Report For The Assigment Week 1

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Report for the assigment week 1

12. Environment
Culture and environment
The passage discusses the impact of culture and environment on people's behavior, specifically in the
context of fostering a successful digital culture within a workplace. It highlights three key elements:
collaboration, pace, and transparency. The working environment is considered crucial in either supporting
or conflicting with these characteristics.

 Collaboration: The passage suggests creating an environment that


encourages collaboration by adopting features such as open-plan offices,
hot desking, shared meeting spaces, and dedicated areas for planning and
ideation.
 Pace: To enhance the pace of project teams and decision-making, the
working environment can be designed to eliminate delays caused by
formal meetings. Live project zones with storyboards, war rooms, and
project walls are proposed for visualizing and discussing ongoing work.
 Transparency: The importance of promoting visibility in the digital
agenda and key initiatives is emphasized. Using the workspace as an
internal communication channel involves making effective use of wall
space, displaying digital goals, and utilizing digital KPI dashboards.
The passage suggests addressing skepticism by grounding changes in clear aims. Key questions to
consider include understanding current working norms, identifying supportive actions, recognizing
conflicting behaviors, and exploring opportunities within the working environment for digital
transformation.
The author shares a practical example of leveraging projects to initiate digital transformation, particularly
focusing on developing an intranet with social collaboration tools. This move reflects a shift in mindset
from viewing social media as a risk to embracing it as a means of fostering open communication and
connectivity within the organization.

Digital technology and the workplace


The passage discusses the use of digital technology in the
workplace environment, citing examples from Twitter's
and Google's London offices where visitors sign in
digitally. The emphasis is on how such practices
contribute to reinforcing a digital culture. The author
highlights the importance of considering the employee and
visitor experience in this context. Transforming into a
truly digital business involves examining the design and
features of the work environment to identify opportunities
for digitization, both for efficiency and as symbolic proof
of a commitment to digital ambitions.
Additional Information: The author underscores the significance of small yet impactful
examples like digital sign-ins at reception, emphasizing their role in shaping a digital culture
within the workplace. The passage encourages businesses to align their agenda with digital
transformation, predicting that initial digital projects will gain momentum over time.

Moreover, the passage suggests that the realization of a vision for a digital business will start to
expose areas that still retain an "analog" feel. The author advocates for a holistic examination of
the work environment to identify opportunities for digitization. Examples include not only digital
sign-ins but also the integration of screens in meeting rooms for presentations and co-working
facilitation, as well as the introduction of digital wallets for staff cafeterias.

To guide this digitization process, the passage provides two key questions for consideration:
understanding the day-to-day experiences of both employees and visitors in the workplace and
identifying key touchpoints where digital technology can make a meaningful difference. The
goal is to leverage digital advancements efficiently while signaling a genuine commitment to
embracing a digital future.

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