Table 1- Programme Description Sheet:

Institution Name Indian Institute of Management Calcutta

Programme Name Executive General Management Programme

Certificate
Executive General Management Program
Awarded
Certificate Issued
Indian Institute of Management Calcutta
By
Programme
Select faculty from IIM Calcutta
Faculty

The Executive General Management Programme is designed to

equip early career professionals having no formal management
education with key theoretical concepts, tools and techniques
needed to successfully meet the challenges of contemporary
business environment. The programme would provide a broad
overview of core business functions, with a specific focus in the
areas of sales, marketing and finance.
The courses in the programme are designed to impart knowledge
and skills to help the professionals understand and manage
Programme
themselves, their teams, their customers and channel partners, the
Description and
financial and technological aspects of their business, and the overall
Objectives
business environment. The programme includes a project component
to help the participants apply the knowledge and skills learnt in
different courses to their business problems.

This programme shall maintain the high standards of IIMC by:

• Providing executive education over long-distance

Our aim • Improving people management and decision-making skills
of early career executives

Modules: There will be 120 hours of lectures/class hours.

These hours will be distributed across the following
modules:
Programme
Modules 1. Finance and Control
2. IT and Systems
 3. Business Communication
4. Economics for BFSI
5. Strategic Management
6. People Management
7. Operations Management
8. Marketing Management

Project: - There will be a capstone project for the programme

The pedagogy will be highly interactive. It will leverage use of

technology and will consist of a judicious blend of lectures, real life
Pedagogy
case studies, quizzes and assignments.

Duration of the
12 to 15 months
programme

Programme Frequency (No. of days in a week): Once a week

Schedule Days of the week: Sunday 3:00 pm to 6:00 pm

Course Academic Orientation: November 26, 2023

Commencement Online Class Start: December 3, 2023

Campus Visit of three days will be conducted towards the end of the
programme during which face-to-face sessions will be conducted at
Campus IIM Calcutta campus.
Immersion
Duration: 3 days
Dates: To Be Decided

• Written Tests
Evaluation
• Assignments
Methodology
• Online Exam

IIM Calcutta will conduct examination and other evaluation

methods required for certification.

Successful completion of the Programme will require a

Certification participant to:
(a) An overall attendance of 66%
(b) Obtain no more than two "Poor" grades in the whole
Programme.
IIM Calcutta will award a certificate of successful completion to
participants who complete the Programme successfully.

Please Note:
• Participants with requisite attendance but with more than
two "Poor" grades will receive a certificate of participation.
• Failure to take an examination will result in the participant
getting an "incomplete" status and no certificate will be
awarded to the participant.
• In addition, a participant without requisite attendance (of at
least 66%) in every course will not be awarded any
certificate.
 Table 2- Programme Outline:

Module Description (Tentative; topics covered subject Class

Module Title
tochange) Hours

18
Financial Reporting and
Analysis Financial Control
Systems
Finance and
Cost Management
Control
Corporate Finance for BFSI
Financial Risk Management
Behavioural Finance

15
Spreadsheet Modelling
Information Technology
Information
Concepts Digital Business
Technology and
Models
Systems
Business Analytics
Fintech and Blockchain

9
Communication Strategy
Business
Public Speaking
Communication
Storytelling/Gamification

15
Demand, Supply and Market Power
Comparative Advantage and Gains from Trade
Economics for Market Structures and Competition
BFSI Macroeconomic Indicators: GDP, Growth, Interest Rates,
Inflation
Behavioural Economics and Theory of Nudges

12
Competitive Advantage
Strategic Resource Based View and Industrial Organization
Management Business and Corporate Strategy
Digital Strategy and Transformation
 18
Personality and its linkage with behaviour
Managing Self, Interpersonal Effectiveness (includes EI)
– (Preferably on campus)
People
Perceptions, Decision Making
Management
Handling Conflicts (on campus)
Handling Negotiations (on campus)
Influence and Persuasion (on campus)

15
Quantitative Decision Making
Process Analysis
Operations
Process Efficiency vs Effectiveness
Management
Design Thinking for process efficiency
Continuous process improvement

18
Consumer Behaviour
Brand Management and Marketing Strategy
Marketing Segmentation, Targeting and Positioning
Management Services Marketing
Social Media and Digital Marketing
Marketing Analytics
 Eligibility Criteria

Eligibility Criteria to apply for the course:

• Last Educational Qualification- Graduation

Terms & Conditions:

General terms and conditions for enrolment in the above-mentioned course:

Employment Terms:
• Students have to stay in the company for 2 years from the date of course
commencement.
• In case of non-completion of 2 years of tenure in the company, full fees
(3,00,000 to 3,50,000) to be borne by the student, and repaid to the company in
full, immediately.

Academic Course Terms:

• In the event of failing the examinations, student will not be eligible to receive
their degree
• And 50% fees of the MBA course to be borne by the student, and repaid to the
company immediately.
 FAQs:

1. What happens if I cannot complete the full two-year employment

commitment with the company?

If you leave the company before completing 2 years, you are responsible for
repaying the entire course fee immediately.

2. What if I fail some exams during the MBA program?

Failing exams may result in ineligibility for the degree and a requirement to
repay 50% of the course fees.
For details on eligibility criteria to pass & receive the degree, please refer to
Table 1- Program Description Sheet.

3. Can I choose specific choice of subjects/specialization?

No. The program syllabus and subjects will be fixed and cannot be changed.

4. Do I have to sit for an entrance exam to start the course?

No. You will be registered via HomeFirst Finance and hence will not require
any additional entrance exam or pre-requisites.