Lesson I

LMS Code
WDBT-SFNX
MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
LEARNING COMPETENCIES
Learners will be able to…
1. describe how communication is affected by media and
information (MIL11/12IMIL-IIIa-1);
2. identify the similarities and differences of media literacy,
information literacy, and technology literacy (MIL11/12IMIL-
IUIIIa-2); and
3. Editorializes the value of being a media and information
literate individual.
LEARNING COMPETENCIES
Learners will be able to…
4. Describes responsible users and competent producers of
media and information. (MIL11/12IMIL-IIIa3)
5. Shares to class media habits, lifestyles, and preferences.
(MIL11/12IMIL-IIIa-4
What is
1. Media
2. Information
3. Technology
4. Literacy
5. Media and Information
Literacy
WHAT IS
COMMUNICATION? Plays a pivotal role in human
development.
The earliest known symbols are in the
form of paintings in cave walls from
about 30 000 BCE
Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
The first book printed
in the Philippines
A treatise on the
teachings of the roman
catholic church, written
by Fray Juan Plasencia,
an Augustinian priest.
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

CHANNEL
SENDER MESSAGE RECEIVER EFFECT
MEDIUM
SMCR-E Model ( Rogers and Shoemaker 1971)

Assessment
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
PICTURE ANALYSIS
PICTURE ANALYSIS
How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
RECITATION
 How do you use Facebook as

a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
3 Circle Venn Diagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA
The word MEDIA was derived from the latin
word medius, which means “middle”
Media- are commonly associated with
television, radio, newspaper, and the internet.
However, other platforms people use to
communicate such as phones, letters, books,
and others also represent media.
Media
-are vehicles that carry a message from one person

to another or to a group of large audience.
-defined as UNESCO, refers to sources of credible
and current information.
Information
-is a broad term that is derived from

study of experiences, or instructions.
-it can refers to any facts or details about
a subject that depict meanings to a
person.
Activity
Exercise 2 pp.7-8
Exercise 3 pp. 11-12
Assignment

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LMS Code

INTRODUCTION TO MEDIA AND

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

SMCR-E Model ( Rogers and Shoemaker 1971)

 How do you use Facebook as

• The ability to recognize when information

LOOK FOR LOOK FOR

-are vehicles that carry a message from one person

-is a broad term that is derived from

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