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Visual Climate Communication

This document discusses using visual elements to communicate climate change and sustainability issues more effectively to the public. It aims to understand different visual communication methods, study the impact of visuals on connecting with audiences, and develop an innovative model for communicating climate actions. The research examines how visuals can enhance understanding, generate empathy, and motivate behavior change, which is important for mitigating climate change. The findings could provide guidance for climate visual creators and a template for global communicators.

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M.R Raghul
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18 views1 page

Visual Climate Communication

This document discusses using visual elements to communicate climate change and sustainability issues more effectively to the public. It aims to understand different visual communication methods, study the impact of visuals on connecting with audiences, and develop an innovative model for communicating climate actions. The research examines how visuals can enhance understanding, generate empathy, and motivate behavior change, which is important for mitigating climate change. The findings could provide guidance for climate visual creators and a template for global communicators.

Uploaded by

M.R Raghul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The use of visual elements in communicating climate

change and its societal importance


Summary
Sustainability communication is the need of the hour, particularly climate communication, as climate change has been recognised as one of
the biggest threats to our planet. But are they doing it right? A wealth of data-driven climate change reports provide evidence of its impact.
However, the question remains as to how many people are able to decipher these documents. In this challenging field of climate
communication, visuals have emerged as a promising vehicle to take the climate messages to the public.

Introduction & Objectives Salient features


Climate visualisation is a helpful way to involve the public in Addressing the Sustainable
Development Goal (13 Climate Action).
discussions about climate change using technology and visual aids.
Incorporating these visual elements into climate change This evidence-based study helps
communication can enhance understanding, generate empathy, and understand the audience and provides
a road map to curate inclusive custom
motivate action. communication methods.
This study aims to - Postulating climate visual principles that
Understand the different visual communication methods that are will be a guide for climate visual creators.
used to communicate sustainability to the masses and its
popularity. Societal Impact
Study the impact of the visual elements on creative materials and Visuals of ‘impacts’ bring greater intentions towards personal
their ability to connect with their target audience, then compare behavioural change: crucial to mitigate climate change.

Chapman, D. A. et al., 2016


it with customised creatives. Developing an innovative model to communicate climate actions,

Schroth, O et al., 2014


thereby mitigating climate change.
Will be a communication template for global communicators.

References
Ackowledgements
Authors would like to thank CSIR-NIScPR & AcSIR for the support to conduct the study.

Raghul M R and Paramananda Barman


CSIR-National Institute of Science Communication and Policy Research (NIScPR), New Delhi 110012, India
Academy of Scientific and Innovative Research (AcSIR), Ghaziabad 201002, India

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