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HappyHour Co. is a family-owned producer and marketer of beer, spirits, and non-alcoholic beverages founded in 1975 in Singapore with operations in Singapore, Malaysia, and China. It has a preliminary valuation of $3.5 billion according to rumors. The company is launching an auction process with an indicative bid phase ending May 13th and final bids due in late July after further due diligence opportunities in a final bid phase.

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bilalzahid1969
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144 views2 pages

Task 2 Template PDF

HappyHour Co. is a family-owned producer and marketer of beer, spirits, and non-alcoholic beverages founded in 1975 in Singapore with operations in Singapore, Malaysia, and China. It has a preliminary valuation of $3.5 billion according to rumors. The company is launching an auction process with an indicative bid phase ending May 13th and final bids due in late July after further due diligence opportunities in a final bid phase.

Uploaded by

bilalzahid1969
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd
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CONFIDENTIAL

HappyHour Co. Company Profile

Overview Key financials


-Founder: Founded in 1975 by Ms. Happy, a co-founder and majority -FY18A: Revenue - $900, EBITDA
owner. $225. NPAT - $135
-Headquarters: Singapore, with operations in Singapore, Malaysia, -FY19A: Revenue - $961, EBITDA
and China. $250, NPAT - $153
-Operations: Producer and marketer of beer, spirits, and non- -FY20E: Revenue - $1.071. EBITDA
alcoholic beverages. Owns and operates manufacturing facilities in $300, NPAT - $193
Singapore and China; outsources manufacturing in Malaysia.
-Growth Strategy: Expanded to China, with new facilities planned for
Cambodia.
-Ownership Structure: Family-owned: Happy Family (60%). Hour
Family (20%), Co Family (20%).
-Market Position: #1 player in beer and spirits in Singapore &
Malaysia. #1 in non-alcoholic beverages in Malaysia.
-Key Strenqths: Premium spirits segment offerings, strong supply
chain, distributor relationships.

Shareholders Indicative valuation


Happy Family (60% Ownership) Preliminary valuation of
Hour Family (20% Ownership) $3,500 million, according to
Co Family (20% Ownership) rumor

Source:

1
CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams


March 19, 2020 Start of Indicative Bid Phase Release of documents

Round 1: Indicative Due diligence


Bid Phase Valuation
Structuring and financing
Approvals
From 9am April 9, 2020 to 5pm Lodgement of Indicative bid questions
April 13, 2020

By 5pm May 13, 2020 Indicative Bids due

Latte May 2020 Start of Final Bid Phase Release of Process Letter
Two
Site visit & management presentation
Round 2: Final Bid Due diligence
Phase
Valuation
Financing
Approvals
Late July 2020 Final Bids due

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