CHOWKING FOOD CORPORATION
Submitted to:
Rolando Abanto
Submitted by: Dave Elmar Paloma
CHOWKING FOOD CORPORATION
CHAPTER I: INTRODUCTION
Chowking is one of the known chinese restaurant that was
originated to Philippines by Jollibee Foods Corporation. They are a
western style food chain. The menu is consist of chinese cuisine foods
mostly noodle soup, dim sum and rice bowls with toppings. This
restaurant chains more than 400 branches all over Philippines and most
of it are located in major shopping malls. As years pass by, they began to
compete with other famous fast food restaurant. However, question run
in mind such as; Do they satisfy the needs of their customers? Do they
maintain the quality of their products and services? Since Chowking
became more famous nowadays, the researchers pick the place that
near the school and has a lot of customers around and it was located on
Hilltop Lagro Quezon City. The researchers chose the location because
students experience the poor services that Chowking restaurant has.
The Chowking branch doesn't have any problem when it comes to
customers but the main problem is the restaurant's poor services and
the cleanliness of the surroundings. Since chowking is having this kind
problem and it bothered customers, there are possibilities that if this
CHOWKING FOOD CORPORATION
continues customers won't be satisfied. Based on the researchers
observation, the restaurant is lacking of staffs and employees that can
take care of this matter. Once Chowking maintain the services that the
staff gave to their customers, the restaurant will gain more customers
and they will be more satisfied. Hiring more employees to maintain the
services and the cleanliness of the surroundings can help them attract
more customers. If they will be able to maintain providing good
customer service, customers will surely be satisfied and they will keep
on coming back to the restaurant.
CHOWKING FOOD CORPORATION
THE CASE OR THE PROBLEM
We found clear and detailed contact information for Chowking.
The company provides a physical address, 4 phone numbers, and 2
emails, as well as 3 social media accounts. This demonstrates a
commitment to customer service and transparency, which is a positive
sign for building trust with customers.
The age of Chowking's domain suggests that they have had
sufficient time to establish a reputation as a reliable source of
information and services. This can provide reassurance to potential
customers seeking quality products or services.
Chowking.com has a valid SSL certificate, which indicates that the
website is secure and trustworthy. Look for the padlock icon in the
browser and the "https" prefix in the URL to confirm that the website is
using SSL.
Our scan shows Chowking website is free from malware and phishing
activities, which are types of online threats that can include viruses,
worms, Trojan horses, ransomware, and other malicious code, as social
engineering tactics used to trick users into sharing their personal
information.
Chowking.com has been deemed safe to visit, as it is protected by a
cloud-based cybersecurity solution that uses the Domain Name System
(DNS) to help protect networks from online threats.
CHOWKING FOOD CORPORATION
ROOT CAUSE ANALYSIS OF THE PROBLEM
Though, a profitable branch, Chowking Raon is still behind their
competitors of the same name and their indirect competitors around
the area. The possible cause for this is that they have a limited space
from which to accommodate their customers and they have not
thoroughly managed their sanitation in the area.
Background of Company Problem
The causes of the problem were identified and classified into four (4)
categories:
Management
People
Equipment/Material
Method/Procedure
Customer service problem
CHOWKING FOOD CORPORATION
PROPOSE SULOTION
Helps the business to identify its strengths and weaknesses, as well as
understanding of opportunity that can be availed and the threat that
the company is facing. SWOT for Chowking Food Corporation is a
powerful tool of analysis as it provide a thought to uncover and exploit
the opportunities that can be used to increase and enhance company’s
operations. In addition, it also identifies the weaknesses of the
organization that will help to be eliminated and manage the threats that
would catch the attention of the management.
This strategy helps the company to make any strategy that
would differentiate the company from competitors, so that the
organization can compete successfully in the industry. The strengths
and weaknesses are obtained from internal organization. Whereas, the
opportunities and threats are generally related from external
environment of organization. Moreover, it is also called Internal-
External Analysis.
CHOWKING FOOD CORPORATION
THEORITICAL FRAMEWORK
shows the theoretical framework for customers’ views of service
quality with five SERVQUAL dimensions. These dimensions are tangibles
(T), reliability (REL), responsiveness (RES), assurance (A), and empathy
(E). Moreover, other factors such as service quality (SQ), culture/social
influence (CI), COVID-19 protocols (CP), pricing (P), food quality (FQ),
and customer satisfaction (C) have been investigated in the current
study.
CHOWKING FOOD CORPORATION
As part of the CSR, the SERVQUAL dimensions are presented to be
individual factors that should be considered by service providers such as
fast-food chains. It was highlighted from the study of Gimeno-Arias et al.
[26] that the stakeholders such as the employees should be able to
provide a thorough and reflective output by their service to enhance
the satisfaction among consumers. With this, an increase in industry
value will be evident. Thus, the need to assess the SERVQUAL
dimensions as an effect of CSR should be considered.
CHOWKING FOOD CORPORATION
REFERENCES:
1. "Fresh N' Famous Foods Inc Company Profile". EMIS.
Retrieved November 1, 2017. Fresh N' Famous Foods Inc, a
subsidiary of Jollibee Foods Corporation (JFC) operates and
franchises quick-service restaurants under the trade names
"Chowking" and "Greenwich"; Red Ribbon Bakeshop, Inc.
2. ^ Hookway, James (October 4, 2002). "Chowking Spices Up
Market For Fast Food in Philippines". The Wall Street Journal.
3. ^ "Remembering Roberto Kuan, an exemplary
businessman". BusinessWorld. September 28, 2018.
Retrieved March 19, 2023.
4. ^ Ancheta, Angelo (November 6, 2018). "The heart beyond the
vision: Robert F. Kuan". Tulay. Retrieved March 19, 2023.
5. ^ JIp (2007). "Chowking Franchise in the Philippines". Franchise
Philippines. Retrieved May 21, 2012.
6. ^ Hosting, Foods. "Chowking Menu & Price List Philippines
2023". Foods Hosting. Retrieved April 4, 2023.
7. ^ Staff (2008). "Chowking - PRESS RELEASES". PRessroom.
Writers Edge Philippines. Retrieved May 21, 2012.
CHOWKING FOOD CORPORATION
8. ^ "Chowking completes two-year modernization program". GMA
News Online. Retrieved February 16, 2022.
9. ^ "Home - restaurantsnearm". November 5, 2022.
Retrieved November 29, 2022.
10. ^ "Chowking Menu Prices Philippines 2023". Quick Menu.
June 26, 2023.
11. ^ Manila Bulletin (posted by Rex Crisostomo) (March 26,
2006). "Chowking steps up global forays". Manila Bulletin.
Retrieved July 30, 2012.
12. ^ Doris C., Dumlao (May 20, 2011). "Jollibee taking over US
franchise of Chowking". inquirer.net.
13. ^ luiszabalajr (April 27, 2011). "Chowking Jakarta BEEF
BROCCOLI" (Video upload). YouTube. Google, Inc. Archived from
the original on December 21, 2021. Retrieved July 30, 2012.
14. ^ junglemonkeyz (November 14, 2011). "JAKARTA- EXCITED
PINOYS AND OTHERS, GATHERED FOR PACQUIAO-MARQUEZ
3". junglemonkeyz. Wordpress. Retrieved July 30, 2012.
15. ^ LSPR News Online (June 25, 2012). "LSPR 1st QuadMedia
Competition Presented by Chowking". LSPR News Online.
CHOWKING FOOD CORPORATION
Archived from the original on January 14, 2013. Retrieved July
30, 2012.
