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The Blog

The document outlines the requirements for a semester-long blogging assignment. Students will write and publish one blog post per week for 12 weeks on the topic of marketing. The posts must be 350-800 words and include engaging titles, openings, keywords, hyperlinks, images, and subheadings. Students will build their personal brand and practice creating shareable content consistently. The blogs must be submitted through the specified publication on Medium and in the course assignment tool to be graded.

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dragonlittle88
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9 views

The Blog

The document outlines the requirements for a semester-long blogging assignment. Students will write and publish one blog post per week for 12 weeks on the topic of marketing. The posts must be 350-800 words and include engaging titles, openings, keywords, hyperlinks, images, and subheadings. Students will build their personal brand and practice creating shareable content consistently. The blogs must be submitted through the specified publication on Medium and in the course assignment tool to be graded.

Uploaded by

dragonlittle88
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Blog
You will write and maintain a blog each week for 12 weeks over the course of the
semester.

Writing prompts for each blog will be assigned by me.

The blog will live on the Marketing in the Age of Digital Publication on Medium

You will need to create an account on Medium if you don't already have one.

Your profile should include your picture and something in your profile that tells us
you will be blogging about marketing.

The recommended length of each blog is 350-800 words.

These are more than homework assignments. These blogs are an opportunity for
you to practice creating shareable content on a consistent basis.

Attention should be given to the aesthetics (images, use of subheadings, spacing)


as well as the written text.

Blog titles should be engaging and make someone want to read more.

The opening line to your blog should do the same.

Attention should also be given to keywords that will help people find your blog.

These are to be written in your voice and from your perspective. NO ChatGPT !!!!

This is an opportunity to develop your viewpoints concerning marketing.

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Arguments should always be backed by data. That means you should hyperlink to
your references. This is a hyperlink.

Each blog post should contain a minimum of 3 hyperlinks to references.

The bonus of these assignments is that they are also an opportunity to build your
personal brand as a marketer.

How to submit a completed blog to Marketing In The


Age Of Digital
When you finish your blog and are ready to press publish you will see the
three dots to the right of the tab that reveal a pull down menu.

The pull down menu gives you several options, including Add to publication.

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Click the Marketing in the Age of Digital Publication and submit. If you do not see it
listed it is because I have not added you to the publication yet. In that case, email
me with your user name and/or the email you used to sign up.

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NOTE - The link to your blog should must be submitted in the Assignment Tool on
Brightspace in order for me to grade it!

What I look for when I grade the blogs


This is the rubric I use when evaluating your work. The rubrics are also available in the
weekly assignments. Note what it says about how lateness will affect your grade.

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Happy Blogging!

Joanne

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