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    Course Outline in Retail Management

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    jhontofferviloria1
    The document outlines a 16-week course in retail management. Over the course of the semester, students will cover topics such as retail strategy, marketing, merchandising, inventory management, customer service, sales, pricing, store operations, analytics, ethics and law, e-commerce, global expansion, and future trends. In the final week, students will present projects related to concepts from the course, including retail strategies, store designs, or case analyses.

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    Course Outline in Retail Management

    Uploaded by

    jhontofferviloria1
    27 views7 pages
    The document outlines a 16-week course in retail management. Over the course of the semester, students will cover topics such as retail strategy, marketing, merchandising, inventory management, customer service, sales, pricing, store operations, analytics, ethics and law, e-commerce, global expansion, and future trends. In the final week, students will present projects related to concepts from the course, including retail strategies, store designs, or case analyses.

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    Course-Outline-in-Retail-Management

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    The document outlines a 16-week course in retail management. Over the course of the semester, students will cover topics such as retail strategy, marketing, merchandising, inventory management, customer service, sales, pricing, store operations, analytics, ethics and law, e-commerce, global expansion, and future trends. In the final week, students will present projects related to concepts from the course, including retail strategies, store designs, or case analyses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views7 pages

    Course Outline in Retail Management

    Uploaded by

    jhontofferviloria1
    The document outlines a 16-week course in retail management. Over the course of the semester, students will cover topics such as retail strategy, marketing, merchandising, inventory management, customer service, sales, pricing, store operations, analytics, ethics and law, e-commerce, global expansion, and future trends. In the final week, students will present projects related to concepts from the course, including retail strategies, store designs, or case analyses.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    Course Outline in Retail Management

    Week 1 – 2 Introduction to Retail Management

    1. Definition of Retail Management and its importance


    2. Historical evolution of the Retail Industry
    3. Current trends and challenges in Retail

    Week 2: Retail Environments and Formats


    1. Different types of retail formats (brick-and-mortar, e-commerce, omnichannel)
    2. Factors influencing retail location decisions
    3. Role of technology in shaping retail
    Week 3: Retail Strategy and Planning
    1. Importance of retail strategy
    2. Retail market segmentation and targeting
    3. Positioning and differentiation strategies
    Week 4: Retail Marketing and Consumer Behavior
    1. Marketing mix (product, price, place, promotion) in retail
    2. Understanding consumer buying behavior
    3. Impulse buying and shopper psychology
    Week 5: Merchandising and Assortment Planning
    1. Merchandising principles and techniques
    2. Creating an effective merchandise assortment
    3. Visual merchandising and store layout
    Week 6: Inventory Management and Supply Chain
    1. Inventory control methods and systems
    2. Vendor management and supplier relationships
    3. Supply chain optimization for efficient operations
    Week 7: Customer Service Excellence
    1. Importance of exceptional customer service
    2. Building and maintaining customer relationships
    3. Handling customer complaints and resolving issues
    Week 8: Sales Techniques and Upselling
    1. Sales strategies and techniques in a retail context
    2. Cross-selling and upselling strategies
    3. Role of employee training in boosting sales
    Week 9: Pricing Strategies and Promotions
    1. Pricing considerations and strategies
    2. Discounting strategies and sales promotions
    3. Balancing value and profitability
    Week 10: Store Operations and Staff Management
    1. Store opening and closing procedures
    2. Staff recruitment, training, and motivation
    3. Performance evaluation and employee engagement
    Week 11: Retail Analytics and Performance Metrics
    1. Key performance indicators (KPIs) in retail
    2. Using data analytics to improve decision-making
    3. Monitoring and optimizing store performance
    Week 12: Ethical and Legal Considerations in Retail
    1. Ethical issues in retail management
    2. Legal responsibilities of retailers (consumer rights, product safety)
    3. Sustainability and corporate social responsibility in retail
    Week 13: E-commerce and Omnichannel Retailing
    1. Rise of e-commerce and its impact on retail
    2. Implementing successful omnichannel strategies
    3. Challenges and opportunities in online retail
    Week 14: International Retailing and Global Expansion
    1. International retail market entry strategies
    2. Cultural considerations in global retail operations
    3. Managing challenges of operating across borders
    Week 15: Future Trends in Retail Management
    1. Technological advancements shaping the future of retail
    2. Personalization and customization trends
    3. The role of AI and automation in retail
    Week 16: Final Projects and Presentations
    1. Students present their final projects related to retail management concepts
    2. Projects might include retail strategy proposals, store layout designs, or case analyses
    Week 3: Retail Strategy and Planning
    *****• Importance of retail strategy

    • Retail market segmentation and targeting

    • Positioning and differentiation strategies


    Week 4: Retail Marketing and Consumer Behavior

    • Marketing mix (product, price, place, promotion) in retail

    • Understanding consumer buying behavior

    • Impulse buying and shopper psychology

    Week 5: Merchandising and Assortment Planning

    • Merchandising principles and techniques

    • Creating an effective merchandise assortment

    • Visual merchandising and store layout


    Week 6: Inventory Management and Supply Chain

    • Inventory control methods and systems

    • Vendor management and supplier relationships

    • Supply chain optimization for efficient operations

    Week 7: Customer Service Excellence

    • Importance of exceptional customer service

    • Building and maintaining customer relationships

    • Handling customer complaints and resolving issues

    Week 8: Sales Techniques and Upselling

    • Sales strategies and techniques in a retail context

    • Cross-selling and upselling strategies

    • Role of employee training in boosting sales

    Week 9: Pricing Strategies and Promotions


    • Pricing considerations and strategies

    • Discounting strategies and sales promotions

    • Balancing value and profitability

    Week 10: Store Operations and Staff Management

    • Store opening and closing procedures

    • Staff recruitment, training, and motivation

    • Performance evaluation and employee engagement

    Week 11: Retail Analytics and Performance Metrics

    • Key performance indicators (KPIs) in retail

    • Using data analytics to improve decision-making

    • Monitoring and optimizing store performance

    Week 12: Ethical and Legal Considerations in Retail


    • Ethical issues in retail management

    • Legal responsibilities of retailers (consumer rights, product safety)

    • Sustainability and corporate social responsibility in retail

    Week 13: E-commerce and Omnichannel Retailing

    • Rise of e-commerce and its impact on retail

    • Implementing successful omnichannel strategies

    • Challenges and opportunities in online retail

    Week 14: International Retailing and Global Expansion

    • International retail market entry strategies

    • Cultural considerations in global retail operations

    • Managing challenges of operating across borders

    Week 15: Future Trends in Retail Management

    • Technological advancements shaping the future of retail


    • Personalization and customization trends

    • The role of AI and automation in retail

    Week 16: Final Projects and Presentations

    • Students present their final projects related to retail management


    concepts

    • Projects might include retail strategy proposals, store layout designs, or


    case analyses

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