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Eco541 Group Assignment Spss

This study examines consumers' purchasing behavior during online shopping carnivals in Malaysia. It aims to compare online purchase intentions and behaviors between genders and among different education and income levels. Survey data was collected from 62 respondents and analyzed using descriptive statistics, independent t-tests, chi-square tests, and ANOVA to achieve the study objectives.

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266 views9 pages

Eco541 Group Assignment Spss

This study examines consumers' purchasing behavior during online shopping carnivals in Malaysia. It aims to compare online purchase intentions and behaviors between genders and among different education and income levels. Survey data was collected from 62 respondents and analyzed using descriptive statistics, independent t-tests, chi-square tests, and ANOVA to achieve the study objectives.

Uploaded by

nadiahnur07
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Project Paper Title: Factors Influencing Consumers Purchasing Behavior during

Online Shopping Carnival

Project Paper
Outline

1.0 Introduction

This study attempts to investigate consumers’ purchasing behavior during online shopping
carnival in Malaysia.
2.1 Objectives of Study
 To examine the online shopping behavior among Malaysians.
 To compare the difference on the online purchase intention between female
and male during online shopping carnival.
 To compare the difference on the -------- between female and male during
online shopping carnival.
 To test whether there is any relationship between gender and online
purchasing during online shopping carnival.
 To compare the difference of online purchase intention for four different
education level.
 To compare the difference of online purchase intention for four different
monthly income.
3.1 Methodology
 Sample Size (mentioned that you apply central limit theorem)
 Estimation methods
o Descriptive statistics

o Independent t-test

o Chi-square

o ANOVA

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4.1 DATA ANALYSIS
4.2 DESCRIPTIVE STATISTICS USING TABLE AND GRAPHICAL METHODS

A1. Gender
Valid Cumulative
Frequency Percent Percent Percent
Valid Male 34 54.8 54.8 54.8
Female 28 45.2 45.2 100.0
Total 62 100.0 100.0

A2. Age
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 2 3.2 3.2 3.2
2 56 90.3 90.3 93.5
3 2 3.2 3.2 96.8
4 2 3.2 3.2 100.0
Total 62 100.0 100.0

A3. Household Monthly Income


Valid Cumulative
Frequency Percent Percent Percent
Valid 1 33 53.2 53.2 53.2
2 15 24.2 24.2 77.4
3 11 17.7 17.7 95.2
4 3 4.8 4.8 100.0
Total 62 100.0 100.0

A4. Education Level


Valid Cumulative
Frequency Percent Percent Percent
Valid 1 1 1.6 1.6 1.6
2 2 3.2 3.2 4.8
3 43 69.4 69.4 74.2
4 16 25.8 25.8 100.0
Total 62 100.0 100.0

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A5. Ethnicity
Valid Cumulative
Frequency Percent Percent Percent
Valid Malay 62 100.0 100.0 100.0

A6. Occupation
Valid Cumulative
Frequency Percent Percent Percent
Valid Executive level 3 4.8 4.8 4.8
Housewife 1 1.6 1.6 6.5
Non-Executive 5 8.1 8.1 14.5
level
Retiree 1 1.6 1.6 16.1
Student 50 80.6 80.6 96.8
Unemployed 2 3.2 3.2 100.0
Total 62 100.0 100.0

A8. How often do you go shopping online?


Valid Cumulative
Frequency Percent Percent Percent
Valid 1 2 3.2 3.2 3.2
2 22 35.5 35.5 38.7
3 23 37.1 37.1 75.8
4 12 19.4 19.4 95.2
5 3 4.8 4.8 100.0
Total 62 100.0 100.0

A9. When thinking of my use of internet for shopping and/ or


buying, typically I am a:
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 3 4.8 4.8 4.8
2 6 9.7 9.7 14.5

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3 11 17.7 17.7 32.3
4 42 67.7 67.7 100.0
Total 62 100.0 100.0

A10. Have you purchase any goods and services online


through e-commerce platforms (e.g., Shopee, Lazada etc.)
during the online shopping carnival (e.g., Double Eleven
Shopping Festival)?
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 50 80.6 80.6 80.6
2 12 19.4 19.4 100.0
Total 62 100.0 100.0

A12. Are you intend to buy any goods and services online
through e-commerce platforms for the next 6 months?
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 54 87.1 87.1 87.1
2 8 12.9 12.9 100.0
Total 62 100.0 100.0

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4.3 INDEPENDENT T-TEST
To compare the difference on the online purchase intention between female and male
during online shopping carnival.

Group Statistics
A1. Std. Std. Error
Gender N Mean Deviation Mean
INT Male 34 4.0882 .66822 .11460
Female 28 4.0000 .74811 .14138

Independent Samples Test

Levene's
Test for
Equality of
Variances t-test for Equality of Means
95% Confidence
Std.
Interval of the
Error
Difference
Sig. (2- Mean Differen
F Sig. t df tailed) Difference ce Lower Upper
IN Equal variances . .652 .490 60 .626 .08824 .17999 -.27180 .44827
T assumed 206
Equal variances .485 54.78 .630 .08824 .18199 -.27652 .45299
not assumed 5

To compare the difference on the Festival Atmosphere between female and male during
online shopping carnival.

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Group Statistics
A1. Std. Std. Error
Gender N Mean Deviation Mean
FA Male 34 4.1373 .63626 .10912
Female 28 4.0000 .63505 .12001

Independent Samples Test


Levene's Test for
Equality of
Variances t-test for Equality of Means
Std. 95% Confidence
Mean Error Interval of the
Sig. (2- Differen Differen Difference
F Sig. t df tailed) ce ce Lower Upper
FA Equal variances 1.040 .312 .846 60 .401 .13725 .16223 -.18726 .46177
assumed
Equal variances .846 57.78 .401 .13725 .16220 -.18746 .46197
not assumed 3

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4.4 CHI-SQUARE TEST
To test whether there is any relationship between gender and online purchasing during
online shopping carnival.

Chi-Square Tests
Asymptotic
Significance Exact Sig. (2- Exact Sig. (1-
Value df (2-sided) sided) sided)
Pearson Chi-Square .073a 1 .786
Continuity Correctionb .000 1 1.000
Likelihood Ratio .074 1 .786
Fisher's Exact Test 1.000 .523
Linear-by-Linear .072 1 .788
Association
N of Valid Cases 62
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.42.
b. Computed only for a 2x2 table

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4.5 ANOVA
To compare the difference of online purchase intention for four different education level.

ANOVA
INT
Sum of
Squares df Mean Square F Sig.
Between 1.060 3 .353 .709 .551
Groups
Within Groups 28.906 58 .498
Total 29.966 61

To compare the difference of online purchase intention for four different monthly income.

ANOVA
INT
Sum of
Squares df Mean Square F Sig.
Between .602 3 .201 .396 .756
Groups
Within Groups 29.364 58 .506
Total 29.966 61

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5.0 CONCLUSION

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