The Lessing Trading Floor
The Lessing Trading Floor
Table of Contents
Section Page
I. Company Information
a. Company Data 3
b. Beta 5
c. Financials 6
d. Filings 8
e. Earnings and Estimates 13
f. Pricing Data 16
g. Discounted Cash Flow Inputs 17
i. Risk Free Rate
ii. WACC Calculation
iii. Equity Risk Premium
II. Comparable Companies 19
III. Industry Information 20
IV. Macroeconomic Information 21
2
University of Richmond | The Lessing Trading Floor
I. Company Information
a. Company Data
1. Login to Bloomberg
2. Click on the New Tab panel
3. Enter your ticker into the search bar (e.g. AAPL). The search dropdown will populate with
related functions and securities. In this instance, we are interested in AAPL US Equity.
4. Now you will have the option to select functions related to your security. These functions can be used to
provide you with almost all of the information you need to know about your company. For a high-level
overview, click on the Security Description (DES).
3
University of Richmond | The Lessing Trading Floor
5. Within DES you can find general information about the company such as the business description,
price chart, estimates, and financial ratios.
4
University of Richmond | The Lessing Trading Floor
b. Beta
Under the Profile tab of DES, Bloomberg provides a 2-year unadjusted beta. This beta is calculated using
regression analysis of the company’s weekly stock price returns against a market proxy (S&P 500).
Beta gives you information about the volatility of a stock compared to the overall market, therefore it is a
measure of systematic risk. A beta higher than 1.0 indicates the stock is more volatile than the overall market,
and a beta lower than 1.0 indicates the stock is less volatile than the overall market.
Additional beta measures and adjustments can be made by typing the BETA function into the search bar in the
top left.
Any variable can be changed that is related to the regression analysis that produces the beta. Comparing beta
measures over different time periods can provide you with insight on if the stock has become more or less
volatile than the market over time. The beta input you choose should reflect your views about the future
expected volatility of the company.
Adjusted beta is a forward-looking measure that uses the historical beta as an input. The formula for adjusted
beta assumes that a security’s beta moves toward the market average (1.00) over time.
5
University of Richmond | The Lessing Trading Floor
c. Financials
Next, you analyze the company’s historical financial statements by entering the Financial Analysis (FA)
function.
There are many settings within financial analysis, including being able to chart line items. You can either select
the blue chart next to a line items to graph it or select “Show Chart Grid” under “Actions”. There is the option
to change the graphs to line charts.
Additionally, you can download and export all of the financial statements by selecting “Export”. You can either
export the current tab you are on to Excel or download an Excel template from the Excel Template Library
(XLTP), which will try to populate an entire pre-created spreadsheet with the financials of your company.
6
University of Richmond | The Lessing Trading Floor
Also, FA contains a breakdown of revenue segments in the Segments tab. Apple reports its revenues based on
product categories seen below.
This allows us to observe trends in Apple’s revenue composition. In this scenario, you would investigate
how the Services segment has become a larger portion of total revenue. Next, you could think how segment
trends may evolve in the future, and how shifting trends could impact the company’s profitability. For
example, if a certain growing segment is more profitable than others, that implies a favorable improvement
in margins.
Companies do not always disclose segment margins, but if they do, these inputs are critical in the
valuation process. If they do disclose specific percentages, or general trends, it would often be in earnings
releases or earnings calls.
The Ratios tab gives a historical overview of profitability, growth, credit, operating, and leverage ratios. This
information is useful when identifying how a company ranks on the above characteristics. For example, based
on the profitability measures, we can observe a slight deterioration in Apple’s profit margins in 2016 and 2017,
which was most likely caused by an increase in research and development spending coupled with slower
revenue growth.
7
University of Richmond | The Lessing Trading Floor
d. Filings
The following steps in your company analysis process involves parsing through the public filings to get a better
understanding of the business. This helps you learn about the risks, trends, and opportunities associated with
the company. The filings also contain financial information and accounting details in the footnotes.
You can access SEC filings by entering the Document Search (DS) function in the search bar.
Types of Filings:
10K – annual financial statements that follow a set structure of presentation; contains important
information such as latest share count on the cover, financial statements, management discussion
and analysis, and footnotes.
10Q – interim financial quarter performance and highlights; less detailed footnotes and analysis than
10Ks; 10Q forms are unaudited and filed within 40-45 days of quarter end.
8
University of Richmond | The Lessing Trading Floor
8K –required in the case of a materially significant event that affects a company’s financial position or
share price; earnings press releases (PR) are often filed as 8K’s; such earnings releases usually become
public before the official 10Q or 10K filing; the nature of PR may contain more information on GAAP
to non-GAAP reconciliations and future guidance; 8K’s are also filed in the case of acquisitions,
substantial asset sales or restructurings.
Form 14A (Proxy) – represents a notification to shareholders about matters to be brought before
meetings; usually contains latest share count (better source than 10Q’s or 10K’s when it’s a more
recent filing); contains a great amount of detail around acquisitions as it solicits shareholder approval.
There are additional types of filings, but the above are some of the most used by analysts when performing
company valuation.
You can also find initiation and research reports within this function. Initiation reports often contain more
extensive analysis on a company’s business and financials, but they can also be outdated. Research reports are
usually released after earnings as equity analysts update price targets according to how results compare to their
assumptions in their models, which are supported by investment theses. Research reports should always tie the
narrative to the numbers.
Outlook for certain companies can be gleaned using the Bloomberg Intelligence (BICO) function. These
reports come from Bloomberg’s internal research team. This function can provide primers on key topics related
to the company.
Another source of company information is the Company News (CN) function. This function shows individual
company news, providing live insight on current events related to your company. News can be filtered by
importance, which is determined by artificial intelligence, and is ordered by time.
9
University of Richmond | The Lessing Trading Floor
Now we will discuss how to find debt information for your company. To get a visual of a company’s debt, type
the Debt Distribution (DDIS) function into the search bar. This gives an overview of the maturity dates of
company debt and the magnitude of debt maturing each year. This is important because it’s not wise to invest in
a company with a ton of debt all maturing in the same year. The summary statistics on the right can also be
used for WACC calculations. Inputs to use could include the total debt and the weighted average fixed coupon,
which is essentially the interest rate a company is paying on its debt.
To perform some deeper liquidity risk analysis, you can check the company’s credit rating using the Credit
Profile (CRPR) function. Another place to analyze if a company is able to meet their liquidity requirements is in
10
University of Richmond | The Lessing Trading Floor
Financial Analysis (FA) under the “Liquidity” tab. This tab contains historical liquidity ratios for your
company, which can inform you of the underlying financial health of the company.
Lastly, the Security Ownership (HDS) function can provide an entire overview of who own’s the stock you’re
analyzing. This can be important to determine concentration risk in a small group of shareholders and whether
management has invested in the business.
The “Ownership Summary” tab includes data on institutional, geographic, investment vehicle, and insider
ownership.
11
University of Richmond | The Lessing Trading Floor
The “Insider Transactions” tab shows where key employees either purchased or sold shares. These can be
routine, automatic transactions are can be leading indicators of future company results.
12
University of Richmond | The Lessing Trading Floor
From this section, you can also navigate to Earnings History (ERN), Earnings Estimates Graph (EEG),
Earnings Trends (EM), Consensus Overview (EEO), and Analyst Coverage (ANR). These functions can also
be typed directly into the search bar.
Earnings History (ERN) displays the entire history of a company reported earnings compared to consensus
estimates.
13
University of Richmond | The Lessing Trading Floor
The Earnings Estimates Graph (EEG) shows how consensus estimates change over time. There are also other
measures you can select to overlay the stock price chart.
Earnings Trends (EM) connects past earnings and growth rates to future estimates.
Consensus Overview (EEO) provides an aggregate estimate for all the important financial items from analysts
covering the stock. It is important to understand consensus estimates and the underlying drivers of their
estimates as an investor. It is then up to you whether or not to agree with estimates. If you disagree and have
evidence to support your alternative stance, then you could have an attractive investment opportunity, given
there is a large enough margin of safety to compensate you for risk, which could be different depending on your
conviction in your narrative and your desired return.
14
University of Richmond | The Lessing Trading Floor
Analyst Coverage (ANR) is another function that can be used to gain a better understand of consensus. This
function can provide information such as the consensus target price, the distribution of ratings. Another
important element of the included information is that each rating is associated with a firm and an analyst. This
is important because you may find over time that some analysts or firms are more credible than others because
they are more accurate in their estimates. You can also use this information to reach out to analysts who cover
the company who may either have came to the same conclusions as you are have a completely different opinion
about the company. It is always important to understand the opposing perspective when evaluating companies.
15
University of Richmond | The Lessing Trading Floor
f. Pricing Data
Pricing data can be found in the Historical Volatility Table (HVT).
Also, pricing data can be visualized using the Line Chart (GP) function.
16
University of Richmond | The Lessing Trading Floor
g. DCF Inputs
i. Risk Free Rate
A proxy for the risk-free rate is the 10Y US Treasury yield. This information can be found search for the US
Generic Govt 10 Yr (USGG10YR) and entering the Security Description (DES) function.
While this is incredibly helpful and probably good enough, it is best practice to calculate WACC using your
own data if it does not entirely align with Bloomberg’s. The following table represents all inputs needed to
calculate a company’s WACC, but this function does allow you to manually change inputs by selecting them.
17
University of Richmond | The Lessing Trading Floor
The historical equity risk premium is a backward-looking measure and can be estimated by observing stock
market and government bond performance over a defined period. The time frame and method of calculation will
affect the estimates.
Where:
βa is the asset beta
Rm is the return of the overall market
Rf is the risk-free rate
The implied equity risk premium is a forward-looking measure and can change depending on your period of
analysis. We can estimate it using a discounted cash flow approach and current stock index levels to calculate
the future risk premium implied by the current stock price levels. This approach assumes that the current
valuation levels are correct, or put in other words, markets are efficient.
The Equity Risk Premium (EQRP) function can be used to calculate this measure within Bloomberg.
18
University of Richmond | The Lessing Trading Floor
The Equity Relative Valuation (EQRV) function also shows a summary of current multiples, but also shows the
current multiples of the firm compared to its historical multiples.
19
University of Richmond | The Lessing Trading Floor
This will bring you to Bloomberg Intelligence (BI), which will contain a yearly outlook on the industry that
your company is classified in. You can also type in the BI function directly and search for the industry that way.
20
University of Richmond | The Lessing Trading Floor
21
University of Richmond | The Lessing Trading Floor
Next, the Bloomberg Economic News and Analysis (BE) shows economic-related news corresponding to the
country being browsed.
Lastly, the Economic Calendars (ECO) function shows upcoming economic releases.
22