Facebook Marketplace, Craigslist


or eBay. Write at least one idea for a produce or service.

1-

2-

3-

Search Engine Queries

Use search engine questions and Reddit forums to find two


more ideas.

1-

2-
The Million-Dollar
Opportunity Challenge
The idea you are going to do:

Let’s check the market size:

Calculate your profit:

See if YOU can make a million dollars doing this business:


Your Unique Angle

Write out your unique angle

There are no right answers here. You can change these anytime
you like.

1- Who are you?

2- Why should people listen?

3- What are you passionate about?

4- What will you do for people?

Update your bio

Choose one platform, and using the unique angle pitch you
wrote out before, clean up and rewrite your profile/bio on that
platform to reflect who you are and how you help your ideal
customer.
Content Circle

Create your own Content Circle

Who are the customers you want to appeal to and what’s the
outcome you can create content for? What’s the unique point
of view in your content they’d be excited to hear about?

Formula = Outcome you’ll deliver + the target market

Core Circle:

Medium Circle:

Large Circle:
The Law of 100 Tracker

TASK:
1 11 21 31 41 51 61 71 81 91

2 12 22 32 42 52 62 72 82 92

3 13 23 33 43 53 63 73 83 93

4 14 24 34 44 54 64 74 84 94

5 15 25 35 45 55 65 75 85 95

6 16 26 36 46 56 66 76 86 96

7 17 27 37 47 57 67 77 87 97

8 18 28 38 48 58 68 78 88 98

9 19 29 39 49 59 69 79 89 99

10 20 30 40 50 60 70 80 90 100
Notes Page
Your own private space to record ideas, inspiration, roadblocks,
fears, or whatever fits your fancy.
The Growth Machine

Who’s your customer?

Describe to me who your ideal customer is.


The MORE specific the better. Think about their gender, age,
location, and anything else that makes them unique.

Where are your customers?

Now list at least five places your customers are and how many
sales in thirty days you think you can get from them.
The Growth Machine
(Cont’d)
What marketing strategies can I double down on?

Let’s update your original marketing experiments with actual


sales. This should make it obvious which experiments to double
down on and which ones to kill.
Make Your Customers
Happy
Make your customers happy

Ask one customer: “What is one thing I can do today that will
make you twice as happy with us?”

1- What is your one goal for the year?

2- Who exactly is your customer and where can you find


them?

3- What is one marketing activity you can double down on?

4- How can you delight your first 100 customers?

5- If you HAD to double your business with no money in


thirty days, what would you do?
MDW Dream Year
Checklist
Write your Dream Year

Make the checklist detailed and specific.


MDW Dream Year
Checklist (Cont’d)
Work:

Health:

Personal:

Travel:
52 Chances This Year

Accountability buddy

My accountability buddy is:

Connect with a Prefluencer

The Prefluencer I’m reaching out to:

Ask your friends for one referral

1- Tell me the first person that comes to mind. Who’s the


most impressive friend you know?

2- Send this message to that friend.

3- After you’ve had a great meeting with that person, thank


your original friend and ask the new one for a referral.
Notes Page
Your own private space to record ideas, inspiration, roadblocks,
fears, or whatever fits your fancy.

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