11 SENIOR HIGH SCHOOL

Disciplines and Ideas in

Applied Social Sciences
Quarter 3 – Module 7:
The Discipline of Communication
Work

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NegOr_Q3_DIASS_Module7_v2
Disciplines and Ideas in Applied Sciences – Grade 11
Alternative Delivery Mode
Quarter 3 – Module 7: The Discipline of Communication
Second Edition, 2021

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Published by the Department of Education

Secretary: Leonor Magtolis - Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Josephine E. Euraoba and Jenny Mae P. Sojor
Editors: Jenny Mae P. Sojor
Reviewer: Divina May S. Medez, Catherine A. Credo
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Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: [email protected]

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Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each
lesson.
Each SLM is composed of different parts. Each part shall guide you step-by-step
as you discover and understand the lesson prepared for you.
Pre-tests are provided to measure your prior knowledge on lessons in each SLM.
This will tell you if you need to proceed on completing this module or if you need
to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-
check your learning. Answer keys are provided for each activity and test. We
trust that you will be honest in using these.
In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how
they can best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on any part of
this SLM. Use a separate sheet of paper in answering the exercises and tests.
And read the instructions carefully before performing each task.
If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.

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 What I Need to Know

Communication has been called the most practical of the academic disciplines.
Even the most theoretical and philosophical communication scholars are also
practitioners of communication, and even though you have likely never taken another
communication studies class, you have a lifetime of experience communicating.

This experiential knowledge provides a useful foundation and a starting point

from which the students can build the knowledge and practice the skills necessary to
become a more competent and ethical communicator.

What I Know

Directions: Choose the letter of the correct answer among the choices given. Write
your answers in your notebook.

1. The following are the goals of communication EXCEPT

A. To change behavior B. To get action
C. To ensure misunderstanding D. To persuade

2. The following are the scopes of communication EXCEPT

A. Communication not for personal life B. Communication in social life
C. Communication in business D. Communication in management

3. It is also known as the encoder decides on the message to be sent, the

best/most effective way that it can be sent.
A. Sender B. Receiver C. Medium D. Channel

4. Responsible for extracting/decoding meaning from the message.

A. Feedback B. Noise C. Receiver D. Encoder

5. A principle of communication in which the message must be based on facts and

a complex message needs additional information and/ or explanation.
A. Conciseness B. Completeness
C. Courtesy D. Clarity

6. Fuzzy language is absolutely forbidden

A. Clarity B. Consideration C. Concreteness D. Conciseness
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 7. It is called as psychic level of communication.
A. Physical B. Energetic C. Emotional D. Extreme

8. The sound of our voice, including the tone, range, volume, and speed affects
how our messages are received and interpreted by others.
A. Verbal B. Physical C. Auditory D. Emotional

9. What do you call the process of sending and receiving messages through
verbal and/or nonverbal means?
A. Communication B. Social Work C. Counseling D. Social Sciences

10. Listening, reading, speaking and writing are all types of _______________.
A. Communication Skills B. Communication C. Feedback D. Listening

What’s In

Clienteles of social work includes individual, groups/organizations, and

communities. Individuals must learn also social work practice methods to restore
maintain and promote social functioning as it relates to individuals, families, and small
groups. Social workers work with a variety of groups in all settings in which social work
is practice. It means that inside of a group of people it needs of common identity or
similarity with each other. A group of individuals or families that share certain values,
services, institutions, interests, or geographical proximity. A functional special unit that
meets people’s sustenance needs, helps form collective identities, and patterned
social interaction. Social work may focus on community transformation to cause
environmental change to make it possible and to achieve social well-being or social
justice.

What’s New

Note: Answers may vary depending on the views of a student/teacher.

1. Is communication important in our society? Why?

2. How are you going to start a communication?

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
 What is It

Communication is the process of sending and receiving messages through verbal

and/or nonverbal means—speech (oral communication), writing (written
communication), signs, signals, and behavior.

Goals
Communication goal is also referred to as communication objective. Communication
goals can include motivating, educating, raising awareness amongst, and influencing
decision making in target goals.
Communication Goals
• To change behavior
• To get action
• To ensure understanding
• To persuade
• To get and give information

Scope of Communication
• Communication in personal life
• Communication in social life
• Communication in business
• Communication in management

The 7 C’s of the principles of communication

Completeness
The message must be complete and geared to the receiver’s perception of the
world. The message must be based on facts and a complex message needs additional
information and/ or explanation. A good subdivision of subjects will clarify the message
as a result of which there will be a complete overview of what is said.

Concreteness
Concrete business communication is also about a clear message. This is often
supported by factual material such as research data and figures. The words used as
well as the sentence structure can be interpreted unit-vocally. Nothing is left to the
imagination.

Courtesy
In addition to considering the feelings and points of view of the target group, it
is also important to approach the audience in a friendly and courteous manner. Use of
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terms that show respect for the receiver contribute towards effective communication.
The same goes for the manner in which you address someone. Not everyone will be
charmed if you use a familiar form of address and use of a formal address could come
across as too distant. By using the word ‘they’ a larger audience is immediately
addressed.

Correctness
A correct use of language has the preference. In written business
communication, grammatical errors must be avoided and stylistic lapses or a wrong
use of verbs are not sufficient either in verbal communication. A correct use of
language increases trustworthiness and the receiver will feel that they are taken
seriously.

Clarity
Clear or plain language is characterized by explicitness, short sentences and
concrete words. Fuzzy language is absolutely forbidden, as are formal language and
cliché expressions. By avoiding parentheses and keeping to the point, the receiver will
get a clear picture of the content of the message. Briefly-worded information
emphasizes the essence of the message.

Consideration
Communicating with the target group (Consideration). In order to communicate
well, it is important to relate to the target group and be involved. By taking the audience
into account, the message can be geared towards them. Factors that play a role in this
are for example: professional knowledge, level of education, age and interests.

Conciseness
A message is clear when the storyline is consistent and when this does not
contain any inconsistencies. When facts are mentioned, it is important that there is
consistent, supporting information. Systematically implementing a certain statement
or notation also contributes to clear business communication. When statements are
varied, they will confuse the receiver.

Basic Elements of Communication Process

The term communication process refers to the exchange of information

(a message) between two or more people. For communication to succeed, both
parties must be able to exchange information and understand each other. If the flow
of information is blocked for some reason or the parties cannot make themselves
understood, then communication fails.

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
a. Source/Sender/Encoder
The sender also known as the encoder decides on the message to be sent, the
best/most effective way that it can be sent.
b. Medium
The medium is the immediate form which a message takes. For example, a
message may be communicated in the form of a letter, in the form of an email or face
to face in the form of speech.
c. Channel
An encoded message is conveyed by source through a channel. There are
numerous channel categories: verbal, non-verbal, personal, non-personal, etc. A
channel could be a paper on which words are written, or the Internet acting in the
client-server model that is allowing you to read these words right now. The channel is
that which is responsible for the delivery of the chosen message form. For example,
post office, internet, radio.
d. Receiver
The receiver or the decoder is responsible for extracting/decoding meaning
from the message. The receiver is also responsible for providing feedback to the
sender. In other words, it is his/her job to INTERPRET.

e. Feedback

This is important as it determines whether the decoder grasped the intended

meaning and whether communication was successful.

Other Elements

Context
Communication does not take place in a vacuum. The context of any
communication act is the environment surrounding it. This includes, among other
things, place, time, event, and attitudes of sender and receiver.

Noise
This is any factor that inhibits the conveyance of a message. That is anything
that gets in the way of the message being accurately received, interpreted, and
responded to. Noise may be internal or external.

The Five Levels of Communication

Verbal Level of Communication

Although this is perhaps the most apparent level of human communication,
people can spend a lifetime trying to master it. This level includes our selection of
words based on an understanding of meaning between the speaker and the listener.
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There are multiple definitions for most words, and few of us hold the exact same
meaning for each word. Different words evoke different images, memories, and
meaning for different people. The logic and reasoning of a statement or argument
(Aristotle’s logos) influence the effectiveness of the receiving message.
To communicate effectively on the verbal level, select the “right” words and
usage for the context of the conversation (including moral, religious, ethnic and
religious differences). Be clear and concise. When possible, formulate your thoughts
to avoid rambling. This is an art in itself.

Physical Level of Communication

Neuro-linguistic programming (NLP) brought the importance of visual cues in
how we communicate many people’s attention.Visual cues like eye contact, gestures,
movements, stances, breathing, posture, and facial expressions influence how we feel
and communicate.
When used with integrity, techniques like “matching and mirroring” people’s
posture and gestures (and certain words too) can increase their receptivity of your
message. To communicate effectively on the physical level, it’s helpful to physically
align with others, connecting with them in form and movement. It also helps to be
mindful of your posture, facial expressions, and hand gestures.

Auditory Level of Communication

The sound of our voice, including the tone, range, volume, and speed affects
how our messages are received and interpreted by others.
For example, fast talkers will find it beneficial to slow their speech when speaking to a
thoughtful, introverted person or risk being unheard.
Also, how we enunciate, inflect, and place emphasis on certain words affects how
others interpret the meaning of what we say.
To communicate effectively on the auditory level, become aware of various auditory
cues, speaking to others in a manner more akin to their own ways (another form of
“matching and mirroring”).

Emotional Level of Communication

Few people appreciate how our emotional states affect what we communicate
and how the message is interpreted by the recipient. In rhetoric,
Aristotle’s pathos represents an appeal to the audience’s emotions. Are you more
receptive to someone who is positive and life-affirming or one who is negative and
critical? Enthusiastic or boring?
The speaker’s emotions put the recipient in a particular state of mind and
influence how the listener interprets what is said.
To communicate effectively on the emotional level, become aware of your emotional
state, learning to pause and release negative emotions before attempting to connect
with others. Words delivered with pride, anger or fear are rarely well-received.
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Energetic Level of Communication
Also called the psychic level, this level of communication encompasses a vast
range of unseen factors including a person’s level of consciousness, the frequency or
harmonics of the message, and other subtle energies.
Some people seem to have an “X-factor”—a unique presence—that naturally
imparts their messages to others with greater receptivity and understanding.
To communicate more effectively, hold the highest intention for the other
person’s wellbeing. This requires a unique level of mindfulness generally cultivated
through compassion practices. When we are centered in a state of mastery, we’re
more likely to access this psychic dimension that holds great treasures of insights into
others, helping us communicate with greater ease.

Bringing all the Levels of Communication Together

The verbal level is the content; it’s what we say. The physical, auditory,
emotional, and energetic levels represent how we convey a message.
These levels of communication are interdependent, as each level affects the other.
For example, our emotional state affects our body language and our overall
field influences our emotional state.
Simply becoming aware of these various levels can be beneficial.
When we see the complexities inherent in human communication, we can be made
more patient in our speech and more compassionate towards others and ourselves.

What’s More

Using the web diagram below, state the goals and scope of communication.

COMMUNICATION

GOALS SCOPES

_____________________ _____________________
_____________________ _____________________
_____________________ _____________________
_____________________ _____________________
_____________________
Illustrated by Josephine E. Euraoba and Jenny Mae P. Sojor

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
 What I Have Learned

After studying this chapter, what have you learned or realized? Write your
answers by completing the following statements.

I have learned that _______________________________________

I have realized that ______________________________________

I will apply _____________________________________________

What I Can Do

Task 1. Directions: Show the elements of the communication process by filling in the
conversation box below. Write your answers in your notebook.

(Images n.d.)

NOTE: make your own conversation.

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
Task 2. Direction. Enumerate the principles of communication using the diagram below.

1. 2.

7. 3.

6. 4.

5.

Illustrated by Josephine E. Euraoba and Jenny Mae P. Sojor

Assessment

Directions: Choose the letter of the correct answer among the choices given. Write
your answers in your notebook.

1. The following are the goals of communication EXCEPT

A. To change behavior B. To get action
C. To ensure misunderstanding D. To persuade

2. The following are the scopes of communication EXCEPT

A. Communication not for personal life B. Communication in social life
C. Communication in business D.Communication in management

3. It is also known as the encoder decides on the message to be sent, the

best/most effective way that it can be sent.
A. Sender B. Receiver C. Medium D. Channel

4. Responsible for extracting/decoding meaning from the message.

A. Feedback B. Noise C. Receiver D. Encoder

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
5. A principle of communication in which the message must be based on facts and
a complex message needs additional information and/ or explanation.
A. Conciseness B. Completeness C. Courtesy D. Clarity

6. Fuzzy language is absolutely forbidden

A. Clarity B. Consideration C. Concreteness D. Conciseness

7. It is called as psychic level of communication.

A. Physical B. Energetic C. Emotional D. Extreme

8. The sound of our voice, including the tone, range, volume, and speed affects
how our messages are received and interpreted by others.
A. Verbal B. Physical C. Auditory D. Emotional

9. What do you call the process of sending and receiving messages through
verbal and/or nonverbal means?
A. Communication B. Social Work
C. Counseling D. Social Sciences

10. Listening, reading, speaking and writing are all types of _______________.
A. Communication Skills B. Communication
C. Feedback D. Listening

10

NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
Glossary
Auditory Level of Communication -The sound of our voice, including the tone,
range, volume, and speed affects how our messages are received and interpreted by
others.

Context -This is the setting and situation in which communication takes place. Like
noise, context can have an impact on the successful exchange of information.

Emotional Level of Communication -Few people appreciate how our emotional

states affect what we communicate and how the message is interpreted by the
recipient.

Energetic Level of Communication -Also called the psychic level, this level of
communication encompasses a vast range of unseen factors including a person’s level
of consciousness, the frequency or harmonics of the message, and other subtle
energies.

Feedback -The communication process reaches its final point when the message has
been successfully transmitted, received, and understood. The receiver, in turn,
responds to the sender, indicating comprehension.

Noise - This can be any sort of interference that affects the message being sent,
received, or understood.

Physical Level of Communication - Neuro-linguistic programming (NLP) brought the

importance of visual cues in how we communicate to many people’s attention.

The Message -The message or content is the information that the sender wants to
relay to the receiver.

The Medium – the medium is the means by which a message is transmitted.

The receiver - The person to whom a message is directed is called the receiver or
the interpreter.

The Sender - is also called the communicator or source.

Verbal Level of Communication - Although this is perhaps the most apparent level
of human communication, people can spend a lifetime trying to master it.

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WHAT I KNOW WHAT’S NEW
1. C 6. A Answer may vary
2. A 7. B
3. A 8. C
4. C 9. A
5. B 10. A
WHAT’S MORE
Goals Scopes
1. To change behavior 1. Communication in personal life
2. To get action 2. Communication in social life
3. To ensure understanding 3. Communication in business
4. To persuade 4. Communication in management
5. To get and give information
WHAT I HAVE LEARNED
Answer may vary
WHAT I CAN DO:
Task 1: “Fill in the conversation box”
NOTE: make your own conversations.
Task 2: Principles of Communication
1. Completeness
2. Concreteness
3. Courtesy
4. Correctness
5. Clarity
6. Consideration
7. Conciseness
ASSESSMENT
1. C 6. A
2. A 7. B
3. A 8. C
4. C 9. A
5. B 10. A
Answer Key
References

BOOKS:

Disciplines and Ideas in the Applied Social Sciences, Ritchel B. Bernardo and
Christian R. Ranche 1st ed., JFS Publishing Services, ISBN:978-621415-005-2, pp.
76-80

HUMSS Instructional Plans and Workbook for Disciplines and Ideas in the Applied
Social Sciences by Mervina B. Tagbar, Sharon S. Picante, Jessie M. Dohillo, BB Boy
Vincent Leaonard Jayme, Cheerie Ondap, Rudy A. Tagud Jr., and Airiz Mae Y.
Geonzon.

WEBSITE:

Read more on Brainly.ph - https://brainly.ph/question/1913068#readmore

https://www.habitsforwellbeing.com/five-levels-communication/

PICTURE:

Images, Getty. n.d. Alabama NewsCenter. Accessed January 10, 2022.

https://alabamanewscenter.com/2020/06/10/mixtroz-hosting-virtual-
conversation-about-inclusion-and-diversity-june-11/.

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NEGOR_Q3_DIASS/HUMSS11_MODULE2_V2
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: [email protected]
Website: lrmds.depednodis.net