Visual Information and Media 2

MEDIA AND INFORMATION LITERACY
Information and Media

Learning
• Describe the different dimensions of visual information

and media.
• Comprehends how visual information and media is/are
formally and informally produced.
• Evaluates the reliability and validity of visual information
and media and its/ their sources using selection criteria.
• Produces and evaluates a creative visual- based
presentation using design principle and elements.
#THROWBACK
What do you feel whenever you look at

your throwback photos?
A picture speaks a thousand words - this
is the power of visual information and
media.
PICTURE ANALYSIS
What is the message of the image?
What part of the image (visual

effects) helps you understand its
meaning?
image source: FB Cartoonist ZACH

Did you know that a large percentage of human brain dedicated itself to
visual processing? Our love of image lies with our cognition and ability to
pay attention. No one can rely on words alone. Images are powerful, they
can grab our attention easily and we are immediately drawn to them. Colors,
shape, sizes, and position in visual images quickly transmit information to
our brain. They could trigger emotions, helps us to learn and impacts our
perception.
Therefore, it is a must to understand visual and media information for us to

better communicate with other people graphically in ways that are efficient
and help to convey more meaning. At the end of this lesson, you should be
able to answer the question: How an effective creation of visual information
can affect my perception and influence my decision making?
What is Visual Media and Information?
- materials, programs, applications and the like that

teachers and students use to formulate new information to
aid learning through the use, analysis, evaluation and
production of visual images.
What is Visual Information?

Visual information is the artistic or creative representation or
interpretation of an idea, concept, or emotion using different
media. It is created by painters, photographers, graphic artist
or designer, and sculptors, among others.
Purpose of Visual Information?
- The primary purpose of visual information

is to gain attention, create meaning and
facilitate retention.
What is Visual Media?
Visual media refers collectively to all media technologies that

are intended to reach a large audience via visual communication.
- It helps readers clarify and comprehend visual information

such as symbols, icons, pictures, statistical visualization,
graphic designs, 3D images, drawings, cartoons, maps, and
such.
FORMAL MEDIA- visual media produced by formal
organizations such as schools, government, and
established media/publishing company. The
purpose is to aids learning, promote awareness,
or endorse products.
INFORMAL MEDIA- visual media produced by others
(online content creators, independent group) are
considered informally. The primarily intention of
producing them is to gain attention, create meaning,
and facilitate the retention of information to its target
audience.
ACTIVITY:
CLASSIFY THE FOLLOWING VISUAL MEDIA WHETHER IT IS
FORMALLY OR INFORMALLY PRODUCED.
1. meme
2. architectural drawings
3. doodles
4. photography used for the contest
5. charts of vaccinated people in the Philippines
6. logo design for business
7. photos uploaded by FB user
8. graffiti on streets
9. infographics for mental health awareness
10.paintings for art gallery display
TYPES OF VISUAL MEDIA
1.Photography – the art or process of capturing images. These photos are used as
examples for print ads in marketing products or services. Photography let us see something
we may never have noticed otherwise. It is a way to express your ideas for others to see.
DESIGN ELEMENTS
DESIGN ELEMENTS
VISUAL DESIGN PRINCIPLES
Photo from Asian Development Bank
DESIGN FRAMEWORK
COMPONENT GUIDE QUESTIONS
Target Audience Who is the intended audience?
Sender/ Author Who is the producer?
Purpose What is the purpose?
Key Content What is the topic or message?

What are the facts?
Form/ Style How was the information
presented?
Did it make use of appropriate
design elements and principles?
Medium/ Format Is this the best platform to use?
Why?
Visual literacy is a set of
abilities that enables an
individual to effectively
find, interpret, evaluate,
use, and create images
and visual media.
Image 2
Image 1
•• What
Whatisisthe
themessage?
message?
•• What
Whatemotions
emotionsare
arebeing
beingelicited?
elicited?
• Is there a misleading content?
Image 3
• What is the message?
• What emotions are being elicited?
• Is there a misleading content?

SCAFFOLD 2
1.Take picture/photo using your mobile phone, with the

theme “WE”.
2.Your photo should convey meaning to the given theme.
3.Upload your photo in our LMS with caption. Add the
hashtags #we #photography101
4.Criteria:
a.Photo Quality – 30%
b.Relevance to the Theme – 40%
c.Creativity – 30%

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MEDIA AND INFORMATION LITERACY

Information and Media

• Describe the different dimensions of visual information

What do you feel whenever you look at

What is the message of the image?

What part of the image (visual

image source: FB Cartoonist ZACH

Therefore, it is a must to understand visual and media information for us to

- materials, programs, applications and the like that

What is Visual Information?

- The primary purpose of visual information

Visual media refers collectively to all media technologies that

- It helps readers clarify and comprehend visual information

COMPONENT GUIDE QUESTIONS

Target Audience Who is the intended audience?

Sender/ Author Who is the producer?

Purpose What is the purpose?

Key Content What is the topic or message?

• What emotions are being elicited?

• Is there a misleading content?

1.Take picture/photo using your mobile phone, with the

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