2023

RANKED 2ND
AMONGST PRIVATE UNIVERSITIES IN INDIA

International Conference on
EMERGING TECHNOLOGIES AND SUSTAINABLE
BUSINESS PRACTICES-2023

ICETSBP 23
in Collaboration with
Indian Council of Social Science Research (ICSSR) &
Indian Society for Training and Development (ISTD) Chandigarh Chapter

23rd June 2023 & 24th June 2023

Venue: Chandigarh University – Punjab

Organized by:

UNIVERSITY SCHOOL OF BUSINESS

Chandigarh University, Punjab, India
ABOUT CHANDIGARH
Chandigarh is a city in India located in the
northern part of the country. The state of Punjab
borders the city to the north, west and south, and
the state of Haryana in the east. Chandigarh was
the rst-ever planned city in India. The federal
government administers Chandigarh; thus, it’s a
union territory. The city is in the foothills of
Shivalik, and its best known for modern

Shivalik Hills in the backdrop. Chandigarh is a

unique blend of modernization and nature
preservation residing together. Thus, this
beautiful serene city is rightly called “The City
Beautiful.” Chandigarh might appear weirdly
familiar to westerners and idiosyncratic to the rest
of India. This is a fantastic place for you to visit if
you need a break from the fast life that can be an
assault to the senses and enjoy the serene, calm
architecture and urban planning. In 1966, the yet not secluded with the modern world. The city
Hindi-speaking area and Punjabi speaking area was named after a goddess. The word
was split to create a new state of Haryana. But Chandigarh means “stronghold of the goddess
Chandigarh continued to be the capital of both Chandi,” and is derived from the Chandi Mandir.
Punjab and Haryana. The unique thing about the It is a temple dedicated to the goddess and is
city is the expanse of glorious blue sky with the located near the town of Mani Majra.

ABOUT CHANDIGARH UNIVERSITY

Chandigarh University is a leading Indian academic institution providing a unique amalgamation of
professional and academic excellence to its students. As per the latest edition of QS World University
Rankings by Subject 2023, Chandigarh University has been Ranked 101 - 150 Globally with #1 Rank in
Hospitality & Leisure Management Among all Indian Universities & Institutions. CU also ranked 10th in
Computer Science & Information Systems, 11th in Engineering & Technology, 12th in Engineering -
Mechanical, Aeronautical & Manufacturing and 16th in Business & Management Studies. In the QS Asia
Rankings 2023, CU made a remarkable achievement of QS World University Rankings 2023 where
Chandigarh University has been ranked as India's Top 3 Private Universities and has also become the
youngest university in the world to make best debut in the QS World University Rankings 2023. Overall,
the University has been ranked 801-1000, which places CU among the Top 57% institutions globally.
ABOUT UNIVERSITY SCHOOL OF BUSINESS
University School of Business (USB) is amongst the leading B-Schools of India, which has earned
recognition for its exceptional composition of teaching and experiential learning. The school is
positioned at rank 40 by National Institutional Ranking Framework, 2022 and ranked 2 among the Top
Private Universities in India and ranked 185 among the Top HEIs in Asia. The school has positioned at
rank 45 in NIRF Ranking, 2021.
The Department of Commerce,
Chandigarh University is
virtuous to provide highly
valued professional degree (like
B. Com-H with ACCA, B. Com
(H) and M. Com (H) designed to
develop the skills required for
careers in Commerce/Business
stream. University School of
Business (USB) is amongst the
leading B-Schools of India,
which has earned recognition
for its exceptional composition
of teaching and experiential
learning. The competency directed curriculum uses latest inputs from the industry and best leading B-
Schools worldwide. The MBA program offered by the USB is accredited by the National Board of
Accreditation (NBA). This Business school offers prestigious and specialized programs like BBA that is
designed to help students launch their dream careers. This degree program is designed to offer broadest
possible professional options with a blend of skills necessary for success in the eld of business
management. The attribute that makes learning business management exclusive at USB is its specialized
teaching-learning approach coupled with research outcomes, industry focus and entrepreneurial zeal
backed by world-class facilities.

ABOUT THE CONFERENCE

In recent years, the vital role of digital transformation has been recognized in the creation, success, and
sustainability of business practices. The business landscape is becoming more complex for small
businesses due to the challenges of a global marketplace, swiftly changing technology, aggregated
purchasing, and competitive pressures. A growing number of businesses are negotiating this complexity
by joining or forming networks to tackle the scale and capability limits inherent in operating a small
business. Digital networks are a largely underdeveloped resource in the business world and a strategic
choice when businesses face complex issues in the domestic, interstate, and international marketplace.
The conference will provide a large platform where scholars from different corners of the world interact
and join hands to solve critical issues of the society.

OBJECTIVES OF THE CONFERENCE

➢ To identify the gaps, challenges, and future ➢ To u n d e r s t a n d h o w t h e e m e r g i n g
opportunities in various areas of business and technologies in business can complement for
commerce. sustainable business practices.
➢ To learn, adapt and innovate ways and
policies in the new global environment to
enable rapid decision-making and action.
CALL FOR PAPERS
Original research papers related to the conference themes are invited for the submission, presentation,
and publication in the conference under the following tracks:

Track 1: Marketing Track 2: Human Resource

1. Marketing in Metaverse 1. Digital Transformation in HRM
2. Application of AI in Marketing 2. Gender Equality and Workforce Diversity
3. AR and VR in Marketing 3. HR Strategies Post Pandemic
4. Robotics and Automation in Marketing 4. Sustainable Practices in HRM
5. Neuromarketing 5. Change Management
6. New-age technology adoption 6. Positive Organizational Psychology
7. Consumer Behaviour & Engagement 7. Gig Economy
8. Consumer behavior analytics 8. Talent & Competency Management
9. Customer experience in the age of AI 9. HR Analytics
10. Digital Marketing and Advertising 10. Work from Home Productivity & Moon lightening
11. Green Marketing 11. Strategic HRM & Global HR
12. Responsible Consumption 12. People Empowerment & Inclusive Growth
13. Digitalization of rural markets 13. Employee Wellness & Mental Health
14. Branding in Digital Age 14. Organizational Behavior in Digital Age
15. Inuencer Marketing 15. Leadership in Digital Age
16. Vasudev Kutumbakam-Smart Tourism & smart city 16. Retention and Great Resignation

Track 3: Finance and Accounting Track 4: Operations & Strategy

1. Cryptocurrencies & Non-Fungible Tokens: Issues & 1. Pandemic-related challenges impacting the transport
Perspectives and logistics industry towards digitalization
2. Blockchain in Financial Institutions & Markets 2. Augmented Reality in warehousing and logistics
3. Digital Transformation of Financial Services 3. Articial Intelligence and Machine Learning application
4. Start-ups & Collaborative Finance in logistics
5. Crowd Funding & Financial Inclusion 4. Smart logistics and supply chains management in
6. Sustainable Practices in Financial Institutions & Markets Industry 4.0
7. Green Finance 5. Digital transformation strategies, practices, and
8. Forex & Derivative market processes
9. Futuristic Accounting and Auditing 6. Sustaining and evaluating digital transformations for
10. Value Relevance of Accounting Information development
11. Digital accounting forensics and data analytics 7. Digital Transformation and organizational capabilities
8. Governance for digital transformations and
sustainability.

Track 5: Entrepreneurship and Start-up Track 6: Management & Sustainable

1. Circular digital business models and new Development Goals of United Nations
entrepreneurial opportunities 1. No Poverty
2. Entrepreneurial approaches in digital platforms and 2. Zero Hunger
ecosystems 3. Good health & well-being
3. Digital technology as a driver for entrepreneurship and 4. Quality education
competitiveness 5. Gender equality
4. Digital technology and entrepreneurial mindset 6. Clean water & sanitation
5. Digital technologies, new ventures, and business model 7. Affordable & clean energy
promoting Innovation, Peace & Unity 8. Decent work & economic growth
9. Industry, innovation & infrastructure
10. Required inequalities
11. Sustainable cities & communities
12. Responsible consumption & production
Track 7: ESG & Sustainability 13. Climate action
14. Life below water
1. Relevance of ESG in Infrastructure
15. Life on land
2. ESG & Sustainability Finance 16. Peace, justice & strong institutions
3. ESG Investment and Practice 17. Partnerships for the goals
4. Environment Sustainability Practices
5. Socially Responsible Investment (SRI)
6. Sustainability Accounting Standards
7. Circular Economy
BEST PAPER AWARD ABSTRACT SUBMISSION
✓ Best Paper Award will be conferred to the The abstracts must be original and unpublished
presenters from each track. not more than 250 words and must include
Manuscript title, Author(s), Afliations/contact
✓ All the best paper awardees will receive
details. Font size-12 points; Type -Times New
certicates (e-certicate and hard copy of the
Roman; Spacing -1.5. Your queries regarding the
certicate).
submission of the papers can also be sent to
✓ To compete for the best paper award, [email protected].
submission of full paper as well as the
presentation of the same is mandatory. Paper Submission link :
https://cmt3.research.microsoft.com/User/
Login?ReturnUrl=%2FICETSBP2023%2FSubmission
POTENTIAL PUBLICATION %2FIndex
OPPORTUNITIES
PLAGIARISM, REFUND &
The papers submitted in the conference may be
considered for publication in journals of repute CANCELLATION POLICY
(Scopus/ABDC indexed journals) subject to
There will be no refund for cancellation for the
suitability as per the journal scope and the
participation. Plagiarism is the sole responsibility
reviewers’/editors’ comments. The details of the
of authors if it is found in the Camera-Ready Paper
journals will be shared on the website as soon as it
submitted by the authors. There will be no refund,
is conrmed by the journals. The registration fee
if the paper is later rejected by the publisher citing
does not include the article processing charges
the similarity / Plagiarism score. The conference
(APC). Abstract of all accepted papers will be
will not undertake any responsibility to arrange
published in conference proceedings with ISBN.
alternate publication for such cases.

REGISTRATION DETAILS
This includes conference kit, breakfast, lunch at campus excluding accommodation.
Accommodation will be charged separately.

PARTICULARS
Early Bird Late Registration

INR (`) Foreigners ($) INR (`) Foreigners ($)

Academicians 3000 50 $ 4000 60 $

Research Scholars 1500 25 $ 2000 30 $
Delegates from Industry 4000 75 $ 5000 80 $

ACCOMMODATION
Accommodation at Chandigarh University is limited and will be allotted to outstation delegates on the
rst come rst served basis at nominal charges. For others the stay will be arranged on request in nearby
hotels.
IMPORTANT DATES
Deadline for submitting the Abstract 10th May, 2023
Notication of Acceptance 20th May, 2023
Deadline for submitting the paper 5th June, 2023
Early Bird Registration 31st May, 2023
Deadline for registration 10th June, 2023
rd th
Conference dates 23 - 24 June 2023

HOW TO REGISTER
The Participants (First Author) are required to register themselves for the conference by clicking on the
following Link: website (https://www.cuchd.in/icetsbp23/ ) All correspondence post registration shall
be done at [email protected]

INTERNATIONAL ADVISORY COMMITTEE

1. Ms. Marsha Macatta-Yambi, Faculty of Applied Sciences, Deptt. of
Executive Director, United Nations Global Finance & Banking, Turkey
Compact local chapter (Global Compact 7. Dr. GJ Maseko,
Network Tanzania) Head Department of Accountancy, VAAL
2. Prof. Chander Shahi, University of Technology, South Africa
Dean Professor, Thunder Bay Campus, 8. Prof. Biju Kumar Thapalia,
Lakehead University, Canada PhD, Purbanchal University, Biratnagar,
3. Dr. Carla Morrone, Nepal
Professor, Sapienza University of Rome, Itlay 9. Dr. Md. Tahidur Rahman,
4. Prof. Ramona Rupeika- Apoga, Head of Associate Professor & Head, Department of
Finance Accounting Department, University Business Administration, Bangladesh Army
of LATVIA International University of Science &
5. Prof. Simon Garima, Head of Department Technology
of Insurance and Risk, University of Malta 10. Prof. Radhika Gopinath Das,
6. Dr. Ercan Ozen, Professor of Vedic Theology, SITAS,
Associate Professor, University of Usak, Redmond, Washington, US

NATIONAL ADVISORY COMMITTEE

1. Prof. (Dr.) Shiv Kumar Tripathi, 5. Prof. (Dr.) Arvind Kumar, Dean-Atal Bihari
Vice Chancellor, Atmiya University, Rajkot, Vajpayee School of Management, JNU, New
Gujrat Delhi

2. Prof. (Dr.) Kamal Kishore Jain, Professor, 6. Prof. (Dr.) Prof. Harsh Purohit, Dean, FMS
Indian Institute of Management, Raipur and Faculty of Law, Banasthali Vidyapith,
Rajasthan
3. Prof. (Dr.) Abhishek Tripathi, Dean -
Commerce and Management, Kalinga 7. Prof. (Dr.) Dhanajay Sahu, Professor,
University, Raipur Faculty of Commerce, Banaras Hindu
University, Varanasi
4. Prof. (Dr.) Pramod Kumar, Dean, Faculty of
Commerce. DEI (Deemed University) Agra
8. Prof. (Dr.) Pushpender Kumar, Professor, 12. Dr. R.S. Singh, Professor, Head & Director,
Kiriromal College, University of Delhi, New Department of Commerce and Business
Delhi Administration, University of Allahabad,
Praygraj
9. Prof. (Dr.) Mandeep Kaur, Professor, Guru
Nanak dev University, Amritsar. 13. Dr. Ravindra Tripathi, Head of Department,
Department of Humanities and Social
10.Prof. (Dr.) Shalini Nigam, Professor,
Science, MNIT Praygraj.
Department of Management, Dayalbagh
University, Agra 14. Dr. Vibhuti Jha, Director, School of
Commerce and Management at Assam Don
11. Dr. S K Gupta, MD – ICMAI, Group CEO –
Bosco University, Guwahati, Assam.
AIHP, Director – PHD Chamber of Commerce
15. Prof. (Dr.) Gunmala Suri, Professor, Punjab
University, Chandigarh

(ICCPE-2023)
STEERING COMMITTEE

CHIEF PATRON Prof. (Dr.) Sanjeet Singh

S. Satnam Singh Sandhu Dean- Research
Hon’ble Chancellor, Chandigarh Chandigarh University
University

Prof. (Dr.) Tabrez Ahmad

PATRONS Sr. Executive Director
University School of Business
Prof. (Dr.) R.S. Bawa,
Hon’ble Pro-Chancellor

Prof. (Dr.) Devinder Singh CONFERENCE CHAIR

Vice-Chancellor
Prof. (Dr.) Nilesh Arora
Director, University School of Business,

CO-PATRONS

Prof. (Dr.) Manpreet Singh Manna CONFERENCE CONVENERS

Pro Vice-Chancellor,
Dr. Nitin Pathak
Chandigarh University
Head of the Department,
Prof. (Dr.) B. Priestly Shan Dept. of Commerce, USB
Pro Vice-Chancellor Academics,
Dr. Satinderpal Singh
Chandigarh University
Head of the Department,
(ICCPE-2023)
STEERING COMMITTEE

Dept. of Business Administration, USB ORGANIZING COMMITTEE

Dr. Navjit Singh Dr. Anil Kalotra

Head of the Department, Dr. Vikas Sharma
Dept. of MBA, USB Dr. Munish Gupta
Dr. Kapil Kumar Aggarwal
Dr. A Shanker Prakash Dr. Anuj Kumar
Associate Professor, Dr. Amitabh Mishra
Dept. of Commerce, USB Dr. Mahendra Pandey
Dr. Ramanpreet Kaur
Dr. Neelni Giri Goswami
Dr. Rajinder Kaur
Assistant professor Dr. Rajinder Kaur
Dept. of Commerce, USB Dr. Gurlovleen Kaur
Dr. Amita Chaudhary
Dr. Rizwan Khan
CO-CONVENER Dr. Santosh kumar Maurya
Mr. Ambu Sharma
Dr. Sanjay Taneja Ms. Swedika Sharma
Associate Professor Mr. Mradul Bhardwaj
Dept. of Business Administration, USB Mr. Mukul
Ms. Aparna
Dr. Pawan Kumar
Ms. Ravneet Kaur
Associate Professor
Ms. Arvinder Kaur
Dept. of Commerce, USB
Mr. Tejinder Singh
Ms. Jaspreet Kaur
Ms. Poonam
Ms. Priyanka Chugh

For more information, please log on website link

https://www.cuchd.in/icetsbp23/
HELPLINES: Dr. A. Shanker Prakash | M : 99358 55349 | Dr Vikas Sharma - M : 83028 86414

E Mail : [email protected]

Chandigarh University,
NH-05, Chandigarh-Ludhiana Highway,
Gharuan, Mohali, Punjab (India)