Commonly asked Digital Marketing Interview Questions

What makes you the best candidate for this position?

With my bachelor's degree in marketing and over 2 years of experience running paid
advertising campaigns and managing social media accounts, I believe I can excel in this
position and help the company grow its online presence. I'm confident in my abilities and
believe I can use my skills and experience to contribute to this organization's goal.

Can you describe a time the marketing team didn't agree with you and how you
addressed the issue?
I recently led a marketing campaign team, and my team disagreed with my proposed
strategy. I asked every team member to share their concerns and discussed the potential
benefits and drawbacks as a team. Eventually, we modified the strategy to address
everyone's concerns and completed a successful campaign. This helped me learn the value
of active listening and mutual respect in improving teamwork.

What experience do you have with collaborative digital marketing campaigns?

I've worked on several collaboration campaigns with other companies and managed two
campaigns with other departments at my previous company. In my experience with
collaborative digital marketing campaigns, I believe it's crucial to agree on the strategy,
objectives, and roles during the first meeting. Establishing timelines and metrics are also
important, so every party involved understands their responsibilities to meet the campaign
goal.

What do you think is a significant challenge for digital marketers today?

In my opinion, the greatest challenge for a digital marketer is generating outstanding results
in an increasingly competitive market. To remain worthy competitors, I believe digital
marketers can dedicate a fraction of their time to monitoring the latest industry trends and
experimenting with new marketing strategies and techniques. Effective digital marketers can
succeed in this competitive industry by staying aware of recent developments and exploring
innovative methods.

Can you describe your most successful campaign?

I led one of my most successful campaigns earlier in the year when I worked with a client
who required me to complete a marketing funnel to generate sales for a new product. I
strived to understand their requirements and expectations when building each stage of the
funnel and worked with an experienced team to manage every project detail. At the end of
the project, we exceeded the revenue goal by 200%, causing the client to contact my
company for their next digital marketing campaigns.

Do you believe inbound or outbound marketing is more effective?

In my opinion, outbound and inbound marketing are important complements of each other.
Businesses need inbound strategies like blogs and social media content to attract more
potential customers. Outbound strategies like paid search advertisements, e-mail marketing,
and boosting social media posts are also helpful in trying to sell products directly to
customers. When used together, inbound and outbound marketing types can create a
comprehensive digital marketing strategy.

What digital marketing software or platforms can you use proficiently?

I'm proficient in programs for content marketing, social media, and paid search ads. For
content marketing, I use WordSearch for my keyword research and WritingPress for content
management and publishing. I also use various social media analytics software to schedule
posts, engage with followers, and create monthly digital marketing reports. I also use paid
search ads proficiently to generate impressive results."

Why are you interested in a marketing career?

I discovered my passion for marketing during high school, after a group project in my intro to
business course. It then became a professional pastime of mine to develop websites on a
freelance basis. After that, I worked as an intern for a marketing firm, where I gained practical
expertise in campaign planning and creative development. Reading about well-known
marketers has also taught me a lot about marketing.

Which three skills are essential for a marketing career?

I believe the three most essential skills for marketers are SEO, campaign management, and
effective communication. These all makes it easier to engage with the target audience more
meaningfully and use the appropriate methods to meet their particular wants and needs.
Data analytics and reporting are also critical in the digital era as they help us as marketers
assess and comprehend more sophisticated customer behaviours.

How familiar are you with the target market for our company?
From what I can see, your company's target market consists primarily of women that live in
Montreal aged 18 to 25. They are from diverse ethnic backgrounds and are from lower-
income groups. In addition to providing high-quality items at a low price, your company's
main goal is to provide customers with innovative and easy shopping experiences. Local
social media influencers have a huge following that could help you reach this market.

How would you respond if a consumer leaves a critical review of a product we're
marketing?
I used to do a lot of customer outreach, and there were a few bad reviews here and there.
Unhappy with her service, one client requested a refund. First, I looked into her complaint
about the program frequently crashing. I checked our latest upgrades and discovered a bug
that was the source of these crashes. I asked the client to email our customer service
address so that my manager and I could take care of the problem. I sent her an email to
express my gratitude for her insight

What is your process for managing a campaign?

I begin by identifying and analyzing the target audience and their purchase process before
determining the right methods to reach them. I also analyze the product extensively and the
answers it delivers for the target users. Then, I build a strategic plan to attract and engage
the intended consumers, collect feedback from them, and analyze the risks involved. After I
have established a successful plan, I set the most appropriate launch date and provide a
clear schedule for campaign deadlines.

How do you stay current on marketing trends and techniques?

I dedicate effort to staying current on emerging technology and trends in the marketing
industry. I read many marketing blogs and newsletters on my commute to work. I'm also
enrolled in an online course on social media strategy to see how existing marketers are
responding to shifting algorithmic requirements on several platforms. I've discovered that a
rising number of marketers are combining social media, chatbots, interactive video content,
and voice search into their campaigns through that course.

Can you describe one lesson you learned as a marketing specialist?

Early in my career, I was working with a client on an article to promote their grocery product
with recipes for e-mail campaigns. In one recipe I included incorrect quantities of some of the
ingredients, a mistake that my editor discovered. From this, I learnt that diligence, fact-
checking, and proofreading are essential to good content marketing. Now, it's part of my
process to check my facts before, during, and after I write or produce a piece of content.

What do you hope to gain in this content marketing specialist role?

In terms of my career, I'm hoping that this role can offer me a valuable learning and upskilling
opportunity, and a chance to develop my current skills as a content marketing specialist. I
want to learn to use new platforms and formats confidently, and expand the type of content
with which I feel comfortable working. In the next year, I hope to be confident in producing
content for all social media, web, and streaming platforms.

How do you define effective content?

I define effective content as that which gains and maintains the attention of the right
demographics before motivating them to take action. Effective content inspires audiences or
readers to take action in the direction the brand intends. I also believe that the best content
understands the exact tone, voice, and personality that suits its target audience. Effective
content considers the commercial needs of a business and invites its target audience to the
brand.

Why might you be the best content marketing specialist for the job? ( Marketing
Specialist )
In my experience as a content marketing specialist, I have found myself to have above
average attention to detail when designing content marketing campaigns to target very
specific demographics. I also pride myself on my ability to develop humorous content, which I
believe suits the tone used for your brand. My work experience aligns suitably with the
requirements outlined in the job description. I believe I'm an ideal candidate for this position,
so I would love the opportunity to put all of these factors to use. I also believe that this is the
best content marketing specialist role to suit my needs.

Why do you want to become a marketing coordinator at our company?

I want to be a marketing coordinator at this company because I admire the products and
services it offers to customers. I want to continue marketing your products and reach out to
new customers to boost sales. My communication skills can help me build new relationships
with people through marketing and promote this company.

What's your plan to increase the company's revenue?

My plan for increasing revenue in the company is to create new marketing strategies that
focus on attracting more people to the business. Through my marketing skills, I can help
other team members use similar strategies to ensure they increase traffic on the website and
other marketing channels. Combined efforts can help bring more customers to purchase
products and services to increase the company's revenue.

What is market segmentation?

Market segmentation involves dividing a market into distinct groups of consumers who have
different needs, wants, or preferences. Marketers use this strategy to identify and target
specific groups of customers with tailored messages that are more likely to result in a
purchase.

What measures do you take to do a market analysis?

There are several measures I take when conducting a market analysis. First, I identify the
target market for the product or service. Then, I collect data on the needs and wants of that
target market. Finally, I analyze the data to identify trends and patterns. This helps me
develop marketing strategies that are more likely to be successful.
What is the most challenging aspect you encounter as a marketing coordinator?
The most challenging aspect for me as a marketing coordinator is to ensure that I effectively
communicate the company's message to customers. To maintain customer interest, I use
clear and concise language. I also make sure that the target market understands the
message we're trying to deliver through our marketing campaigns.

What are some of your ideas on how to improve our marketing mix?
I believe the company's marketing mix can be improved by using more online tools to reach
out to potential customers, including social media platforms to advertise products and
services. I also think that there should be more promotional events in areas where potential
customers are likely to be interested in the products.

How can you measure the success of a marketing campaign?

There are a few metrics that I typically use to measure the success of a marketing campaign.
I look at the number of website visitors, the number of leads generated, and the number of
sales made because of the campaign. I also look at the return on investment (ROI) to see if
the campaign successfully generated a profit for the company.

How do you gather customer feedback?

Customer feedback is important for understanding what works and doesn't work with
marketing campaigns. I typically gather customer feedback through surveys, interviews, and
focus groups. I also track customer complaints to see if there are any common themes.

Which advertising channels are the most effective for our company?
I believe that the company's most effective advertising channels are online tools. Traditional
channels, such as television and radio, can be effective when used correctly. I also believe
that promotional events can generate interest in products and services.

Q1. How can you categorize Digital marketing?

Inbound Marketing Outbound Marketing

Pulls in interested costumers Pushes regardless of interest
Written according to the consumer’s needs Written according to the product’s needs
A part of content consumption Disrupts content consumption
Natural habitat: blogs, social media, search, Natural habitat: display ads, telemarketer scripts,
influencer marketing, opt-in emails. magazines, TV ads, billboards.
Q2. Explain Digital marketing?

Ans: Digital marketing is all about the tactics for brand marketing via online channels. It includes
various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.

Q3. What are the different types of Digital Marketing?

Ans: Different Digital Marketing aspects –

 Search Engine Optimization (SEO)

 Search Engine Marketing (SEM)
 Content Marketing
 Email Marketing
 Social Media Marketing
 E-commerce Marketing
Q4. What are the most effective ways to increase traffic to your website?

Ans: The most popular and effective ways to increase traffic to your website are-

 Paid search
 Display advertising
 Content marketing
 Writing crisp headlines
 SEO activities
 Content optimization
 Targeting long-tail keywords
 Guest blogging
 Seeking referral traffic
 Posting content on LinkedIn
 Linking Internally
 Email marketing

Q5. Define SEO.

Ans: SEO or Search Engine Optimization is the process of increasing the quantity and quality of
website traffic by increasing the visibility to users of a web search engine. SEO is the practice of
getting traffic from the organic, editorial or natural search results on search engines.

Q6. Explain keywords in Digital marketing? How important is it for SEO?

Ans: A keyword is the most significant and fundamental element of Search Engine Optimization.
Users use keywords to search for a product or service on the internet.

Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine
result pages (SERPs). It is really important to make your website SEO optimized for keywords that are
relevant to your business. This would help your website’s pages to rank higher in search engines
which makes it easier for people to find your website.

Q7. What are the key areas where you can use keywords to optimize your site ranking?

Ans: For better page ranking, keywords can be used in the following areas-

 Website URL
 Website Title
 Meta tag
 Web page content
 Body text
 Headlines

Q8. What are the different types of SEO?

Ans: White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to
improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat
SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and
restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high
rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines.
Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using
these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.
Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a
transformation from black SEO techniques to white SEO techniques and from white SEO techniques
to black SEO techniques.

Q9. What are on-page and off-page optimization?

Ans:

On-page Off-page
Of-page SEO is all about your online reputation. It
It refers to factors that you can optimize on your
includes acquiring backlinks for your page from
own website to grow traffic.
the authority sites in your niche.
The main components involved in on-page The main components involved in off-page
optimization are – Title of the page, Meta optimization are – Acquiring Backlinks, Leveraging
description tag, Optimized Image with alt tags, social interaction with your site, Promote your
URL structure, High-quality content, Optimized content via social channels, Add social book
internal links. markings, Guest Blogging
Q10. Name some useful Digital Marketing tools.

Ans:

 Keyword Discovery
 RankWatch
 Moz
 Alexa Ranking
 Google Analytics
 Crazy Egg Heatmaps
 Favicon Generator
 XML Sitemap Generator
 SubmitExpress Link Popularity
 Digital Point Keyword Tracker
 Google Trends
 Google Keyword Planner
 Kissmetrics
 SEMrush
 Ahrefs
 Buzzsumo
 AdExpresso
 Buffer App
 MailChimp
 Unbounce
 Hasoffers

Q11. Explain PPC or Pay Per Click advertising?

Ans: In Pay Per Click advertising, advertisers pay the publisher (website owner or a host of the
website) when the ad is clicked.

Q12. Explain Google Adwords.

Ans: Google AdWords is an online advertising service, by Google, to help marketers reach their
customers instantly. Businesses use this service to display ads on Google and its advertising network.
It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set
a budget for ads and the payments happen when people click on the ads. Google Adwords service
focuses on keywords.
Q13. Explain Google AdWords Remarketing.

Ans: Google AdWords Remarketing is referred to a targeted marketing strategy that assists the
marketers to reach out to people who visited their site previously but did not complete the purchase.
Remarketing helps target the right people at the right time with the right ad. It helps increase
conversion rates as the past site visitors may already be familiar with your brand and turn into
prospective customers easily.

Q14. What is the limit for the characters in Adwords Ads?

Ans: The headlines and sub-headlines should not be more than 30 characters and the descriptions
should be within 90 characters.

Q15. Name some of the Google AdWords ad extensions?

Ans:

 Call extensions
 Callout Extension
 Promote extension
 Structured snippet extension
 Sitelink extension
 Affiliate location extension
 App extension

Q16. What can be the ideal approach for effective PPC campaigns?

Ans:

 Add more PPC keywords to expand the reach

 Split ads into smaller segments to have a better Click Through Rate (CTR)
 Review non-performing PPC keywords
 Refine landing pages to align with search queries
 Improve campaign relevancy by adding negative keywords

Q17. What can you do to improve your conversion rates?

Ans: Increased conversion rates can be achieved by testing different website elements, especially on
a landing page. Also, you can experiment with functionality, layout, and style on landing pages.

Q18. Explain a responsive web design?

Ans: Responsive web design makes web pages perform well on different devices like desktop,
mobile, and tablet. It ensures that the user has a great viewing experience no matter what device they
use to access your website. The practice of a responsive design consists of a mix of flexible layouts,
images, grids, and the use of CSS media queries.

Q19. What is the difference between direct marketing and branding?

Ans: In the case of branding, the advertiser has to expose his brand to websites and applications that
have a higher audience reach. The most known methods are YouTube ads, display target ads, custom
ads, and remarketing.

In the case of direct marketing, the advertiser is interested mostly in establishing communication with
his target audience through different mediums like emails, mails, pamphlets, catalogs, flyers, etc.
The basic difference between them is that branding is done to build awareness, whereas direct
marketing help companies to reach out to their customers directly.

Q20. What are the limitations of Online Marketing?

Ans: Intense Competition: Since online marketing is easily accessible and cost-effective, it has
become a preferred method for most of the brands. Therefore, it is an uphill task to get noticed
amongst such intense competition.

It can get overwhelming: There is so much information and data and an onslaught of tools that it’s
easy to get overwhelmed and get confused. It takes a lot of practice and experience to get your head
around all of it.

Analytics is only as good its user: There is analytics for everything but you can’t do anything with
plain data unless you know how to read and make use of it. It can become misleading sometimes and
you can get stuck in chasing vain metrics and burning cash at the wrong places.

Q21. What is the difference between SEO and SEM?

Ans: SEO enables your website to appear in search engine result pages while SEM is search engine
marketing to purchase a space in search engine result page.

Q22. What is the use of anchor tag in SEO?

Ans: The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor
text can determine the page ranking in search engines.

Q23. Name some PPC (Pay-Per-Click) tools?

Ans:

 SEMrush
 Optimizely
 Unbounce
 Keyword planner
 Adwords Editor
 AdWords Wrapper

Q24. How can you use social media for marketing?

Ans: Social media marketing involves creating and sharing content on social media channels to
achieve your marketing and branding goals. It includes different activities like posting images, videos,
and other content that drives audience engagement.

Social media marketing can help you by increasing website traffic, building conversions, increasing
brand awareness and improving communication and interaction with target audiences.

Q25. What do you know about Email Marketing?

Ans: Email marketing is a highly effective Digital Marketing strategy of sending emails to target leads
and customers. Effective marketing emails convert leads into customers and turn one-time buyers into
loyal fans.

Q26. What is Content Marketing?

Ans: Content marketing is a strategic approach focused on creating and distributing relevant,
valuable, and consistent content to attract and retain a clearly-defined audience and drive profitable
customer action. The key reasons for enterprises to use content marketing are –

 Increased sales
 Cost savings
 Better customers who have more loyalty

Q27. Why is online marketing preferred more than offline marketing?

Ans: Online marketing is preferred over offline marketing for the following reasons –

 You can tap a larger audience and expand geographically easily

 Information is immediately available online
 Interact with customers easier and get in touch faster
 Better tracking

Q28. How should companies measure Social Media Marketing Success?

Ans: Success is measured by utilizing different metrics – traffic, leads, and clients. Counting the
number of followers on your channels can help you know your social media reach. The factors that
define success is how many people social media drives to your website, how many of them are
qualified leads, and how many of them become costumers.

Q29. What is AMP?

Ans: AMP is short for Accelerated Mobile Pages. It is a project from Twitter and Google to make fast
mobile pages. AMP is an open-source library that helps create a lightweight and fast loading web
page. It enables marketers and publishers to create mobile-friendly web pages, which can be
supported at different platforms and is compatible with all types of browsers.

Q30. What KPIs do you use in social media reporting?

Ans: The popular key performance indicators in social media reporting are –

 Reach
 Engagement
 Leads
 Conversions
 Likes
 Shares
 Traffic data
 Leads
 Active followers
 Brand mentions

Q31. Explain how AdWords work.

Ans: Adwords deal with offering framework. If the offering costs high, your promotion will show up
over the Google page. Adwords deals with pay per click which means you pay the sum you have
offered if somebody taps on your advertisement because of web seek.

Q32. What are long-tail keywords?

Ans: A long-term word is a keyword phrase containing 4+ words that make the search results more
specific. Long-tail keywords get low search traffic, but they rank better than single-word keywords.
Q33. Explain what is the significance of CTR and how do you calculate it?

Ans: CTR represents Click through rate that represents the number of guests visiting your promotion
on the website page. The equation for ascertaining CTR = Number of snap/Number of impressions *
100.

Q34. What are the four C’s of Digital Marketing?

Ans:

Customer – Who sees the message

Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer.

Q35. What are the 3 ingredients of Digital Marketing?

Ans: The 3 ingredients of Digital Marketing are-

 Traffic
 Insights
 Sale

Q36. Which platform would you prefer to put Job-related advertisements?

Ans: LinkedIn. Since it is usually accessed by professionals and job seekers so your advertisement
will reach the required audience.

Q37. Mention some bidding options.

Ans:

 Cost Per Click (CPC)

 Cost Per Thousand Impressions(CPI)
 Cost Per Action/Acquisition (CPA)

Q38. Why should you use YouTube for Digital Marketing?

Ans: With YouTube, you can present a better picture of the brand by creating interesting videos,
which can help boost SEO traffic, expand social reach, create brand awareness, and improve the ROI.

Q39. How can you drive digital traffic to our site immediately?

Ans: Leveraging social media with posts that link back to your site is one key way to funnel traffic to
your website within a shorter time frame. Also, posts that include promotions, giveaways, contests,
and other engaging, time-sensitive material can be effective. Additionally, generating leads through
engagement in online public relations – such as answering queries where you function as a subject
expert, or writing a press release for online distribution – are also some strong tactics for quickly
amassing traffic.

Q40. What is conversion optimization?

Ans: Conversion optimization is a practice of determining how a website can increase the ratio of
visitors to actual customers. A conversion is a site visitor who has taken a desired action rather than
simply viewing content and leaving. One way to optimize conversions is to conduct A/B testing, which
runs two web pages with altered designs or content to see which yields more conversions.
Q41. How to measure the ROI of any channel?

Ans: To calculate the ROI of a marketing campaign, integrate it into the overall business line
calculation. Take the sales growth from the product line, subtract the marketing costs, and divide by
the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

Q42. What is the difference between CPC and EPC?

Ans: CPC is the cost per click, a model used to price many PPC or pay per click advertising models
like Google’s AdWords.

EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure average
earnings within the 7 day period that an affiliate can expect to earn for every 100 clicks they generate.

Q43. Differentiate between AdWords and AdSense.

Ans: AdWords enables businesses to advertise on Google’s network and AdSense enables
publishers to reserve space for AdWords placements on their website. Both AdWords and AdSense
work together to complete Google’s advertising network: website owners put up space for Google’s
ads (AdSense) and businesses set budgets and ads to display on Advertising network (AdWords).

Q44. Differentiate between No-follow and Do-follow links in SEO.

Ans: No-follow link instructs search engines bots that a hyperlink should not influence the link target’s
ranking in the search engine index. It reduces the effectiveness of search engine spams and improves
the quality of search engine results.

Do-follow links allow search engines to follow them and reach your website, giving the link juice and a
backlink.

Q45. Difference page views and sessions.

Ans: A session is a single visit to your website but pageviews represent the individual time a page on
your website is loaded by a User. A single Session can include many Pageviews if a user navigates to
any other web pages on your website without leaving.

Q46. What are the WebMaster tools?

Ans: Google Webmaster Tools is a collection of web utilities that help website owners ensure that
their site is Google-friendly. These tools have many applications like getting data about incoming
search traffic, requesting Google to crawl and index the website, viewing crawl error reports, etc.

Q47. Name 3 email marketing tools.

Ans: Campaign Monitor, Litmus, MailGenius.

Q48. Differentiate between content and context in marketing.

Ans: Content is the material contained within the work that’s available for the audience while context
is the positioning of the content, storyline or purpose which provides value to the audience.

Q49. Differentiate between Google Adword and Double Click.

Ans: Google Ads is a paid advertising platform where advertisers participate in an ad auction and their
ads are shown based on various metrics while DoubleClick is an ad management platform for
publishers to serve ads for advertisers.

Q50. Define a user journey of an online shopper.

Ans: The journey of an online shopper has 4 steps –

 Awareness: When consumers discover your brand.

 Consideration: Potential customers search to check if you offer the products they need.
 Preference: Online shoppers establish a preference in terms of which website they want to purchase
from, based on their research.
 Purchase: Customer makes a purchase decision.

Q51. What attracted you to the Digital Marketing industry?

Ans: With this question, the interviewer needs to know your commitment to the industry. Therefore, it
is important to show full commitment and enthusiasm for the industry.

Talk about the potential you see in Digital Marketing in near and long-term future. This would
showcase that you’re well-read and updated about your chosen field.

Q52. How will your experience benefit our Digital Marketing business?

Ans: Here you must talk about your personal experience and how your skills will benefit the business.
Try to focus on your unique abilities and talk about what makes you different from the rest of the
applicants. Talk in terms of knowledge, skills, and experience you have got so far.

Q53. How do you stay updated with the latest Digital Marketing trends?

Ans: Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books,
podcasts, and webinars to go for. Some of the popular resources to stay updated on Digital Marketing
are websites like Mashable, WordStream Blog, Social Media Examiner, Neil Patel Blog, etc.

Q54. Do you think Digital Marketing will replace traditional marketing practices in the near
future?

Ans: This question would reveal the level of your professional knowledge. Hence, build your answer
with personal opinions, don’t just go with what you have heard.

One thing that can be safely said is that it is unlikely that Digital Marketing will completely replace
traditional marketing in the near future. Rather marketers are integrating both the platforms to optimize
their plans for optimum ROI. Instead of replacing each other, both traditional and digital marketing are
becoming complementary to each other.

Personalized Questions and Answers for Digital Marketing Interview

In this section, we will be discussing some personalized questions on Digital Marketing, according to
your job profile.

Digital Marketing Fresher / Entry-Level Marketing Professional

Below are some questions for a Digital Marketing fresher.

Q55. How will you rate yourself on the scale of 1 to 10 based on your knowledge of Digital
Marketing?
Ans: With this question, the interviewer wants to learn if you are acquainted with your strengths and
weaknesses. Make sure you do not overestimate or underestimate yourself.

Do analyze what are the skills and knowledge you possess and the quantum of work you need to
learn.

Q56. Which is essential: the number of engagements or the likes/followers?

Ans: Social media is not just about the number of followers or likes. Because unless these followers
and likes convert into sales or boost your business, there is no point running after increasing
them. Therefore, engagement is better than followers or likes.

Q57. What made you apply for this position in the digital marketing field?

Ans: With this question, the employer needs to know about the business you have worked in and what
made you apply here. The role? The salary?The company? Or the location?

Q58. What are the skills needed for Digital Marketing?

Ans: Digital Marketing is an amalgamation of innovation, creativity, and analytics, one should have a
creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful
digital marketer.

Q59. What is it that you like the least about Digital Marketing?

Ans: This question is a bit tricky. You just have to think of a part of your role you enjoy the least, as
there is always something, small or big that every person does not like about their job. Show your
passion and skills for the overall sector to convince the interviewer.

Q60. Has your degree benefited your digital marketing career?

Ans: This answer will be related to your graduate course. Mention all the subjects you opted at your
university which can be beneficial for the business in the long run.

Digital Marketing Executive / Experienced Digital Marketing Professional

Below are some questions for a Digital Marketing executive.

Q61. How are you going to drag the attention of more potential buyers for the products
/services offered by our business via social media channels?

Ans: Attention equals innovative content. If you produce good content and display it correctly to the
right place at the right time it will definitely give the output. A few ways to engage your customers
through Social Media are – crafting catchy headlines, posting quality visual media, hosting contests,
ensuring your post has good content, focusing on your social presence, responding to comments in a
timely manner, etc.

Q62. Do you find anything wrong with the Digital Marketing tactics that we are adhering to right
now? If yes, how would you like to change it?

Ans: This question is to check that you are well acquainted with everything regarding the company
you have applied for. Here you can go with proving 3 points-

 You have carefully assessed the prevailing tactics and strategies of the company.
 You are honest about their shortcomings which you have identified.
 Offer a few effective strategies for proving that you are beyond the critics.
Q63. How can you generate leads?

Ans: Describe the lead generation process by Sales Funnel and other digital marketing techniques
like engaging directly with leads, investing in the latest technologies, optimizing informative content,
automating your marketing, etc.

Q64. What’s your strategy you are following to rank a keyword?

Ans: Ranking for a keyword is a repeatable process, you won’t get the results you want 100% of the
time, especially if the keyword you’re trying to rank for is a popular keyword. But content marketing
and SEO practices like keyword research, checking out the competition, conceptualize the content,
optimizing for your keyword, etc. can help you with the rankings.

Q65. Explain the process of Facebook Marketing?

Ans: For Facebook Marketing, sharing valuable content that connects with potential customers is your
most important play. You can create a Facebook Marketing plan by defining your audience, setting
goals, creating a business page on Fb, posting interesting content and incorporating Facebook ads.

Q66. Do you know the latest Digital Marketing trends?

Ans: Here are some Digital Marketing trends

 Voice Search
 Smarter Chat
 Augmented and Virtual Reality Marketing
 Live Videos
 Engagement-Based Email Marketing
 Browser Push Notifications
 Content Personalization

Q67. What off-page SEO tools do you use for backlinks?

Ans: Ahref, semrush, ravan, backlinkwatch, etc.

Q68. What do you know about Viral Marketing?

Ans: Viral marketing is a business strategy that uses existing social networks to promote a product. It
refers to how consumers spread information about a product to people in their social networks.

Q69. What is your approach to edit a copy?

Ans: The correct approach to edit a copy is –

 Trim the fat

 Cut the convoluted words
 Take a laser, not a shotgun approach
 Use online proofreading tools
 Do not repeat yourself

Digital Marketing Manager

Below are some questions for a Digital Marketing Manager.

Q70. How will you set-up, track and analyze whether a campaign you conducted was a
success?
Ans: Here you can discuss the campaign’s driving goals which can vary from enhancing brand
awareness, lead generation or boosting up social media followers. You need to about tracking the
campaign’s progress via Google Analytics and other monitoring tools for staying updated with the
campaign progress. It is essential that you mention your visions upon which you can act.

Q71. What is your major expertise in Digital Marketing?

Ans: The market is too vast in terms of Digital Marketing and there are so many things to do in this
market. Talk about your expertise and back them up with some examples according to your
experience.

Q72. Why would our company need your expertise in Digital Marketing?

Ans: Looking at the latest trends, a digital marketing expert will possess analytical and social skills to
identify your target audience and understand who your customers are and what they need. The
complete answer to this question would depend upon your experience and background.

Q73. What was your past experience in Digital Industry?

Ans: Elaborate your entire experience in the best way possible and mention your achievements with
numbers and stats.

Q74. What is your approach to structuring a marketing budget?

Critical keys to plan and implement a marketing budget are –

 Calculate the marketing budget and align your marketing goals with your company’s strategic goals.
 Identify the marketing budget to develop a detailed marketing plan that supports your strategy.
 Allocate your marketing budget dollars.
 Implement the marketing budget plan.

Q75. What is your experience with co-marketing campaigns?

Ans: In a co-marketing partnership, both companies promote content or a product and share the
results of that promotion. Explain the same with your experience.

With this, we come to an end of this blog on “Digital Marketing Interview Questions”. I hope it added
value to your knowledge of Digital Marketing.

If you wish to enroll for a complete course on Digital Marketing Certification Training, Edureka has a
specially curated Digital Marketing Program which will help you gain expertise in various digital media
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