Business Model:

Value Proposition: Our Edtech mobile app offers a unique marketplace of skills, categorizing them
into academic, non-academic, and professional domains. Users can easily access a wide range of
consultants and book them on an hourly basis, whether it's for online classes, offline classes, or
home tutoring. Users can book classes just to understand a single concept rather than buying an
entire course. This addresses the pain point of learners having to rely on a single source for
knowledge acquisition and brings the learning experience to their doorstep.

Customer Segments:

1. Students: School, college, and university students seeking academic support.

2. Professionals: Individuals looking to upskill or enhance their professional competencies.

3. Lifelong Learners: Those interested in pursuing non-academic interests and hobbies.

4. Parents: Seeking tutors for their children's academic or extracurricular needs.

Key Activities:

1. Skill Curation: Continuously updating and categorizing skills based on user demand and
industry trends.

2. Onboarding Consultants: Attracting and onboarding a diverse pool of skilled consultants.

3. Technology Development: Maintaining and upgrading the mobile app for optimal user
experience.

4. Quality Assurance: Ensuring the quality of consultants through user reviews and ratings.

5. Marketing and Promotion: Attracting users and consultants to the platform.

Key Resources:

1. Consultants: A pool of skilled educators, professionals, and experts.

2. Technology: The mobile app and necessary IT infrastructure.

3. User Base: A growing community of learners and customers.

4. Data Analytics: To understand user behaviour and preferences.

Channels:

1. Mobile App: The primary platform for users to browse, book consultants, and access
learning materials.

2. Social Media: To engage with the community and promote the app.

3. Partnerships: Collaborating with educational institutions and businesses for mutual benefit.

Customer Relationships:

1. Personalized Experience: Tailoring recommendations and content based on user preferences

and history.

2. Customer Support: Offering responsive assistance for queries and concerns.

 3. Community Building: Fostering a sense of belonging and engagement among users.

Revenue Model:

1. Consultant Fees: Charging a commission on consultant earnings for each booking.

2. Subscription Model: charging platform fees to utilise services on our application

3. Advertising: Partnering with relevant advertisers to display targeted ads to users.

4. Partnerships: Collaborating with educational institutions and corporate clients for

customized solutions.

5. Transaction Fees: Charging a small fee for each booking made through the platform.

6. Data Insights: Selling aggregated and anonymized user data to educational institutions and
researchers.

Marketing Strategy:

1. Targeted Online Advertising: Use data analytics to identify and target potential users on
social media and search engines.

2. Influencer Partnerships: Collaborate with well-known educators, professionals, and

influencers to endorse the app.

3. Referral Program: Encourage users to refer friends and family by offering discounts or
rewards for successful referrals.

4. Local Partnerships: Establish partnerships with local schools, colleges, and businesses to
promote the app within specific communities.

5. Feedback and Improvement: Actively seek user feedback and continuously improve the app
based on their suggestions.

6. Data-Driven Marketing: Utilize user data and behaviour analytics to refine marketing
strategies and personalize user experiences.

Pitch for Investments:

Ladies and gentlemen,

Our Edtech startup has developed a groundbreaking mobile app that revolutionizes the way people
acquire skills and knowledge. With a marketplace of skills that spans academic, non-academic, and
professional domains, our platform empowers users to connect with a diverse pool of consultants for
personalized learning experiences.

Our robust business model combines revenue streams from consultant fees, subscriptions,
advertising, partnerships, transaction fees, and data insights, ensuring multiple sources of income.
We have identified a substantial market, including students, professionals, lifelong learners, and
parents, who can benefit from our platform.

Our marketing strategy is designed to efficiently reach and engage our target audience through
online advertising, content marketing, influencer partnerships, referrals, and local collaborations. We
are committed to leveraging data-driven insights to refine our strategies and enhance user
experiences continually.

We invite you to be part of our journey to transform the future of learning. Our investment will fuel
our growth, enabling us to expand our consultant base, enhance our technology, and reach new
markets. Together, we can create a global community of learners and consultants, bridging the gap
between knowledge seekers and knowledge providers.

Invest in our vision to make learning accessible, personalized, and convenient for everyone. Join us in
shaping the future of education and skills development. Thank you for considering our proposal.

key performance indicators (KPIs) that our Edtech startup should concentrate on to measure the
success and growth of our marketplace of skills mobile app:

1. User Acquisition:

 User Growth: Monitor the number of new users registering on the platform over
time.

 Customer Segmentation: Understand the distribution of users among different

segments (students, professionals, parents, etc.).

2. Consultant Onboarding:

 Consultant Growth: Track the number of skilled consultants joining our platform.

 Consultant Retention: Measure the percentage of consultants who continue to offer

their services on an ongoing basis.

3. Engagement and Usage:

 Active Users: Measure the percentage of users who regularly engage with the app.

 Session Duration: Monitor how long users spend on the app during each session.

 Frequency of Bookings: Track how often users book consultants for classes.

4. Revenue and Financial Metrics:

 Total Revenue: Keep an eye on the overall income generated by our platform.

 Average Transaction Value: Calculate the average amount spent by users per
booking.
  Conversion Rate: Measure the percentage of free users who convert to paying
customers through subscriptions or bookings.

5. Customer Satisfaction:

 User Ratings and Reviews: Monitor user feedback and ratings for consultants and
the app itself.

 Net Promoter Score (NPS): Measure user satisfaction and their likelihood to
recommend the app to others.

6. Retention and Churn:

 User Retention Rate: Track the percentage of users who continue to use the app
over time.

 Churn Rate: Measure the rate at which users stop using the app.

7. Market Expansion:

 Geographic Reach: Monitor the growth of our app's availability in different regions.

 Skill Categories: Analyze the popularity and demand for different skill categories on
the platform.

8. Conversion Funnel:

 Conversion Rates: Track how users move through the conversion funnel from
registration to making bookings or subscribing.

 Drop-off Points: Identify where users tend to drop out of the conversion process and
optimize those steps.

9. Marketing Effectiveness:

 Cost per Acquisition (CPA): Calculate the cost of acquiring each new user through
marketing efforts.

 Return on Investment (ROI): Measure the effectiveness of marketing campaigns in

generating revenue.

10. Data Insights:

 User Behavior Analytics: Utilize data to understand how users navigate the app,
which skills are in high demand, and how they engage with content.

 Predictive Analytics: Use data to predict user behavior and trends, helping in
proactive decision-making.

11. Platform Health:

 App Performance: Monitor app stability, load times, and any technical issues.

 Security: Ensure the platform's security to protect user data and transactions.

12. Partnership and Business Development:

  Number of Partnerships: Track the growth of partnerships with educational
institutions, businesses, and other organizations.

 Revenue from Partnerships: Measure the income generated through partnership

agreements.

13. Operational Efficiency:

 Consultant Match Rate: Measure how well the platform matches users with suitable
consultants.

 Customer Support Response Time: Monitor the time it takes to address user
inquiries and issues.

14. Compliance and Regulatory Metrics:

 Data Privacy Compliance: Ensure adherence to data protection regulations.

 Educational Standards: Comply with educational standards and certifications, where

applicable.

15. Long-term Growth Metrics:

 User Lifetime Value (LTV): Calculate the total value a user brings to our platform
throughout their entire relationship.

 Customer Acquisition Cost (CAC) to LTV Ratio: Ensure that the cost of acquiring a
customer is justified by their lifetime value.