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    Prakrta - Influencer Marketing Proposal

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    Devi Sharma
    The document proposes an influencer marketing strategy for Prakrta, a skincare brand for mothers and babies. It includes selecting influencers like mommy bloggers, pediatricians, and parenting sites to promote Prakrta's products. The objectives are to generate 5 million impressions and 2.5 million views over 4 weeks on YouTube and Instagram. Key metrics like engagement, reach, conversions and ROI will track the campaign's success. If mutually agreed, the consultant will implement the 8-week influencer campaign for Rs. 50,000, paid in two installments.

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    © All Rights Reserved
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    Prakrta - Influencer Marketing Proposal

    Uploaded by

    Devi Sharma
    147 views9 pages
    The document proposes an influencer marketing strategy for Prakrta, a skincare brand for mothers and babies. It includes selecting influencers like mommy bloggers, pediatricians, and parenting sites to promote Prakrta's products. The objectives are to generate 5 million impressions and 2.5 million views over 4 weeks on YouTube and Instagram. Key metrics like engagement, reach, conversions and ROI will track the campaign's success. If mutually agreed, the consultant will implement the 8-week influencer campaign for Rs. 50,000, paid in two installments.

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    Prakrta_Influencer Marketing Proposal

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    The document proposes an influencer marketing strategy for Prakrta, a skincare brand for mothers and babies. It includes selecting influencers like mommy bloggers, pediatricians, and parenting sites to promote Prakrta's products. The objectives are to generate 5 million impressions and 2.5 million views over 4 weeks on YouTube and Instagram. Key metrics like engagement, reach, conversions and ROI will track the campaign's success. If mutually agreed, the consultant will implement the 8-week influencer campaign for Rs. 50,000, paid in two installments.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    147 views9 pages

    Prakrta - Influencer Marketing Proposal

    Uploaded by

    Devi Sharma
    The document proposes an influencer marketing strategy for Prakrta, a skincare brand for mothers and babies. It includes selecting influencers like mommy bloggers, pediatricians, and parenting sites to promote Prakrta's products. The objectives are to generate 5 million impressions and 2.5 million views over 4 weeks on YouTube and Instagram. Key metrics like engagement, reach, conversions and ROI will track the campaign's success. If mutually agreed, the consultant will implement the 8-week influencer campaign for Rs. 50,000, paid in two installments.

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    © All Rights Reserved
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    Download as pdf or txt
    of 9

    INFLUENCER MARKETING

    PROPOSAL

    Dedicated To Presented By
    Ms. Anupam Singh

    GK
    GK

    TABLE OF

    CONTENT

    01 Project
    Summary 06 Influencer
    Selection

    02 Scope
    07 Campaign
    Objective

    03 Brand Overview
    08 Budget and
    Timeline

    04 Influencer
    Marketing Strategy
    09 Success
    Metrics

    05 10
    Promotional Use
    Cases Project
    commercial
    GK

    PROJECT SUMMARY

    PROJECT : INFLUENCER MARKETING FOR PRAKRTA - NURTURING


    BEAUTY FOR MOMS & BABIES

    PROJECT OBJECTIVE: The Influencer Marketing Playbook for Prakrta is a


    creative initiative to elevate brand awareness, connect with brand target
    audience, and amplify product recognition in the competitive skincare
    market.

    SCOPE :
    Strategic Collaboration and Objective Setting:
    Formulate partnerships with influencers aligned with Prakrta's brand values and
    product ethos.
    Define clear campaign objectives focusing on reaching moms and addressing baby
    skincare needs.
    Influencer Identification and Tailored Selection:
    Curate a list of influencers whose content resonates with Prakrta’s vision of providing
    natural skincare solutions for moms and babies.
    Assess influencers based on engagement rates, authenticity, and genuine connections
    with their audience.
    Creative Ideation and Seamless Collaboration:
    Ideate captivating campaigns that accentuate the natural, safe, and nurturing aspects
    of Prakrta products.
    Collaborate closely with influencers to ensure content is authentic, informative, and
    visually appealing.
    Contractual Clarity and Partnership Benefits:
    Establish transparent contracts outlining campaign details, deliverables, compensation,
    and usage rights.
    Design attractive compensation packages and exclusive benefits to incentivize
    influencers and solidify long-term partnerships.
    Execution Excellence and Real-time Engagement:
    Oversee a meticulously planned content posting schedule, optimizing reach and
    engagement.
    Personally engage with the influencer's audience, leveraging user-generated content
    to enhance campaign effectiveness.
    Data-Driven Evaluation and Optimisation Strategies:
    Monitor key performance metrics like engagement rates, reach, conversions, and ROI
    for insightful analysis.
    Utilise the data to refine strategies, improving future influencer partnerships and
    optimising marketing efforts.
    GK
    PRAKRTA’S CURRENT
    OVERVIEW

    #130 1.1k 0.03% 0.44%


    UPLOAD FOLLOWERS ENGAGEMENT AVG. USER
    ACTIVITY

    #119 1.0k 2.23% 0.1k


    UPLOAD FOLLOWERS ENGAGEMENT LIKES

    NA NA NA NA
    UPLOAD FOLLOWERS ENGAGEMENT AVG. USER
    ACTIVITY

    We must establish an official YouTube Page for Prakrta to enhance


    credibility and engender trust among our customer base.
    The existing content related to Prakrta on YouTube does not align with our
    core brand values and propositions, necessitating the creation of a
    dedicated channel
    GK
    INFLUENCER MARKETING
    STRATEGY
    Partnership with Paediatricians and Dermatologists (Collaboration
    with startups in digital healthcare aggregator and Pharmacies)
    Remedo, iCliniq, mfine, lybrate, docgenie,
    Q&A sessions
    Podcast/Live session
    Mom Bloggers
    Tarini Peshawaria, Malvika Sitlani, Mansi Javeri,
    Sangeetha Menon, biologicalmom, Mom Junction,
    more
    Parenting Podcasts Partnership
    The Mummy Logic, a Parenting Podcast by Spotify and
    JioSaavn
    Collaboration with Children's Clothing Brands - hopscotch,
    KidBee Baby
    Joint -Promotions with cross functional Brands
    Nursing/care platform (Care24, Klay school, momkidcare,
    more)
    Parenting/pregnancy Apps - Baby Center, Cloud Child
    Monitoring, Childbirth & Pregnancy, …
    Collaboration with Fitness/Nutritionists Influencers
    @Fittuber, @Gaurav Taneja,…

    Abundant opportunities exist for impactful cross-domain collaborations, where


    Prakrta products act as complement or supplement offerings seamlessly.

    The strategic alliances highlighted earlier are poised to deliver substantial impact
    relative to the invested capital.

    NEWLY MOM BLOGGER


    GK DERMAC PROMOTIONALS

    PARENTING SITES ADS


    GK
    B2B COLLABS & MACRO
    INFLUENCERS

    DEFINING CAMPAIGN
    OBJECTIVES
    Target Impressions: 5 million
    Aim for Views: 2.5 million
    Engagement Goal: 3.5% - 5%
    Website Traffic Target: 125,000

    BUDGET FORECAST & TIMELINE


    Budget Breakdown :
    Fixed Influencer and Product Costs: INR 30,000 to 60,000
    Digital Campaign Budget: INR 40,000 to 60,000

    All digital campaigns are planned to run continuously for 4 weeks on


    YouTube shorts and IG shorts media channels.
    GK

    PROPOSED CAMPAIGN
    STRATEGY
    Content Types:
    Instagram and YouTube product reviews and tutorials.
    Instagram and Facebook live sessions for Q&A and demonstrations
    Short, engaging YT/IG videos showcasing product benefits.
    Engagement Tactics:
    Giveaways, contests, and discount codes to incentivise audience
    participation.
    Engage influencers in user-generated content campaigns for a
    wider reach.
    Collaborate with influencers to run joint Instagram story sessions,
    allowing direct interaction with the audience.
    Content Distribution:
    Strategically schedule posts for optimal audience engagement
    based on each platform's peak usage times.
    Utilise trending skincare in targeted space (Momcare & Childcare)
    hashtags to enhance content discoverability.

    SUCCESS METRICS (KPIS TRACKING)


    KPIs Measures Target (D/W/M)

    Engagement Rate X% 5%

    Reach #users #X users

    Conversion Rate X% 3.5%

    Brand Mentions #count #200

    ROI X% 100%

    Customer Acquisition CAC INR1000

    Referral Traffic #user #15000

    Follower Growth #X #20000


    GK

    COMMERCIAL TERMS:

    Scope of Services: As outlined in this document.

    Timeline: 8 weeks or as mutually discussed.

    Working Hours : Monday to Friday

    Commercial Charges for Service Offering: ₹50,000 for a 4-week

    billing cycle.

    Payment Schedule:

    50% Payment released on the 15th day of the month.

    Remaining 50% on the 30th day of the month.

    Payment Method: Bank transfer or UPI transfer.

    Termination of Services: The initial 15 days will serve as a trial period.

    If either the client or consultant deems the collaboration unfit, a

    termination request can be submitted

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