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    Toyrism Distribution Channels

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    Christian Steve Terencio
    This document discusses tourism distribution channels. It defines distribution channels as the system that makes travel products available to consumers by linking suppliers and consumers. There are direct and indirect channels. Indirect channels involve travel intermediaries like travel agents, tour operators, and specialty intermediaries. The document describes the different types of intermediaries and their roles. It also compares travel agents and tour operators. Finally, it discusses distribution strategies and the relationship between distribution and marketing in the tourism industry.

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    Toyrism Distribution Channels

    Uploaded by

    Christian Steve Terencio
    7 views15 pages
    This document discusses tourism distribution channels. It defines distribution channels as the system that makes travel products available to consumers by linking suppliers and consumers. There are direct and indirect channels. Indirect channels involve travel intermediaries like travel agents, tour operators, and specialty intermediaries. The document describes the different types of intermediaries and their roles. It also compares travel agents and tour operators. Finally, it discusses distribution strategies and the relationship between distribution and marketing in the tourism industry.

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    Tourism Distribution Channels

    Original Title

    TOYRISM DISTRIBUTION CHANNELS

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    This document discusses tourism distribution channels. It defines distribution channels as the system that makes travel products available to consumers by linking suppliers and consumers. There are direct and indirect channels. Indirect channels involve travel intermediaries like travel agents, tour operators, and specialty intermediaries. The document describes the different types of intermediaries and their roles. It also compares travel agents and tour operators. Finally, it discusses distribution strategies and the relationship between distribution and marketing in the tourism industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views15 pages

    Toyrism Distribution Channels

    Uploaded by

    Christian Steve Terencio
    This document discusses tourism distribution channels. It defines distribution channels as the system that makes travel products available to consumers by linking suppliers and consumers. There are direct and indirect channels. Indirect channels involve travel intermediaries like travel agents, tour operators, and specialty intermediaries. The document describes the different types of intermediaries and their roles. It also compares travel agents and tour operators. Finally, it discusses distribution strategies and the relationship between distribution and marketing in the tourism industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    TOURISM

    DISTRIBUTIO
    N
    CHANNEL
    Learning
    Outcomes
    Define tourism distribution channel
    Describe the type of travel intermediaries
    Discuss the functions of specialty intermediaries;
    Compare travel agents with tour operators;
    Describe the distribution channel;
    Explain the relation of distribution to marketing; and
    Discuss the distribution strategies.
    Meaning of Tourism
    Distribution Channel

    The tourism distribution channel produces the link


    between the suppliers of travel services and the
    consumer. It is a system of distribution that makes the
    product available.
    DIRECT INDIRECT

    CONSUMER

    Mass Outlets

    Retail Travel agents

    Wholesalers

    Suppliers
    Transportation Lodging Food Sightseeing Others
    TRAVEL INTERMEDIARIES
    THERE ARE THREE TYPES OF TRVEL
    INTERMEDIARIES:

    1. Travel agent (whole sale and retail)


    2.Tour operators
    3.Specialty channels
    TRAVEL AGENTS
    Travel agent arranges travel services
    from supplier such as airlines, bus
    companies, rail roads, cruise ship
    companies, car rental agencies, hotels
    and sight seeing operators. In general,
    there are two types of travel agents.
    1. Whole sale travel agents or
    wholesalers organize tour packages
    which are solve to public through a
    network or retail agents.
    2.Retail travel agents sell travel
    services directly to the consumer.
    TOUR OPERATORS

    Delivers the services specified is an


    advertised tour package.
    A tour operator usually offers several tour
    packages in a single reason.
    Tour operators who are reffered to as
    ground operators normally provide services
    at the destination only and they do not
    package transportation to or from the
    destination.
    SPECIALTY INTERMEDIARIES

    Include incentive travel firms, meeting and


    convention planners, hotel representatives,
    interline representatives, association
    executives, corporate travel firms, travel
    consultants, motor coach brokers and the
    like.
    The following are examples of
    specialty intermediaries:
    1.Incentive travel company
    2.Meeting and convention planners and
    destination planners
    3.Corporate Travel Firms
    4.Motor Coach Brokers
    DISTRIBUTION CHANNELS
    There are three distribution channel.
    These are:
    1.Product suppliers-consumer channel- This is
    direct distribution without going throught
    intermediaries.
    2.Product supplier-travel-agent-consumer
    channel – This is the most popular form of buying
    services and products in the tourism industry.
    3.Product supplier-tour-operator-consumer
    channel –The tour operator strives to create
    demand.
    Types of Distribution Channel

    1. Consensus Channels- no part of the channel


    exercises control over the system.
    2. Vertically-integrated Channels- the
    functions of production and retail distribution are
    owned and/ or controlled by a single company.
    3. Vertically-Coordinated Channels- the tour
    operator’s control over the channel comes from
    contractual or financial commitments with retail
    agents.
    Relation of Distribution to Marketing
    - the distribution system is the part of marketing mix.
    Once marketing objectives and the appropriate targets
    have been established, an appropriate mix is determined .

    The product offered may be modified.


    The promotion strategy may also change once the retail
    have agent does not cart any inventory, there is little or no
    incentives for the agent to promote a specific destination.
    The Pricing policy of the supplier will also change
    depending on the decision to distribute directly or
    indirectly
    Strategies
    There are three strategies, namely:

    1.Intensive distribution strategy involves maximizing the


    exposure of the travel product by distributing through all
    available intermediaries.
    2.Exclusive distribution occurs when supplier or
    wholesaler limits the channels and outlets for the product.
    3.Selective distribution is a strategy which is between
    intensive and exclusive distribution.
    THANKYOUUUU
    PO!!!

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