Lecture 2 - Development of ESG Strategies-2
Lecture 2 - Development of ESG Strategies-2
Development of
Leading ESG
Strategies
September 2023
Recap: A holistic take on sustainability
1
Recap: A value-focused approach to sustainability strategy
Becoming an ESG leader requires an integrated ESG strategy that defines material
ESG topics, underpins these with actionable initiatives, and incorporates ESG into
the organization using KPIs and a fit-to-purpose ESG governance
1. We will use Sustainability/ESG as interchangeable throughout the proposal as we will look at sustainability from a holistic ESG perspective
Source: BCG 2
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 3
Tangible deliverables behind each ESG strategy element
• Quickly review achievements as basis for vision and ambition
Validate current
Vision and sustainability • Assess key areas of strength and potential for evolution with Sustaina-
1 sustainability vision
ambition level and ambition bility Health Check Survey – define target ambition level per key area
• Define overall sustainability vision and goal
• Identify group-wide material issues as well as divisional focus areas
Materiality assessment Confirm highest impact
• Understand peers' approach via Sustainability Strategy Benchmarking
2 topics and how they
along asset value chain relate to SDGs1 • Define relevant ESG indicators for industry and along asset value chains
• Understand which SDGs1 are affected and affect asset via material issues
• Compare asset performance against industry peers
Benchmarking, measure Compare ESG
• Develop sustainability strategy to address highest-impact issues
3 performance, define
definition & prioritization and prioritize measures • Derive concrete/quantifiable targets and measures to achieve strategy
• Build high-level business case and define a prioritized measure roadmap
• Identify initiatives across the organization with strong flagship effect on
Flagship Identify or define
relevant/priority stakeholders
Set focus KPIs and • Define focus KPIs for performance assessment and reporting
Focus KPIs, organization
5 define org setup to • Review sustainability skills, resources, systems, and metrics setup
and governance deliver upon strategy • Outline lean and efficient sustainability operating model and governance
1. Task Force on Climate-related Financial Disclosures existing missing Low maturity High maturity
Source: BCG 5
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 6
ESG vision & ambition 1
ESG vision and What is the company's vision of the world in 2050
that can shape strategy?
ambition | Key
questions to
consider
7
ESG vision & ambition 1
Select examples
Taking decisive action now to stop Our strategy is to be a leader There must be a clear and far-
climate change and create a within sustainable generation reaching strategic vision as well
better tomorrow […], that is what and consumption to make fossil- as planning abilities in line with
leadership is about free living possible within the UN Sustainable Development
one generation Goals
—Mads Nipper, CEO —Annika Ramsköld,
Head of Sustainability
—Enel Sustainability Report 2020
Long-term vision: What is company’s “Our ambition is to be climate neutral by 2040, with clean,
Myth-busting: Many common beliefs about ESG do not hold up and shouldn't
prevent from an ambitious vision
Myths
We will only get a good There is one global We cannot get a good Addressing ESG will incur
rating once we have standard rating if we are in a high- high costs and offers little
implemented measures for ESG certification polluting industry financial returns
Realities
Myths
We will only get a good There is one global We cannot get a good Addressing ESG will incur
rating once we have standard rating if we are in a high- high costs and offers little
implemented measures for ESG certification polluting industry financial returns
Examples
TCFD = Taskforce for Climate-Related Financial Disclosure; GRI = Global Reporting Initiative; SASB = Sustainability Accounting Standards Board
Source: Company websites, BCG analysis 11
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 12
Materiality assessment 2
WHAT? A structured process of determining ESG issues that could impact the
business or internal/external stakeholders, and an assessment of impact
on business, society and environment
What is WHY? To comply with regulations and standards – deep dive in following slides
Materiality assessment is required for all large companies1 according to
Materiality
the European Sustainability Reporting Standards (ESRS), and for
companies reporting according to GRI2
HOW? 1. Scan the environment to identify ESG topics with potential impact
2. Engage with relevant stakeholders and experts to prioritize ESG
topics
3. Assess significance of the impact on business, society and
environment for each ESG topic
4. Present in a materiality matrix
1. Companies exceeding 2 of the 3 thresholds: Average number of employees >250; Net
turnover >40m€; Balance sheet total >20m€ 13
2. GRI = Global Reporting Initiative, a voluntary standard for sustainability reporting
Materiality assessment 2
Selected peers1
considered in analysis:
Climate change and low-carbon
most important topics as expected
Low Importance for stakeholders High
1. Peers selected based on players who publish complete materiality matrices per GRI guidelines 2. But e.g. E.ON with recent change to link executive compensation to ESG targets
Source: Company annual sustainability reports & websites; BCG analysis 16
Materiality assessment 2
Ambition level: What is the ambition level • To be detailed in project, once material topics are aligned, and to be
that company wants to reach for each
discussed along business case scenarios (ESG and financial performance)
material topic (Comply, Compete, Lead)?
1. incl. compliance with "Lieferkettengesetz", human rights assessments, responsible procurement, etc.
Source: BCG 17
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 18
Measures & 3
prioritization
LEAD
AND SHAPE THE
Measures and INDUSTRY
COMPETE
prioritization | WITH START OF • Ambitious goals &
ambition is
• Sustainability as
Source: BCG 19
Measures & 3
prioritization
• RWE, Iberdrola and Ørsted: targets of 30%, 25% and 22% resp. of female senior management by 2022
Diversity • EDF target of 30% female executives by 2030, Enel with targets for middle management only
• Fortum with target of 25% female top executives by 2022 for Uniper subsidiary only
• Enel and Iberdrola: 80% (by '23) and 70% (by '22) of suppliers to have standard sustainability policies
Social standards in supply • RWE, Ørsted and Fortum with supplier qualification processes in place
chain • EDF less transparent on supplier standards
• EDF with executive compensation and up to 40% of manager salary linked to CO 2 emissions
Governance
Compensation • Ørsted with short-term cash-based schemes with 60% weight of ESG
• Enel, RWE, Iberdrola, Fortum with ESG criteria linked to executive and/or manager compensation
• All peers have reporting standards in accordance with GRI, SDG and TCFD in place as well as engage
Transparency & reporting with rating agencies
• Ørsted includes only 6 rating agencies in their report, which is below average of peer group
Comply • No climate targets in place Comply • Scattered initiatives across diversity topics
• Scattered/local initiatives • No targets set
• No explicit alignment with international standards as TCFD
Compete • Diversity targets set at Executive level and above
Compete • Reduction targets in place, with transparency on baselines & interim targets • Diversity, equity & inclusion initiatives mainly focused on gender
• Aligns to TCFD or another intl. standard
Lead • Diversity reported at different mgmt. levels
Lead • Climate neutrality commitment • Gender targets high in the short terms (e.g. +30% female at leadership
• Aligns with Paris Agreements objectives and targets verified by SBTi scenarios positions before 2025)
GHG emissions and env. standards in SC1 Maturity level definition Social standards in SC1 Maturity level definition
Comply • No targets for value chain emissions Comply • Generic narrative on compliance in supply chain
• Scope 3 reporting at a nascent stage • Code of Conduct for Suppliers
• Initiative oriented approach (not systematical)
Compete • No quantitative targets set
Compete • Reports Scope 3 emissions, but no target setting • Collaboration with suppliers on developing compliance aspects
• Actions programmed in the short time (next 2 years) around reporting and
collaborations Lead • Targets set on suppliers assessed on compliance and/or supplier to achieve
certain sustainability targets
Lead • Aims for climate neutrality incl. Scope 3
• High level of reporting and strategic approach to Scope 3 reduction
Compensation Maturity level definition
Lead • Set quantitative target to reduce injury rates (occasionally in addition to zero Lead • Reporting aligned to GRI and SDG and engaging rating agencies, and Climate
fatalities goal) risk based on TCFD recommendations
• Wellbeing incorporated into health & safety framework • Among top performers across ESG Raters
1. Supply chain
Source: Company sustainability and annual reports; Company websites; BCG analysis Environmental Social Governance 21
Measures & 3
prioritization
Source: BCG 23
Flagship initiatives 4
Used for most material topics with Used for other relevant topics with Used often for lower ambition level Used to enable other ESG
high ambition level and high impor- moderate ambition level to anchor topics and/or for “Walk the talk: initiatives, yet enabler often with no
tance for external communication ESG in operations Making ESG-related changes visible direct ESG ambition level or purpose
Lead
Compete
Comply
1. E.g. each OpCo with one flagship initiative
Source: BCG 24
Flagship initiatives 4
Implications per type of initiatives: Flagships with need for thorough planning
2 Oper. measures
Activities per type of initiative 1 Flagships 3 & low-hang. fruits 4 Core enablers
Share (and develop) core programs and policies for rating process
4
Set quantitative target
1. Incl. e.g. Sustainailytics 2. e.g., ESG reports 3. As relevant 4. For some initiatives
Source: BCG 25
Flagship initiatives 4
1. Steel company 2. Mining company 3. Ensure access to affordable, reliable, sustainable and modern energy for all
Source: Company information, BCG research, BCG analysis 26
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 27
Org., focus KPIs, 5
governance
for ESG success Example: Typical 'Social' KPIs to drive ESG performance
Outside
Key communications Diversity People development
element % of women employees Average hours of training per
year per employee
Input to ratings and % of women managers
Employee satisfaction level
investor decisions
Inside
KPIs | While overarching targets will be set at Group level, translation into
individual contributions will lead to specific KPIs for each operating company
Illustrative example
Group Level
First, group-level
material topics and peer Materiality analysis Peer Benchmarking
benchmarks will be used Carbon Gender Diversity Board Compensation
2040: Net Zero Emissions 2025: 30% women among new 2023: 20% weight for ESG
to define overarching Division incl. Supply Chain (Scope 3) recruits for mgmt. positions targets in var. compensation
targets…
Until 2025, x% of Additional:
Reduce emissions by
Example from power generation focused utility: tangible set of targets for all
focus topics based on derived strategy and peer comparison
Recent project example
1
Setup of RWE and selected peers
Level of highest-ranking
sustainability officer1 Lower level CI&SO not in ExCom or Direct CEO report
below, but reporting to
Chairman Head of Corporate
Responsibility, C-22
Dedicated sustainability
unit No sustainability Dedicated
unit Sustainability unit
Centrally managed or
per business unit BU Central
No dedicated
sustainability efforts
1. In a "pure" sustainability-focused role 2. C-2: Reporting into executive that reports to CEO, C-1: Reporting to CEO
Source: Company websites, sustainability and industry reports, expert interviews, BCG analysis 32
Org., focus KPIs, 5
governance
KPIs: How can company leverage KPIs and which Introduce relevant overarching and business-specific KPIs (for both overall
KPIs should it use to support and track its ESG Group and each OpCo) that are aligned with material topics, ambition levels
Incentive scheme and motivation: How can Requires further assessment in project: For incentive schemes, it needs to be
company stimulate ESG conform behavior ensured that ESG covers a material part: Key incentive aspects need to be
throughout the organization? linked to material topics and ambitions derived in the project
Skills, resources, and systems: How can company Specific resources will be needed for ESG management centrally and for each
ensure that it has the right capabilities in place OpCo; however, experience suggests that this will not lead to additional
to facilitate its ESG strategy? manpower, but rather reskilling/reallocation of existing resources
Source: BCG 33
A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 34
ESG reporting & 6
ecosystem mgmt.
ESG reporting and eco-system management | Five pillars are key to an ESG
reporting strategy
Impact narrative
grounded in corporate purpose and strategy
Adhere to external Align materiality & Build data capability/ Engage with the ESG Shape positive investor &
Certification Rating
Mandated certification of ESG Not mandated rating of overall
reporting to give a true represnentation of the companies activities, usually it costs 150k Euros
approx for such reporting, it is generlly recommended to do the same.
Reporting on key metrics/standards of economic,
environmental and social impact by a company
Standards
Note: External service providers may offer certification and rating services
Source: BCG Source: BCG analysis 36
Goes from A to B++ , REMEMBER THE MOST IMPORTANT THING is to collect as much data for your ESG ESG reporting & 6
activties so that you are able to share the data with these Suntainabilkity reporting firms ecosystem mgmt.
Rating overview: Example company notably weaker than most peers across
major dimensions — significant upside potential especially in Governance topics
Benchmark approach Inside-out Outside-in
and description: Measures relative ESG performance across key issues based on several Aggregating public & company AI-based NLP algorithm to assess ESG
hundred quantitative and qualitative company reported data points reported data ESG scores from >700 sentiment across public data on material
sources issues (SASB)
Prominent
Scores (0-100, 100=best)
reporting Scores (0-10, 10=best) Scores (0-100, 100=best) Insight score (0-100, 100=best)
Momentum (12mths trailing)
Rating scale firms
E S G E S G E Empl. Comm. G Insight Momentum
Example company B+ 84 66 44 A 5.6 4.9 6.0 62 57 56 50 65
Peer 6 B+
Inside-Out81 Sustainability
62 77
Reporting: 72 60 60 54 72
Inside-out reporting, also known as "top-down" or "organizational-centric"
Peer 7 B+ 55 86 75 69 Outside-In
65 62Sustainability
59 Reporting:
67
reporting, starts from within the organization and focuses on the data and
Outside-in reporting, also known as "stakeholder-
Peer 8
information thatB the
64 organization
58 generates internally.
70 70 56 59 53
56 reporting,
centric" or "contextual" begins by
Note: Peers sorted according to Refinitiv score; MSCI ESG data for five peers and client considering the perspectives and Positive
concernsNegative
of
Source: Refinitiv, MSCI ESG, CSRHub, TVL - all data extracted May 18, 2021 external stakeholders such as investors, customers,37
NGOs, and communities.
ESG reporting & 6
ecosystem mgmt.
Deep Dive Refinitiv: Example company lags behind peers similarly like in
overall picture This company
You can always ask could improve
these fuckers why compared to its
ESG Scores they gave you the Performance vs. main peers peers
rating they did
89
B+ 83 82 75 75 74 70 68 63
Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Peer 6 Peer 7 Example Peer 8
Overall Score Example company sub-scores company
Governance C Management
Pillar Score B- Shareholders 78 77 75 74 70 63 59 44 44
Weight: 23.6% A- CSR strategy Peer 1 Peer 6 Peer 7 Peer 4 Peer 8 Peer 5 Peer 2 Peer 3 Example
company
Note: Pillar score reflect weights for client Industry Group
Source: Refinitiv ESG Database, extracted May 12, 2021; BCG analysis 38
Category score grade A+ A A- B+ B B- C+ C C- D+ D D-
(scale: A+ to D-)
ESG reporting & 6
ecosystem mgmt.
Best-practice example: SAP shows strong practices Interactive connectivity tool links
across pillars ESG factors to financial value
drivers:
• Interactive data dashboard ("chart generator") allows easy Interactive chart generator
selection/ exploration of financial and non-financial metrics allows different data cuts of
Build data • Unique data cuts and customization enable different (non-)financial measures:
• Pioneer in ESG investor calls – held first ever ESG call as part
of Global Compact Pilot in 2012
Shape positive • Sustainability milestones shared in investor calls (e.g. 10th
investor relations year of roadmap, #1 on Dow Jones sustainability index)
Source: SAP website and integrated report 2018; TCFD 2019 Status report; SASB Software IT Brief 39
PROFESSOR SAYS - IMPORTANT SLIDE, ESG reporting & 6
ecosystem mgmt.
REMEMEBR
Beyond ESG reporting, targeted stakeholder engagement is key —
communication strategy needs to address strong ESG demands
Example Energy
Demand high ESG transparency and reveal/penalize non ESG conform behavior
(e.g., klimareporter, ECOreporter)
Demand high ESG standards in Scrutinize ESG performance and demand a socially
business conduct/contracting Media & fair & environmentally friendly energy transition
(e.g., Vestas, E.ON, Axa) journalists (e.g., Greenpeace, Klima-Allianz Deutschland)
Business NGOs & civil
partners1 society
Demand integration of ESG criteria Set ESG regulations and targets as well as
Share- Regulators
into long-term business decisions transparency and reporting requirements
(e.g., Blackrock) holders & politics (e.g., EU, local government)
Key stakeholders
Targeted
objectives
Stakeholders: Stakeholders:
Channels: Channels:
• Capital Markets Day • Leader forums & meetings
• Annual and sustainability report • Employee training & engagement Synchronized
timeline
• Press releases and (social) media • E-Learning modules
• … • …
Source: BCG 41
ESG reporting & 6
ecosystem mgmt.
Source: BCG 42
Recap | A proven approach to ESG strategy: Six steps to ESG leadership
Source: BCG 43
Summary | A typical project approach covers all six steps to ESG leadership
Always try to get leadership (ceo, board etc) to be actively engages in the ESG activites to set an
example for the employees, activately engage employees IN CONEXT TO ESG strateges
C
Leadership journey to engage the leadership and ensure alignment
D
Design Thinking journey to shape ESG strategy
Optional
E
Hack-a-Sustainability to develop ESG bus models
Key
meetings
1. Incl. two weeks of summer break
SteerCos & leadership workshops OpCo alignments (CEO, key contact) Expert sessions & panels X Deep Dive in chapter
Source: BCG 44
Key fields of action to define and execute ESG strategies
As a rule of thumb, always ensure consistency in your reporting standards, if you decide upon a KPI, AND
TARGETS, THINK beforehand what your publish and ensure consistently in the reprots, DO WHAT YOUR
PREACH !!
• Align with Steering Committee (Group and OpCos) on ESG vision and ambitions
• Develop business case, manage CAPEX decisions, ROI targets, etc.
• Define organizational setup of ESG/sustainability units
Corporate
level • Specify strategic priorities and major flagship initiatives
Source: BCG 45
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