ARCT 531

Ethics and Professional Practice

Lecture 1

Syllabus, Course Structure and

Ground Rules

Dr. Madhavi Indraganti

Associate Professor + Fulbright Scholar
Department of Architecture and Urban Planning
Qatar University
Spring 2024

COLLEGE OF ENGINEERING
DEPARTMENT OF ARCHITECTURE AND URBAN PLANNING
ARCT 531 - Ethics and Professional Practice
Spring 2024
Instructor Information
Name : Dr. Madhavi Indraganti
Academic Title : Associate Professor
Office : H07- B337
Phone : 4403 4355
E-mail : [email protected]
Office Hours: Sunday and Tuesday
(10:30 am – 12:00 noon)
Class/Laboratory Schedule
Day & Time Sunday and Tuesday: 12:00 Noon – 1:20 pm
Lecture (Start Date: 01/21/2024 End Date: 05/09/2024)

Location : H07 – B373

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 Catalog Description:
Class/Laboratory Schedule
Different aspects of professional
Day & Time: Sunday and Tuesday:12:00 Noon – 1:20 pm practice; People and organizations
Lecture (Start Date: 01/21/2024 End Date: 05/09/2024) involved in building industry; Professional
services during different phases of
Location : H07 B373 building projects are introduced and
clarified; Different practical problems of
Credits: 3 credit hours economic decisions. Different types of
Contact Hours: 3 contact hours professional fees during the project
Prerequisites: ARCT 422 (Research Methods in implementation are highlighted.
Architecture) Specifying professional ethics; clarifying
the different professional relationships
between involved parties in the
profession. Ethics of professional
practice are emphasized, and students
learn ethical and legal responsibilities for
public health, safety and welfare,
property rights, accessibility and other
factors affecting design, as well as
construction and architectural practice.
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Textbook and Readings

The American Institute of Architects (AIA), (2014) The
Architect’s Handbook of Professional Practice 15th
Edition, Wiley & Sons, Inc. ISBN-13: 978-1-118-30882-0
References:
§ Qatar Law No. 19 of 2005 Regulating the Practice of
Engineering Professions, Ministry of Justice, Qatar.
§ Qatar Law No. 22 of 2004 Regarding Promulgating the Civil
Code, Ministry of Justice, Qatar.
§ Construction Specifications Institute (CSI). (2020). Master
Format 2020. Alexandria, VA: CSI.
§ Laboratories & Standardisation Affairs (2014), Qatar
Construction Specifications 2014, Ministry of Environment,
Qatar.
§ Barry Wasserman, Patrick J. Sullivan and Gregory Palermo
(2000), Ethics and the Practice of Architecture. Wiley & Sons.
ISBN-13: 978-0471298229.
§ Paul Segal (2006) Professional Practice: A Guide to Turning
Designs into Buildings, Norton & Co. ISBN 13: 978-
0393731804
§ AIA, Defining the Architect’s Basic Services, AIA Best
Practices, July 2007. https://www.aia.org/best-
practices?query=
Source: AIA handbook/ Amazo
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Notes on submissions:
1. At the end of the semester, students must upload only an 1. Plagiarism is not permitted.
A3 Portfolio [in PDF format] to BlackBoard by the Assignments with plagiarized content
deadline, which combines all three submissions of all the will receive a zero grade. Sick leave
group mates. certificates for durations less than four
2. Students must submit an A3 Bound-Portfolio to the
instructor by the deadline. days will not be accepted as valid
3. Only PDF format files submitted online/on BlackBoard by medical excuses for assignment
the deadline will be graded. Other formats (i.e., JPEG, submission extensions. Only prolonged
PowerPoint, Office, etc.) will NOT be graded. illnesses, requiring hospitalization for
4. Files must be submitted only in the link specified for the more than four days, and/or
respective submission. Files submitted elsewhere or sent
through emails/file transfer/USB stick (before or after the documented family emergencies will be
deadline) will not be evaluated and will receive a zero considered grounds for extending
grade. submission deadlines.
5. The overall submissions include two submissions, a final Peer reviews need to be appended to the
exam and an exit exam. portfolio at the end of the assignment as per
6. Participating/submitting the progress review is mandatory. the project brief. They should be constructive
There will not be any make-up reviews/juries/exams.
feedback in writing using comments,
Students missing the review/jury would forfeit 10% of their
grade. annotations from the project and must give
7. Submitting files larger than the specified file sizes will specific examples and suggestions for
receive a 10% negative grade for each extra MB or part improvement. (use the rubric and format
thereof. Submitting files longer than the specified number provided).
of pages will receive a 10% negative grade for each extra
page or part thereof.
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Attendance Policy:
• Being on time to class/studio is mandatory.
Attendance will be rigorously marked. • Students whose attendance is less than 75%
Students will be monitored regularly will not be allowed to sit for final exam/jury and
throughout the class and discussion hours. will be reported to the administration.
Students who are not present in class when • Students who are absent due to a medical
attendance is marked will be considered condition should upload evidence of the same
absent. Students who leave after giving
by next class in the link provided in BB. Late
attendance will also be marked absent.
Qatar University Attendance Policy from the information and certificates without authentic
Student Handbook mentions “A student should QR codes will not be accepted.
not miss more than 25% of the classes during a • Any absence without a valid (medical/similar
semester. Those exceeding this limit will receive
a failing grade, regardless of their performance.
emergency) excuse shall not be accepted even
In exceptional cases, students with their if the percentage of such absence is within
instructor’s prior permission can be exempted 25%, and such absenting student receives a fail
from attending a class, provided that the number grade as per the QU policy.
of such occasions does not exceed the limit
allowed by the University. The instructor will • Sick leave certificates for durations less
determine the validity of an excuse for being than four days will not be accepted as valid
absent. A student who misses more than 25% of medical excuses for assignment submission
classes and has a valid excuse for being absent
will be allowed to withdraw from the course. This
extensions. Only prolonged illnesses, requiring
student will be exempted from fines associated hospitalization for more than four days, and/or
with withdrawal.” For further details on QU documented family emergencies will be
attendance policy, please refer to to the considered grounds for extending submission
undergraduate catalogue 2023- 24 deadlines.
(https://bit.ly/3XNr86v) for all the ground
rules. . Madhavi INDRAGANTI, Ph.D. 17

Methods of Instruction

1. Lectures, project briefs, and handouts (teaching materials as per

the table above) align with the content of the course modules.
2. Student and instructor presentations, online discussion boards in
BlackBoard, and instructor and peer review sessions are integral
components of the course.
3. This senior-level core course in the B.Arch. Program demands a
masterly level of accomplishment in five crucial NAAB SPCs.
Consequently, exercises and hands-on activities necessitate in-
class group discussions, assignment work, homework, reading,
independent research, and interaction outside the classroom
through the Discussion Board in Blackboard. Students must
allocate sufficient time to engage in these activities.
4. In the studio, students work individually and in groups on their
assignments as instructed. The work is then reviewed by the
instructor to ensure that students demonstrate evidence of the
required SPCs. Participation in the and class reviews Blackboard
Discussion Board are mandatory. This is a vital part of the course
experience.
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Example (Not
the best one.)

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Organizational structure
Target users Who we are Business Plan
Administr
ation and
We are a group of architects working together to build a better
support HR Marketing Information
technology
Finance and
accounting
future, environmentally advanced buildings and significant public
team spaces 1. Market analysis

Client

Setting
Project
Director What is our mission • Government
• Corporate Organizations
Architects Engineers Graphic
CEO Designers The establishment of the studio is considered as a primary step to • Real Estate Firms
create a sustainable and passive urban fabric in Qatar. It is a
revolution which will accommodate different needs to a successful
Target Market

up a
Delivery vision of 2030.
team Construction
manager
Social media • Governmental business
• Established business
• Construction and real estate industries
Facebook: 800$
What drives us
Competitiveness
Promotional marketing plan

business
week 1 Instagram: 1000$ Urgent environmental and social challenges place a greater • High-quality and innovative services
emphasis on urban and architectural solutions than ever before. • Reasonable prices
The objectives • Reliability in project delivery
The principle of architects and urban planners working together is
marketing will expose you to people who become interested in your Twitter: 1000$ integral to our culture. By understanding what is possible, we can
company based on the information you present as it allows us to
achieve the seemingly impossible. Together, we can shape the
build your brand and inform potential clients.
future city, by applying creativity and emergent technologies to

practice:
design urban areas that anticipate new ways of living, working,
Promotion strategy
interacting and learning. 2. Market strategy
Campaign budget
Social Website Valuable
What are our values Source of Income

Example
media Design Content Estimated time and weekly budget required to
• Master planning
execute 7 different article and 7 unique • Designing consultancy
visuals 1- Dignity and respect: to practice all the activities • Feasibility studies
following ethical and professional standards. Uphold • Environmental studies
Marketing plan - Based on buying segments with clients and workers • Landscape drawings

(Not the
10%
o 3%: active buyer
Pricing strategy
o 7%: hiring services 40 hrs 30 hrs 70 2- Continue to be an educational studio: Always self- • Fixed Fees
o 30%: customers have needs improving with continuous obligation to strengthening • Per Design
90% o 30%: customers without needs the studio, team and relationship with clients

best
o 30%: not interested clients
Marketing Design
team team Payment option
Key channels 3- Environmental responsibility: To maintain quality • Bank Transfer
of life for today and for the future, Re-urban studio • Cash/Check
Direct email: [email protected] is devoted to preserve and protect the environment • Bank Draft

example)
Telephone: 00974 66448800
Social media: @ReUrban

Business Plan Ethical cases

Business Plan A request came to Re-urban design company to be a sub-contractor for a
government project by designing a highway in the sport city to
Business Plan 3. Finance planning facilitate transportation for 2020 World FIFA. To be fitted to the
surroundings and to the Qatari culture in the same time, it also need
to show the Qatari identity. The allowed period for designing this
5. Advertising & Publicity project is only 4 months, the firm signed the contract and accept to
1. Market analysis Start-up Cost design the project, as it will gain a big amount of money and global
• Personal savings reputation for the company for designing this highway.
• Soft loans After 2 months the firm could not handle all of its projects, but in
Conventional Methods Client • Loan from bank the same time they don’t want to reject any project, so they delegate
• Broadcast (radio & TV) • Government this project to another company to work on it, and later on they will
• Printed media (Street’s Banners & Newspapers) • Corporate Organizations take it as they designed it, by giving them a certain amount of money.
• Companies collaboration (other companies send some • Real Estate Firms
clients ) Without accrediting them.
• People’s suggestions (Old clients & Ask people to Salary During the construction they discovered a huge mistake in the
advertise) section's drawings and due to this they must demolish and restart the
Target Market • Source of Income
• Governmental business • Professional services0 middle part of the highway.
Online platforms • Established business • Marketing
• Company official website & search engine • Construction and real estate industries • Administrative work The Re-urban company handle all the responsibility as their name as a
• Social media platforms • Sales forecast firm was used in this project, and due to the contract they have
• E-mail marketing Competitiveness • Paid time off signed, and due to accepting a project they do not have enough time to
• Google Ads & Video Marketing • Other profit work on it and delegating it to another company (secretly) without
• High-quality and innovative services
• Reasonable prices informing the contractor.
• Reliability in project delivery profit revenue
• 70% Within Re-Urban company has violated ethical standards and rules of conducts.
4 years Specially towards the client and profession.
Business Goals
E.S. 3.2:Conflict of Interest:
2. Market strategy In the professional practices members must always avoid any possible
1- Embrace different types of buildings and manage conflicts of interest and completely disclose all unavoidable
their design and building affairs and be recognized 4. Business Growth conflicts in their field whenever it rise.
Source of Income E.S. 3.3: Candor and Truthfulness: workers should be truthful and
to handle more projects.
• Master planning honest in their professional communications and always keeping their
• Designing consultancy clients informed about the projects in all it’s phases.
2- To contribute in providing sustainable communities • Feasibility studies Intensive Growth
E.S.3.4: Confidentiality: workers must maintain the
& cities. • Environmental studies • Market penetration
Client’s trust placed in them.
• Landscape drawings • Market development
• Alternative services Rule 4.102: workers should not sign or seal drawings, reports,
3- Provide adequate services for the projects through • Offering new services specifications, or any other professional work were they do not have
appropriate strategic method within the work stages. responsible control.
Pricing strategy Rule 4.201: workers should not make deceptive, or wrong statements
• Fixed Fees regarding their professional competence, & performance and shall
• Per Design truthfully declare the field and nature of their duties with work for
Financial Sustainable
• Workers training which they are claiming credit.
• Clients needs
Payment option • Create new developed services
• Bank Transfer • Profit sharing plan
• Cash/Check
• Bank Draft Madhavi INDRAGANTI, Ph.D. 20
 An Example 1

of Project – Table of Contents

Sub 3 Poster
and report General Introduction…………………………………………………………………………………………………… 2
(Not the best Objectives..…………………………………………………………………………………………………………….….… 2

example) Methodology……………………………………………..……………………………………..…………………………. 2
Phase I: Project Selection………………………….………………………………………………………………… 3
Project Information…………………………………………………….…………………………………….….……… 3
Project Zone Selection…………………..…………………………………………………………………..……..…. 3
Project Description and Program……………………………………………………………….…………………. 3
Design Plans of Project………………………………………………………………………………….……………… 4-5
Phase II: Project Bidding Process and Requirements…………………………………………………… 6
Letter 1: Invitation to bid……………………………………………………………………………………………….7
Letter 2: Instructions to bidders……………………………………………………………………………….….. 8-10
Detailed instructions to bidders………………………………………………………………….………..……… 10-11
Letter 3: Bid form……………………………………………………………………………………….…………..……. 12
Letter4: Offer letter………………………………………………………………………………….…………………… 13
Letter 5: Acceptance letter………………………………………………………..…………………...…………... 14
Phase III: Project Cost Estimations and Scheduling…………………………….………..…….……….. 15
Project cost estimations………………………………………………………………………………………..……… 15-23
Material Specifications…………………………………………………………………………….…………………… 23
Scheduling/timeline of project workflow………………………………………………….………………….. 24
Phase IV: Project specifications and contract preparation………………………………..………… 25-26
Letter 6: Contract sample……………………………………………………………………………………………… 27
References ……………………………………………………………………………………….……….………………… 28

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An Example of Project - Part C

Poster and report (Not the best
example)

Table of Content:
1. Introduction 04
2. Objective 034
3. Phase 1 :Project selection
3.1 Project description 06
3.2 Project location 06
3.3 Project Drawings 07
3.4 Project consideration 08

4. Phase 2: Bidding Documents

4.1 Introduction 09
4.2 Bidding invitation and advertising 10
4.3 Bidding invitation letter 11
4.4 Instruction to bidders 12
4.5 Offer Letter 17
4.6 Acceptance letter 18

5. Phase 3: Project Costing and Scheduling 19

5.1 Project cost 19
5.2 Project scheduling 23

6. Phase 4: Project Specification and Contract Preparation 24

6.1 Project Specification 24
6.2 Contract Preparation 26
6.3 Liabilities 29
7. Conclusion 29
8. Reference 00
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 Grading rubrics

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Any questions?

"For questions of ethics we

have Carl advising on what's
permissible under the law
and Bette advising on what a
mother would do."
Source: https://www.cartoonstock.com/directory/l/little_old_ladies.asp 24
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