BUSINESS RESEARCH METHODS

MINI - PROJECT WORK

A STUDY ON BUYING BEHAVIOUR OF BUYERS ON

SAMRTWATCHES

SUBMITTED BY

SIVAPATHI NA

125071090

MBA 1ST YEAR B SECTION

SCHOOL OF MANAGEMENT

SASTRA DEEMED TO BE UNIVERSITY

THIRUMALAISAMUDRAM – 613401
 TABLE OF CONTENT

S.NO CONTENT PAGE NO

1. Introduction

2. Objectives

3. Conceptual Frame Work

4. Research Methodology

5. Literature review

6. Questionnaire
TOPIC: A Study on Buyers Behaviour On buying Smart watches

Introduction:

In recent years, the technological development has witnessed a

transformation with the a smartwatches. These wearable devices have
seamlessly integrated into our daily lives, offering functionalities beyond mere
timekeeping. As the smartwatch market continues to expand, understanding the
intricate nuances of consumers' decision-making processes becomes imperative
for manufacturers, retailers, and marketers alike. This research endeavors to
delve into the multifaceted realm of buyers' behavior, specifically focusing on
the motivations, expectations, and preferences that shape the purchase of
smartwatches. The rapid evolution of technology has ushered in a new era of
connectivity and convenience, with smartwatches emerging as a pivotal player
in the realm of wearable devices. As these intelligent timepieces gain
prominence, understanding the intricate dynamics of consumer behavior
becomes imperative for manufacturers and marketers seeking to navigate this
burgeoning market. This research delves into the multifaceted landscape of
buying behavior in the realm of smartwatches, focusing particularly on the
preferences and decision-making processes of buyers.

In a world saturated with technological advancements, the factors influencing

consumers' choices in smartwatches extend beyond mere functionality. This
study aims to unravel the nuanced interplay of elements shaping purchasing
decisions, exploring key determinants such as perceived enjoyment, aesthetic
appeal, health-related considerations, and fashion-related factors like
innovativeness and involvement. Departing from conventional models, our
research extends the scope by incorporating these dimensions into an adapted
Technology Acceptance Model (TAM), providing a more comprehensive
understanding of consumer attitudes towards smartwatches.

As the Asia-Pacific region emerges as a key market for smartwatches, our

empirical findings hold particular relevance for manufacturers and marketers
aiming to establish or expand their presence. By shedding light on the nuanced
preferences and motivations of consumers in this region, this research aims to
provide actionable insights that can inform strategic decisions and enhance
market penetration strategies. In essence, this study serves as a compass in
navigating the complex terrain of smartwatch consumer behavior, offering a
roadmap for stakeholders seeking to thrive in this dynamic and evolving
landscape.

Objectives

1.To identify the buyer’s expectations on feature preference in buying smart

watches

2. To examine how the pricing affects the decision in buying a smart watch

3.To identify the buyer’s preference in buying a smartwatch in online vs offline

shopping

Conceptual Framework

Features of Smart
watches

Buyer behaviour
Price of Smart watches

Online vs offline
shopping

Methodology

This research uses qualitative and descriptive research

design as it seeks to analyse the behaviour of buyers in buying a smart watch
Questionnaire was used in this study in order to collect data. During the
preparation of the survey questions, care had been taken in terms of being clear
and easily understood by respondents. For the convenience in answering the
questions and also for the analysis stage, questions were prepared as being in
the form of 5-point Likert scale. Participants assessed the appropriateness of the
statements due to 5- point Likert scale

1. Aishwarya Rakate,Religio Education,(November 2022) Volume 2 80-91

The main objective of this study is to understand the impact of

social media in Islam on consumer buying behavior. The quantitative survey
investigates the factors that influence user behavior towards smartwatches. It
has been observed that smart watches are trending in the digital age with the
ability to replace smart phones. The findings of this study reveal various
influencing factors such as friends, advertisements but most of the respondents
are influenced by social factors to buy smart watches. The findings of this study
will be useful for marketers and smart watch manufacturing companies to find
out consumer perceptions of smart watches, and in Islamic studies can facilitate
in spreading goodness by optimizing developing technology. The main
objective of study was to understand the impact of social media on consumer
behaviour towards smart watches, factors influencing the consumer buying
behaviour, importance to the price and quality relationship while purchasing
smart watches. It is observed that in last few years the awareness of consumer
towards smart watches has increased. Some think that the smart watches are
very convenient and user friendly technology which has power to replace smart
phones. The consumers are enough aware about smart watches and most of the
users use smart watches using smart watches on recommendation of friends.
The crowd using smart watches is mostly students than working people and
self-employed. The consumers of smart watches are mainly influenced by social
media influencers. Such study will helpful for the smart watch manufacturing
companies, to the society to understand the perception of users towards smart
watches and impact of social media on their behaviour.

2.Aysen Akyiiz ,Bilege Altuntas,Istanbul Medipol University(2019) DOI:

10.4018/978-1-5225-7180-3

In this study, literature search on wearable technology,

especially smartwatches, has been done comprehensively. Attitudes toward
technology acceptance and technology, and variables related to hedonic value
and aesthetic appeal were examined. Consumers’ attitudes towards
smartwatches and their intention to buy are measured by an empirical research.
Very little research has been done on users’ attitude and purchase intention
towards these devices in Turkey. Therefore the authors believe that this study
will make a good contribution to the newly developing literature. . In addition, it
is suggested that articles written about wearable technologies should be studied
in a conceptual framework in order to develop a good understanding on the
reasons of the preferences of the device. In this study, literature search on
wearable technology, especially smartwatches, has been done comprehensively.
Attitudes toward technology acceptance and technology, and variables related to
hedonic value and aesthetic appeal were examined. Consumers’ attitudes
towards smartwatches and their intention to buy are measured by an empirical
research. Very little research has been done on users’ attitude and purchase
intention towards these devices in Turkey. Therefore the authors believe that
this study will make a good contribution to the newly developing literature.

3. Carolin Siepmann,University of Duisburg-Essen(February

2021)DOI:10.1007.2525-021.2021

This study addresses this gap and investigates the impact of

health and fitness as well as positive and negative emotional factors
encouraging or impeding consumers to continuously use smartwatches. They
build upon the expectation-confirmation model (ECM) and extend it with
emotional (device annoyance and enjoyment) as well as health and fitness
factors (goal pursuit motivation and self-quantification behavior). They use
structural equation modeling to validate our model based on 335 responses from
actual smartwatch users. Results prove the applicability of the ECM to the
smartwatch context and highlight the importance of selfquantification as a focal
construct for explaining goal pursuit motivation, perceived usefulness,
confirmation and device annoyance. Further, they identify that device
annoyance as an important barrier to continuous smartwatch use. Based on their
results, they finally derive implications for researchers and practitioners a like.

4. Donghee Shin,Zayed University(December 2020)No:5439-4493

This research aims to determine the key antecedent factors in consumers’

adoption of and their intention to recommend smartwatch wearable technology.
The proposed research model combines the current technology acceptance and
innovation diffusion theories with perceived aesthetic and perceived privacy
risk to explain individuals’ smartwatch adoption and subsequent
recommendation to other people. Based online surveys, the research employed
partial least squares (a variance-based analysis method) for the model and
hypotheses testing. The results showed some similarities as well as differences
from the previous literature. The study found that performance expectancy,
habit, and perceived aesthetic were the main predictors of smartwatch adoption.
Compatibility was the antecedent factor of performance expectancy, and
innovativeness directly influenced user adoption and effort expectancy.
Consequently, user smartwatch adoption usually led to recommendation. The
key takeaways in this study are, first, that Thailand is still at an early stage of
smartwatch adoption. Thai consumers need to learn more about smartwatches to
be familiar and comfortable with them. Second, once consumers acquire
sufficient information and feel in control of a new technology, they are eager to
use it and tend to easily grow acclimated to it.

5. Hayeon Jeong, Wearable Ubiquitous Technology (September

2017)Volume 1 Article 60

This study aims to answer the following research questions

about smartwatch wearing behaviours. This quantitative study gave us an
understanding of how frequently, how long, and when users wear their watches
in a day. In addition, he conducted a survey and interview study with the
participants who provided their activity tracking data.

6. Dr.Rani.J, International Journal of Research Publication and

Reviews(November 2022)ISSN 2582-7421

The main aim of the study is to to find which brand of smartwatch has
highest usage. To know the perception of students in smartwatches and to find
which specification in smartwatch has highest usage.The objectives of the study
are To know the perception of students in smart watches. To find which
specification in smartwatch has highest usage. The study concluded that many
students were highly interested to buy smartwatches. The study further touches
on their efficient management of power, easy user interface and the minimal
display. The study concluded that many students were highly interested to buy
smartwatches. The study further touches on their efficient management of
power, easy user interface and the minimal display. As a result of that many
companies were started to infuse more technology in smartwatches. The
wearable world is constantly changing. Every year, new products and brands are
introduced, offering better metrics and user experience, while other brands fade
away from the consumer marketfor different reasons. Improvements in product
quality provide new research opportunities. This project set out to determine if
the smart watch would be useful to university students. A review of literature
was first conducted where wearable computing was discussed further,
specifically in the area of smart watches where their known advantages and
disadvantages were acknowledged. The consumers are thinking that
smartwatches are reasonably priced based on its features. From this study it can
be concluded that consumers are likely own a smartwatch in future to perform
variety of tasks. The results of this research are consistent with previous studies
regard smartwatches.There are many other factors like perceived behavioral
control and ease of use etc have not been considered in this study. In this study
the perception of consumers who have already awareness are analyzed but there
is chance that people who are educated about smartwatch may likely to
purchase it.

7. Dr.Jitesh Parmar,International Journal for Innovative Research in

Multidisciplinary field(February ,2022) (ISSN 2455-0620 VOLUME 8
ISSUE 2)

The study aims to observe the structural relationship

between factors influencing Purchase Intention and Attitude towards Purchase
Intention. Brand Image, Social Influence and Perceived Usefulness were
identified as the strong influencers to Purchase Intention along with the Attitude
for the smartwatch. Other factors such as Hedonic Motivation, Perceived Ease
of Use, Perceived Risk and Perceived Compatibility do not have significant
influence on Purchase Intention for Smartwatch. This study might be useful to
academician for further research avenues regarding other smart wearables as
well as marketers to have important consideration regarding promoting the
product. The study can be used for other smart wearables by researchers in
future. Future research work can take place about usage intention of smartwatch
and may have focus on aesthetic consideration of smartwatch. Further study can
be conducted based on different geographic area and also based on some
demographic characteristics like occupation, education. From the study, it can
be concluded that the work done by previous researchers in the area of Purchase
Intention for Smartwatch that all the factors affecting purchase intention need
not be seen always in a positive or negative connotation. Not all factors for
purchase intention neither good nor bad. It depends on the context, environment
and perception of the customers which decides whether the factors affecting
purchase intention are significant or not significant. Model fit is observed for
hypothesized research model
8. Dr.P.Kishore Kumar,IOSR Journal Of Business
Management(January,2017)ISSN:2319-7668 VOLUME II

The research about consumer perception and behavior

about smartwatches is in beginning stage and the present study is an attempt to
fulfill the research gap. The primary aim of this study is to provide knowledge
for marketers of smartwatches, academicians and researchers.The objectives of
the study are purchase intention of customer in buying smart watches. This
paper describes about the perception and purchase intention of consumers about
smartwatches. A structured questionnaire had been used for primary data
collection and statistical tools like descriptive statistics and frequency analysis
have been used for data analysis. It is found from this study people who are
aware about smartwatches are having positive purchase intention. This paper
helps the marketers to design effective marketing strategies with regard to
smartwatches.

9. Konstantin Rodosthenous,University Of Eastern Finalnd (December

2018)

The topic mainly focuses on the differences from users and non-
users” is due to the market development of smartwatches up-to-date and has not
been studied much. The importance to study, in order to get an insight into the
German purchasing behaviour of new technologies such as smartwatches and to
expand the ground for further studies. Since most researches on consumer
buying behaviour of smartwatches were done in a quantitative approach, this
research could bring new insights due to interviews. Furthermore, it reveals a
more personal point of view of an individual purchasing decision. In addition,
this study provides a new perspective to this topic by studying the differences of
smartwatch owners and nonowners on their influences to buy such a device.
This study can be beneficial for businesses that market smartwatches or other
wearables since it provides more in-depth data.

10. A.K Kranthi,International enterprise network management,(November

2018) Volume 9 3/4

The current research is undertaken to identify the determinants

of the smartwatch adoption. In order to arrive at this objective, the study has
employed unified theory of acceptance and use of technology 2 model as a
means and underpinning framework. To suit context, the present study has
extended model by incorporating self-efficacy (SEF), personal innovativeness
(PINNO), social media influence (SMI), social image (SIMG), aesthetics (AES)
and external social influence (ESI). To validate and check the explanatory
power of the extended model the study has considered Structural equation
modelling using Smart PLS 2.0.The results arrived in this study has concluded
that the extended model has a better explanatory power on behavioural
intention towards smartwatch adoption. The present study concludes that
hedonic motivation, internal social influence, aesthetics, personal
innovativeness and price value are five major factors influencing behavioural
intention of prospective smartwatch users. This research has put forth that in
addition to existing UTAUT2 core determinants there are other variables like
SMI, aesthetics, social image and personal innovativeness which were found to
be significant predictors of smartwatch adoption. As is the case with every other
research the present study has got its own limitations that are accounted for and
acknowledged. These limitations might possibly act as scope for future
research. The sample chosen for the current study strictly restricts the
generalisation to entire subcontinent because only respondents from IT
profession belonging to South India were considered for the study.

11. Dr.M.P Kumaran, Journal of emerging technologies and innovative

research(2014)ISSN:2349-5162

The research focuses on customer preference towards purchase of

smartwatches at Coimbatore city. The development and advance of technology
are massive this time. Smartwatch is one of the acknowledged smart wearables.
Understanding customer preference equips you to achieve customer satisfaction,
brand image and customer loyalty. The study intended to analyze the consumer
perception and purchase behavior towards smartwatch which helps to
understand the customer expectations and reasons for choosing the product. The
objectives of To study about the factor that influence the customer to purchase
smart watches. To identify which brand of smart watch has highest usage. To
find the level of satisfaction among smart watch using customers. The sample
size of the study is 152.The limitation of the study it is only focused with
Coimbatore city. The problem stated as, which factor will be enhanced to buy
the smart watch and which will help to improve the purchase among customers.
To find the current preference and satisfaction about smartwatches rooted in the
minds of customers. And find out the various problems (battery drain, touch
screen problems, sketchy voice control) faced by the customers while
purchasing smart watches.

12. Ms. S. Magdalene,International Journal for Creative Research

Thoughts (April 2023) ISSN 2320-2882

The objective of this study was to investigate consumer attitudes

towards smartwatches and their inclination to purchase these devices. Using
descriptive research design and adopting a simple random sampling method for
sample collection. The analytical tools employed included the Chi-square test
and Spearman’s rank correlation coefficient. The findings of the study indicate a
strongly positive correlation between customer perspective and the intent to
purchase smartwatches. This suggests a favourable outlook among consumers
regarding these wearable technologies. The utilization of statistical measures
such as Chi-square and Spearman’s rank correlation coefficient enhances the
robustness of the study's conclusions, providing valuable insights into the
dynamics of consumer behaviour towards smartwatches. This study has shown
that customer perception and purchase intention towards smart watches is
highly positive. Customers find the features of smart watches to be useful,
innovative and convenient. Furthermore, customers also perceive smart watches
as a way to stay connected and to enhance their lifestyle. The majority of
customers have a positive attitude towards smart watches and are willing to
purchase them. This indicates that the smart watch industry has a great potential
for growth. Smart watch manufacturers should strive to continuously improve
the features of their products in order to remain competitive. Additionally, they
should work towards creating more engaging marketing campaigns to further
increase customer purchase intention.

13. Md. Mahiuddin Sabbir, Asia Pacific Journal of Information Systems,

(September 2020) Volume 30 , No 3

This study investigates the determinants of Bangladeshi consumers'

inclination to adopt smartwatches, contributing valuable insights to the
emerging Asia-Pacific market. Departing from the traditional Technology
Acceptance Model (TAM), the research integrates factors such as perceived
enjoyment, aesthetic appeal, healthology, and two fashion-related elements:
fashion innovativeness and fashion involvement. Analyzing data from 300
respondents through structural equation modeling (SEM), the study identifies
that attitude toward usage exerts the most potent direct influence on the
behavioural intention to use smartwatches. Additionally, this attitude is
significantly shaped by perceived enjoyment, perceived usefulness, perceived
ease of use, fashion innovativeness, and fashion involvement.

14. Mostafa Al-Emran, Emerald Insight(August 2020) ISSN 1741-0398

This study investigates smartwatch adoption in education among

Malaysian university students. Integrating the Technology Acceptance Model
(TAM) and Protection Motivation Theory (PMT), it explores factors influencing
adoption. The research, employs Partial Least Squares-Structural Equation
Modeling (PLS-SEM) for analysis. Key findings reveal significant impacts of
perceived vulnerability, self-efficacy, response efficacy, response cost, ease of
use, and perceived usefulness on students' intention to use smartwatches for
educational purposes. Additionally, the study underscores the importance of
perceived ease of use in realizing the benefits of smartwatch technology. This
original research provides practical insights for universities aiming to enhance
students' learning experiences through innovative technology adoption.

15. Dr.T.Muthu Kumar XIME Bangalore,(January 2023) ,ISSN:2349-6002

VOLUME 9 ISSUE 8

In light of this, the current work has been carried out to enhance
academic understanding of factors influencing customers' purchasing intentions.
To achieve this goal, we used Descriptive statistics. The data was gathered
through an online survey. This research found out that brand and health
consciousness positively influence buying behaviour, Social Influence and
operational Difficulties negatively influence buying behaviour Finally Cost has
a neutral effect on buying the behaviour of smartwatch. This study examined
the behavioral intention to use smartwatches, practitioners should exercise
sufficient caution when interpreting its findings. Perceived Value and Intention
to Purchase a Smartwatch. This study adds twice as much to the body of
knowledge already known about the current fieldof interest. First off, there is
just a little amount of published scientific research on smartwatches, and this
study is an addition to that small body of work. In particular, it strengthened and
confirmed the value of using technology acceptance modeling (TAM) to
anticipate buyers' intentions. These elements are also important in influencing
people' decisionsto purchase smart watches. The study's findings are Brand &
Health consciousness will positively influence the customer in buying the
smartwatches.

16. . Nina Anggraini,Science Direct (November 2019)No 1266-1274

In this study, the factor of usability, brand, and pricing factors are
studied to determine their influence on the customer’s perceptions toward
smartwatch usage. Customer perception in this research is referring to
Indonesian smartwatch users who already owned or used smartwatch in their
daily lives. By understanding the consumer perceptions toward smartwatch, the
result of this study is expected to be an excellent input for smartwatch
producers, sales, and distributors. According to the research from
Counterpoint’s Global Smartwatch Tracker, global smartwatch shipments grew
37% in Q2 2018 with Apple domination with 41% share. Further, smartwatch
makers are looking to add cellular connectivity for standalone use-cases as 90%
of smartwatches shipped today are not cellular capable [5]. As many researchers
developed studies on smartwatch usage and factor adoptions [6, 7, 8, 9, 10],
none of them explore the influence factors that affecting customer’s perceptions
toward smartwatch, regarding its usability, brand, and pricing. This study
closing this gap and provide a deep understanding of Indonesian user perception
of a smartwatch. In this study, we examined the influence factor of usability,
brand, and pricing factors to the smartwatch customer’s perceptions in
Indonesia. The research procedure includes: surveying to 116 respondents in
Indonesia; testing the collected data for reliability and validity; and analyzed the
relationship using linear regression.

17. . Nura Muhammad Baba,Journal of Theoretical and Applied

Information Technology(September 2019)Volume 97 No 18

Therefore, this study is expected to contribute to existing

body of literatures in many aspects. First, the study intends to provide insights
on users’ intention to use smartwatches. Therefore, this study will reveal the
influence of the three additional innovation characteristics on users intention to
use smartwatch. Thus, findings from the additional construct can be used by
smartwatch developers to identify individuals’ needful needs and could be
considered in future designs of smartwatch devices so as to increase product
sales. Secondly, the study will also link the factors of perceived usefulness ,
perceived ease of use ,cost , privacy , and health risk , to the TAM theories. The
above research question will be answered through the lens of the famous
Technology adoption model with important additional constructs reviewed from
the literature. The research design for the current study was explicitly developed
to achieve its objectives, but this study had some limitation.

18. Obi Ogbanufe, International Journal for human-computer

interaction(November 2017)DOI:10.1080/10447318.2017

The Research mainly fouses on objective is to seek a deeper

understanding of how smartwatch-specific characteristics affect the user’s
perception and usage. Hence, we examine the effects of its close proximity, the
haptics feedback, and the nature of convenience it avails the user. Because of its
uniqueness as an IS, it seems important to examine not only the factors that
drive the affective evaluation individuals have of smartwatches, but also to
investigate the feature uses of the smartwatch. It also find that there is a
difference between the communications and fitness feature uses of the
smartwatch. That is, there are two distinct uses of the smartwatch. This work is
expected to contribute to research and practice. This study has limitations that
create opportunities for future research. First, as an initial investigation of the
characteristics of the smartwatch related to the confirmation, satisfaction, and its
feature uses, we explored a limited set of smartwatch-specific variables in
addition to variables identified from IS continuance models.

19.Rana Saeed AL-Maroof, MDPI (May2021) No13,127

The main contribution of this paper is that it investigates the

efficiency of SW from a purely medical perspective, where the acceptance of
the SW is based on important TAM factors’ perceived ease of use and perceived
usefulness from the doctors’ and patients’ points of view. What sets this paper
apart from previous research is the fact that it focuses on two variables that
facilitate the acceptance of wearable technology, which are personal
innovativeness and content richness. The effectiveness of these two variables
leads to a higher level of SW acceptance. To the best of our knowledge, this is
the first attempt to measure the acceptance of SW within the medical field,
depending on an integrated model to fill a significant research gap in the
relevant literature. The current study has focused on specific external variables
that may increase the visibility of smartwatches.

20. Stanley Akpevwe Onobrakpeya,University of Nigeria,Innovations ,

(September 2023) Number 72
 This study aims to develop a theoretical model by integrating the
technology acceptance model (TAM) and protection motivation theory (PMT)
to study students’ adoption of smartwatches for educational purposes.This study
analyse how the education factor is affected by smartwatches. The collected
data were analyzed using partial least squaresstructural equation modelling. The
research findings indicated that there was a positive relationship between
product attributes, value consciousness, and group social influence, and the
intention of consumers to acquire smartwatches in Warri Metropolis,Delta
State. The presence of counterfeit brands has a positive effect on consumer
purchase intention for smartwatches in Warri Metropolis, Delta State. The
purchasing intention for counterfeit products varies between rural and urban
locations as a result of consumers' self-image assessment and their aspiration to
achieve an ideal self-image through such consumption. Consumers who opt for
authentic products are unlikely to demonstrate interest in purchasing counterfeit
alternatives, even when they perceive a potential cost benefit. Moreover, the
presence of loyalty towards authentic luxury brands not only reinforces the
repurchase process but also serves as a safeguard against the potential allure of
counterfeit products due to their perceived price advantage.
Questionnaire

TOPIC: A Study on Buyers Behaviour On buying Smart watches

Dear Respondent, I am Sivapathi NA, A Student Pursuing MBA at SASTRA

University. As a part of our course assignment, I am undertaking a survey to
know about the buyer’s behaviour on buying smart watches. Data collected
from you will be confidential and used for academic purpose only

Personal Information:

1.Age:

 18-24
 25-34
 35-44
 45-54
 55-64
 65 and above
2.Gender:

 Male
 Female
 Third Gender
3.Occupation:

 Student
 Professional
 Self-employed
 Homemaker
4.Monthly Income:

 NIL
 Less than 10,000
 10,001 – 20,000
 20,001 – 30,000
 30,001 – 40,000
 40,001 – 50,000
 More than 50,000
Smartwatch Usage:

5.Do you currently own a smartwatch?

 Yes
 No
If yes, please specify the brand and model.

6.What features do you consider most important in a smartwatch? (Select

up to 3)

 Battery life
 Fitness tracking
 Heart rate monitoring
 GPS functionality
 Water resistance
 App compatibility
 Customization options
 Notifications
Pricing Influence:

7.How much are you willing to spend on a smartwatch?

 Less than 1000

 1001 - 2000
 2001 - 3000
 3001 - 4000
 4001 or more
8.Do you believe higher-priced smartwatches offer better quality?

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Shopping Preferences:

9.Where do you prefer to buy smartwatches?

 Online
  Offline/Retail store
10.If you prefer online shopping, what factors influence your decision?
(Select up to 3)

 Price
 Reviews and ratings
 Convenience
 Return policy
 Variety of options
11.If you prefer offline shopping, what factors influence your decision?
(Select up to 2)

 In-person experience
 Immediate availability
 Expert assistance
 Try-before-buy option
Brand Perception:

12.Are you more likely to buy a smartwatch from a well-known brand?

 Yes
 No
13.What factors contribute to your perception of a smartwatch brand?
(Select up to 3)

 Brand reputation
 Product reviews
 Recommendations from friends/family
 Advertising

Technology and Innovation:

14.How important is it for you that a smartwatch is equipped with the
latest technology and features?

 Very important
 Important
 Neutral
 Not very important
15.Would you prefer a smartwatch with a longer battery life, even if it
means sacrificing some features?

 Yes
 No
Decision-making Process:

16.How much time do you typically spend researching before purchasing a

smartwatch?

 Less than 1 hour

 1-2 hours
 3-5 hours
 More than 5 hours
17.What sources do you rely on for information when considering a
smartwatch purchase? (Select up to 3)

 Online reviews
 Social media
 Friends and family
 In-store displays
 Advertisement
Post-Purchase Experience:

18.How satisfied are you with your last smartwatch purchase?

 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied

19.Would you recommend the brand of your last smartwatch to others?

 Yes
 No
Future Preferences:

20.How likely are you to upgrade your current smartwatch within the next
year?

 Very likely
 Likely
 Neutral
 Unlikely
 Very unlikely
21.What factors would influence your decision to upgrade? (Select up to 3)

 New features
 Brand reputation
 Price
 Better design
 Improved performance
22.Any additional comments or suggestions regarding smartwatches that
you would like to share?

Thank you for participating in this survey. Your feedback is valuable in

understanding buyers' behaviour in the smartwatch.