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How To Start A Record Label - Marketing Checklist

The document provides 24 marketing ideas for promoting a new music release, including emailing mailing lists about the album, putting up posters around town, submitting the release to music platforms like Bandcamp and Spotify in advance, creating social media graphics, updating online profiles, pitching to local media and playlists, scheduling pre-release singles, and more. The goal is to strategically promote the album before, during, and after its release using various free and paid promotional tactics.

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gibran jalu jos
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90 views2 pages

How To Start A Record Label - Marketing Checklist

The document provides 24 marketing ideas for promoting a new music release, including emailing mailing lists about the album, putting up posters around town, submitting the release to music platforms like Bandcamp and Spotify in advance, creating social media graphics, updating online profiles, pitching to local media and playlists, scheduling pre-release singles, and more. The goal is to strategically promote the album before, during, and after its release using various free and paid promotional tactics.

Uploaded by

gibran jalu jos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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RECORD LABEL MARKETING CHECKLIST

24 MARKETING IDEAS TO HELP YOU PROMOTE YOUR NEW RELEASE

† Email your mailing list


• Re: Album announcement with new single/video
• Re: Album release day
• A few weeks/month after the release with something new (video, b-side, contest, tour)

† Put up posters/flyers around town (or band’s hometown)


• Advertise the new album
• Post on college campuses, arts districts, cafes
• Include a QR code linked to spotify album

† Bring tapes/records to local record shop


• Give a few free copies or offer on consignment (or an exclusive copy/test pressing)
• Bring along a poster for the album or tour
• Tweet @ the store to tell your fans to visit

† Submit release to Bandcamp


• Send Bandcamp album link 8-9 weeks ahead of time
• Read Bandcamp.com/guide for more info

† Submit pre-release single(s) to Spotify for Artists (1-2 months in advance)


• Make sure the single ISRCs are the same as the album versions
• Visit https://artists.spotify.com to setup

† Create and post social media banners (Instagram Story/Post, Facebook Cover)

OTHER RECORD LABELS


A FREE RESOURCE FROM
• Carry the album artwork theme/aesthetic thorughout the social media graphics
• Make “coming soon” and “available now” versions

† Update links in your social media bios

© 2020 Other Record Labels.


• Use a free service like (Linktree, Url.bio)
• Make sure all your platforms point to the new album/single/pre-order

† Post to relevant sub-reddits on Reddit


• Find relevant genre or format sub-reddits to share the release in
• Ideally groups you’re already a part of

† Update Spotify Artist Page


• Update bio to talk about the new album/single
• Add new press photos (high-resolution)

† Ask other artists on your roster to promote the album


• Tweets/Instagram stories, etc
• Ask friends/family to share the single/album on their own playlists

† Submit to third-party curators (Birp, IndieMono, Work Hard Playlist Hard)


• Search for playlisters who are relevant to your genre and who may enjoy your release

OTHERRECORDLABELS.COM
RECORD LABEL MARKETING CHECKLIST
24 MARKETING IDEAS TO HELP YOU PROMOTE YOUR NEW RELEASE

† Pitch album to artist’s hometown local media outlets


• College radio stations
• Local newspapers, blogs

† Setup an album pre-order


• Use Bandcamp or artist website
• Create album tiers/bundles

† Create digital mockups for physical products (vinyl, tapes, totes, shirts)
• Use free, exsiting Photoshop templates to create compelling mocksups of your tapes/vinyl/merch

† Create a press one-sheet


• Include bio, photo, release date, tracklist, genre, streaming stats, etc.
• Send to press via email as a digital file or website

† Schedule social media posts and stagger content (singles, pre-orders, video)
• Take inventory of your promotional assets and use strategically: before, during, and after the album release

† Submit single to relevant blogs on SubmitHub


• Commit to a budget first
• Be very selective with what curators/blogs/influencers you approach

† Send personalized emails to pre-existing press contacts


• Don’t “blast” contacts who have helped you in the past

OTHER RECORD LABELS


A FREE RESOURCE FROM
† Post video messages from the artist
• Have the artist create an Instagram story to use on the day of the release
• Create a mini, behind-the-scenes video for YouTube

© 2020 Other Record Labels.


† Schedule multiple pre-release singles
• Stagger 3-4 album sinlges to be released 4-6 months before the album

† Create a contest
• Offer a free album, test pressing, t-shirt

† Update all your web properties to promote and point to the new album
• Eg. artist website, label website, social media accounts
• USe a central location to point all traaffic to

† Mail postcard/flyers promoting the new album


• Gather mailing addresses from fans who have previously ordered merch from this artist

† Record a behind-the-songs podcast or audio commentary


• Publish on IGTV, YouTube, or as a free album on Bandcamp/Spotify/AppleMusic

OTHERRECORDLABELS.COM

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