A

Summe
rTr
aini
ngPr
oje
ct
ON
“
FINANCI
ALSERVI
CESOFFEREDBYHDFC”

TOBESUBMI
TTEDTODR.APJABDULKALAM TECHNICAL
UNIVERSITY,LUCKNOW
I
NTHEPARTIALFULFILLMENTOFTHE REQUI
REMENTFOR
THEDEGREE
OF

MASTEROFBUSI
NESSADMINI
STRATI
ON
Bat
ch2020-
22

Submi
tt
edt
o: Submi
tt
edBy:
Mr
.De
epakTyagi Mus
kan
MBADe
pt. MBA-
II
ISEM
ROLLNO.2000740700046

DEWANI
NSTI
TUTEOFMANAGEMENTSTUDI
ES
Me
erutBy-PassRoad,Partapur,Mee
rut.(U.
P.)INDIAPin-250103
Ph.:
91-
121
-2440315,2440375,Fax:91-121-
2440337
Email
:i
nfo@dewnins
tit
utes
.org,WebSit
e:www. dewani
nst
it
utes.
org

1
 DECLARATI
ON

IMUSKAN,Rol
lno.2000740700046,s
tude
ntofMBAI
IISe
mes
terofDI
MS,
Me
eruthe
rebyde
clar
ethatt
hepr
oje
cton“
FINANCI
ALSERVI
CESOFFERED
BY HDFC”Pr
oje
ctGui
dePr
of.Mr
.De
epak TyagiFac
ult
y ofmanage
ment
De
par
tme
ntDI
MS,Me
erut
,isanor
igi
nalandaut
hent
icat
edwor
kdonebyme
.I
f
urt
herde
clar
ethati
thasnotbe
ens
ubmi
tt
ede
lse
whe
rebyanyot
herpe
rson
i
nanyoft
heuni
ver
sit
yfort
heawar
dofanyde
gre
eordi
ploma.

MUSKAN
MBA-
II
ISe
m
ROLLNO.
-2000740700046

2
 PREFACE
Thi
spr
oje
ctr
epor
tat
tempt
stobr
ingunde
ronec
ove
rthee
nti
rehar
dwor
kand
de
dic
ati
on puti
n by mei
nthec
ompl
eti
on oft
hepr
oje
ctwor
k on s
ervi
ce
qual
it
yofHDFCbank.
Ihavee
xpr
ess
edmye
xpe
rie
nce
sinmyowns
impl
eway.Ihopewhog
oes
t
hroug
hitwi
llf
indi
tint
ere
sti
ngandwor
thr
eadi
ng.Al
lcons
truc
tivef
eedbac
k
i
scor
dial
lyi
nvi
ted.

Mus
kan

(
MBA)

3
 ACKNOWLEDGEMENT

I
tismypl
eas
uret
obei
nde
bte
dtovar
iouspe
opl
e,whodi
rec
tlyori
ndi
rec
tly
c
ont
ri
but
edi
nthede
vel
opme
ntoft
hiswor
kandwhoi
nfl
uenc
edmyt
hinki
ng,
be
havi
or,andac
tsdur
ingt
hec
our
seofs
tudy.

Iam t
hankf
ult
oMr
.MANI
SH CHAUDHARY(
Exe
cut
iveHDFCBank)
,He
ad
Of
fic
eDe
lhif
orhi
ssuppor
t,c
oope
rat
ion,andmot
ivat
ionpr
ovi
dedt
omedur
ing
t
het
rai
ningf
orc
ons
tanti
nspi
rat
ion,pr
ese
nceandbl
ess
ing
s.

Ial
soe
xte
ndmys
inc
ereappr
eci
ati
ont
oPr
oje
ctGui
dePr
of.Mr
.De
epak
TyagiFac
ult
y ofmanage
mentDe
par
tme
ntDI
MS,Me
erutwhopr
ovi
dedhi
s
val
uabl
esug
ges
tionsandpr
eci
oust
imei
nac
compl
is
hingmypr
oje
ctr
epor
t.

Las
tly,Iwoul
dli
ket
othankt
heal
mig
hty,par
ent
s,Di
rec
torandH.
O.Doft
he
i
nst
it
utef
ort
hei
rmor
als
uppor
tandmyf
rie
ndswi
thwhom Is
har
edmyday-
to
-
daye
xpe
rie
nceandr
ece
ive
dlot
sofs
ugg
est
ionst
hati
mpr
ove
dmyqual
it
yof
wor
k.

(
MUSKAN)

4
 TABLEOFCONTENTS

(
1) I
NTRODUCTI
ON (
6-9)
(
2) COMPANYPROFI
LE (
10-
20)
(
3) PRODUCTRANGE (
21-
49)

 SALARYACCOUNT

 SAVI
NGACCOUNT

 CURRENTACCOUNT

 FI
XEDACCOUNT

 DEMATACCOUNT

 SAFEDEPOSI
TLOCKER

(
4) OBJECTI
VEOFTHERESEARCH (
50-
51)
(
5) RESEARCHMETHODOLOGY (
52-
59)
(
6) SERVI
CESSTRATEGYOFTHEHDFCBANK (
60-
62)
(
7) DATAANALYSI
S (
63-
71)
(
8) FI
NDI
NGS (
72-
74)
(
9) SUGGESTI
ONSANDRECOMMENDATI
ONS (
75-
79)
(
10) SWOTANALYSI
S (
80-
82)
(
11
) BI
BLI
OGRAPHY (
83-
85)
(
12) QUESTI
ONNAI
RE (
86-
89)

5
I
NTRODUCTI
ON

6
 I
NTRODUCTI
ON

OVERVI
EW OFBANKI
NGSYSTEM I
NINDI
A

The banki
ng s
yst
em i
san i
nte
grals
ub-
sys
tem oft
he f
inanc
ials
yst
em.I
t
r
epr
ese
ntsani
mpor
tantc
hanne
lofc
oll
ect
ings
mal
lsavi
ngf
rom t
hehous
ehol
d
andl
eadi
ngi
ttot
hec
orpor
ates
ect
or.

TheI
ndi
anBanki
ngs
yst
em hast
heRe
ser
veBankofI
ndi
an(
RBI
)ast
heape
x
bodyf
oral
lmat
ter
sre
lat
ingt
othebanki
ngs
yst
em.I
tist
he"
cent
ralbank"of
I
ndi
a.I
tist
hebanke
rtoal
lot
herbanks
.

FUNCTI
ONSOFRBI
.
1
. Cur
rent
lyi
ssui
ngaut
hor
it
y.
2.Banke
rtot
heGove
rnme
nt.
3.Banke
rtoot
herbanks
.
4.Fr
ami
ngofMone
tar
yPol
ic
y.
5.Exc
hang
econt
rol
6.Cus
todi
ant
oFor
eig
nExc
hang
eandGol
dRe
ser
ves
7.De
vel
opme
ntalac
tivi
ti
es
8.Re
sear
chandDe
vel
opi
ngi
nthebanki
ngs
ect
or.

Fol
lowi
ngi
sthec
las
sif
icat
ionofbanks
:

1
) NON-SCHEDULEDBANKS-
The
sear
ebankswhi
char
enoti
ncl
ude
dint
hes
econds
che
dul
eoft
he
banki
ng Re
gul
ati
on Ac
t,1
965.I
tme
anst
hey do nots
ati
sfyt
he
c
ondi
ti
ons
l
aydownbyt
hats
che
dul
e.The
yar
efur
the
rcl
ass
ifi
edasf
oll
ows
:

a)Ce
ntr
alCo-
ope
rat
iveBanksandPr
imar
yCr
edi
tSoc
iet
ies
.
b)Comme
rci
alBanks
.

7
 2)SCHEDULEDBANKS-
Sc
hedul
ed Banks and banks whi
ch ar
einc
lude
dint
he s
econd
s
che
dul
eof
The Banki
ng Re
gul
ati
on Ac
t,1
965.Ac
cor
ding t
othi
ssc
hedul
ea
s
che
dul
ed
Bank.

a)Mus
thavepai
d-upc
api
talandr
ese
rveofnotl
esst
hanRs
.500,
000.
b)Mus
tal
sos
ati
sfyt
heRBIi
tsaf
fai
rsar
enotc
onduc
tedi
namanne
r
de
tri
ment
alt
othei
nte
res
tofi
tsde
pos
itor
s.

Sc
hedul
edbanksar
esub-
divi
dedas
-

1
. St
ateCo-
ope
rat
iveBanks
.
2.The
sear
eCo-
ope
rat
ive
sowne
dandmanag
edbyt
hes
tat
e.
3.Comme
rci
alBanks
.
4.The
sear
ebus
ine
sse
nti
ti
eswhos
emai
nbus
ine
ssi
sac
cept
ingde
pos
itsand
e
xte
ndi
ngl
oans
.The
irmai
n obj
ect
ivei
spr
ofi
tmaxi
miz
ati
on and addi
ng
s
har
ehol
derval
ue.

The
sear
efur
the
rsub-
divi
dedas
-
1
.Indi
anBanks
The
sebanksar
ecompani
esr
egi
ste
redi
nIndi
aunde
rtheCompani
esAc
t.
The
irpl
aceofor
igi
nisi
nIndi
a.

The
sear
eal
sos
ub-
divi
dedas
-
a)St
ateBankofI
ndi
aandi
tsSubs
idi
ari
es.

b)Thi
sgr
oup c
ompr
ise
soft
hes
tat
eBank ofI
ndi
a(SBI
)and ki
tss
eve
n
s
ubs
idi
ari
esvi
z.St
ateBankofPat
ial
a,St
ateBankHyde
rabad,St
ateBank
ofTr
avanc
ore
,St
ateBankofBi
kane
randJai
pur
,St
ateBankofMys
ore
,
St
ateBankofSaur
asht
ra,St
ateBankofI
ndor
e.

8
c
)Ot
herNat
ional
iz
edBanks
;
d)Thi
sgr
oup c
ons
ist
sofpr
ivat
ese
ctorbankst
hatwe
reNat
ional
iz
edt
he
Gove
rnme
ntofI
ndi
aNat
ional
iz
ed1
4pr
ivat
ebanksi
n1969andanot
her6
i
ntheye
ar1
980.

e
)Re
gionalRur
alBanks
.

f
) The
sewe
ree
stabl
is
hedbyt
heRBIi
ntheye
ar1
975ofBanki
ngCommi
ssi
on.
I
twase
stabl
is
hedt
oope
rat
eexc
lus
ive
lyi
nrur
alar
east
opr
ovi
desc
redi
t
and ot
herf
aci
li
ti
est
osmal
land mar
ginalf
arme
r,ag
ric
ult
urall
abor
ers
,
ar
ti
sansands
mal
lent
repr
ene
urs
.

g
)Ol
dPr
ivat
eSe
ctorBanks
.

h)Thi
sgr
oup c
ons
ist
sofbankst
hatwe
ree
stabl
is
hedby t
hepr
ivy s
tat
es,
c
ommuni
tyor
gani
zat
ionsorbyag
roupofpr
ofe
ssi
onal
sfort
hec
aus
eof
e
conomi
cbe
tte
rme
nti
nthe
irar
eaofope
rat
ions
.Ini
ti
all
ythe
irope
rat
ions
we
rec
onc
ent
rat
edi
naf
ewr
egi
onalar
eas
.Howe
ver
,the
irs
pre
adt
hroug
h
t
henat
ionast
heyg
rew.

i
) Ne
w pr
ivat
eSe
ctorbanks
;
The
se bank we
res
tar
ted aspr
ofi
tor
ient
edc
ompani
esaf
tert
he RBI
ope
nedt
he
Banki
ngs
ect
ort
othepr
ivat
ese
ctor
.The
sebanksar
emos
tlyt
echnol
ogy
dr
ive
n
andbe
tte
rmanag
edt
hanot
herbanks
.

2) For
eignBanks
The
sear
ebankst
hatwe
rer
egi
ste
redout
sideandhador
igi
nat
edi
na
f
ore
ignc
ount
ry.

9
COMPANYPROFI
LE

1
0
COMPANYPROFI
LE

1
1
 Has
mukhBhaiPar
ekh

1
)Founde
rofHDFCBank.

2)I
n1956,hebe
ganhi
sfi
nanc
ialaf
fai
rs.

3)I
n1992,g
ove
rnme
ntofI
ndi
ahonor
edhi
m wi
thPadma

Bhus
han.

4)I
n1994,heabodet
hee
art
h.

CEOHDFCBANK

1
2
 Sas
hidharJagdi
shan

1
. Mr
.Sas
hidharJag
dis
hanhast
ake
nchar
geasmanag
ingdi
rec
torand

c
hie
fexe
cut
ive of
fic
er of HDFC bank wi
the
ffe
ctf
rom Oc
tobe
r

27,
2020.Mr
.Jag
dis
hanhasbe
enapar
toft
hebanks
inc
e1996 and

pl
aye
dac
rit
icalr
olei
nsuppor
ti
ngt
heg
rowt
htr
aje
ctor
yoft
hebank,

HDFCBanks
aidi
nar
egul
ator
yfi
li
ng.

2.Mr
.Jag
dis
hanha
sanove
ral
lexpe
rie
nceof29ye
ars
.Hej
oine
dHDFC

Banki
n1996asamanag
eri
nthef
inanc
efunc
tion,be
comebus
ine
ss

he
ad-
fi
nanc
ein1
999andwasappoi
nte
dchi
eff
inanc
ialof
fic
eri
n2008.

1
3
Hi
stor
y

1
4
1
5
HDFC Bank was i
ncor
por
ate
din Aug
.1994 and pr
omot
ed by Hous
ing
De
vel
opme
nt Fi
nanc
e Cor
por
ati
on Li
mit
ed(
HDFC)I
ndi
a'
s pr
emi
er hous
ing
f
inanc
ecompanywhi
chal
soe
njoysani
mpe
ccabl
etr
ackr
ecor
dinI
ndi
aaswe
ll
asi
nint
ernat
ionalmar
ket
s.HDFC wasamong
stt
hef
irs
ttor
ece
ivean '
i
n
pr
inc
ipl
e'appr
ovalf
rom t
heRe
ser
veBankofI
ndi
a(RBI
)tos
etupabanki
n
t
hepr
ivat
ese
ctor
,aspar
toft
heRBI
'
sli
ber
ali
zat
ionoft
heI
ndi
anBanki
ng
I
ndus
try.HDFCBankc
onc
ent
rat
esi
nfourar
eas-c
orpor
atebanki
ng,t
reas
ury
manag
eme
nt,c
ust
odi
als
ervi
cesandr
etai
lbanki
ng.I
thase
nte
redt
hebanki
ng
c
ons
ort
iaofove
r50 c
orpor
ate
sforpr
ovi
dingwor
kingc
api
talf
inanc
e,t
rade
s
ervi
ces
,cor
por
atef
inanc
eandme
rchantbanki
ng.

I
tisal
sopr
ovi
dings
ophi
sti
cat
edpr
oduc
tst
ruc
tur
es,s
oundadvi
ceandf
ine
pr
ici
ngmai
nlyi
nar
easoff
ore
igne
xchang
eandde
rivat
ive
s,mone
ymar
ket
s
andde
btt
radi
ngande
qui
tyr
ese
arc
hthr
oug
hit
sst
ate
-of
-t
he-
artde
ali
ngr
oom.
Wi
thi
tss
ophi
sti
cat
ed and c
ust
ome
rfr
iendl
yfac
il
it
ies& s
ervi
cesi
ncl
udi
ng
mul
ti
-br
anc
h ac
ces
s,ATMs & c
lus
ter de
pos
its and i
s we
llpos
iti
one
dto
e
stabl
is
has
igni
fi
cantni
chef
ori
tse
lfi
nre
tai
lbanki
ng.

I
nFe
b.2000,Ti
mesBankhasbe
enamal
gamat
edwi
tht
hebank.Thi
sisan
i
mpor
tantmi
le
stonei
nthehi
stor
yofbankaswe
llasI
ndi
anbanki
ngs
ect
or,
be
ingt
hef
irs
tme
rge
roft
wopr
ivat
ese
ctorbanks
.

Thi
saddsSi
gni
fi
cantval
uet
obank i
nte
rmsofi
ncr
eas
ed br
anc
h ne
twor
k,
e
xpande
dge
ogr
aphi
cre
ach,e
nhanc
edc
ust
ome
rbas
e,s
kil
le
dmanpowe
r,e
tc.
Re
cent
lyHDFCBK& Li
feI
nsur
anc
eCor
por
ati
on(
LIC)f
ormsal
li
anc
eforonl
ine
f
aci
li
tyf
orpayme
ntofi
nsur
anc
e pr
emi
um.Wi
tht
hisf
aci
li
ty,LI
C pol
ic
y
hol
der
scannow payt
hei
rins
uranc
epr
emi
umst
hroug
hHDFC Bank'
son-
li
ne
payme
ntf
aci
li
ty.

HDFCBANKhasbe
comet
hef
irs
tpr
ivat
ese
ctorbankt
obeaut
hor
ize
dbyt
he

1
6
Ce
ntr
alBoar
dofDi
rec
tTaxe
s(CBDT)aswe
llast
heRBIt
oac
ceptdi
rec
t
t
axe
s,c
omme
nci
ngApr
il012001
.Thet
axe
swi
llbeac
cept
ed ats
pec
ifi
ed
br
anc
hes of t
he bank.Al
soi
thas announc
edas
trat
egi
cti
e-
up wi
tha
Bang
alor
e-bas
ed bus
ine
sss
olut
ions s
oft
war
e de
vel
ope
r Tal
ly Sol
uti
ons Pvt
(
TSPL)f
orde
vel
opi
nga
ndof
fer
ingpr
oduc
tsands
ervi
cesf
aci
li
tat
ingon-
li
ne
ac
count
ingandbanki
ngs
ervi
cest
oSMEs(
Smal
landMe
dium Ent
erpr
ise
s).

I
n2001
-02t
hebankwasl
is
tedont
heNe
w Yor
kSt
ockExc
hang
eint
hef
orm
ofADS.Eac
hADSr
epr
ese
nts3e
qui
tys
har
es.Cons
eque
ntt
othei
ssue
,the
pai
dupc
api
taloft
heBankhasi
ncr
eas
edbyRs
.37.
42c
ror
es.TheBankwas
s
ele
cte
dforTheEc
onomi
cTi
mesAwar
d-Cor
por
ateExc
ell
enc
eforEme
rgi
ng
Company.TheBankhasc
ont
inue
dtor
ece
iveawar
dsandg
ainr
ecog
nit
ionf
rom
var
iousl
eadi
ngdome
sti
candi
nte
rnat
ionalpubl
i
cat
ionsdur
ing2002-
03.The
bankwass
ele
cte
das"
Bes
tBanki
nIndi
a2002"byEur
omone
y,"
Bes
tLoc
al
Banki
nIndi
a2002"byFi
nanc
eAs
ia.

Awar
dsbe
ingr
ece
ive
dfort
hef
our
thye
ari
nsuc
ces
sion.Thebankwasal
so
r
ate
dast
he"
Bes
tDome
sti
cComme
rci
alBank2002"byAs
iamone
y.Thebank
wass
ele
cte
dfr
om among
stove
r400nomi
nat
ionsf
rom 24c
ount
ri
es,t
obea
r
eci
pie
ntoft
heComput
erwor
ldHonor
s2002awar
dint
heFi
nanc
e,I
nsur
anc
e
andRe
alEs
tat
ecat
egor
yfori
tsus
eofI
nfor
mat
ionTe
chnol
ogy.Dur
ing2002-
03,t
hebankhasal
lot
ted670000 ofEqui
tyShar
est
oit
sempl
oye
esunde
r
ESOP.Cons
eque
ntt
othi
sal
lot
ment
,bank'
sPai
dupEqui
tyhasbe
eni
ncr
eas
ed
f
rom Rs
.281
.37c
ror
est
oRs
.282.
05c
ror
es.

TheHous
ingDe
vel
opme
ntFi
nanc
eCor
por
ati
onLi
mit
ed(
HDFC)wasamong
st
t
hef
irs
ttor
ece
iveani
npr
inc
ipl
eappr
ovalf
romt
heRe
ser
veBankofI
ndi
a
(
RBI
)tos
etupabanki
nthepr
ivat
ese
ctor
,aspar
toft
heRBI
'
sli
ber
ali
zat
ion
oft
heI
ndi
anBanki
ngI
ndus
try.Thebankwasi
ncor
por
ate
dinAug
ust1
994i
n
t
henameofHDFCBankLi
mit
ed,wi
thi
tsr
egi
ste
redof
fic
einMumbai
,Indi
a.
Thebankc
omme
nce
dope
rat
ionsasaSc
hedul
edComme
rci
alBanki
nJanuar
y
1
995.

1
7
Pr
omot
ers

HDFC i
sIndi
a'
spr
emi
erhous
ingf
inanc
ecompanyande
njoysani
mpe
ccabl
e
t
rac
kre
cor
dinI
ndi
aaswe
llasi
nint
ernat
ionalmar
ket
s.Si
ncei
tsi
nce
pti
oni
n
1
977,t
heCor
por
ati
onhasmai
ntai
nedac
ons
ist
entandhe
alt
hyg
rowt
hini
ts
ope
rat
ionst
ore
mai
nthec
learmar
ketl
eade
rinmor
tgag
esandbanki
ngs
ervi
ces
i
nIndi
a.I
tsout
standi
ngl
oan por
tfol
ioc
ove
rsove
rami
ll
iondwe
ll
inguni
ts.
HDFChasde
vel
ope
dsi
gni
fi
cante
xpe
rti
sei
nre
tai
lmor
tgag
eloanst
odi
ffe
rent
mar
kets
egme
ntsandal
sohasal
arg
ecor
por
atec
li
entbas
efori
tshous
ing
r
elat
edc
redi
tfac
il
it
ies
.Wi
thi
tse
xpe
rie
ncei
nthef
inanc
ialmar
ket
s,as
trong
mar
ketr
eput
ati
on,l
arg
eshar
ehol
derbas
e and uni
que c
ons
ume
rfr
anc
his
e,
HDFCwasi
deal
lypos
iti
one
dtopr
omot
eabanki
ntheI
ndi
ane
nvi
ronme
nt.

BUSI
NESSPROFI
LE

HDFCBankc
ate
rst
oawi
der
ang
eofbanki
ngs
ervi
cesc
ove
ringc
omme
rci
al
and i
nve
stme
ntbanki
ng on t
he whol
esal
esi
de and t
rans
act
ional/ br
anc
h
banki
ngont
her
etai
lsi
de.Thebankhast
hre
eke
ybus
ine
ssar
eas
:-

a)Whol
esal
eBanki
ngSe
rvi
ces

TheBank'
s t
arg
et mar
keti
s pr
imar
il
y l
arg
e, bl
ue-
chi
p manuf
act
uri
ng
c
ompani
esi
ntheI
ndi
anc
orpor
ates
ect
orandt
oas
mal
lext
ent
,eme
rgi
ngmi
d-
s
ize
dcor
por
ate
.Fort
hes
ecor
por
ate
,the Bank pr
ovi
desa wi
de r
ang
e of
banki
ngs
ervi
ces
,inc
ludi
ngwor
kingc
api
talf
inanc
e,t
rades
ervi
ces
,tr
ans
act
ional
s
ervi
ces
,cas
h manag
eme
nt,e
tc.Bas
ed on i
tss
upe
riorpr
oduc
tde
li
ver
y/
s
ervi
cel
eve
lsands
trongc
ust
ome
ror
ient
ati
on,t
heBankhasmades
igni
fi
cant
i
nroadsi
ntot
hebanki
ngc
ons
ort
iaofanumbe
rofl
eadi
ngI
ndi
anc
orpor
ate
i
ncl
udi
ng mul
ti
nat
ional
s,c
ompani
esf
rom t
hedome
sti
c bus
ine
sshous
esand
pr
imePubl
icSe
ctorc
ompani
es.I
tisr
ecog
niz
edasal
eadi
ngpr
ovi
derofc
ash
manag
eme
nt and t
rans
act
ionalbanki
ng s
olut
ions t
ocor
por
atec
ust
ome
rs,
mut
ualf
unds
,st
ocke
xchang
eme
mbe
rsandbanks
.

b)Re
tai
lBanki
ngSe
rvi
ces

1
8
Theobj
ect
iveoft
heRe
tai
lBanki
stopr
ovi
deaf
ullr
ang
eoff
inanc
ialpr
oduc
ts
and banki
ng s
ervi
ces
,gi
ving t
he c
ust
ome
ra one
-st
op wi
ndow f
oral
lhi
s
banki
ngr
equi
reme
nts
.Thepr
oduc
tsar
ebac
kedbywor
ldc
las
sse
rvi
ceand
de
li
ver
edt
othec
ust
ome
rst
hroug
h var
iousde
li
ver
ychanne
lsi
ncl
udi
ng t
he
br
anc
h ne
twor
k,aswe
llasal
ter
nat
ivede
li
ver
ychanne
lsl
ikeATMs
,Phone
Banki
ng,Ne
tBanki
ngandMobi
leBanki
ng.

TheHDFCBankPr
efe
rre
dpr
ogr
am f
orhi
ghne
twor
thi
ndi
vidual
s,t
heHDFC
BankPl
usandt
heI
nve
stme
ntAdvi
sor
ySe
rvi
cespr
ogr
amshavebe
ende
sig
ned
ke
epi
ng i
n mi
nd ne
edsofc
ust
ome
rswho s
eek di
sti
nctf
inanc
ials
olut
ions
,
i
nfor
mat
ionandadvi
ceonvar
iousi
nve
stme
ntave
nue
s.TheBankal
sohasa
wi
dea
rrayo
fre
tai
lloanpr
oduc
tsi
ncl
udi
ngLoansag
ains
tshar
es,Aut
oLoans
,
Pe
rsona
lLoansandLoansf
orCons
ume
rDur
abl
esandTwo-
whe
ele
rs.I
tisal
so
al
eadi
ngpr
ovi
derofDe
pos
itor
yPar
ti
ci
pant(
DP)s
ervi
cesf
orr
etai
lcus
tome
rs.

HDFCBankwast
hef
irs
tbanki
nIndi
atol
aunc
hanI
nte
rnat
ionalDe
bitCar
din
as
soc
iat
ionwi
thVI
SA(
VISAEl
ect
ron)andi
ssue
stheMas
ter
Car
dMae
str
ode
bit
c
arda
swe
ll
.Thede
bitc
ardal
lowst
heus
ert
odi
rec
tlyde
bithi
sac
countatt
he
poi
ntofpur
chas
eatame
rchante
stabl
is
hme
nt,i
nIndi
aand ove
rse
as.The
Bankl
aunc
hedi
tsc
redi
tcar
dinas
soc
iat
ion.

Wi
thVI
SA i
nNove
mbe
r2001
.TheBank i
swe
llpos
iti
one
d asal
eade
rin
var
iousne
tbas
edB2Coppor
tuni
ti
esi
ncl
udi
ngawi
der
ang
eofi
nte
rne
tbanki
ng
s
ervi
cesf
orFi
xedDe
pos
its
,Loans
,Bi
llPayme
nts
,et
c.

c
)Tr
eas
uryOpe
rat
ions
Wi
thi
nthi
s bus
ine
ss,t
he bank has t
hre
e ma
in pr
oduc
tar
eas -For
eig
n
Exc
hang
eandDe
rivat
ive
s,Loc
alCur
renc
yMone
yMar
ket& De
btSe
cur
it
ies
,
andEqui
ti
es.Wi
tht
hel
ibe
ral
iz
ati
onoft
hef
inanc
ialmar
ket
sinI
ndi
a,c
orpor
ate
ne
ed mor
esophi
sti
cat
edr
isk manag
eme
nti
nfor
mat
ion,advi
ce and pr
oduc
t
s
truc
tur
es.The
seandf
inepr
ici
ngonvar
ioust
reas
urypr
oduc
tsar
epr
ovi
ded
t
hroug
hthebank'
sTr
eas
uryt
eam.

1
9
 Br
anc
hInf
ras
truc
tur
e
th
Br
anc
hisf
ocal
iz
edwi
th21 ce
ntur
yinf
ras
truc
tur
eandl
ate
stt
echnol
ogyi
nthe
banki
ngs
ect
or.I
tisc
ent
ral
iz
edwi
thai
rcondi
ti
onandne
twor
kedwi
tht
hemai
n
s
erve
randt
her
ecor
dsar
emai
ntai
nedve
rys
ecur
elybuts
oft
war
eandt
he
s
ecur
it
yst
ruc
tur
ear
etober
emai
nedasc
onf
ide
nti
al.

Eve
nsomet
hing
sre
mai
ningc
onf
ide
nti
alt
her
ear
esomes
ecur
it
yme
asur
es
c
ommoni
neve
rybr
anc
hinf
ras
truc
tur
eofHDFCBANK.

Eve
rybr
anc
hiss
ecur
edwi
thc
ame
rasandt
otals
ecur
it
yandc
onne
cte
dtot
hei
r
owns
erve
rpl
usadvanc
eds
ecur
it
ysof
twar
ewhi
chwi
llr
epor
ttot
hepol
ic
eand
s
erve
rin04s
econdsi
fthes
ecur
it
yisbe
ingc
ompr
omi
sedori
tse
nse
sthe
br
eac
hins
ecur
it
yfort
hiss
omes
pec
iali
sbe
ingg
adg
etsar
eins
tal
le
dinbr
anc
h
pr
emi
ses
.

20
Br
anc
hhi
erar
chy

21
PRODUCTRANGE

22
 PRODUCTRANGE

 SALARYACCOUNT

 SAVI
NGACCOUNT

 CURRENTACCOUNT

 FI
XEDDEPOSI
T

 DEMATACCOUNT

 SAFEDEPOSI
TLOCKER

23
SALARYACCOUNT

The
rear
ethr
eet
ypeofpr
oduc
tcodei
nsal
aryac
count
.Pr
oduc
tcode1
05i
s
bas
ical
l
yempl
oye
esoft
her
egul
aror
gani
zat
ion,t
heyar
enotpr
ovi
dedwi
th
i
nst
antki
tandt
hos
ehow ar
epr
ovi
dedwi
thi
nst
antki
tthe
repr
oduc
tcodei
s
1
54,f
ort
hepr
emi
um c
ust
ome
rthepr
oduc
tcodei
s11
4 andt
hos
ehow ar
e
pr
ovi
dedwi
thi
nst
antki
tthe
yhavet
hepr
oduc
tcodeof
116,pr
oduc
tcode1
20i
s
onl
y de
fens
e pe
rson or
gani
zat
ion/
depar
tme
nt.I
fpr
oduc
tcode 1
20 ac
count
hol
der
swantt
oade
bitc
ardt
hent
heyhavet
opayRs
.1
00pe
rannum.Br
anc
h
c
ode f
orLuc
know Haz
rat
ganjBr
anc
his 078 Wi
th HDFC Bank’
s Sal
ary
Ac
count
,cos
tume
rre
cei
vesanar
rayofr
ewar
dswi
tht
hei
rmont
hlypay.Al
lat
noe
xtr
acos
ttoc
ust
ome
r.

The
ire
mpl
oye
esge
tpr
ivi
le
geds
ervi
cest
hathe
lpt
hem ac
hie
vee
venmor
e
a)Di
rec
tSal
aryCr
edi
ts–The
ire
mpl
oye
ene
ednotg
otot
heband,de
pos
it
t
hei
rche
que
sandwai
tfori
ttobec
lear
ed.The
irs
alar
yisaut
omat
ical
ly
c
redi
tedt
othe
irac
count
s
b)I
nte
rbr
anc
h/I
nte
rci
tyBanki
ngat1
42br
anc
hesandove
r360ATMs
c
)Nomi
nimum Bal
anc
etobemai
ntai
nedi
ntheac
countt
oavai
loft
hes
e
be
nef
it
s
I
nte
rbr
anc
h/I
nte
rci
ty Banki
ng:-Cos
tume
rcan us
e any of HDFC BANK
br
anc
hes
/ATMsac
ros
s11
1ci
ti
esi
nIndi
a,nomat
terwhe
ret
hei
rAc
counti
s
he
lde
.g.c
ost
ume
rmay ope
nthe
irac
counti
n Pune and c
an ope
rat
ethi
s
ac
countt
hene
xtt
imec
ost
ume
rtr
ave
ltoBang
alor
eorf
ort
hatmat
terf
rom
any ot
herc
ity.Al
so no ne
edt
o ope
n a ne
w ac
countwhe
ncos
tume
rge
ts
t
rans
fer
redt
oanot
herc
itywhe
reHDFCBANKhasabr
anc
h.

ATM 24-
hourBanki
ng:-Ove
r675ATMsac
ros
s11
1ci
ti
ese
nabl
ecos
tume
rto
wi
thdr
aw upt
oRs
.1
5,000aday.

Fr
eeI
nte
rnat
ionalDe
bitCar
d:-I
t’
sli
keanATM Car
dthatc
ost
ume
rcans
hop
wi
thandmakepayme
ntsat25,
000out
let
sinI
ndi
aand1
0mi
ll
ionwor
ldwi
de.
Cos
tume
r c
an al
so wi
thdr
aw mone
y f
rom ove
r 5.
6 l
akhs
Mae
str
o/vi
sa/
Plus
/ci
rrusATMs
,in1
40c
ount
ri
es.

24
HDFCBANK al
sowai
vest
heannualf
eef
oroneaddi
ti
onalc
ardpe
rac
count
f
ort
hef
irs
tye
ar.

Fr
eeDe
mandDr
aft
s:Cus
tome
rsc
anavai
loff
reede
manddr
aft
supt
oRs
.25,
000/
-pe
rins
trume
ntpayabl
eatanyc
itywhe
reHDFCBANKhavebr
anc
hes
.

Fr
eePhoneBanki
ng:-Thi
s24-hour
’sf
aci
li
tye
nabl
esc
ust
ome
rtoc
onduc
ta
r
ang
eofbanki
ngt
rans
act
ionswi
thj
ustac
allont
otheno.0522-
4003333

Fr
eene
tBanki
ng:-Cus
tome
rcannow bankatt
hec
li
ckofamous
e,bac
ked
byt
hehi
ghe
stl
eve
l128-
bits
ecur
it
y.

Fr
ee Mobi
le Banki
ng:-Cus
tome
rcan e
venc
onduc
ta r
ang
e of banki
ng
t
rans
act
ionsove
ra mobi
lephone
,us
ing SMS f
aci
li
ty ora WAP ac
tivat
ed
phone
.

Fr
eePe
rsonal
ize
dChe
queBook:-The
ire
mpl
oye
esg
etpe
rsonal
iz
edChe
que
bookwi
tht
henameoft
heac
counthol
derpr
int
edont
hec
hequel
eave
s.

Fr
eePayabl
eAtParChe
queBook:
-Empl
oye
esoft
hepr
emi
um or
gani
zat
ion
wi
llg
etc
hequebookswhi
char
eloc
ali
zedal
love
rINDI
A.

Swe
ep-
inAc
count
:-Thi
sfac
il
it
yisaf
ixe
dde
pos
itl
inke
dtos
avi
ngsac
count
.
Soe
veni
ffundsar
eshor
tint
hes
avi
ngsac
countt
hate
nti
rec
ust
ome
rshavet
o
doi
sjus
tis
sueaChe
que
.Themone
yisaut
omat
ical
lySwe
pti
nfr
om t
hef
ixe
d
de
pos
iti
ntot
hes
avi
ngsac
count
.Thebal
anc
eamountc
ont
inue
stoe
arnhi
gh
i
nte
res
trat
e.

Supe
rSave
rAc
count
:-Thi
sac
countg
ive
scus
tome
ranove
rdr
aftf
aci
li
tyof
unt
o75% oft
heFi
xedDe
pos
iti
nti
mesofe
mer
genc
y.Cus
tome
rcanac
ces
s
t
hei
rfundse
ithe
rthr
oug
hanATM orbyi
ssui
ngaChe
que
,whi
let
heFi
xed
De
pos
itc
ont
inue
stoe
arnhi
ghi
nte
res
trat
e.

25
Fr
eeCol
le
cti
onofOut
stat
ionChe
que
s:Thi
sac
counte
nti
tl
esc
ust
ome
rtof
ree
c
oll
ect
ionofout
stat
ionc
heque
sdr
awnonal
lci
ti
eswhe
reHDFCBANK have
br
anc
hes
.

(
2)How e
lsedoc
ust
ome
rbe
nef
itf
rom HDFCBank’
sSal
aryAc
count
?

Wi
thHDFCBANK Sal
aryAc
count
,cus
tome
renj
oysanumbe
rofpr
ivi
le
ged
val
uea
dde
dse
rvi
cess
uchas
:
Di
rec
tSal
ary Cr
edi
ts:-Cus
tome
rsal
aryi
saut
omat
ical
lyc
redi
tedt
othe
ir
ac
count
.Al
lcus
tome
rhavet
odoi
sinf
ormt
hei
rpayr
ollde
par
tme
ntoft
hei
r
HDFCBankSal
aryAc
countnumbe
r.
De
matAc
count
: Cus
tome
rcane
njoypape
rle
sst
radi
ng,byope
ningaDe
mat
ac
count
.
Joi
ntAc
countf
aci
li
ty:-Cus
tome
rcan ope
n aj
ointac
countby ope
ninga
De
mata
ccount
Pe
rsonal
ize
dChe
queBook: Cus
tome
rge
tape
rsonal
iz
edc
hequeboom wi
th
t
henameofal
ltheac
counthol
der(
S)pr
int
edont
hec
hequel
eave
s.
AtParChe
queBook:Cus
tome
rge
tatparc
hequebookswhi
char
etr
eat
ed
l
ocalal
love
rIndi
a.

26
SAVI
NGACCOUNT
Thee
-Ag
eSavi
ngAc
countf
rom HDFCBankbr
ing
scus
tome
rac
ompr
ehe
nsi
ve
r
ang
eofpr
oduc
tsands
ervi
ces
.Eac
honei
sde
sig
nedt
omi
nimi
zet
hei
ref
for
t,
maki
ngi
tmuc
hsi
mpl
erf
oryout
odot
hei
rbanki
ng.HDFCBANK now have
21
1br
anc
hesi
n11
0ci
ti
esandove
r650ATMsac
ros
sthec
ount
ry.Addt
othi
s
ani
nte
rnat
ionalne
twor
kofove
r6.
5lakhsATMswhi
chc
ust
ome
rcanac
ces
s
wi
tht
hei
rint
ernat
ionalDe
bitCar
d.That
’swor
ldc
las
sbanki
ngf
orc
ust
ome
r.
Fr
ee24 hourATM:
- Cus
tome
rcanwi
thdr
aw upt
oRs
.10,
000 pe
rday
f
rom anyofHDFC BANK e
xte
nsi
vene
twor
kofove
r650 ATMsac
ros
s11
0
c
iti
esal
love
rthec
ount
ry.Cus
tome
rcanal
sode
pos
itc
ash/
che
que
s,g
etan
ac
countbal
anc
e,r
eque
stf
orac
hequebookandt
rans
ferf
unds
,al
latt
hepus
h
ofaf
ew but
tons
.Thi
samaz
ingf
aci
li
tyi
savai
labl
e24hour
saday365daysa
ye
ar.
Rs
.15,
000pe
rdaywi
tht
hei
rDe
bitCar
d.
Fr
eeNe
tBanki
ng:-HDFCBANK c
onve
nie
ntNe
tbanki
ngf
aci
li
tywi
llope
n
up awhol
eamountofs
ervi
cesf
orc
ust
ome
ratj
ustt
hec
li
ck ofamous
e.
Cus
tome
rcan:
 Che
ckt
hei
rupt
othemi
nut
eac
countbal
anc
eet
c.
 Ope
naFi
xedDe
pos
it.
 Ge
taDe
mandDr
aft
 MakeaTDSi
nqui
ry
 Re
que
stas
toppayme
ntonac
heque
 Re
que
stf
orane
wche
queboom
 Tr
ans
ferf
undswi
thi
nthe
irownac
count
s
 Car
ryoutt
hir
dpar
tyt
rans
feroff
unds

I
nte
rnat
ionalDe
bitCar
d:TheHDFC Bank i
nte
rnat
ionalDe
bitCar
dle
ts
c
ust
ome
rshopandal
sowi
thdr
awsmone
yfr
om HDFCBANK ATM ne
twor
k.
Wi
thHDFC BANK’
Sint
ernat
ionalDe
bitCar
d,c
ust
ome
rcans
hopat1
8,000
e
stabl
is
hme
ntsi
nIndi
aandove
r100 Lakhse
stabl
is
hme
ntsi
n140 c
ount
ri
es.
Cus
tome
rcanal
sowi
thdr
aw c
ashf
rom ove
r1600 VI
SA/
PlusATMsi
nIndi
a
and605LakhsATMsi
n140 c
ount
ri
es.Theamountc
ust
ome
rspe
ndont
hei
r

27
c
ard wi
llbe aut
omat
ical
ly de
bit
edf
rom t
hei
rSavi
ngs Ac
count
.So whe
n
c
ust
ome
rgos
hoppi
ngc
ust
ome
rdon’
thavet
ocar
ryc
ash!

I
nte
rbr
anc
h/i
nte
rci
tyBanki
ng:
- Cus
tome
rcanac
ces
sthe
irac
countf
rom
anyoft
he21
1br
anc
hesi
n11
0ci
ti
esandove
r650 ATMsac
ros
sthec
ount
ry.
Soc
ust
ome
rcanwi
thdr
aw c
ashf
rom anot
herbr
anc
h,t
hroug
has
elf
-che
queor
anATM.Cus
tome
rcoul
dal
sot
rans
ferf
undsbe
twe
ent
woac
count
s,orde
pos
it
al
ocalc
hequei
nonebr
anc
handg
eti
scr
edi
tedt
othe
irac
counti
nanot
her
c
ity.

NOTE:-Onr
ece
ivi
ngCos
tume
rins
truc
tiont
opayt
hei
rbi
ll
,thebi
llamount
wi
llbede
duc
tedf
ormc
ust
ome
rac
count
.

Fr
eePhoneBanki
ng:-HDFCBank’
s24 hourPhoneBanki
ngs
ervi
cel
ets
c
ust
ome
rconduc
tawi
der
ang
eofbanki
ngt
rans
act
ionsf
rom t
hec
omf
ortor
t
hei
rho
meo
fof
fic
e.
PhoneNo.0522-
4003333
Cus
tome
rcan:
-
 Ge
tthe
irac
countde
tai
ls
 As
kforac
hequebookoras
tat
eme
nt
 Ope
naFi
xedDe
pos
it
 Tr
ans
fermone
ywi
thi
nthe
irownac
count
s
 Or
deraDe
mandDr
aft
 St
opc
hequepayme
nt,e
tc.
Now c
ust
ome
rcandoal
lthe
irbanki
ngac
tivi
ti
est
hroug
hthephone
.
Al
lthi
sforanave
rag
equar
ter
lybal
anc
eofj
ustRs
.5000.

28
CURRENTACCOUNT

AtHDFCBank,HDFCBANKunde
rst
andt
hatr
unni
ngabus
ine
ssr
equi
rest
ime
andmone
y,al
sot
hatt
hei
rbus
ine
ssne
edsar
econs
tant
lye
vol
ving
.That
’swhe
re
HDFC BANK c
ome
sin.HDFC BANK pr
ovi
desc
ust
ome
rwi
thac
hoi
ceof
Cur
rentAc
countopt
ionst
oexc
lus
ive
lys
uitt
hei
rbus
ine
sswhat
eve
rthes
ize
s
cope
.

TakeCos
tume
rpi
ck!
Cus
tome
rcanc
hoos
etheCur
rentAc
countt
hatwor
ksbe
stf
ort
hei
rspe
cif
ic
bus
ine
ssne
eds
.

1
. Re
gul
arCur
rentAc
count
Ther
egul
arCur
rentAc
countr
equi
resanave
rag
equar
ter
lybal
anc
eofRs
.1
0,
000 o
nly.Be
side
sthef
reeATM c
ardande
asyac
ces
sibi
li
ty,t
hei
rfi
rst50
c
hequel
eave
sar
eof
fer
edf
ree
.

2. Pr
emi
um Cur
rentAc
count
The
irac
countc
anbeo
per
ate
dfr
om anyoft
hebr
anc
hesf
orde
pos
iti
ngof
wi
thdr
awi
ngmone
y.A Pr
emi
um Cur
rentAc
countr
equi
resanave
rag
ebal
anc
e
ofonl
y Rs
.25.
000 pe
rquar
ter
.Mor
eove
r,f
orpr
emi
um Cur
rentAc
count
hol
der
sche
quel
eave
sar
efr
ee.

Fr
eeSe
rvi
cesof
fer
edt
oRe
gul
arandpr
emi
um c
urr
entAc
counthol
der
s:

 OneATM c
ardpe
rac
count(
onl
yfori
ndi
vidual
s/Sol
ePr
opr
iet
ors
hips
).
 Re
plac
eme
nti
ncas
eofdamag
edc
ards
.
 Mont
hlys
tat
eme
nt.
 Onl
ine
,re
al-
ti
meNe
tBanki
ng.

29
 24hour
sPhoneBanki
ngac
ces
s(pl
eas
eche
ckf
oravai
labi
li
tyi
nthe
irc
ity,
)
.

3. HDFCBankTr
ade
I
tisaCur
rentAc
counti
dealf
ors
mal
lfundst
rans
ferac
ros
svar
iousc
iti
esi
n
t
hec
ount
ry.Tr
adeAc
counti
ssui
tabl
efors
mal
lbus
ine
ssme
nandt
rade
rs.

Fe
atur
esof
fer
edt
oHDFCBankTr
adeAc
counthol
der
s:-
 Atparpayabl
eche
que
s.
 Fr
eei
nte
r-c
ityFunds Tr
ans
fer
supt
oRs
.25l
acs
.
 Fr
eePayOr
der
s
 Fr
eeDe
mandDr
aft
sPayabl
eonHDFCBankl
ocat
ionsupt
o30pe
rquar
ter
.
(
Che
ckwi
thbr
anc
hforval
uel
imi
ts)
.

ATM c
ardf
ori
ndi
vidual
s/Sol
e Pr
opr
iet
ors
hips
.Fr
ee onl
ine
,re
alt
ime Ne
t
Banki
ng.
24-
hourPhoneBanki
ngac
ces
s(pl
eas
eche
ckf
oravai
labi
li
tyi
nthe
irc
ity)
.
A Tr
adeCur
rentAc
count r
equi
resanave
rag
equar
ter
lybal
anc
eofonl
yRs
.
40,
000.

4. HDFCBankPl
us
Si
ngl
eAc
count
,Mul
ti
-ci
tyBanki
ng
I
fthe
irbus
ine
ssr
egul
arl
yre
qui
resc
ust
ome
rtor
ece
iveand s
end f
undst
o
var
iousc
iti
esi
nthec
ount
ry,HDFC Bank Pl
uspr
ovi
desc
ust
ome
rwi
tht
he
me
anst
ofac
il
it
ates
ucht
rans
act
ionse
ffi
ci
ent
ly.

Wi
thj
ustoneac
count
,cus
tome
rhaveac
ces
stomor
ethat1
11c
iti
esi
nthe
c
ount
ry.I
not
herwor
ds,t
hepowe
rofas
ing
lea
ccountandmul
ti
-ci
tybanki
ng.
Thi
sre
sul
tsi
nhug
esavi
ngsoni
nte
r-c
itymove
mentoff
undsandot
hers
ervi
ce
c
har
ges
.

Fur
the
rmor
e,HDFCBANKs
trat
egi
cal
li
anc
ewi
thChas
eManhat
tanBankg
ive
s
c
ust
ome
rtheadvant
ageofc
ompe
tit
iver
atsf
ort
radef
inanc
e

30
Andf
ast
eri
nwar
d/out
war
dre
mit
tanc
es.Theave
rag
ebal
anc
ere
qui
reme
ntf
or
t
heHDFCBankPl
usac
counti
sRs
.100,
000pe
rquar
ter
.

FI
XEDDEPOSI
TACCOUNT

Supe
rsaveac
count
(
Ate
mpor
aryove
rdr
aftagai
nstt
hei
rfi
xedDe
pos
it)
Woul
d noti
tbeg
reatt
oear
nahi
gh i
nte
res
tont
hei
rFi
xedDe
pos
itandat
t
hes
amet
imee
njoyt
hel
iqui
dit
yas
soc
iat
edwi
thaSavi
ngac
count
/Ge
tthe
ir
s
elft
heHDFCBankSupe
rSaveAc
countandt
hat
’se
xac
tlywhatc
ust
ome
r
wi
llha
ve.

How doIbe
nef
itf
rom t
heSupe
rSaveAc
count
?

Maxi
mum Li
qui
dit
y
The
irSupe
rSave
rAc
countal
lowsc
ust
ome
rtoi
ssuec
heque
sand us
eand
ATM c
ardf
orwi
thdr
awal
s,j
ustl
ikeSavi
ngsAc
count
.Cus
tome
rcanac
ces
s
t
hei
rac
countf
rom any ofHDFC BANK 21
1br
anc
hesorove
r650 ATMs
s
pre
ad ac
ros
sIndi
a.Eve
ninane
mer
genc
y,c
ust
ome
rne
ed notbr
eak t
hei
r
f
ixe
d De
pos
itt
o wi
thdr
aw mone
y.So c
ust
ome
rge
tthe
irmone
y whe
neve
r
c
ust
ome
rne
edi
t.

Eas
yope
rat
ion
Cus
tome
rcan ope
nas
upe
rsave
rAc
countwi
th nomi
nals
um ofj
ustRs
.
25,
000ande
njoyat
empor
arywi
thdr
awall
imi
tofupt
o75% oft
hei
rde
pos
it
Eve
n af
terc
ust
ome
r wi
thdr
aw a par
toft
hei
rli
mit
;the
ire
nti
re de
pos
it
c
ont
inue
stoe
arn a hi
ghr
ate ofi
nte
res
t,i
.
e.t
hei
rde
pos
iti
n notbr
oke
n.
Cus
tome
rar
ere
qui
redt
opayanove
rdr
afti
nte
res
tthati
s2% mor
ethant
he
i
nte
res
tear
nedbyt
hei
rFi
xedDe
pos
itf
ort
heamountofove
rdr
aft
,andonl
y

31
f
ort
hepe
riodf
orwhi
chc
ust
ome
rus
ethemone
y.Be
side
s,c
ust
ome
rcant
ake
anove
rdr
aftbys
impl
yus
ingac
hequeoft
hroug
hanATM.I
sn’
tthatg
reat
?
 Forove
rdr
aftl
imi
tsg
reat
ert
hanRs
.2Lakhs
,ove
rdr
afti
nte
res
twi
llbe
c
har
gedatt
heBank’
sPr
imeLe
ndi
ngRat
e(PLR)
.

Hi
ghyi
el
d

Cus
tome
rcanc
hoos
eanyac
countpl
anbe
twe
en6mont
hsand5ye
arsf
ort
hei
r
Supe
rSave
rAc
count
.HDFCBANKpe
rsonalBanke
rswi
llg
ivec
ust
ome
rexpe
rt
advi
ceont
hebe
stpos
sibl
eac
countpl
anyi
el
dingt
hemos
tat
trac
tivei
nte
res
t,
de
pendi
ngont
hei
rne
eds
.

Be
tte
rRe
tur
nst
hataSavi
ngsAc
count
Eve
nifc
ust
ome
rwi
thdr
aw unt
o70% oft
hei
rSupe
rsave
rAc
countondayone
anddonotputi
tbac
kforaye
ar,c
ust
ome
rst
il
lear
nmor
ethanc
ust
ome
r
woul
dthr
oug
haSavi
ngAc
count
.Inc
redi
blei
sn’
tit
?

Fore
xampl
e,l
etusas
sumet
hatt
hei
nte
res
tona3-
yearde
pos
iti
s10%p.
a.and
c
ust
ome
rshaveaFi
xedDe
pos
itofRs
.50,
000 wi
tht
hebank.I
fcus
tome
r
wi
thdr
aw Rs
.1
0,000f
rom t
hei
rSupe
rSave
rAc
count
,the
ire
arni
ngsi
naye
ar
wi
llbe
:
Cus
tome
rse
arnRs
.5000@ 1
0%p.
a.
onRs
.50,000.
Cus
tome
rsar
echar
gedRs
.1,
200@ 1
2%f
ort
heye
ar.
The
ref
ore
,thene
tint
ere
stc
ust
ome
rear
nisRs
.3,8000

Thus
,cus
tome
rear
nsRs
.3,
800 onabal
anc
eofRs
.40,
000 i
nthe
irSupe
r
Save
rAc
count
.Ont
heot
herhand,c
ust
ome
rwoul
dear
nonl
yRs
.1,
600(
@ 4%
p.
a.
)wi
tht
hes
amebal
anc
einanor
dinar
ySavi
ngsAc
count
.A c
ompar
isonof
i
nte
res
tear
nedi
naye
arf
rom aRs
.50,
000Supe
rSave
rAc
count(
3ye
arpl
an)
andaSavi
ngsAc
count
,atdi
ffe
rentl
eve
lsofwi
thdr
awal
,iss
hownbe
low:

Amount I
nte
res
tear
nedi
n1Ye
ar

32
wi
thdr
awnonday Supe
r Save
r Savi
ngsac
count@ Ne
tGai
n(Rs
.)
one(
Rs) Ac
count @ 1
0% 4%p.
a.(
Rs.
)
P.
A.(
Rs.
)
0 5000 2000 3000
1
0000 3800 1
600 2200

20000 2600 1
200 1
400

25000 2000 1
000 1
000

30000 1
400 800 600

35000 800 600 200

I
nfac
t,t
hehi
ghe
rthebal
anc
eint
hei
rSupe
rSave
rAc
count
,thehi
ghe
rthe
ir
r
etur
ns.Mor
eove
r,t
hes
hor
tert
hepe
riodf
orwhi
chc
ust
ome
rus
ethemone
y,
t
hehi
ghe
rthe
ire
arni
ngs
.

Fr
eeATM Car
d

Wi
the
ver
ySupe
rsave
rAc
countc
ust
ome
rge
taf
reeATM Car
d.Thi
sal
lows
c
ust
ome
rtoe
njoy24hourbanki
ng365daysaye
ar,i
ncl
udi
ngSundayss
and
bankhol
idays
.The
irc
onve
nie
ncei
sal
lthemat
ter
s.
 Avai
labl
eins
ele
ctc
iti
esonl
y

Pe
rsonal
ize
dChe
queBook
Cus
tome
ral
sog
etsac
hequebookwi
the
ver
ySupe
rSave
rAc
count
,wi
tht
hei
r
namepr
int
edoni
t.

Ove
rdr
aftonCur
rentAc
countagai
nstt
hei
rfi
xedDe
pos
its
Cus
tome
rcanal
sog
etanove
rdr
aftont
hei
rCur
rentAc
countag
ains
tthe
irown
f
ixe
dDe
pos
itswi
tht
hebank.Pl
eas
econt
actt
hei
rPe
rsonalBanke
rforde
tai
ls
ondoc
ume
ntat
ionr
equi
red.

33
SWEEPI
NACCOUNT

(
A)Fl
exi
bleFi
xedDe
pos
itc
um Savi
ngsAc
count

I
mag
inehavi
nganac
countt
hatc
hang
est
osui
tthe
irne
eds
.Whe
ncus
tome
r
wantt
hei
rmone
ytoe
arnhi
ghi
nte
res
titwor
kedl
ikeaFi
xedDe
pos
it,whe
n
c
ust
ome
rwantt
owi
thdr
ew mone
yinahur
ry,i
twor
ksl
ikeas
avi
ngsAc
count
.
Cus
tome
rswi
nbot
hways
.

Sowhati
saSwe
ep-
inAc
count
?

I
tisaFi
xedDe
pos
itt
hatc
ome
saut
omat
ical
lyl
inke
dtoas
avi
ngsAc
count
.So
whe
neve
rcus
tome
rs’ar
eshor
toff
undsi
nthe
irSavi
ng ac
countand t
hei
r
mone
yis“
bloc
ked”i
naf
ixe
dDe
pos
it,c
ust
ome
rjus
thavet
ois
sueac
heque
(
orus
etheATM.
)the
irmone
yaut
omat
ical
lyg
etst
rans
fer
red,i
.
e.s
wept
-i
nfr
om
t
hei
rfi
xedDe
pos
iti
ntot
hei
rSavi
ngAc
count
.It
’sase
asyasi
tsounds
.Toope
n
as
wee
pinAc
count
,al
lcus
tome
rne
edi
stoope
naFi
xedDe
pos
itaspe
rthe
nor
ms of t
he bank and a Savi
ngs Ac
count wi
th no mi
nimum bal
anc
e
r
equi
reme
nt.

Cus
tome
rne
edt
omai
ntai
nami
nimum f
ixe
dDe
pos
itofRs
,50.
000atal
lti
mes
t
oavoi
dse
rvi
cec
har
ges
.Inc
aseofnonmai
nte
nanc
eofRs
.50.
000 i
nfi
xed
de
pos
its
,cus
tome
rsavi
ngsAc
countwi
llbe s
ubj
ectt
ose
rvi
cec
har
ges as
appl
ic
abl
e.Thes
avi
ngac
countne
edst
obeope
nedwi
thani
nit
ialamountof
Rs
.5000.

How doe
sitwor
k?

Si
ncet
heSwe
epi
nAc
counthol
dst
hei
rmone
yinaFi
xedDe
pos
iti
nuni
tsof
Re
.1e
ver
yti
memone
yiss
weptf
rom t
hei
rfi
xed de
pos
it t
othe
irSavi
ngs
ac
count
,int
ere
stl
ossi
nmi
nimi
zed.Fur
the
r,t
he a
mounts
wepti
near
nsi
nte
res
t
f
or t
het
enur
ethati
thasc
ompl
ete
dwi
thoutanype
nal
ty.Ther
estoft
hei
r
de
pos
itc
ont
inue
stoe
arnt
heor
igi
nali
nte
res
trat
eti
llmat
uri
ty.

The
re’
smor
e!Cus
tome
rcan,i
fcus
tome
rli
keal
waysope
nanaddonde
pos
it

34
f
orj
ustRs
.5,
000.Fur
the
r,c
ust
ome
rli
nkasmanyde
pos
itsasc
ust
ome
rli
ket
o
t
hei
rSavi
ngsac
count
. And t
heSwe
epi
naut
omat
ical
lyc
hoos
est
heol
des
t
de
pos
itf
irs
tbe
for
eswe
epi
ngmone
yint
othe
irSa
ving
sAc
count
.
Enj
oy t
hebe
nef
it
sofat
rul
yfl
exi
blef
ixe
d De
pos
it.Jus
tope
naSwe
epi
n
Ac
count
.TheSavi
ngsac
count
scome
swi
thi
t.

Cal
lusandHDFCBANKr
epr
ese
ntat
ivewi
llc
omeove
rtot
hei
rhomeofof
fic
e
andope
nanac
countf
orc
ust
ome
r.We
llt
akec
areofde
tai
lsandf
ormal
it
ies
i
ncl
udi
ngt
hei
rphot
ogr
aph.

DEMATACCOUNT

Now c
ust
ome
rcan avoi
d mut
il
ati
on,dupl
ic
ati
on and pi
lf
erag
e of s
har
e
c
ert
if
icat
es.Ope
n a De
matAc
countwi
th HDFC Bank and pr
ote
ctt
hei
r
s
ecur
it
iesf
rom damag
e.l
ossand t
hef
t.And r
eme
mbe
r,HDFC Bank i
sthe
l
arg
estde
pos
itor
ypar
ti
ci
pantamong
stal
lbanks
.

WhydoIne
edDe
matAc
count
?

Wi
thSEBImaki
ngt
radi
ngmandat
oryi
ntheDe
matf
orm andt
headve
ntof
Rol
li
ngSe
ttl
eme
ntsi
tisi
mpe
rat
ivet
hatal
linve
stor
shaveaDe
matAc
count
wi
thade
pos
itor
ypar
ti
ci
pant
.Whe
ncus
tome
rpl
aceabuyor
der
,as
ell
erc
an
de
li
vert
hes
ecur
it
iesi
nDe
matf
orm,whi
chc
anonl
ybec
redi
tedt
oaDe
mat
Ac
count
.

Whatbe
nef
it
sdoIge
tfr
om anHDFCBankDe
matAc
count

a)NoAc
countOpe
ningChar
ges
.

35
 b)Nomi
nalAnnualMai
nte
nanc
eChar
ges
.
c
)Compe
tit
ivef
eesf
ort
rans
act
ions
.
d)De
matAc
countSt
atusont
hei
nte
rne
t.
e
)Opt
iont
oope
naDe
matAc
countwi
thNSDL,CDSLorbot
h.
f
) Pe
rsonal
iz
edi
nst
ruc
tionBook.

Whatot
herbe
nef
it
sdoIge
t?

a)Pape
rle
sst
radi
ng whi
ch wi
ll he
lp pr
eve
nt mut
il
ati
on. Los
s and
mi
spl
ace
mentofc
ert
if
icat
esande
li
minat
ethepr
obl
emsofbadde
li
ver
y.
b)Saf
etyoft
hei
rse
cur
it
ieswi
thHDFCBank.
c
)Pr
obl
emsofbadde
li
ver
y,t
hef
tormut
il
ati
one
li
minat
ed.
d)Ze
ros
tampdut
y.
e
)Fas
ters
ett
leme
ntsofbuyands
ellor
der
s,di
rec
tcr
edi
tofal
lot
mentf
rom
publ
ic
/ri
ght
s/bonusi
ssue
s.

How doIope
nanHDFCBankDe
matAc
count
?

a)Fi
llupt
heappl
ic
ati
onf
orm andt
heAg
ree
mentandg
eti
tsi
nge
dbyal
l
t
heappl
ic
ant
.
b)At
tac
honephot
ogr
aphofe
achappl
ic
ant
.
c
)Pr
ovi
de pr
oof of i
dent
it
y/Re
side
nce(
copy of r
ati
on c
ard/ dr
ivi
ng
l
ic
ens
e/vot
ersI
D/pas
spor
torPANc
ard.
d)Pl
eas
ebr
ingt
heor
igi
nalt
othebankal
ongwi
thaphot
ocopy.
e
)Annualc
har
gesofDe
matac
countRs
.499pe
rannum

Onc
ethe
irDe
matac
counti
sac
tive
,cus
tome
rwi
llr
ece
ivepe
riodi
cac
count
s
tat
eme
ntsf
rom HDFCBank.HDFCbank’
sDe
matAc
counti
s
al
so ac
ces
sibl
e on t
he i
nte
rne
t, al
lowi
ng c
ust
ome
rto c
hec
k bal
anc
es,
t
rans
act
ions
tat
us,De
mats
tat
use
tc.onl
ine
.

36
SAFEDEPOSI
TLOCKER

Saf
eguar
dthe
irval
uabl
eswi
thHDFCBankl
ocke
rs.
The
irj
ewe
ll
ery,s
har
ece
rti
fi
cat
es and i
mpor
tantdoc
ume
nts ar
efar t
oo
i
mpor
tantf
orc
ust
ome
rtor
isk ke
epi
ngt
hem athome
.AsanHDFC Bank
c
ust
ome
r,HDFCBANKof
ferc
ust
ome
ras
afeands
ecur
epl
acet
oguar
dthe
ir
val
uabl
esf
rom t
hef
t,f
ireoranyunf
ore
see
nci
rcums
tanc
es.

Var
ious l
ocke
r Si
zes
:HDFC BANK l
ocke
rs ar
e avai
labl
ein var
ious
c
onve
nie
nts
ize
s.Cus
tome
rcanc
hoos
ethel
ocke
roft
hei
rchoi
cede
pendi
ngon
c
ust
ome
rre
qui
reme
nt.

Compl
etepr
ivac
y:Thespaci
ousde
sig
nands
pec
ialmobi
les
cre
ensofHDFC
BANK l
ocke
rroomspr
ovi
dec
ompl
etePr
ivac
y.Be
side
s,HDFC BANK al
low
us
ageofonl
yonel
ocke
rpe
rrow,atat
ime
.

37
Wat
er– Pr
oofFi
rePr
oofandSe
cur
e:t
hel
ocke
rsar
ehous
edi
na
s
pec
ialar
eaoft
hebr
anc
hwhi
chi
sse
cur
edbys
trongr
oom door
sandt
ampe
r-
pr
oofl
ocks
.Be
side
s,t
hewal
lsofHDFC BANK l
ocke
rroomsar
espe
cial
ly
t
reat
edt
opr
ote
ctt
hemf
rom wat
ers
eepag
eandf
ire
.

Conve
nie
nthour
sofope
rat
ions
:The
irc
anope
rat
ethel
ocke
rsdur
ingt
he
br
anc
hti
ming
s,ande
venonSundaysats
ele
ctbr
ache
s.

How t
oge
tal
ocke
ratHDFCBank?
Whe
ncus
tome
rope
n an ac
countwi
th usc
ust
ome
rcan as
k aboutHDFC
BANKl
ocke
rfac
il
it
ies
.

Rat
ing

HDFCBank'
spr
ogr
ammef
orCe
rti
fi
cat
esofDe
pos
itshasbe
enr
ate
dbyt
he
I
ndi
anr
ati
ngag
enc
yCr
edi
tAnal
ysi
s& Re
sear
chLt
d.(
CARE)
.TheCDsar
e
r
ate
dPR1
+ist
hehi
ghe
str
ati
ngf
ors
hor
tte
rmi
nst
rume
ntsi
ndi
cat
ings
upe
rior
c
apac
ityf
orr
epayme
nt.

38
LOANS

39
Pe
rsonall
oans
Awe
ddi
ngi
nthef
ami
ly?maybeyourhous
ene
edsr
enovat
ion?Ourr
ang
eof
pe
rsonall
oansbr
ing
syouones
tepc
los
ert
oyourdr
eams
.

Smar
tDr
aft
Ne
edaddi
ti
onalf
unds
?Smar
tdr
aftof
fer
syouane
asy-
to-
useove
rdr
aftf
aci
li
ty
ofupt
o3t
ime
syours
alar
y.

HomeLoan
Ge
tthehomeofyourdr
eams–wi
thal
it
tl
ehe
lpf
rom us
.

TwoWhe
lerl
oan
Wi
thf
lexi
blepayme
ntopt
ionande
asyr
epayme
ntourTwoWhe
lerl
oanof
fer
s
t
hepe
rfe
cte
xcus
etopur
chas
ethatbi
keyouhaveal
wayswant
ed.

Ne
w CarLoan
Dr
ivea
wayt
hec
arofyourdr
eam wi
thourne
wcarl
oan

Us
edCarLoan
Choos
eanyus
edc
armanuf
act
ure
dinI
ndi
aandwewi
llputyoui
nthedr
ive
r
s
eat
.

Expr
essLoans
Bor
row upt
oRs1
00,
000/
-foranypur
pos
eatl
ow i
nte
res
trat
es.

Gol
dLoan
Wi
thHDFCBankGol
dloan,youc
ang
etani
nst
antl
oanag
ains
tyourg
old
j
ewe
ll
eryandor
name
nts
.Thepr
oce
dur
eiss
impl
e,doc
ume
ntat
ioni
smi
nimal
andappr
ovali
squi
ck.

Educ
ati
onalLoan
Br
idg
ingt
heg
apbe
twe
enyouandhi
ghe
reduc
ati
on.

40
LoanAg
ains
tSe
cur
iti
es
Ge
tanove
rdr
aftag
ains
tyours
ecur
it
iesl
ikeEqui
tys
har
es,Mut
ualFundUni
ts,
GOIRe
li
efBonds
,LI
Cpol
ic
ies
,NSC,KVP,UTIBonds(
6.60%ARSBonds&
US64Bonds
).

LoansAgai
nstPr
ope
rty
Ge
tal
oanag
ains
tyourr
esi
dent
ialorc
omme
rci
alpr
ope
rty.Fl
exi
bil
it
ytoc
hoos
e
be
twe
enanEMIbas
edl
oanoranove
rdr
aft
.

Tr
act
orLoan
I
fyouar
elooki
ngf
orf
inanc
etobuyyourt
rac
tor
.youhavec
omet
other
ight
pl
ace
.Weof
ferhas
sle
-fr
eet
rac
torl
oanwi
tht
hebe
stt
ermsf
orf
undi
ngatt
he
mos
tat
trac
tiver
ate
sinI
ndi
a.

41
42
Bus
ine
ssFoc
us
HDFCBank'
smi
ssi
oni
stobeaWor
ldCl
assI
ndi
anBank.TheBank'
sai
mist
o
bui
ldas
oundc
ust
ome
rfr
anc
his
eac
ros
sdi
sti
nctbus
ine
sse
ssoast
obet
he
pr
efe
rre
dpr
ovi
derofbanki
ngs
ervi
cesi
ntheni
ches
egme
ntst
hatt
hebank
ope
rat
esi
nandt
oac
hie
vehe
alt
hyg
rowt
hinpr
ofi
tabi
li
ty,c
ons
ist
entwi
tht
he
bank'
sri
sk appe
tit
e.Thebank ai
mst
oens
uret
hehi
ghe
stl
eve
lofe
thi
cal
s
tandar
ds,pr
ofe
ssi
onali
nte
gri
ty and r
egul
ator
ycompl
ianc
e.HDFC Bank'
s
bus
ine
ss phi
los
ophy i
s bas
ed on f
ourc
ore val
ues
:Ope
rat
ionalExc
ell
enc
e,
Cus
tome
rFoc
us,Pr
oduc
tLe
ade
rshi
pandPe
opl
e.TheBanks
igne
das
trat
egi
c
bus
ine
ssc
oll
abor
ati
on a
gre
eme
ntwi
th Chas
e Manhat
tan Bank i
n Fe
bruar
y
1
999.

Capi
talSt
ruc
tur
e
Theaut
hor
ize
dcapi
talofHDFCBanki
sRs
.450c
ror
es.Thepai
d-upc
api
tali
s
Rs
.281
.2c
ror
es.TheHDFCGr
ouphol
ds24.
5%oft
hebank'
sequi
tywhi
leabout
1
3.3% oft
hee
qui
tyi
she
ldbyt
hede
pos
itor
yinr
espe
ctoft
hebank'
sis
sueof
Ame
ric
anDe
pos
itor
yShar
es(
ADS/
ADRI
ssue
).TheI
ndi
anPr
ivat
eEqui
tyFund,
Maur
it
ius(
IPEF)andI
ndoc
eanFi
nanc
ialHol
ding
sLt
d.,Maur
it
ius(
IFHL)(
bot
h
f
undsadvi
sed by J P Mor
gan Par
tne
rs,f
orme
rly Chas
e Capi
talPar
tne
rs)
t
oge
the
rhol
dabout1
1.
6% oft
hebank'
sequi
ty.Roug
hly1
8% oft
hee
qui
tyi
s
he
ldbyFI
Is,NRI
s/OCBswhi
let
hebal
anc
eiswi
del
yhe
ldbyabout300,
000
s
har
ehol
der
s.Thes
har
esar
eli
ste
dont
heTheSt
ockExc
hang
e,Mumbaiand
t
he Nat
ionalSt
ock Exc
hang
e.The bank'
sAme
ric
an De
pos
itor
y Shar
esar
e
l
is
tedont
heNe
w Yor
kSt
ockExc
hang
eunde
rthes
ymbol"
HDB"
.\

Ti
mesBankAmal
gamat
ion

I
nami
le
stonet
rans
act
ioni
ntheI
ndi
anbanki
ngi
ndus
try,Ti
mesBankLi
mit
ed
(
anot
herne
w pr
ivat
ese
ctorbankpr
omot
edbyBe
nne
tt,Col
eman& Co./
Time
s
Gr
oup)wasme
rge
dwi
thHDFC BankLt
d.,e
ffe
cti
veFe
bruar
y26,2000.As
pe
rthes
che
meofamal
gamat
ionappr
ove
dbyt
hes
har
ehol
der
sofbot
hbanks

43
andt
heRe
ser
veBankofI
ndi
a,s
har
ehol
der
sofTi
mesBankr
ece
ive
d1s
har
eof
HDFC Bankf
ore
ver
y5.
75s
har
esofTi
mesBank.Theamal
gamat
ionadde
d
s
igni
fi
cantval
ue t
o HDFC Bank i
nte
rms of i
ncr
eas
ed br
anc
h ne
twor
k,
e
xpande
dge
ogr
aphi
cre
ach,e
nhanc
edc
ust
ome
rbas
e,s
kil
le
dmanpowe
randt
he
oppor
tuni
tyt
ocr
oss
-se
llandl
eve
rag
eal
ter
nat
ivede
li
ver
ychanne
ls.

Di
str
ibut
ionNe
twor
k
HDFCBanki
she
adquar
ter
edi
nMumbai
.TheBankatpr
ese
nthasane
nvi
abl
e
ne
twor
k of ove
r br
anc
hess
pre
ad ove
rci
ti
es al
lac
ros
sthe c
ount
ry.Al
l
br
anc
hesar
eli
nke
donanonl
iner
eal
-t
imebas
is.Cus
tome
rsi
n39l
ocat
ionsar
e
al
sos
ervi
cedt
hroug
hPhoneBanki
ng.TheBank'
sexpans
ionpl
anst
akei
nto
ac
countt
hene
edt
ohaveapr
ese
ncei
nal
lmaj
ori
ndus
tri
alandc
omme
rci
al
c
ent
erswhe
rei
tsc
orpor
atec
ust
ome
rsar
eloc
ate
daswe
llast
hene
edt
obui
ld
as
trong r
etai
lcus
tome
rbas
e.Be
ing a c
lear
ing
/se
ttl
eme
ntbank t
o var
ious
l
eadi
ng s
toc
kexc
hang
es,t
heBank hasbr
anc
hesi
nthec
ent
erswhe
ret
he
NSE/
BSEhasas
trongandac
tiveme
mbe
rbas
e.

TheBa
nkal
sohasane
twor
kofal
mos
tove
rne
twor
kedATMsac
ros
sthe
se
c
iti
es.Mor
eove
r,HDFCBank'
sATM ne
twor
kcanbeac
ces
sedbyal
ldome
sti
c
and i
nte
rnat
ionalVi
sa/
Mas
ter
Car
d,Vi
sa El
ect
ron/
Mae
str
o,Pl
us/
Cir
rus and
Ame
ric
anExpr
essCr
edi
t/Char
gec
ardhol
der
s.I
tist
heonl
ybanki
nIndi
awhi
ch
pr
ovi
desac
ces
stoal
lthe3maj
orI
nte
rnat
ionalCar
dNe
twor
ksoni
tsATM
ne
twor
k.

Manage
ment
Mr
.Jag
dis
hKapoort
ookove
rast
hebank'
sCha
irmani
nJul
y2001
.Pr
iort
o
t
his
,Mr
.KapoorwasaDe
put
yGove
rnoroft
heRe
ser
veBankofI
ndi
a.
TheManag
ingDi
rec
tor
,Mr
.Adyt
aPur
i,hasbe
enapr
ofe
ssi
onalbanke
rfor
ove
r20ye
arsandbe
for
ejoi
ningHDFCBanki
n1994washe
adi
ngCi
ti
bank'
s
ope
rat
ionsi
nMal
ays
ia.

TheBank'
sBoar
d ofDi
rec
tor
sisc
ompos
ed ofe
mine
nti
ndi
vidual
swi
tha
we
alt
hofe
xpe
rie
ncei
npubl
icpol
ic
y& admi
nis
trat
ionandc
omme
rci
albanki
ng.

44
Se
niore
xec
uti
vesr
epr
ese
nti
ngHDFCandJPMor
ganPar
tne
rs(
for
mer
lyChas
e
Capi
talPar
tne
rs)ar
eal
soont
heBoar
d.

Se
niorbanki
ngpr
ofe
ssi
onal
swi
ths
ubs
tant
iale
xpe
rie
ncei
nIndi
aandabr
oad
he
advar
iousbus
ine
sse
sandf
unc
tionsandr
epo
rtt
otheManag
ingDi
rec
tor
.
Gi
vent
hepr
ofe
ssi
onale
xpe
rti
seoft
hemanag
eme
ntt
eam andt
heove
ral
lfoc
us
onr
ecr
uit
ingandr
etai
ningt
hebe
stt
ale
nti
nthei
ndus
try,t
hebankbe
li
eve
s
t
hati
tspe
opl
ear
eas
igni
fi
cantc
ompe
tit
ives
tre
ngt
h.

Te
chnol
ogy

HDFC Bank ope

rat
esi
n a hi
ghl
y aut
omat
ede
nvi
ronme
nt i
nte
rms of
i
nfor
mat
iont
echnol
ogy and c
ommuni
cat
ions
yst
ems
.Al
lthebank'
sbr
anc
hes
have c
onne
cti
vit
y whi
che
nabl
est
he bank t
o of
fers
pee
dy f
undst
rans
fer
f
aci
li
ti
est
oit
scus
tome
rs.Mul
ti
-br
anc
h ac
ces
sis al
so pr
ovi
dedt
ore
tai
l
c
ust
ome
rst
hroug
hthebr
anc
hne
twor
kandAut
omat
edTe
ll
erMac
hine
s(ATMs
).

TheBankhasmades
ubs
tant
iale
ffor
tsandi
nve
stme
ntsi
nac
qui
ri
ngt
hebe
st
t
echnol
ogy avai
labl
eint
ernat
ional
ly,t
o bui
ldt
hei
nfr
ast
ruc
tur
efora wor
ld
c
las
sbank.I
nte
rmsofs
oft
war
etheCor
por
ateBanki
ngbus
ine
ssi
ssuppor
ted
byFl
exc
ube
,whi
let
heRe
tai
lBanki
ngbus
ine
ssbyFi
nwar
e,bot
hfr
om I
-f
lex
Sol
uti
ons Lt
d.(
for
mer
ly Ci
ti
cor
pInf
ormat
ion Te
chnol
ogyI
ndi
a Lt
d.)
.The
s
yst
emsar
eope
n,s
cal
eabl
eandwe
b-e
nabl
ed.

TheBankhaspr
ior
it
ize
dit
seng
age
menti
nte
chnol
ogyandt
hei
nte
rne
tasone
ofi
tske
ygoal
sandhasal
readymades
igni
fi
cantpr
ogr
essi
nwe
b-e
nabl
ingi
ts
c
orebus
ine
sse
s.I
neac
hofi
tsbus
ine
sse
s,t
heBankhass
ucc
eede
dinl
eve
rag
ing
i
tsmar
ketpos
iti
on,e
xpe
rti
seandt
echnol
ogyt
ocr
eat
eac
ompe
tit
iveadvant
age
andbui
ldmar
kets
har
e.

45
AWARDSANDACCOLADES

HDFCBankwass
ele
cte
dast
he"
Bes
tBank-I
ndi
a1999"and"
Bes
tDome
sti
c
Bank -I
ndi
a 2000"
,"Be
stBank -I
ndi
a 2001
"by Eur
o mone
y,and "
Bes
t
Dome
sti
cComme
rci
alBank-I
ndi
a1999"and"
Bes
tDome
sti
cComme
rci
alBank
-I
ndi
a2000"
,"Be
stDome
sti
cComme
rci
alBank-I
ndi
a2001
"byFi
nanc
eAs
ia.
I
ntheOc
tobe
r2000i
ssue
,For
besGl
obals
ele
cte
dHDFCBankamong
stt
het
op
20 i
ntheFor
besl
is
tingoft
hewor
ld'
sbe
sts
mal
lcompani
es.Cl
ose
rhome
,
HDFC Bank was s
ele
cte
dfor The Ec
onomi
c Ti
mes Awar
d -Cor
por
ate
Exc
ell
enc
eforEme
rgi
ngCompanyoft
heYe
ar2000-
01andasBus
ine
ssI
ndi
a'
s
Be
stBankf
ort
heye
ar2000.

I
ntheye
ar2000,l
eadi
ngf
inanc
ialmag
azi
neFor
besGl
obalname
dusi
nit
sli
st
of"
The300 Be
stSmal
lCompani
es"i
nthewor
ldandasoneoft
he"
20 f
or
2001
"be
sts
mal
lcompani
esi
nthewor
ld.
The
rehavebe
ens
omeot
herpr
oud
mome
ntsaswe
ll
.

London-
bas
edEur
omone
ymag
azi
neg
aveust
heawar
dfor"
Bes
tBankI
ndi
a"
i
n1999,"
Bes
tDome
sti
cBank"i
nIndi
ain2000,and"
Bes
tBanki
nIndi
a"i
n
2001and2002.

HongKong
-bas
edFi
nanc
eAs
iamag
azi
ner
ate
dus"
Bes
tDome
sti
cComme
rci
al
Banki
nIndi
a"i
n1999,2000and2001r
espe
cti
vel
yand"
Bes
tLoc
alBanki
n
I
ndi
a"i
n2002.

As
iamone
ymag
azi
nehasname
dus"
Bes
tComme
rci
alBanki
nIndi
a2002"
.

TheEc
onomi
cTi
meshasc
onf
err
edonusTheEc
onomi
cTi
mesAwar
dsf
or
Cor
por
ateExc
ell
enc
east
heEme
rgi
ngCompanyo
ftheYe
ar2000-
01.

Le
adi
ngI
ndi
anbus
ine
ssmag
azi
neBus
ine
ssI
ndi
aname
dus"
Indi
a'
sBe
stBank”
i
n2000.

46
Anot
herl
eadi
ngI
ndi
anbus
ine
ssmag
azi
neBus
ine
ssTodayi
nas
urve
yrat
edus
"
Bes
tPr
ivat
eSe
ctorBank”i
nIndi
ain1
999.

For o
ur us
e of i
nfor
mat
ion t
echnol
ogy we have be
enr
ecog
niz
ed as a
"
Comput
erwor
ldHonor
sLaur
eat
e”andawar
dedt
he21
stCe
ntur
yAc
hie
veme
nt
Awar
d i
n 2002 f
or Fi
nanc
e,I
nsur
anc
e & Re
al Es
tat
e c
ate
gor
y by
Comput
erwor
ld,I
nc.
,USA.Ourt
echnol
ogyi
nit
iat
ivehasbe
eni
ncl
ude
d asa
c
ases
tudyi
nthe
ironl
ineg
lobalar
chi
ves
.
NASSCOM and e
conomi
cti
mes
.com have name
d us t
he ‘
Bes
tIT Us
eri
n
Banki
ng’att
heI
TUs
ersAwar
ds2003.

Wear
eawar
ethatal
lthe
seawar
dsar
eme
remi
le
stone
sint
hec
ont
inui
ng,
ne
ver
-endi
ngj
our
neyofpr
ovi
dinge
xce
ll
ents
ervi
cet
oourc
ust
ome
rs.Wear
e
c
onf
ide
nt,howe
ver
,thatwi
thyourf
eedbac
kands
uppor
t,wewi
llbeabl
eto
mai
ntai
nandi
mpr
oveours
ervi
ces
.

Pr
oduc
tRang
e

Savi
ngs
,Fi
xed De
pos
its
,Cur
rent and De
mat Ac
count
s Savi
ngs Ac
count
,
I
nve
stme
nt& I
nsur
anc
e:Apar
tfr
om t
heus
ualf
aci
li
ti
es,youg
etaf
reeATM
Car
d,I
nte
rbr
anc
hbanki
ng,Ne
tBanki
ng,Bi
llPay,PhoneBanki
ng,De
bitCar
d
andMo
bil
eBanki
ng,amo
ngot
her
s.

HDFCBankPr
efe
rre
d:Apr
efe
rent
ialSavi
ngsAc
countwhe
reyouar
eas
sig
ned
ade
dic
ate
dRe
lat
ions
hipManag
er,whoi
syourone
-poi
ntc
ont
act
.Youal
sog
et
pr
ivi
le
gesl
ikef
eewai
ver
s,e
nhanc
ed ATM wi
thdr
awall
imi
t,pr
ior
it
yloc
ker
al
lot
ment
,fr
eeDe
matAc
countandl
owe
rint
ere
str
ate
sonl
oans
,tonamea
f
ew.

Swe
ep-
InAc
count
:A f
ixe
dde
pos
itl
inke
dtoyourSavi
ngsAc
count
.So,e
veni
f
yourSavi
ngsAc
countr
unsabi
tshor
t,youc
ani
ssueac
heque(
orus
eyour
ATM Car
d).Themone
yisaut
omat
ical
lys
wepti
nfr
om yourf
ixe
dde
pos
iti
nto
yourSavi
ngsAc
count
.

47
Supe
rSave
rAc
count
:Gi
vesyouanove
rdr
aftf
aci
li
tyupt
o75%ofyourFi
xed
De
pos
it.I
nane
mer
genc
y,youc
anac
ces
syourf
undswhi
leyourFi
xedDe
pos
it
c
ont
inue
stoe
arnhi
ghi
nte
res
t.

HDFCBankPl
us:Apar
tfr
om Re
gul
arandPr
emi
um Cur
rentac
count
sweal
so
haveHDFCBankPl
us,aCur
rentAc
countandt
hens
omemor
e.
Youc
ant
rans
ferupt
oRs
.50l
akhspe
rmont
hatnoe
xtr
achar
ge,be
twe
ent
he
f
ourme
tros
.Youc
anal
soavai
lofc
hequec
lear
ingbe
twe
ent
hef
ourme
tros
,
g
etc
ashde
li
ver
y/pi
ckupupt
oRs
.25,
000/
-,homede
li
ver
yofDe
mandDr
aft
s,
at
-parc
heque
s,out
stat
ionc
hequec
lear
anc
efac
il
it
y,e
tc.

De
matAc
count
:Conduc
thas
sle
-fr
eet
rans
act
ionsonyours
har
es.Youc
anal
so
ac
ces
syourDe
matAc
counton t
he I
nte
rne
t.I
nnovat
ive s
ervi
cesf
oryour
c
onve
nie
nce
..
.

PhoneBanki
ng:24-
houraut
omat
edbanki
ngs
ervi
ceswi
th39 PhoneBanki
ng
numbe
rsavai
labl
e.Youc
anj
ustc
all4003333f
oranyt
ypeofque
ryr
egar
ding
t
heac
count
s.

ATM 24-
hourbanki
ng:Apar
tfr
om r
out
inet
rans
act
ions
,youc
anal
sopayyour
ut
il
it
ybi
ll
sandt
rans
ferf
unds
,atanyofourATMsac
ros
sthec
ount
ryal
lye
ar
r
ound.

I
nte
rci
ty/
Int
erbr
anc
hBanki
ng:Ac
ces
syourac
countf
rom anyofourbr
anc
hes
i
nci
ti
es.
Ne
tBanki
ng:Ac
ces
syourbank ac
countf
rom anywhe
rei
nthe wor
ld,at
anyt
ime
,atyourownc
onve
nie
nce
.Youc
anal
sovi
ew yourDe
matAc
count
t
hroug
hNe
tBanki
ng.

I
nte
rnat
ionalDe
bitCar
d:AnATM c
ardyouc
ans
hopwi
thal
love
rthec
ount
ry
andi
nove
r140 c
ount
ri
eswi
th.Youc
ans
pendi
nanyc
urr
enc
y,andpayi
n
Rupe
es.

48
Mobi
le Banki
ng:Ac
ces
syourac
counton yourmobi
lephone s
cre
en atno
ai
rt
imec
ost
.Us
eSMSt
echnol
ogyt
oconduc
tyourbanki
ngt
rans
act
ionsf
rom
yourc
ellphone
.

Bi
llPay:Payyourt
ele
phone
,el
ect
ri
ci
tyandmobi
lephonebi
ll
sthr
oug
hour
ATMs
,Int
erne
t,phoneormobi
lephone
.Nomor
est
andi
ngi
nlongque
uesor
wr
it
ingc
heque
s.Al
thoug
hthi
sisnotf
ull
yac
tivat
edi
nLuc
know.
Loansf
ore
ver
yne
ed
Now,o
url
oans
**c
omet
oyoui
neas
y-t
o-paymont
hlyi
nst
all
ment
s,andar
e
avai
labl
ewi
the
asydoc
ume
ntat
ionandqui
ckde
li
ver
y.

Pe
rsonalLoans
:Takeal
oanofupt
oRs
.3l
akhf
orawe
ddi
ng,e
duc
ati
on,
pur
chas
eofac
omput
erorane
xci
ti
nghol
iday.

Ne
w CarLoansandUs
edCarLoans
:Fi
nanc
eupt
o90% oft
hec
ostofac
ar,
ne
w orus
ed!Andt
hel
oansc
omet
oyouwi
the
asydoc
ume
ntat
ionands
pee
dy
pr
oce
ssi
ngatat
trac
tivei
nte
res
trat
es.
Loansagai
nstShar
es:Ge
tanove
rdr
aftupt
oRs
.10l
akhsatanat
trac
tive
i
nte
res
trat
eag
ains
tphys
icals
har
es,upt
o50% oft
hemar
ketval
ueofyour
s
har
es.I
ncas
eofDe
matShar
es,youc
ang
etaLoansag
ains
tShar
esofupt
o
65%o
fthemar
ketval
ueofyours
har
es,t
il
lRs
.20l
akhs
.

TwoWhe
ele
r& Cons
ume
rLoans
:Tohe
lpyoubuyt
hebe
stdur
abl
esf
oryour
home
.

I
nve
stme
nt& I
nsur
anc
e:I
nve
stme
nti
spr
ovi
dedt
hroug
hmut
ualf
und.
Mut
ualf
undsar
efundst
hatpoolt
hemone
yofs
eve
rali
nve
stor
stoi
nve
sti
n
e
qui
tyorde
btmar
ket
s.Mut
ualFundsc
oul
dbeEqui
tyf
unds
,De
btf
undsor
bal
anc
edf
unds
.Ins
uranc
einHDFCBankhaspl
anf
ore
ver
yse
gme
ntofl
if
e,
f
orc
hil
dthe
rei
sYoungs
tarPl
an,f
orpe
nsi
ont
her
eisUni
tLi
nkPe
nsi
onpl
an,
HDFC St
andar
dLi
fe’
sUni
tLi
nk Endowme
ntPl
an.Forbot
hmut
ualf
und&
I
nsur
anc
eYoungSt
arPl
an.

49
50
 I
POAppl
icat
iont
hroug
hASBA

Now youc
ani
nve
sti
nIPOswi
thoutmovi
ngf
undsf
rom yours
avi
ngac
count
.

Thi
shasbe
enmadepos
sibl
ethr
oug
hane
wsys
temc
all
edASBA(
Appl
ic
ati
on
s
uppor
tedbyBl
ocke
dAmount
)int
roduc
edbySEBIwhe
ret
hef
undsi
nyour
s
avi
ngsAc
countwi
llr
emai
nloc
ked(
whi
lee
arni
ngi
nte
res
t)unt
ilt
heI
PO
al
lot
ment
sar
ecompl
ete
d.

HDFCBanki
snow aSCSB(
Sel
fCe
rti
fi
edSyndi
cat
eBank)
,empowe
redby
SEBI
,toac
ceptASBAf
rom f
ori
ts.

Fe
atur
esAndBe
nef
it
s
1
. Ear
nint
ere
stont
hee
arma
rke
dfundswhi
lei
nve
sti
ngi
nIPO.
2.Nomor
ewr
it
ingc
heque
sorpr
epar
ingde
manddr
aft
s.
3.Si
mpl
if
iedf
rom f
il
li
ngpr
oce
ss.
4.Nomor
ewai
ti
ngf
oryourr
efundc
heque
/ECSc
redi
ts.

51
 Te
am ofboar
ddi
rec
tor
s

Thebankboar
dofdi
rec
tor
sisc
ompos
edofe
mine
nti
ndi
vidual
swi
thawe
alt
h
ofe
xpe
rie
ncei
npubl
icpol
ic
y.Admi
nis
trat
ion,i
ndus
tryandc
omme
rci
albanki
ng.
Se
niore
xec
uti
vesr
epr
ese
nti
ngHDFCar
eal
soont
heBoar
d.

1
. Mr
.Mal
ayPat
el
2.Mr
.Ume
shChandr
aSar
ang
i
3.Mr
.Sr
ikant
hNadhamuni
4.Mr
s.Re
nuKanad
5.Mr
.Sanj
ivSac
har
6.Mr
.Sande
epPar
ekh
7.Mr
.MDRang
anat
h
8.Mr
.Sas
hidharJag
dis
han
9.Mr
.Kai
zadBhar
ucha

52
OBJECTI
VEOFTHE

RESEARCH

53
 OBJECTI
VEOFTHERESEARCH

 Toknow t
hevar
iousf
inanc
ialpr
oduc
tspr
ovi
dedbyaBanki
nthec
urr
ent
s
cenar
iowi
thr
efe
renc
etoHDFCBANKLt
d.MEERUT

 Toknow t
hevar
iousf
aci
li
ti
espr
ovi
dedbyt
heHDFCBANK Lt
dMEERUT
wi
thanai
mtor
etai
nthe
irc
ust
ome
rs.

 ToChe
ckSe
gme
ntWi
sePe
net
rat
ionandUs
eofDi
rec
tBanki
ngChanne
ls.

NEEDOFTHESTUDY

Ast
hebanki
ngs
ect
ori
sthef
ast
estg
rowi
ngs
ect
orsi
ncur
rentBus
ine
ssWor
ld.
Soi
tisne
ces
sar
ytohaveI
n-de
pthKnowl
edg
eofBANKPr
oduc
tspr
ovi
dedby
t
hem.And t
oche
ck Se
gme
ntWi
sePe
net
rat
ion and us
eofDi
rec
tBanki
ng
Channe
lsi
nMEERUT.

54
 RESEARCH

METHODOLOGY

55
 RESEARCHMETHODOLOGY

• Aque
sti
onnai
rewaspr
epar
edt
ogaug
etheawar
ene
ssofHDFCBanki
n

Re
tai
lbanki
ngs
ect
or.

• Sur
veyhasbe
endonei
nandoutoft
hebankc
ove
ringawi
dec
ros
s-

s
ect
ionoft
hes
oci
ety.

• Theque
sti
onwaspr
ese
nte
dinonet
oonei
nte
rvi
ew wi
the
achoft
he

r
esponde
nts
.

• Re
spons
esoft
heque
sti
onhadbe
ent
hor
oug
hlyanal
yse
d.

• Conc
lus
ionshadbe
enar
rive
datus
ingt
her
espons
eoft
heque
sti
onnai
re.

SOURCEOFI
NFORMATI
ON

 Col
le
cti
onofdat
ahasbe
endonet
hroug
hse
condar
ysour
cesl
ike
.

Br
ochur
es,Companypr
ofi
le

 Pr
imar
ysour
cesar
ePe
rsonali
nte
rvi
ews
,fac
etof
acec
ont
actt
o50

pe
rsons(
appr
oxi
mat
e).

SEGMENT WI
SE PENETRATI
ON AND USE OF DI
RECT

56
BANKI
NGCHANNELS

HDFCBanki
nLuc
know hasc
orpor
atet
ieupwi
thvar
iousc
ompani
es.Anot
her
par
tofmy pr
oje
ctwast
oinc
reas
ethe Pr
oduc
tHol
ding Rat
io oft
hes
e
c
orpo
rat
e.Pr
oduc
tHol
dingRat
ioi
sthenumbe
rofpr
oduc
tsane
mpl
oye
ein
t
heor
gani
zat
ionhol
ds.Empl
oye
esoft
heor
gani
zat
ionar
edi
vide
dint
ovar
ious
Bandsl
ike1
,2,
3,4,
5.Ihavet
oconve
rtBand1c
ust
ome
rst
oBand2orBand2
c
ust
ome
rst
oBand3ands
oon.Band5c
ust
ome
rsar
ethec
ust
ome
rshow
hol
d maxi
mum pr
oduc
tsand t
hey ar
ecus
tome
rswho ar
emos
tpr
ofi
tabl
e
c
ust
ome
rst
othebank.Themos
tef
fec
tivemanne
rtoi
ncr
eas
ethePHR i
sto
s
eet
hatwhe
the
rthec
ust
ome
rsar
eus
ingDi
rec
tBanki
ngChanne
l.DBCar
e
t
he pr
oduc
tsl
ike Ne
t banki
ng,Phone Banki
ng,Mobi
le Banki
ng .
Ift
he
c
ust
ome
rsar
eus
ingt
hes
epr
oduc
tst
hent
heymus
tnotbec
omi
ngt
othebank
t
her
ebyt
hebankdoe
snothavet
ospe
ndt
imeandmanpowe
rinat
tendi
ng
t
hatc
ust
ome
rs.I
fthec
ust
ome
rsar
ehavi
ngdi
rec
tbanki
ngc
hanne
lsandar
e
us
ingi
tthe
nthe
y ar
eofs
omepr
ofi
tthebank.Ot
hert
han DBC t
her
eis
anot
herpr
oduc
twhi
chi
sthee
ffe
cti
vewayofi
ncr
eas
ingt
hePHRt
hati
sIns
ta
Al
ert
,whi
chs
howsbal
anc
eofyourac
countonyourmobi
lephone
,al
thoug
h
DBCa
ref
reeofc
osts
ervi
cesbutf
orI
nst
aAl
ertt
hec
ust
ome
rhavet
opay25
Rsquar
ter
lyi
fthe
yar
ere
gul
arc
ust
ome
rsandf
ort
hePr
emi
um c
ust
ome
rs
t
hes
ear
efr
eeofc
ost.
See
ingt
hatt
hec
ust
ome
rsar
eus
ingal
ltheDBCand
I
nst
aAl
ertt
han i
tist
obes
eent
hatwhe
the
rcus
tome
rsar
enotr
equi
ri
ng
anyot
herpr
oduc
tsoft
heBank l
ikeCr
edi
tCar
ds:
-
Fort
hepr
emi
um c
orpor
ate
c
redi
tcar
dsar
efr
ee,f
orr
estt
her
ear
esomec
har
gest
hathavet
obepai
d by
t
hec
ust
ome
rs.

Mut
ualFunds
-Ar
eanot
herwayt
oinc
reas
ePHR.Havi
ngi
nve
stme
nti
nmut
ual
f
undsi
ssamef
oral
lthec
ust
ome
rsi
nthec
orpor
ate
.

I
nsur
anc
e-Thi
sPr
oduc
tispr
ovi
dedt
othec
ust
ome
rshow wants
omet
ypeof
i
nsur
anc
ewhi
chi
spr
ovi
dedbyHDFCSt
andar
dLi
feI
nsur
anc
e.The
revar
ious
pr
oduc
tint
hei
nsur
anc
e.

Aut
o Loan-To pr
ovi
deaut
oloan t
othec
ust
ome
rshow ar
eint
ere
ste
din

57
t
aki
ngl
oanf
ort
her
eve
hic
leswhe
the
riti
sol
dorne
w ve
hic
le.

Pe
rsonalLoan-Topr
ovi
depe
rsonall
oant
othec
ust
ome
rshow wantl
oanf
or
s
omepe
rsonalpur
pos
e.Ther
ateofi
nte
res
tforpr
emi
um c
ust
ome
rswoul
dbe
di
ffe
rentf
rom t
her
egul
arc
ust
ome
rs.

Fi
xedDe
pos
it-Fort
hec
ust
ome
rshow wantt
ohavet
her
emone
ysave and
e
arni
nte
res
toni
t,f
ort
hemt
her
eisf
ixe
dde
pos
its
che
mee
ithe
rthe
ycan
haves
wee
p-i
nFDors
upe
rsave
rac
countwhi
chi
sexpl
aine
dear
li
er.

Hous
ingl
oan-Cus
tome
rhow want
sLoanf
ort
hec
ons
truc
tionoft
her
ehous
e
ort
obuyane
w hous
e,l
oani
stobepr
ovi
dedt
othe
m;ag
aint
her
ateof
i
nte
res
tar
edi
ffe
rentf
ordi
ffe
rentor
gani
zat
ion.

Havi
ng c
orpor
atet
ie up wi
th var
iousor
gani
zat
ion and e
mpl
oye
es havi
ng
s
alar
yac
countwi
thHDFCBank,Bankdoe
snotwanti
tsc
ust
ome
rst
oswi
tch
t
oot
herbankss
oinor
dermai
ntai
nitc
ust
ome
rbas
ebankpr
ovi
desones
top
s
hop,whi
chf
ulf
il
lthe
rer
equi
reme
nts
.Andt
hati
swhybanke
mphas
ize
son
c
orpor
ates
ell
ing
.The
rear
eappr
oxi
mat
ely1
20 c
orpor
atei
nLuc
know whe
re
HDFC Bank hasi
tst
ieup wi
th Compani
es me
ani
ng t
hos
emany s
alar
y
ac
countwi
thbank,outoft
his20c
orpor
atear
ethepr
emi
um c
orpor
atewhe
re
t
hemaxi
mum s
ell
ingc
anbedone
.Int
het
abl
egi
venbe
low wi
lli
ndi
cat
ethe
c
orpor
atet
hathadbe
ingc
ont
act
edandpr
oduc
tsbe
ings
old.

58
PENETRATI
ONOFDI
RECTBANKI
NGCHANNELI
NINDI
A:

NETBANKI
NG:-

Al
mos
tal
lle
adi
ngbanki
nIndi
aar
ehopi
ngt
hatj
ustasATMss
aw ape
riodof
i
nac
tionbe
for
ethe
ywe
reac
cept
edbyI
ndi
anmas
ses
,Int
erne
tbanki
ngt
oo
woul
dbeadopt
edonc
e.Cus
tome
rsar
ecomf
ort
abl
ewi
tht
het
echnol
ogyf
or
i
nst
anc
ein1
998I
ndi
aha
djus
t500ATMs
.Todayi
thasc
los
eto7500ATMs
.

Whi
leI
nte
rne
tbanki
ng i
n pot
ent
ialand powe
rfulde
li
ver
ychanne
ls.I
thas
f
ail
edt
omakes
igni
fi
canti
mpac
tduet
ovar
iet
yorr
eas
ons
.RBIi
nit
sre
por
t
t
rendandpr
ogr
essofbanki
ngi
nIndi
a2001-2002,s
aysI
nte
rne
tBanki
nghas
f
ail
edt
otakeofduet
oac
ombi
nat
ionofps
ychol
ogi
cal
,Te
chnol
ogi
calands
oci
o
-
economi
cfac
tor
s.Fur
the
rther
epor
tst
ate
sthataddi
ti
onalhur
dle
sre
lat
ingt
o
l
egalandi
nfr
ast
ruc
tur
alpr
obl
emshaveal
soaf
fec
tedg
rowt
h.

The
rear
ethr
eec
learr
eas
onswhyI
nte
rne
ttake
noft
heI
ndi
a.
1
- Sl
owne
ssi
nadopt
ionoft
heI
nte
rne
tbyt
he40+AGEg
roup.
2- Lac
ksofas
trongt
rus
tenvi
ronme
ntpr
eve
ntr
api
dmor
eofc
orpor
ate
sin
t
oadopt
ingI
nte
rne
t.
3- Lac
k ofa c
rit
icalman ofe
arl
y adopt
ers ofs
ecur
it
y and t
rus
t
t
echnol
ogyamongbanke
rsope
rat
ingi
nIndi
atodr
ivet
het
rans
iti
onf
rom
br
icksandmor
tar t
oe-banki
ng"
.

Al
thoug
hthe Govt as made c
ons
ide
rabl
e pr
ogr
essi
nini
ti
ati
ng a t
rus
t
e
nvi
ronme
nt,wi
ths
omepubl
icc
ert
if
icat
ionaut
hor
it
ies(
PCA)
.Al
readyl
ic
ens
ed
t
oope
rat
etheadopt
ionoft
rus
tte
chnol
ogyi
sti
lladout
ingf
act
orf
ormany
us
ers
.Whatne
edst
obel
eve
ladopt
edi
nas
impl
ewayofi
nte
grat
ingt
rus
tint
o
onl
inebanki
ngs
ese
rvi
ces
.

ATM

I
nthi
scompe
tit
ivee
dgeoft
imebanki
ngbas
edo
ncus
tome
rsat
isf
act
ion.Af
ter
l
ibe
ral
i
zat
ion,t
hebanki
ngs
ect
orse
mphr
ase
sonr
etai
lbanki
ngdur
ing1
996
pr
ivat
ese
ctorbanksc
ome
sint
oac
tiont
ocompe
tewi
thRBIandSBI
.Warf
or

59
f
asts
ervi
ceg
ivebi
rt
htoE-
agebanki
ng.
Now i
nIndi
aE-
agebanki
ngar
eadopt
edbyal
lthebanks
.

Mos
texc
ept
edc
hanne
lofdi
rec
tbanki
ngi
sATM 90% ofc
ashwi
thdr
awal
donebyATMs
.Appr
oxi
mat
ely7500 ATMsar
epr
ese
nti
nIndi
atoday.The
g
rowt
hrat
eof 60-70%pe
rye
arsanave
rag
ely.

I
CICIt
akec
apt
ureag
oodnumbe
rofc
ust
ome
rbyadopt
ingt
hee-banki
ng.I
t
hasappr
oxi
mat
ely1
200ATMst
oday.Abr
anc
hst
andof I
CICIwi
th8ATMs
.
HDFC,UTI
,ABNAMRO ar
eal
soc
ompe
tit
ivet
oICI
CI-ATM hasg
ive
nli
fet
o
pr
ivat
ese
ctor
sbanks
.

MOBI
LEBANKI
NG:-

I
tisus
edbyc
ust
ome
rinHyde
rabad,Me
erut
,Bang
loor
o,Kol
kot
a,Bombayand
s
oonhi
ght
echc
ity.I
tisc
oste
ffe
cti
vec
hanne
lbutnotus
edbybr
anc
hint
he
e
nti
rec
itywhe
ree
verbankbr
anc
hst
and.

PHONEBANKI
NG:-

Ve
ryc
oste
ffe
cti
vec
hanne
lofe
-banki
ngbywhi
char
ecanbanki
ngf
rom any
whe
re,anyt
ime
.InI
ndi
aICI
CIbanksc
ust
ome
rsar
eus
ingphonebanki
ngi
n
l
arg
esc
ale
.The
ydobal
anc
eenqui
ryoft
hei
rac
count
.

60
 EVALUATI
ONOFHDFCBANKANDI
TSCOMPETI
TORSI
N

DELI
VERYCHANNELS:-

Whe
nne
w pr
ivat
ebankss
tar
tedi
nst
all
ingATMsac
ros
sthel
eng
thandbr
eat
h
oft
hec
ount
ry.Cus
tome
rss
tar
tedf
loc
kingi
ndr
ove
s.A c
arei
npoi
nti
sICI
CI
bank.Dur
ingt
hel
ibe
ral
iz
ati
onoft
hebanki
ngs
ect
orsI
CICIbank,whi
chdi
dnot
haveahug
enat
ionalne
twor
k,r
eal
iz
edt
hati
tcoul
dus
eitt
oenhanc
eit
sval
ue
adde
dof
fer
ing
s.

SayO.
P.Sr
ivas
tava,he
adoft
her
etai
lchanne
linf
ras
truc
tur
egr
oup atI
CICI
bankwhe
nthebanki
ngs
ect
orwasl
ibe
ral
iz
ed.Wekne
wthatt
oge
tal
ead
ove
rthe we
ll
-e
ntr
enc
hed PSU bank we had t
otake t
he he
lp ofde
li
ver
y
c
hanne
lsl
ikeATM.The
reawast
heonl
ywayt
ocount
ert
her
eac
hofnat
ional
pl
aye
r.I
CICIbanki
sthemos
tag
gre
ssi
vepl
aye
rofATMsandhass
eeni
tsbas
e
s
urg
efr
om 1
25ATMsi
nJanuar
y200t
o1200t
odays
uchasbe
ent
hei
mpac
t
ofATMst
hatI
CICIbanksi
scus
tome
rbas
ehasg
rownf
rom t
womi
ll
iont
ofi
ve
mi
ll
ioni
nthel
astt
woye
ars
,Sr
ivas
tavaat
tri
but
est
hisi
ncr
eas
etot
hei
ncr
eas
e
i
nATMsout
let
s.Pl
aye
rfr
om t
hebanki
stheo
the
rbi
gtr
ywhi
chhasi
nthe
banki
ngi
ndus
trywhi
chhasag
gre
ssi
vel
y.Thoug
hHDFCbankhasar
madahal
f
t
henumbe
rofATMsasc
ompar
edt
oICI
CIba
nk,i
tsATMsar
eamongt
he
hi
ghe
rtr
ans
act
ioni
nthewor
lds
aysMudi
tSaxe
na,Vi
cePr
esi
dentf
orr
etai
l
mar
ket
ing and he
ad ofne
tbanki
ng atHDFC bank,"
Theave
rag
epe
rday
t
rans
act
ionsatHDFCbankATMsi
s350-400,wi
ths
ameATMsr
ecor
dingas
manyas700 t
rans
act
ionpe
rday."Af
tert
echs
urve
ybankst
akeUTIbank
andABXAmr
ohaveal
sobe
comee
xtr
eme
lyag
gre
ssi
vei
nins
tal
li
ngATMs
.

I
nthec
aseofUTIbankt
heATMshaveadde
daf
il
li
ptot
hebanksc
ust
ome
r
bas
e.SaysV.
K.Ramani
,pr
esi
dentf
orI
TatUTIbank,"f
rom t
hef
irs
tye
arof
ATMsi
nst
all
ati
on,wehaves
eenas
urg
einourc
ust
ome
rbas
ecur
rent
lywe
have647ATMss
ervi
ci
ngahasof1
.3mi
ll
ionc
ust
ome
r.Ove
r90% ofc
ash
wi
thdr
awalofc
ashwi
thdr
awal
sar
edonet
hroug
hATMs
.Thenumbe
rofATMs
t
rans
act
ionhaveal
soi
ncr
eas
edf
rom ar
emi
ll
io
ninSe
pte
mbe
r2001t
o2.
5
mi
ll
ioni
nSe
pte
mbe
r2002wi
thg
rowt
hfi
gur
esl
iket
hisi
tsnowonde
rthat

61
e
ver
ybr
anc
hmanag
erwant
sanATMsi
nst
all
edi
nhi
sar
eaofope
rat
ion.

ABN Amr
obankt
oohasas
imi
lars
tor
ytot
ell
.Li
keUTIbankt
hisbankal
so
s
aw a90% i
ncr
eas
eini
tsc
ashwi
thdr
awal
sonc
eiti
ncr
eas
edi
tsATM out
let
s.
Wear
ere
str
ict
edwi
thr
espe
ctt
othet
imi
ngs
,butanATM g
ive
sac
ust
ome
r
ac
ces
stoourbank24 hour
s,365day,7dayawe
ek.ABN Amr
obankhas
adde
dcl
osei
mit
ati
ve.

Summar
iest
he e
val
uat
ionsoft
he I
ndi
an banki
ng i
ndus
try pe
rfe
ctl
y.Bank
f
oll
owe
dtobr
oadappr
oac
heswhe
nadopt
ingt
echnol
ogi
es.Thef
irs
tappr
oac
h
wase
vol
uti
on any banki
ng pl
ay who hasl
arg
e br
ick and mor
tarl
egac
y,
par
ti
cul
arl
ythepubl
ics
ect
orbanks
,ke
ptt
hebanki
ng c
hanne
lsi
ntac
tand
aut
omat
edt
hebot
tl
ene
ckpoi
nts
.Thi
sappr
oac
hwasadopt
edbyar
ound80%
oft
hei
ndus
try.Howe
ver
,somebac
kadopt
edar
evol
uti
onar
yappr
oac
hand
c
hang
edt
hebanki
ngs
cenar
ioal
tog
ethe
r.St
ateba
nkofI
ndi
aisag
oode
xampl
e
oft
hee
vol
uti
onar
yappr
oac
h,whe
reasHDFCbankandI
CICIbank,ar
egood
e
xampl
esoft
her
evol
uti
onar
yappr
oac
h.Somebankshaveg
oneas
tepahe
ad
ands
har
ethe
irATMswi
thot
herbanks
.Fori
nst
anc
e,ABNAMRO bankhasa
pr
ivat
eATM s
har
ingag
ree
mentwi
thUTIbank.

Banksar
eal
sode
vel
opi
ngne
wst
rat
egi
est
ole
ver
aget
hei
rATM out
let
s.For
i
nst
anc
e,r
athe
rthans
etuponbr
anc
hine
ver
ysubur
b,I
CICIbankhashi
tupon
ar
ati
oof8ATMst
oonebr
anc
hof
fic
e,t
huse
ffe
cti
vel
yre
achi
ngoutt
oal
arg
e
c
ust
ome
rba
se,atas
ubs
tant
ial
lyl
owe
rcos
t.ABN Amr
olaunc
hedRoyal
ti
es,
I
ndi
a'
sfi
rstbanki
ngr
ewar
dspr
ogr
amme
.Thec
ust
ome
rge
tsr
ewar
dede
ver
y
t
imeheus
esanyoft
hebank'
sel
ect
roni
cac
ces
schanne
ls.I
fthec
ust
ome
rbi
tes
t
hebai
t,i
tnotonl
yre
duc
est
hewor
kload,butal
sot
rans
lat
esi
ntohug
ecos
t
s
avi
ngs
.

PSU banks
,whi
ch ar
ewi
tne
ssi
ng t
hei
rcus
tome
rbas
e dwi
ndl
ing
,ar
e now
l
ooki
ngatpl
ayi
ngt
hes
ameg
ame
.Mar
ketanal
yst
sbe
li
evet
hatt
he i
nst
all
ed
bas
eofATMswhi
chwass
ofarpr
imar
il
ydr
ive
nbypr
ivat
ese
ctorbanks
,wi
ll
bedr
ive
nbyPSUbanksi
nthene
arf
utur
e.

62
SERVI
CESTRATEGYOF
THEHDFCBANK

63
 SERVI
CESTRATEGYOFTHEHDFCBANK

HDFC bank ai
ms atf
ullc
ust
ome
rsat
isf
act
ion i
tsc
ust
ome
rsr
ang
efr
om
or
dinar
yhous
ehol
dtohi
ghpr
ofi
lebus
ine
sshous
es.I
thaswi
der
ang
eoft
ype
ofac
countands
eve
ralot
herpayme
ntandde
pos
iti
onf
aci
li
ti
est
ocat
ert
othe
ne
edoft
hes
ecus
tome
rsf
ors
pee
dyt
rans
act
iont
omat
cht
hede
mandofe
-
c
omme
rce
.Ithass
eve
ralmode
lfac
il
it
iesl
ikei
nte
rne
tbanki
ng,t
ele
banki
nge
tc.
al
lthec
heque
spr
ese
nte
dtoHDFC bankar
eac
count
edwi
thi
nadaywhe
re
dr
awe
ebr
anc
hisi
nthes
amec
ityf
orouts
tat
ionc
heque
sitt
ake
smaxi
mum
t
hre
edaysonl
y.I
thasat
eam ofde
dic
ate
dmo
tivat
ed& t
rendpr
ofe
ssi
onal
s
whol
is
tent
oands
ortoutt
hepr
obl
emsofc
ust
ome
rs.Toavoi
dlongque
ueand
wai
ti
ngl
ine
sithasavoi
dne
twor
kofr
eli
abl
eATMst
hroug
houtt
hec
ount
ry.
It
hasATMsar
ejoi
nedt
othemai
nse
rve
rwhos
ate
ll
it
eli
nkwhi
chhe
lpsi
tto
mai
ntai
ndat
aofe
ver
ytr
ans
act
ion,
aft
ere
acht
rans
act
ionc
ust
ome
riss
erve
d
wi
tht
hebanks
tat
eme
nt t
hec
ust
ome
rmayal
soac
ces
str
ans
ferhi
sac
count
vi
aint
erne
tinaddi
ti
onal
lthe
ses
ervi
cest
hebankal
sopr
ovi
desc
ust
ome
rs
wi
thde
bitandc
redi
tcar
dswhi
chal
lowst
hemt
omaket
rans
act
ionanywhe
re
i
nthewor
ldwhi
chhasvi
sac
ompat
ibi
li
tyi
nthi
swayHDFCbank e
pit
omi
zes
.

Theme
rit
sofbot
hor
thodoxande
lec
troni
cbanki
ng.ThusHDFCBanknotonl
y
t
ri
est
osat
isf
yit
scus
tome
rsbutal
somakeal
lat
tempt
stode
li
ghtt
hem.
HDFCBankhast
hre
epr
ong
eds
ervi
cess
trat
egy
1
. Pe
opl
emanag
eme
nt.
2. phys
icalEnvi
ronme
ntManag
eme
nt.
3. pr
oce
ssManag
eme
nt.

1
. Pe
opl
eManage
ment
HDFC Bank has we
ll qual
if
ied t
eam of pr
ofe
ssi
onal t
eam of
pr
ofe
ssi
onal
swhoar
eexpe
rtsi
ncus
tome
rre
lat
ions
hip manag
eme
nt.
The
y have ac
hie
ved.Thusl
eve
lofe
xpe
rti
set
hroug
htr
aini
ng and
mot
ivat
ionpr
ogr
am t
ake
nupatr
egul
ari
nte
rvalbe
caus
eoft
hishi
gh
l
eve
lsofc
ompe
tenc
eHDFCBanki
sof
tenofc
all
edasI
ndi
anFor
eig
n
Bank.

64
 2. Phys
icalEnvi
ronme
ntManage
ment
Eve
ryBr
anc
handATM’
sofHDFCBanki
sloc
ate
dint
hepos
har
eaof
t
hel
ocal
it
yithe
lpst
hebankt
ocr
eat
eag
oodi
mag
eamongc
ust
ome
r.
Fur
the
rithe
lpsc
ust
ome
rsac
ces
sthebank f
aci
li
ti
esi
nle
isur
eti
me
t
hati
swhi
lemar
ket
ingoronwayt
osomei
mpor
tantde
sti
nat
ion.

Fur
the
ral
lATMsandbr
anc
hesar
eful
lyai
rcondi
ti
one
dwi
thr
elaxi
ng
e
nvi
ronme
ntwhi
chput
svi
si
tor
sate
aseandpe
ace
fulr
elaxt
het
ens
ion
ands
tor
esofc
ust
ome
rs.
3. Pr
oce
ssManage
ment
HDFC Bank hass
impl
if
ied pr
oce
dur
esf
ort
rans
act
ion and ope
ning
ac
count
sithasdoneawaywi
thHas
sleofGoi
ngc
ent
erswhi
char
e
mandat
oryi
nmanyi
nmanybankss
imi
l
arl
yithasdoneawaywi
th
manyl
umbe
rsoneandnon-
ess
ent
ialpr
oce
dur
eswhi
chhe
lpsc
ust
ome
rs
r
educ
est
res
sandunde
rte
nsi
on.

ODPECANALYSI
S

The ope
ning and c
los
ing of A/
c pas
sthr
oug
hse
ver
als
tag
e whi
chi
s
abbr
evi
ate
dasODPEC.Thede
tai
lsofwhi
chasf
oll
ows

ODPEC
O-
Ope
ningA/
car
eope
nedatl
ocall
eve
limme
diat
ely.

D/
p-De
vel
opi
ngA/
car
ede
vel
ope
dinMumbaiwhe
redat
eent
ryi
sdoneand
c
omput
edwi
thi
n12t
o15dayswor
kingdays
.

C-
clos
ingA/
car
ecl
ose
daf
teranot
ivef
rom t
hehol
dsatl
ocall
eve
l.

65
DATA-ANALYSI
S

66
 DATA-ANALYSI
S

1
)Thef
oll
owi
ngt
abl
ere
pre
sent
spe
opl
edi
str
ibut
ionsofhavi
ng
ac
count
sindi
ffe
rentbanks
.

NAMEOFTHEBANK NO.OFACCOUNTS %
HDFC 1
5 28%
I
CICI 20 44%
UTI 5 8%
I
DBI 1
0 20%

67
 RANKI
NORDEROFBANKSWI
THRESPECTTONUMBEROF
CUSTOMERSHELD
1
. I
CICI
2. HDFC
3. I
DBI
4. UTI

2)
Thef
oll
owi
ngt
abl
ere
pre
sent
spe
opl
edi
str
ibut
ionofhavi
ng
di
ffe
rentac
count
sinHDFCbank.

NameofAc
count Us
edbype
opl
e %

SAVI
NGS 20 32%
CURRENT 1
5 28%
FI
XED 5 1
6%
SALARY 1
0 24%

68
Type
sofac
count
she
ldbype
opl
eranke
dinor
der
1
.Savi
ngs
2.Cur
rent
3Sal
ari
es
4.Fi
xed

HENCE I
TIS EVI
DENT FROM THE DATA THAT SAVI
NGS ACCOUNTS
ARE THE MOST POPULAR ONES AMONG ALL TYPES OF ACCOUNTS.
WHERE AS FI
XED DEPOSI
TS ARE LESS POPULAR AND SALARY
ACCOUNTSCOMESTHI
RDI
NRANKI
NG.

69
3)
Thef
oll
owi
ngt
abl
ere
pre
sent
sPe
opl
eranke
ddi
ffe
rentat
tri
but
esBas
edont
he
r
espons
esme
anr
ankhasbe
enc
alc
ulat
ed.

ATTRI
BUTES MEANRANK
ATM 2.
6
FACI
LITI
ES 3.
88
LOCATI
ON 2.
72
SERVI
CE 4.
24
ATMOSPHERE 5.
276
EMPLOYEEBEHAVI
OUR 3.
388

70
NOW ARRANGI
NG THE MEAN RANKS I
N ASCENDI
NG ORDER WE GET
THEOVERALLRANKWHI
CHI
SASFOLLOWS:
1
. ATM
2.LOCATI
ON
3.EMPLOYEEBEHAVI
OUR
4.FACI
LITI
ES
5.SERVI
CE
6.ATMOSPHERE
4)
Thef
oll
owi
ngt
abl
ere
pre
sent
sther
espons
eofdi
ffe
rentt
ype
sof
ac
counthol
ders
ati
sfac
tionl
eve
lhasbe
engauge
d.

SAVI
NGS 85%
CURRENT 80%
SALARY 90%
FI
XED 75%

71
5)
The f
oll
owi
ng t
abl
eismade f
rom t
he r
espons
esofque
sti
on
whe
the
rpe
opl
ewoul
dli
ket
oope
nanot
herac
countornot
.

YES 45%
NO 55%

72
COMFORTLEVELOFUSERS
Us
ersofe
-banki
ngar
ecomf
ort
abl
ewi
thATM.Butnotus
ed,notawar
eand
al
sonotc
omf
ort
abl
ewi
thot
herc
hanne
linMe
erut
.

6)
Thef
oll
owi
ngt
abl
ere
pre
sent
s%ofpe
opl
efi
ll
scomf
orti
nus
ing
at
m agewi
se.

73
7)
thef
oll
owi
ngt
abl
ere
pre
sent
s%ofpe
opl
efi
llc
omf
orti
nus
ing
at
m oc
cupat
ionwi
se.

74
75
FI
NDI
NGS

76
 FI
NDI
NGS

1
. Fr
om t
he r
espons
e of t
he Que
sti
onnai
reg
athe
red and f
indi
ngst
he
e
xpe
rie
ncedur
ingt
hes
urve
yfr
om ofpe
opl
ear
ound,aboutt
heHDFCBank,
al
otofc
onc
lus
ionandf
indi
ngshavebe
enar
rive
datwhi
char
esuf
fic
ientt
o
unr
ave
lthemys
ter
iesand c
onnot
ati
onsofc
ust
ome
rbe
havi
orand t
hei
r
s
ati
sfac
tion.

2.Si
nceHDFCBanki
snumbe
rtwoi
nte
rmsofnumbe
rofac
counthol
der
s,
and hasapos
iti
vei
mag
eande
nor
mousg
oodwi
llamongmas
sese
levat
es
i
tspos
iti
onf
rom ni
che
stor
unne
rinr
etai
lbanki
ngs
ect
or.I
tcanve
rywe
ll
t
akeont
hec
hal
le
ngepos
edbyI
CICIBanka
ndt
ryt
oimpr
ovei
tspos
iti
on
byf
ocus
ingonke
yst
reng
thar
easands
trat
egi
cal
lye
li
minat
ingi
tswe
ak
poi
nts
.

3.For e
xpa
nsi
on HDFC Banks s
houl
d make f
orays i
ntos
emi
-ur
ban and
s
mal
le
rci
ti
esand al
sor
uralar
eas
.Inf
actt
hes
edays
,rur
ali
ncomei
s
i
ncr
eas
ingatamuc
hfas
terr
atet
hen.Ur
bani
ncomeandal
sot
hemar
ket
ar
econs
ide
redvi
rgi
nwhi
chmake
sthel
aunc
hingande
xpans
ionpr
ospe
cts
ve
ryg
oodone
.Int
hiswayt
heBankc
an.

4.Gai
nfoot
hol
d ove
rthe
set
err
it
ori
esand r
eap r
ich har
ves
tint
ermsof
boomi
ngac
countnumbe
rs.

5.Ho
weve
ritwasf
eltdur
ingt
hes
urve
ythatmaj
orc
ons
trai
ntwhi
chmay
l
agg
ardt
heg
rowt
h ofHDFC Bank i
sthei
nade
quat
enumbe
rofATMs
ac
ros
sthec
ount
ry.TheBankne
edt
oimpr
oveupont
hisf
rontbe
caus
ein
t
ermsofc
ust
ome
rsc
ons
ide
rat
ionofat
tri
but
esi
nchoos
ingabankATMs
andl
ocat
ionofi
tar
eofpar
amounti
mpor
tanc
e.

6.Si
nces
avi
ngac
countat
ethemos
tpopul
aramongmas
ses
,innovat
ivei
deas
hast
obef
rame
dtoi
nve
igl
ene
w pr
ospe
ctsi
ntot
hisve
ntur
e. Pos
sibl
e
t
arg
etsc
oul
dbes
choolandc
oll
egeg
oings
tude
nts
,hous
ewi
vesands
mal
l

77
 bus
ine
ssme
nwhoc
oul
deas
il
yputt
hei
rmone
yfr
om i
rre
gul
ars
our
ceof
i
ncomei
ntot
hisac
count
.

7.Now-
a-daysBanki
ngi
snomor
ethewayofo
nlypr
ovi
dingi
nte
res
tfort
he
de
pos
ite
dmone
y,butt
heyar
ethewaysofac
ces
singandt
rans
act
ingwi
th
t
hemf
rom anywhe
reandanyt
imeatanypar
toft
hewor
ld.He
nce
,fl
awl
ess
ande
ffor
tl
essac
ces
sofbankac
count
sfr
om mobi
lephone
sandI
nte
rne
thas
t
obemadeavai
labl
e.

8.I
tisal
sof
eltt
hati
nthee
raofe
-banki
ngwhe
ret
rans
act
ioni
smor
eont
he
I
T hi
ghwayt
hes
ucc
essofbankwi
llde
pendmor
eonbui
ldi
ngi
nfor
mat
ion
ne
twor
ksr
athe
rthe
nanyt
hinge
lse
.Int
hene
arf
utur
eal
lexi
sti
ngbanks
i
ncl
udi
ngHDFCBankmayhavet
ori
valAi
rt
elandhut
chne
twor
k,whi
ch
t
oo mi
ght be
come Banks ve
ry s
oon r
athe
rthe
n c
ompe
ting among
t
hems
elve
s.He
nce vi
si
on f
ors
ucc
essi
n ne
arf
utur
eisbui
ldi
ng up of
i
nfo
rmat
iong
athe
ringanddi
sse
minat
ionne
twor
kbas
e

78
SUGGESTI
ONS

AND

RECOMMENDATI
ONS

79
 SUGGESTI
ONSANDRECOMMENDATI
ONS

1
. Tr
ytoi
mpr
oveaf
ters
ale
sse
rvi
ces
.
2.Tobes
omequal
it
ycons
cious
.
3.Tr
ytoi
nst
allATM’
satmor
econve
nie
ntpl
ace
sfort
hei
rcus
tome
rs.
4.Tr
ytopr
ovi
deCompl
ete
/Ac
tuali
nfor
mat
iont
othec
ust
ome
rs.
5.Cus
tome
rsmus
thaveal
lthei
nfor
mat
ionr
egar
dingc
har
ges& f
ees
.
6.HDFCmus
tis
sueatparc
heque
stoal
lthe
irc
ust
ome
rs.

MAKESTRONGPUBLI
CRELATI
ONS:

Thebankhast
opr
ovi
debe
tte
rse
rvi
cest
osat
isf
ythene
edsandwant
sof
c
ust
ome
rss
pec
ial
lyont
heoc
cas
ionofde
epawal
ianddas
hahar
ali
kef
est
ival
s
s
othatt
hec
ust
ome
rhast
osat
isf
iedwi
tht
hei
rse
rvi
cesofbankst
hebanki
sto
pr
ovi
del
oans
,spe
cial
lyhous
ingl
oanst
othec
ust
ome
ratve
ryl
ow i
nte
res
trat
es
s
othatt
hee
ver
ymi
ddl
ecl
assf
ami
lyi
stoavai
llo
answi
thoutanypr
obl
em.

CONTI
NUOUSMARKETFEEDBACK:

Tomaket
heg
oodr
elat
ionwi
tht
hec
ust
ome
rs,i
tisve
ryi
mpor
tantt
otakef
eed
bac
kti
met
oti
met
oknow aboutt
hepr
obl
emsanddi
ffi
cul
ti
eswhi
char
efac
ed
byt
hec
ust
ome
rs.

PROVI
DRECENTI
NFORMATI
ONTOTHECUSTOMERs
:
Thebanki
sabl
etog
iveasmanyaspos
sibl
einf
ormat
ion’
stoourc
ust
ome
rss
o
t
hatt
hec
ust
ome
risabl
etounde
rst
andwhi
cht
ypeofi
nfor
mat
ioni
stobeus
ed
i
napar
ti
cul
ars
ect
or.

TRYTOI
NPROVEONLI
NETRADI
NG:

Duet
oonl
inet
radi
ngt
hec
ust
ome
rsar
egi
venwayofope
ningandde
pos
iti
ng
t
hei
rmone
yont
hebas
isofonl
ines
ervi
cesandmaket
radi
ng.Ofs
har
esand
mut
ualf
unds
.

80
TRYTOI
NSTALLATM’
sATMORECONVENI
ENTPLACES:

Thi
sfi
nanc
ialye
arbankal
sot
ryt
oinc
reas
etheATMss
ocus
tome
rsc
anavai
l
t
hei
rbanksaswe
llas ATM’
sasmany aspos
sibl
e pl
ace
s s
pec
ial
lyi
n
c
omme
rci
alpl
ace
sli
kepe
trolpumps
,inmar
ket,i
nthehos
pit
al.Sot
hatt
he
c
ust
ome
r has c
onve
nie
ncet
o De
pos
itand wi
thdr
aw t
hei
r mone
y wi
thout
pr
obl
ems
.

TRYTOOPENEXTENTI
ONCOUNTERATVARI
OUSPLACES:

Theba
nkhast
oope
nthe
ire
xte
nsi
onc
ount
eri
nvar
iouspl
ace
soft
hei
rci
tys
o
t
hatt
hede
pos
itofbank i
sal
soi
ncr
eas
eand t
het
urnove
rofbank dur
ing
f
aci
li
ti
eswhi
chi
spr
ovi
dedbybankc
heape
rrat
e.

81
SWOTANALYSI
S

82
 SWOTANALYSI
S

St
rengt
h

The ke
yss
tre
ngt
h ar
easofHDFC Bank ar
eit
smot
ivat
ed and hi
ghl
y
c
ompe
tents
taf
fwhoar
eag
gre
ssi
vei
nthe
irpur
sui
tfore
xce
ll
enc
eint
erms
ofe
mpl
oye
ecompe
tenc
eitr
ival
sthehi
ghl
yrat
edf
ore
ignbanks
.

We
akne
ss

Tho
ughHDFC Bankhaswi
dec
ove
rag
eofATM Ne
twor
kthr
oug
houtt
he
c
ount
ryi
tisnotc
ons
ide
redade
quat
eke
epi
ngi
nvi
ewi
swi
dec
ust
ome
rbas
e.

Oppor
tuni
ty

HDFCBankhasg
oodoppor
tuni
tyi
nRur
alar
eaandof
fic
ese
tc.whi
char
e
s
til
lunt
ouc
hedbybanksofs
uchr
eput
ear
econs
ide
redvi
rgi
nmar
ket
s.

Thr
eat

Ot
herbanksl
ikeI
CICI
,SBI
,UTI
,IDBIe
tc.ar
eexpandi
ngatave
ryf
astr
ate
andar
epe
rce
ive
dast
hre
att
oHDFCBank.

83
c
onc
lus
ion

84
1
) HDFCBANKf i
rstandmos ts
uccessfulpr
ivat
efi
nanciali
nst
itut
easi
t
highle
velofethi
calandprofes
sionalandcommit
me nttowards
enhanci
nginve
storsint
ere
st.

2)HDFCstandsonit
smi ss
ion& vi
si
ons
tat
eme
ntnotont
hepape
rsbuti
n
t
heact
ivit
iesandprac
tices
.

3)Oneoft
hecor
ereas
onbehi
ndit
stre
me ndoussuc
cessist
hati
thasthe
hi
ghl
ymoti
vat
edworkf
orceandisl
oyaltothecompanyandi
tsst
atus
.

4)HDFCBANKhasvari
etyofpr
oduct
sandse
rvi
cest
hati
sse
tupf
ort
he
maxi
mum de
vel
opme
ntofthecos
tumer
s.

5)Onl
inebanki
ngser
vic
esanddetai
lsinf
ormati
ontotheproduc
tsar
e
l
is
tedoverit
ssi
teandveryadvance
dt ec
hnol
ogyisadoptedi
never
y
br
anch.

85
 Myl
ear
ninge
xpe
rie
nce

1
)Aboutwor
kingi
ntheor
gani
zat
ion

Ihadame mor abl

ee xpe ri
enc efrom j oiningthei nternshippr ogrammeatHDFC
BANK.I naddi t
iontodai lywor kIhadg r e
atoppo r
tunityt oc onnectdifferent
peoplewor ki ngove rthe re
.Be si
de s,Imadeal otoff r
iendsdur i
ngthec ourse
ofinternshi p.The ywe reallpr ofe ssi
onals inc
e r
eandt aug htmepat ie
ntly.I
woul dne ve rf orgetourpl eas antt ime.Int hese90days ,Ihavee st
ablisheda
goodr elations hipwitht hee mpl oye esint heor ganizati
on.Thr oughthe
programme ,Ibr oadene dmyvi ewsandi mprove dmyc ommuni cati
ons ki l
ls.
Be s
ides,If oundt hathavi ngf l
exiblemi ndandat tit
udewhi chi sveryi mpor tant
inthebus ine sswor l
d.I twasmuc hdiffer e
ntfrom t hes tudy.Aspar tofmy
studyIvi s i
t eddi f
ferentde par t
me ntsint heorgani z
at i
ont omakeade t
ai l
ed
study.Final ly,Iwoul dl iket og i
ves i
nce rethanksag ai
nt oe ve r
yoneint he
organiz
at ionwhoe xtende dt heirs uppor tintrainingmet oc ompl et
et hi
s
programme .Ibe li
evet hats uc he xperienceands kil
lsar evaluabl etomyf uture
career.

2)
Aboutc
o-ope
rat
ionse
xte
nde
dbymanage
ment& e
mpl
oye
es

Themanag e mentandt hee mployeesatHDFCBANKwe reve r

yc o- operative
andhe lpful.Theypr ovidee achande verydetai
lr e
qui r
edbymef ort hepr oje
ct.
Thet rainersineachoft hede partmenthel
pedmewi thgetti
ngt her e
qui red
inf
ormat ionandalsoe xpl aine
dmet heworkingofe achoft hede par t
me ntin
detai
lsandt heyal
sohe l
pe dmet oknow how thet heoret
icalconc eptst hatI
havele arntinmyac ade mi eswasus e
fuli
nimpl anti
ngwi tht hepr actical
sit
uati
o nsint heorganiz ation.

3)
AboutwhatIl
ear
nti
nthe
iri
nte
rns
hipt
rai
ning

Ithelpe dmet oknow t heove ral

lfunc t
ioningofde part
me ntsi ntheor gani
zati
on.
How t heempl oyeesar emotivated& t rainedint heorganizati
ont owar ds
achievingtheirtargetssetbyt heorgani z
at i
on.Italsohe l
pedmet oknow t he
co-ordi
nationbe t
we ent hedi
ff er
entlevelsint heo r
ganizati
on,andal s
ohe l
ped
met oknow t hel eaderships
ki l
lsandal sot obeasani nit
iatordur ingthe
dif
f e
rentsituati
ons.Itg avemeag reatknowl edgetothevar iousf uncti
onal
areasofwhi chIonl yhadat heore
ticalknowl edgesof ar.

4)
Aboutmypl
anf
orf
utur
e

Throug
hmys umme rint
erns
hipprogrammeIhadg oode xpe
rie
nce HDFC
BANK.Thehelpe
dmeg ainsel
f-
confi
denceandi
mpr ovemys kil
lthr
oughthi
sI
wouldbeabl
etoimplementmys kil
landknowledg
ei ntheorgani
zat
ionwhereI
wouldbegi
venac hancetobeane mployeeoft
heor gani
zat
ion& Ibuil
din

86
conf
idenc
ewhe r
eIc andomybe s
ttot
heorgani
zat
ionwhichIam apar
tof
now ifajobi
sof f
eredtomebyHDFCBANKoranyot he
rbankam ina
posi
ti
ontohandleitandIwi
llt
akeuptheof
ferasanopportuni
tyt
ome.

87
BI
BLI
OGRAPHY

88
 BI
BLI
OGRAPHY

BOOKS-

1
.MARKETI
NGCHANNELS(
fi
ft
hedi
ti
on)
-
BySt
ern-
ELAnas
ary
2.MANAGEMENTI
NFORMATI 6th e
ONSYSTEM ( dit
ion)
-
byLor
don& Lor
don
3.
Bai
le
y,J.
.& Pe
ars
on.S.(
1983)
.
4.
Kot
har
i.C.
R.(
2004)
.
5.
Bec
ket
tA… He
wer
,P.
.
& Howc
rof
t,B.
6.
Dani
el
,E.
7.
DeVe
ll
is
,R.
8.
Hadde
n,R…,
& Whal
le
y,A.
9.
Ive
s,B.
.
,ol
son,M.
.
,& Bar
oudi
.
1
0.Pr
ospe
ctorofc
ompany.

WEBSI
TE-

1
.www.
yahoo.
com
2.
www.
hdf
cbank.
com
3.
www.
economi
cti
mes
.com
4.
www.
goog
le.
com
5.
www.
mar
ket
ing
91.
com
6.
www.
mar
ket
ing
res
ear
ch.
com
7.
www.
i
nsi
debus
ine
ss360.
com

NEWSPAPER-

1
.THEFI
NANCI
ALEXPRESS
2.
BUSI
NESSSTANDERED
3.
ECONOMI
CSTI
MES
4.
THEI
NDI
ANEXPRESS

89
MAGAZI
NE-

1
-CAPI
TALMARKET
2-
EXPRESSCOMPUTER
3-
E-COMMERCE
4-
BUSI
NESSI
NDI
A

90
QUESTI
ONNAI
RES

91
 QUESTI
ONNAI
RES

It
hank f
orag
ree
ing t
ospar
e 5 mi
nut
esofyourt
ime f
orf
il
li
ng up t
his
que
sti
onnai
re.Iam doi
ngt
hiss
urve
yof50 c
ust
ome
rsofdi
ffe
rentbanks
.Al
l
de
tai
lsg
ive
nbyyouwi
llbeke
pts
tri
ctl
yconf
ide
nti
al.

1
- DOYOUHAVEANYA/
CINBANKS?I
FYESGI
VETHENAMEOF
BANKI
NGORGANI
ZATI
ON.
?
I
--
--
--
--
--
--
--
--
--
--
--
--
--
--
-- I
I--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
NO

2-HOW LONGRELATI
ONYOUHAVEWI
THYOURBANK?
A-LESSTHAN1YEAR. B-
1-
3YEARS
C-
3-5YEARS. D-
MORETHANFI
VE
YEARS.

3-
WHATSATI
SFI
EDYOUMOSTI
NYOURBANK?
A-RELI
ABI
LITYB-PERSONALCARE C-
FASTSERVI
CE
D-
OTHERS(
SPECI
FY)
…………………………………………………

4-
DOYOULI
KE24HOURS,365DAYSAND7DAYsWEEKBANKI
NGI
N
THEPRESENTDAYS.
A)YES B)NO

5-
WHI
CHOFTHEELCTRONI
CBANKLI
NGCHANNELSYOUARE
USI
NG.
TICK
A-
ATM B-PHONEBANKI
NG C-MOBI
LE
BANKI
NG
D-
INTERNETBANKI
NG E-OTHERS(
SPECI
FIED)-
--
--
--
--
--
--
--
--
--
--
-

6-
DOYOUFI
NDE-
AGEBANKI
NGCHANNELSAREHELPFULFORYOU.
A)YES B)NO

92
7-
CANE-
AGEBANKI
NGCHANNELSREPLACETRADI
TIONALBANKI
NG.
A)YES B)NO

8-FORWHATPURPUSEYOUUSEE-
AGEBANKI
NGCHANNELS.
A- CASHWI
THDRAW B-BALANCEI
NQUI
RY
C- CASHDEPOSI
T D-OTHERTHANI
T(Spe
cif
y)
-
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
-.

9-DOYOUFI
NDYOURSELFCOMFORTABLEWI
THE-
AGEBANKI
NG
CHANNELS.
A)YES B)NO
I
FNOWHY?
………………………………………………………………………….
.

1
0-DOYOUTHI
NKE-
AGEBANKI
NGCHANNELSARE.
A- COSTEFFECTI
VE B-I
NCREASES
PRODUCTI
VITY
C- TI
MESAVI
NG D-NONEOFTHESE

1
1-WHI
CHBANKI
SBETTERI
NMANAGI
NGE-
AGEBANKI
NGCHANNELS?
(
RANKI
NORDER.
)
A- I
CICI B-HDFC C- I
DBI
D- UTI E-SBI F- I
NDUSI
ND

1
2-WHATATTRACTSYOUMOST?(
RANK)
LOCATI
ON
EMPLOYEEBEHAVI
OUR
ATM
FACI
LITI
ES
SERVI
CE
ATMOSPHARE

93
1
3-AREYOUSATI
SFI
EDWI
THTHEBANK
(
YES/
NO)

1
4-I
FYESDOYOUWANTTOOPENANOTHERACCOUNT
(
YES/
NO)

1
5-I
FNOREASONFORDI
SSATI
SFACTI
ON

SUGGESTI
ONSANDFEEDBACK(
Aboute
-ag
ebanki
ngandc
hal
le
nge
s)
-
…………………………………………….
…………………………………………….
-
…………………………………………….
…………………………………………….

PERSONALDETAI
LS-
NAME……………………………………………………………………….
AGE-1
8-25YR 25-40YR.
40-
55YR. MORETHAN55YR.

SEX-M F
OCCUPATI
ON……………………………………………………………………

94