Reorganization and success with Intel Core (2005–2015)[edit]

In 2005, CEO Paul Otellini reorganized the company to refocus its core processor and chipset
business on platforms (enterprise, digital home, digital health, and mobility).

On June 6, 2005, Steve Jobs, then CEO of Apple, announced that Apple would be using Intel's x86
processors for its Macintosh computers, switching from the PowerPC architecture developed by
the AIM alliance.[62] This was seen as win for Intel;[63] an analyst called the move "risky" and "foolish",
as Intel's current offerings at the time were considered to be behind those of AMD and IBM. [64]

In 2006, Intel unveiled its Core microarchitecture to widespread critical acclaim; the product range
was perceived as an exceptional leap in processor performance that at a stroke regained much of its
leadership of the field.[65][66] In 2008, Intel had another "tick" when it introduced the Penryn
microarchitecture, fabricated using the 45 nm process node. Later that year, Intel released a
processor with the Nehalem architecture to positive reception.[67]

On June 27, 2006, the sale of Intel's XScale assets was announced. Intel agreed to sell the XScale
processor business to Marvell Technology Group for an estimated $600 million and the assumption
of unspecified liabilities. The move was intended to permit Intel to focus its resources on its core x86
and server businesses, and the acquisition completed on November 9, 2006.[68]

In 2008, Intel spun off key assets of a solar startup business effort to form an independent company,
SpectraWatt Inc. In 2011, SpectraWatt filed for bankruptcy.[69]

In February 2011, Intel began to build a new microprocessor manufacturing facility in Chandler,
Arizona, completed in 2013 at a cost of $5 billion.[70] The building is now the 10 nm-certified Fab 42
and is connected to the other Fabs (12, 22, 32) on Ocotillo Campus via an enclosed bridge known
as the Link.[71][72][73][74] The company produces three-quarters of its products in the United States,
although three-quarters of its revenue come from overseas.[75]

The Alliance for Affordable Internet (A4AI) was launched in October 2013 and Intel is part of the
coalition of public and private organizations that also includes Facebook, Google, and Microsoft. Led
by Sir Tim Berners-Lee, the A4AI seeks to make Internet access more affordable so that access is
broadened in the developing world, where only 31% of people are online. Google will help to
decrease Internet access prices so that they fall below the UN Broadband Commission's worldwide
target of 5% of monthly income.[76]

Attempts at entering the smartphone market[edit]

In April 2011, Intel began a pilot project with ZTE Corporation to produce smartphones using
the Intel Atom processor for China's domestic market. In December 2011, Intel announced that it
reorganized several of its business units into a new mobile and communications group [77] that would
be responsible for the company's smartphone, tablet, and wireless efforts. Intel planned to introduce
Medfield – a processor for tablets and smartphones – to the market in 2012, as an effort to compete
with Arm.[78] As a 32-nanometer processor, Medfield is designed to be energy-efficient, which is one
of the core features in Arm's chips.[79]

At the Intel Developers Forum (IDF) 2011 in San Francisco, Intel's partnership with Google was
announced. In January 2012, Google announced Android 2.3, supporting Intel's Atom
microprocessor.[80][81][82] In 2013, Intel's Kirk Skaugen said that Intel's exclusive focus on Microsoft
platforms was a thing of the past and that they would now support all "tier-one operating systems"
such as Linux, Android, iOS, and Chrome.[83]
In 2014, Intel cut thousands of employees in response to "evolving market trends", [84] and offered to
subsidize manufacturers for the extra costs involved in using Intel chips in their tablets. In April 2016,
Intel cancelled the SoFIA platform and the Broxton Atom SoC for smartphones,[85][86][87][88] effectively
leaving the smartphone market.[89][90]