12

Media and
Information
Literacy
Quarter 3 – Module 1:
Introduction to Media and
Information Literacy

Department of Education • Republic of the Philippines

Media and Information Literacy– Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Introduction to Media and Information Literacy
First Edition, 2019

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
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Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Assistant Secretary: Alma Ruby C. Torio

Development Team of the Module

Author: Ma. Teresa B. Berondo
Editor: Romalyn A. Rizardo
Reviewers: Mary Ann A. Javier, Amalia C. Solis and Julius J. Jardiolin
Management Team: Malcolm S. Garma, Regional Director
Genia V. Santos, CLMD Chief

Dennis M. Mendoza, Regional EPS In-Charge of LRMS

Micah S. Pacheco, Regional ADM Coordinator
Aida H. Rondilla, CID Chief
Lucky S. Carpio, Division EPS In-Charge of LRMS and
ADM Coordinator

Printed in the Philippines

Department of Education – Bureau of Learning Resources (DepEd-BLR)

Office Address: DepEd Complex, Meralco Ave., Pasig City, Metro Manila
Telefax: (+632)8636-1663 | 8633-1942 | 8635-9817 | 8638-7530 | 8638-7531 |
8638-7529 |
(+63919) 456-0027 | (+63995) 921 8461
E-mail Address: [email protected]
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Media and
Information
Literacy
Quarter 3 – Module 1:
Introduction to Media and
Information Literacy

This instructional material was collaboratively developed and

reviewed by educators from public and private schools, colleges, and
or/universities. We encourage teachers and other education stakeholders to
email their feedback, comments, and recommendations to the Department of
Education at [email protected].

We value your feedback and recommendations.

Introductory Message
For the facilitator:
This module was collaboratively designed, developed, and reviewed by
educators to guide you, the teacher or facilitator, in helping the learners meet the
standards set by the Department of Education. Primarily, this module aims to help
the learners understand the lessons in Media and Information Literacy based on
the Most Essential Learning Competencies; and see their relevance to real life
through a fun-filled learning experience. This module hopes to engage the learners
into guided and independent self-learning activities at their own pace and time.
Furthermore, this also aims to help learners acquire the necessary 21 st century
skills while taking into consideration their needs and circumstances.
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners’ progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.

For the learner:

Welcome to the Media and Information Literacy Grade 12 Alternative
Delivery Mode (ADM) Module. This module was designed to provide you with fun
and meaningful opportunities for guided and independent learning at your own
pace and time. You will be enabled to process the contents of the module while
being an active learner.
Specifically, this module aims to introduce you to Media and Information
Literacy as an important subject in the 21st Century learning for the students to be
able to maximize the use of modern technologies and be a responsible user and
capable producer of media and information.
This module contains the following parts: a. What I Need to Know
(Introduction and Learning Objectives), b. What I Know (Pretest), c. What’s In
(Review), d. What’s New (Introductory activity), e. What Is It (Content Discussion), f.
What’s More (Enrichment Activities), f. What I Have Learned (Generalization), g.
What I Can Do (Application), h.Assessment (Posttest), Additional Activities, Answer
Key, and References.
To enjoy learning about the lesson, you must set aside all other tasks that
will disturb you while answering the module. Use the module with care. Do not put
unnecessary mark/s on any part of the module. Follow carefully all the contents
and instructions indicated in every page of this module. Take note of the significant
concepts you find in the lesson which you may use for future references. Keep in
mind to USE SEPARATE SHEETS OF PAPER in doing all the provided activities to
meet all the lesson’s objectives. If you encounter any difficulty in answering the
tasks in this module, do not hesitate to consult your facilitator. After accomplishing
all the activities, let your facilitator/guardian assess your answers. The success in
accomplishing this module depends on your will and grit. Keep going and enjoy
learning!
 What I Need to Know

This module was designed to introduce you to media and information

literacy as an important aspect of building human society by being a responsible
user and capable producer of media and information. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary levels of students. The lessons are arranged to
follow the standard sequence of the course but the order in which you read them
can be changed to correspond with the textbook you are now using.

After going through this module, you are expected to:

1. describe how communication is influenced by media and information
(MIL11/12IMIL-IIIa-1)
2. identify the similarities and differences between and among media literacy,
information literacy, and technology literacy (MIL11/12IMIL-IIIa-2)
3. discuss responsible use of media and information (MIL11/12IMIL-IIIa-3)

What I Know

Multiple Choice: Read each question carefully and choose the letter of the correct
answer. Write your answer on a separate sheet of paper.

1. Which of the following describes the capacity of being able to read and write
associated with the knowledge to determine, comprehend, explain, generate
communicate and calculate using printed materials?
a. Media
b. Literacy
c. Computer
d. Information
2. Which of the following is a tool or platform used to convey information or
means of communication?
a. Media
b. Literacy
c. Computer
d. Information

3. What do you call the knowledge acquired from someone or something?

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 a. Media
b. Literacy
c. Computer
d. Information
4. Which of these is characterized by the capacity of an individual to
comprehend the functions of media and determine the relevant use and
worth of media platforms?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
5. Which of the following describes an individual who knows how to manipulate
technology independently or with the assistance of others in using the
technology in an efficient and suitable way?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
6. Which of the following refers to the way of transmitting communication or
acquiring data or facts that relate to the use of media information?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
7. What do you call of the equipment or method that is useful to people’s daily
activities?
a. Media
b. Internet
c. Computer
d. Technology
8. Which are the necessary skills that let a person interact using different
kinds of media and access information around the globe?
a. Media and Information Literacy
b. Computer and Technology Literacy
c. Information and Technology Literacy
d. Information and Communication Literacy
9. What electronic machine is used to store and work with large amount of
information?
a. Media
b. Internet
c. Computer
d. Technology
10. What do you call the globally connected network system that uses TCP/IP to
transmit data via various types of media?
a. Media
b. Internet
c. Computer

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 d. Technology
11. What do you call the present time or age wherein technological
advancement is inevitable and the access of information is very much
available with the aid of technology?
a. Industrial Age
b. Electronic Age
c. Prehistoric Age
d. New Information Age
12. Which of the following is not a form of social media?
a. Twitter
b. Google
c. Facebook
d. Instagram
13. What do you call a person who gained many subscribers and followers,
being paid by YouTube through advertisement and commercials which are
put into their Vlogs or YouTube Channels?
a. Netizen
b. Blogger
c. Media Influencer
d. Internet Sensation
14. Which of the following statements is NOT true about the communication
today?
a. We now have an access to fast and easy form of communication
services.
b. Communication in the modern period is susceptible to media and
information.
c. Social media forms of communication always have positive effect to a
person in terms of personal relationship.
d. Media users and contributors must be mindful in taking advantage
on the use of communication technology in appropriate ways.
15. “Media and information literacy are important skills that we need to develop
for us to take advantage of the use and benefits of technology in the modern
society.” The statement is ___________.
a. belief
b. factual
c. opinion
d. fallacious

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Lesson Introduction to Media and
1 Information Literacy

In the present time, technological advancement is inevitable and the access

of information is very much available with the aid of technology. The Media and
Information Literacy accentuate the capability of an individual to exercise his/her
fundamental human rights specifically the right to express his/her opinion using
any kind of media platforms and the right to access information responsibly.

What’s New

MIL Framework Design

Think that you are a blogger. Complete the MIL framework design of your blog by
providing the needed information in the table below.

Component Blog

Name of your Blog

Target Audience

Purpose

Key Content

Form/Style

Medium/ Platform

Guide Questions:
1. What do you intend to do or show in your blog?
2. Which media platform do you intend to use?
3. Why did you choose that kind of media platform?
4. How can you make people or netizens watch or subscribe in your blog?

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 What is It

Introduction to Media and information Literacy

Media and Information Literacy involves necessary skills that let a person
interact using different media platforms and get an access to information around
the globe. These should be learned because we are now living in the information
age wherein media have a big role in our society towards information
dissemination, connecting people, and as an agent of change in our society.

A. Communication and Media Information

Communication is affected by media and information because of the
advancement of technology and availability of different communication services.
These allow us to have access to fast and easy form of communication through the
use of different media platforms and social media sites like Facebook, Messenger,
Instagram, Twitter, and the like. Somehow, this form of communication may have
negative effect to a person in terms of personal relationship due to over reliance to
social media or virtual world and may trigger the circulation of fake news or hoax
in the social media. Since we are now living in the information age, we must always
apply the “think before you click” and we should always be mindful in taking
advantage with the use of communication technology in appropriate ways.
.
B. Media Literacy, Information Literacy, and Technology Literacy
The media literacy highlights the capacity of an individual to comprehend
the functions of media and determine the relevant use and worth of media
platforms. This means that an individual knows how to use or manage media
accounts or media platforms. Meanwhile, information literacy is the
communication or acquiring of data or facts that relate to the use of media
information. This involves a careful and thoughtful way of gathering information
without getting involved in criminal liabilities about intellectual property rights or
plagiarism. Furthermore, technology literacy is the skill of an individual to
manipulate technology independently or with the assistance of others in using the
technology in an efficient and suitable way. These skills are needed to access
knowledge and communicate information in a legal and ethical way. Information
and media literacy enable people to become a responsible user and producer of
media and information.

C. Responsible Use of Media and Information

The 21st Century is known as the information age where in the people are
highly dependent on technology in different aspects of their lives such as for
communication, entertainment, and other work related activities. Moreover, the
responsible use of media and information is encouraged specially in education.

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Teachers and students use reliable internet sources in acquiring information as
well as in researches. Others use different media platforms for information
dissemination and for social awareness and advocacy purposes.
The value of media information literacy is undeniable across all nationalities
around the globe. One of these is the rise of the modern Samaritan individuals who
use media platforms through video blogging to help people in need. Also, many
people have already used media platforms like YouTube as a form of living or a
source of income for themselves and their families. Those media influencers who
have gained many subscribers and followers are being paid by YouTube through
the advertisements and commercials inserted while watching their vlogs or
YouTube channels. In addition, different forms of media platforms are also used by
the networking industries to gain more members. Also, online sellers used different
media platforms as important tool in online business to sell and advertise their
products.
The people who use social media platforms, especially those who are called
as social media influencers must be responsible with the things or information they
are posting on social media. They have to make sure that the information they
share are factual information and came from reliable sources. Furthermore, some
social media users take advantage on the use of media to create social change by
making societal issues trend in twitter or by posting memes or status in Facebook
about certain topic or social issues to create awareness and impact in our society.
Today, we can say that media and information literacy are important skills
that we need to develop for us to take advantage of the use and benefits of
technology in the modern society. Here are some tips for a responsible use of media
and information.
1. Ensure personal information safety – Do not display or give away your personal
information on your social media account. When you are using applications and
websites read first the “terms of use.” It’s wise to take a close look and read all the
sections thoroughly.
2. Get permission – When posting videos or images of other people on your social
media account, do not forget to ask the approval of the owner or the people who are
in the video or picture.
3. Think before you click – When posting or sharing on social media, think first if
the information you are going to post or share are true, helpful, informative, nice
and kind to others. Avoid posting or sharing inappropriate, uncomfortable or rude
insights on your account.
4. Keep your password safe – Keep an eye on your account; do not let others know
your password. Update your password often to avoid your account from being
hacked or used by a poser.
5. Spread positivity – Share positive and uplifting posts to your friends. As much as
possible, avoid negativity and hate in your account because what you post in social
media becomes a reflection of yourself.

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 What’s More

Activity 1.1. Mind Mapping

Show your creativity and critical thinking skills by creating a mind map about the
influence of media and information in communication. Then write a short
explanation or description about the mind map that you created. Use a short bond
paper for this activity.
Below is an example of a mind map showing the factors that affect
information literacy.

Figure 1: Information Literacy Landscape c. Moira Bent, (2008) Retrieved from

https://www.pinterest.co.uk/pin/115475177920307553/

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Your output will be graded based on the following rubrics:

Criteria Needs Improvement Meets Expectations Exceed Expectations

Score 5 10 15
Content Present insufficient Present sufficient level of Present high level of
ideas, facts, and ideas, facts, and ideas, facts, and
information information. information.
Creativity Show minimal level Show adequate level Show high level
artistry and artistry and artistry and
attractiveness attractiveness attractiveness
Labels Accuracy No more than five No more than two label No label errors
label errors errors
Originality Output created shows Output created shows Output created shows
other people’s ideas some originality and large amount of
and not originally uniqueness original ideas and
made uniqueness.

Activity 1.2. Compare and Contrast

Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy by completing the triple Venn diagram
below. Then, answer the guide questions that follow. Do this activity on a separate
sheet of paper.

Media
Literacy

Technology
Information
Literacy
Literacy

Figure 2: Venn diagram. Retrieved from

https://commons.wikimedia.org/wiki/File:Venn_diagram_ABC_BW.png

Guide Questions:
1. What are the similarities of media literacy, information literacy, and
technology literacy?
2. How would you differentiate the media literacy, information literacy, and
technology literacy?

Your answer will be graded based on the following rubric.

Score Description
2 points Includes little essential information and one or two facts
3 points Includes some essential information with a few citations and facts
Includes essential information and facts to give viewers an
4 points
understanding of the topic
5 points Covers the message completely and in depth with a variety of resources

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 What I Have Learned

Answer the following questions and start your answer with the statement,
“I believe…”
1. Why is it essential to be a media and information literate?
I believe
2. How can you become literate in media and information technology?
I believe
3. Do you believe in all the information circulated in different social media
platforms? Why or why not?
I believe _______________________________________________________________

Your answer will be graded based on the following rubric.

Score Description
2 points Includes little essential information and one or two facts
3 points Includes some essential information with a few citations and facts
Includes essential information and facts to give viewers an
4 points
understanding of the topic
5 points Covers the message completely and in depth with a variety of resources

What I Can Do

Editorial Cartoon Analysis

In a piece of paper, write your analysis about the editorial cartoon shown below.
How are you going to relate this on responsible use of media and information in a
democratic society?

Figure 2: Fake News illustrated by Pastora B. Berondo (2019)

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Your written output will be graded based on the following rubrics:

Criteria Needs Improvement Meets Expectations Exceed Expectations

Score 10 15 20
Depth of Analysis Demonstrate a Demonstrate a sufficient Learners provided new
minimal level of level of reflection and and creative insights
reflection and internalization of the resulting from a
internalization of the given material. profound reflection and
given material. internalization of the
given material
Organization of The thoughts were The thoughts were The thoughts were
Thought expressed in an expressed in a coherent expressed in a coherent
incoherent manner. manner. manner. Writing is very
clear and organized.
Grammar and No more than five No more than two No spelling and
Spelling spelling and grammar spelling and grammar grammar errors.
errors. errors.

Assessment

Multiple Choice: Read each question carefully and choose the letter of the best
answer. Write your answer on a separate sheet of paper.

1. Which of the following is true about literacy?

a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
2. Which of the following describes media?
a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
3. Which of the following tells about information?
a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
4. Which of the following denotes the meaning of media literacy?
a. the ability to manipulate technology independently or with the
assistance of others
b. the capacity of an individual to comprehend the functions and
relevant uses of media platforms
c. the skills that allows a person to interact and access information
using different kinds of media
d. transmitting communication or acquiring of facts that relate to the
use of media information

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5. Which of the following describes a person who is considered as technology
literate?
a. He/she communicates and acquires facts that are related to the use
of media information.
b. He/she has the ability to manipulate technology independently or
with the assistance of others.
c. He/she has the capacity of an individual to comprehend the functions
and relevant uses of media platforms.
d. He/she has the skills that allow a person to interact and access
information using different kinds of media.

6. Which of the following define the meaning of information literacy?

a. the ability to manipulate technology independently or with the
assistance of others
b. the capacity of an individual to comprehend the functions and
relevant uses of media platforms
c. the skills that allows a person to interact and access information
using different kinds of media
d. transmitting communication or acquiring of facts that relate to the
use of media information

7. Which of the following describes a person who is skilled in media and

information?
a. He/she communicates and acquires facts that are related to the use
of media information.
b. He/she has the ability to manipulate technology independently or
with the assistance of others.
c. He/she has the capacity of an individual to comprehend the functions
and relevant uses of media platforms.
d. He/she has the skills that allow a person to interact and access
information using different kinds of media.
8. Which of the following statements is true about communication today?
a. It is difficult to communicate to the people abroad.
b. Communication through social media always has positive effect
c. We now have an access to fast and easy form of communication
services.
d. Most people today still use snail mail to communicate with their
families.

9. Which of the following best describes a computer?

a. an electronic device used only for computation
b. a wireless connection that transmits and processes data
c. a globally connected network system that transmits data
d. an electronic machine that stores and works large amount of
information

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10.Which of the following is true about internet?
a. an electronic device used only for computation
b. a wireless connection that transmits and processes data
c. a globally connected network system that transmits data
d. an electronic machine that stores and works large amount of
information
11.Which of the following best describes the new information age?
a. production of growing industrial companies
b. the use of electronic devices in people’s daily activities
c. the popularity of mails and letters sent via postal system
d. information accessibility and availability with the aid of technology
12. Which of the following is NOT true about Media and Information Literacy?
a. MIL is a core subject in Senior High School.
b. MIL involves important skills that we need to develop.
c. MIL involves basic skills that everybody is knowledgeable about.
d. MIL can be developed through the integration of ICT in education.
13. Which of the following states the value of Media and Information Literacy?
a. People use media for the spread of fake news.
b. Some criminals use media to locate their victims.
c. People use media platforms to create social awareness.
d. Media influencers use media platforms for their own interest.
14. Which of the following does NOT state the value of Media and Information
Literacy?
a. People use media platforms to hurt others.
b. People use media for information dissemination.
c. Some people use media platforms as source of income.
d. Other people use media platforms to create social change.
15. “Nowadays, all of the people are highly dependent on technology in different
aspects of their lives.” The statement is ___________.
a. belief
b. fallacy
c. factual
d. opinion

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 Additional Activities

Media Habits and Lifestyle

Complete the table below by providing the time, kind of media platforms, and the
activities you do to show your media habits and lifestyles.

Time Media Platforms Activities

Example:  Check on friends

8:00 am - 9: am Facebook status
 Post and Share in my
timeline

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 Answer Key

What’s More
Assessment
What I Know

1. bc Activity 1.1
2. ad Answers may vary
3. da
4. ab Activity 1.2
5. cb Media Literacy
6. dd - capacity of an individual to
7. dd comprehend the functions of
8. ac media
9. cd Information Literacy
10. bc - acquiring of data or facts with
11. dd the use of media information.
12. bc Technology Literacy
13. bc - Skills to manipulate
14. ca technology with or without
15. bb assistance
. (Note: Teacher me consider other
answers related to the concepts)
What’s New
Additional Activities What I Have Learned
Answers may vary Answers may vary
Answers may vary
What Can I Do
Answers may vary

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References

Alton Grizzle et. al. Media and Information Literacy: Policy and Strategy Guidelines.
United Nations Educational, Scientific and Cultural Organization. Paris,
France (2016) Accessed November 25,2019 http://www.unesco.org/new/
en/communication-and information/ resources/publications-and-
communication-materials/publications/full-list/media-and-information-
literacy-policy-and-strategy-guidelines/
Carolyn Wilson et. al. UNESCO Curriculum for Teachers. United Nations
Educational, Scientific and Cultural Organization. Paris,France (2008)
Accessed November 2, 2019 https://en.unesco.org/themes/media-and-
information-literacy
Jagtar Singh et. al. Media and information literacy: Reinforcing Human Rights,
Countering Radicalization and Extremism. United Nations Educational,
Scientific and Cultural Organization. Paris, France (2016) Accessed
November 25,2019 https://unesdoc.unesco.org/ark:/48223/ pf0000246371
Moira Bent (2008). Information Literacy Landscape Retrieved from
https://www.pinterest.co.uk/pin/115475177920307553/
Pastora Berondo (2019). Editorial Cartoon: Fake News. Original Illustration
Venn diagram. Retrieved from https://commons.wikimedia.org/wiki/
File:Venn_diagram_ABC_BW.png

Virginia P. Andres, et. al. Teaching Guide for Senior High School Media and
Information Literacy. Commission on Higher Education K to 12 Transition
Program Management Unit. Diliman, Quezon City (2010)

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For inquiries or feedback, please write or call:

Department of Education – (Bureau of Learning Resources)

DepEd Complex, Meralco Ave., Pasig City, Metro Manila

Telefax: (+63 2) 8636 1663 | 8633 1942 | 8635-9817 | 8638-7530 | 8638-

7531 | 8638-7529 | (+63 919) 456 0027 | (+63 995) 921 8461

Email Address: [email protected]

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