Scribd
Upload
234 views3 pages

Connecting With The Audience

1. The document discusses connecting with the audience by analyzing them and applying time-tested principles. It emphasizes understanding the audience's demographics, situation, and psychology to tailor the language, delivery and examples used. 2. It provides 18 time-tested principles for connecting with audiences such as considering their needs, using "we" and relatable examples, appropriate humor, and actively engaging the audience. 3. The activities include reading about connecting with audiences and giving an impromptu 2-minute speech on advocating for something related to one's field of specialization.

Uploaded by

Christian Luis De Guzman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
234 views3 pages

Connecting With The Audience

1. The document discusses connecting with the audience by analyzing them and applying time-tested principles. It emphasizes understanding the audience's demographics, situation, and psychology to tailor the language, delivery and examples used. 2. It provides 18 time-tested principles for connecting with audiences such as considering their needs, using "we" and relatable examples, appropriate humor, and actively engaging the audience. 3. The activities include reading about connecting with audiences and giving an impromptu 2-minute speech on advocating for something related to one's field of specialization.

Uploaded by

Christian Luis De Guzman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

CONNECTING WITH THE AUDIENCE

Intended Learning Outcomes


By the end of Week 9, you should be able to:
1. Explain the use of audience dynamics and audience analysis strategically.
2. Evaluate strategies used by the speaker in connecting with their audience.
3. Apply some principles in connecting with the audience.
Out of Class Activities
READ
Connecting with the Audience
INPUT

Building Connections with the Audience

As a speaker, before you can inspire your audience, you have to strive to establish a
connection with them. The initial step in building connection with the audience is to know them,
which can be achieved through audience analysis.

Audience Analysis

Audience analysis is the process of looking into the behavior, values, beliefs, or even the
culture of the audience.
Demographic Situational Psychological
This refers to the age This refers to speech This refers to values,
range, male-female situations including beliefs, attitudes,
Description ration, educational time, place, occasion, preferences, cultural
background and audience size, and and racial ideologies
affiliations or degree context. and needs of your
programs taken, audience.
nationality, economic
status, academic or
corporate designations
Relevance So, when you prepare Make the necessary
your speech, you can adjustments. Consider
tailor-fit your language, time, for example
manner of delivery, non- imagine you are
verbal cues, and even scheduled to speak
humor. early in the morning.
Hence, you should
know that you need to
be more alive and
enthusiastic to affect
your audience’s
condition to listen to
you.

Time-tested Principles

1. Consider the needs of your audience. Asking the following questions can be essential to
tapping and building onto the needs of your audience. Will the message of my speech
contribute to the professional growth and fulfillment of my audience? Will my audience feel
more important or act more responsibly after my speech? Will my audience deepen their
sense of inclusiveness when I engage them in active participation? Will the freedom of my
audience be suppressed? What are they thinking? What do they want to hear?

2. Identify your audience size and set-ups. Coordinate with area personnel, conference
committee or the ones knowledgeable about details, so that you can make necessary
adjustments to your speech. The set-up should complement the size or number of audience.

3. Smile and be polite. Smiling and greeting your audience are the kindest things that you can
do to your audience.

4. Use pronoun “we” or “you” frequently. This is to minimize the gap between you and the
audience. Remember, your speech is about your audience, not you.

5. Use only those examples which your audiences are already familiar with. Make sure your
examples are simple and relatable.

6. Use layperson’s terms in your word choice. Related to the above principles, avoid words or
phrases that only you can understand. Adapt to the language of your audience.

7. Reinforce your verbal message through effective use of non-verbal communication skills.
Remember, effective use of non-verbal cues will make you become a more interesting and
dynamic speaker.

8. Feel what your audience feels; think what they think. If you see them as a happy audience,
relate to them, show them happiness, too. If they see you as credible speaker, prove to them
that you are one.

9. Win your audience’s heart. Make them feel important. Address the audience as “Sir” or
“Madam” and use empowering and positive words such as young and beautiful, etc.
connecting with your audience is building relationship, one that is harmonious.

10. Open casual conversations with your audience before and after your speech. Before and after
your presentation, move around and welcome, greet, and thank your audience.

11. Watch your words. Use words that are not offensive or blessed.

12. Listen attentively to feedback after your speech. One way of doing this is to look in the eyes of
the person giving the feedback on your speech.
13. Acknowledge and appreciate positive reactions. Simple words such as “Thank you”, “much
appreciated,” or “lovely to hear that from you,” can stir positive emotions in your audience.

14. Allow audience participation when necessary. This is one way to engage and sustain the
attention of your audience.

15. Use humor appropriately and effectively. Use humor naturally and with caution.

16. Approach disruptions of your audience contextually and adapt to the situation. For positive
disruptions such as adding to your ideas or saying yes to your arguments, just ride along.
For negative interruptions such as embarrassing you or showing inappropriate behavior,
just relax and keep composed.

17. Deal with hostile audience or hecklers positively. Hold your fire; cling to your positives. Public
speaking is not a warfare.

18. Handle questions affectively. Anticipate possible questions from your audience.

In Class Activities

Impromptu Speech

Present a 2-minute speech based on the advocacy/product/practices you choose that is relative to
your field of specialization.

You might also like