Mobile Commerce

Dr.S.
THOWFEEK KHAN
ASSISTANT PROFESSOR IN COMMERCE
DEPARTMENT OF B.COM BANKING
HAJEE KARUTHA ROWTHER HOWDIA COLLEGE
UTHAMAPALAYAM
MAIL ID : [email protected]
Dr.N. THAHIRA
HEAD & ASSISTANT PROFESSOR IN COMMERCE
DEPARTMENT OF B.COM BANKING
HAJEE KARUTHA ROWTHER HOWDIA COLLEGE
UTHAMAPALAYAM
A STUDY OF MOBILE COMMERCE IN INDIA

ABSTRACT
Businesses to consumer transaction conducted from mobile devices are also known as
m commerce. It is used to buy tickets, paying insurance premium, buying gifts and
recharging mobile accounts. All big companies in India Started using mobile for doing
business, financial sector, telecom sector, Banking and real estate one some of the sector
using mobile commerce. And by the end of the year Flipkart is the largest ecommerce
company in India.
Key Words: a study of mobile commerce in india

INTRODUCTION
Mobile commerce market in India to grow at pace of 71% over the period 2012-2016.
M-commerce is the extension of E-commerce object of this paper is to focus m-commerce
status in India and also find out future direction of m-commerce. Through this paper identify
the issue for the future growth of Ecommerce trend M-commerce with its present volume
transaction in India, and identify critical challenges of m- commerce would become for
present scenario in India.M-Commerce is another term for mobile commerce.
E-COMMERCE
E-commerce normally means as transaction conducted over the internet. E-commerce

is conducting business over internet and Retailing is a part of internet. E-commerce also
includes many other activities, such as business trading with other business and internal
processes that companies use to support their purchasing, selling, hiring, planning and other
activities. It simple means as E-commerce includes buying, selling, and hiring a particular
product or services. e rapid growth of mobile telephone has provided a foundation for M-
commerce namely E-commerce activities used by mobile device, such as a cell phone it is
called M-commerce.
BENEFITS OF M-COMMERCE IN INDIA
1.EASILY USED-
presently websites are being designed so much user friendly. Its show search option
helps consumers to find more easily and rapidly for a particular product. Different
classification of products variety helps for consumers to choose more exclusively between
products.
2. SECURE TRANSACTION: -
M-commerce also gives an assurance of secure transactions for the transaction,

confirmation code is sent to the email and mobile phone. And after filling this code the
transaction will be processed, so that changes of wrong transactions are very less and
unsecure transition can be eliminated.
3. EASY TO HOLD: -
mobile device is easy to hold by user, it helps to avoid ser to go physically to any
particulars shop as well as it also helps to user for avoid once of use of computer.
4. MOBILE COMMERCE
E-commerce and mobile commerce are not only frontier for doing global business and
trade but also offers multiple benefits to the business, government and consumers on massive
scale. Indian companies are doing business using Ecommerce and also are adopting M-
commerce for doing business.
M-COMMERCE IN INDIA
The electronic commerce activity conducted through mobile devices such as smart
phones, tablet PCs, etc. is called m-commerce it includes both B2B and B2C e- commerce
transaction.Buying and selling of goods and services connected through wireless networks
through mobile devices, such as mobile phones, tablet PCs etc. is called m-commerce.
Wireless networks like 3G, GPRS, GSM, and CDMA have enabled the Indian Mobile Users
to access internet on mobile devices. Mobile Device Users in India get access to the data and
information stored on servers through Mobile Internet.
LIST OF M-COMMERCE COMPANIES IN INDIA
ONLINE STORES
1.m.ebay.in
2.m.flipkart.com
3.m.jabong.com
4.m.yepme.com
5.Mobile Banking
6.m.hdfcbank.com
7.m.icicibank.com
8.m.onlinesbi.com
9.m.axisbank.com
10.Online Travel
11.m.makemytrip.com
BENEFITS OF M-COMMERCE
1.Affordability of mobile devices
2. Doing things on the go.
3. Mobile Internet connectivity.
4. Mobile Payments.
5. Security
RECENT M-COMMERCE DEVELOPMENTS IN INDIA
1.Vodafone teamed up with ICICI bank for M-pesa.
2.Airtel Tied up with HDFC Bank and Axis Bank for Airtel Money.
3.E-commerce companies such as flipkart, Gabon, yepme have launched a mobile

version of their websites.
4.Banking companies such as HDGC bank, ICICI Bank, State Bank of India have
introduced Mobile version of their website.
STATUS OF E-COMMERCE AND M-COMMERCE IN INDIA
People use internet for various purpose which includes email, academic and financial
information search, music and video on internet, chatting, online job search, gaming online
banking. Ecommerce has touched every field to of human life. From entertainment, job
search to matrimonial sites. India has day by day increase in the number of internet users. e
future of e-commerce is M-commerce. M-commerce is rapidly overtaken. E-commerce as de
facto mode online transactions with over 50% of total online orders coming from mobiles,
there is little doubt that by end of 2015 transaction from mobile devices will far eclipse those
from desktops.
FEATURES OF M-COMMERCE
1.Pervasiveness:
2.Accessibility:
3.Inter-activity:
4.Determination of Place:
5.Archetype:
ADVANTAGES OF M-COMMERCE
1.Security has prioritized.
2.Easily accessible through mobile applications.
3.Faster loading.
4.Easier checkout procedure.
5.On the go, transactions can be performed by utilizing the time of travelling.
6.Purchasing and selling of goods using mobile wallets increase digitalization.
7.Sending and Receiving money from the phones through UPI (Unified payment
interface)
8.Gives business the possibility to expand in the market and increases sales.
9.M-Commerce provides more credibility.
DISADVANTAGES OF M-COMMERCE
1.Smartphone limitations:
2.Need reliable shipment companies:
3.Issue of security:
4.Payment faults:
5.Quality Check:
6.Hacking issues
CONCLUSION
Indian government get essential steps to improve M-commerce in India like building
of infrastructure to improve internet connectivity, they had to start campaigns for m
commerce knowledge. still there is a lot of works which can be done for m commerce for its
growth. M commerce markets grow in India due to growth of financial area and number of
smart phones buyer are increasing. M--commerce is provided online shopping, online billing,
online purchasing, etc. and it is related to electronic market where provide user friendly
environment.
REFERENCES
1.https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/
fileview/March_2017_1491815087__192.pdf.
2.https://www.ijert.org/future-prospects-of-m-commerce-in-indian-context-a-review.
3.https://www.ijarcce.com/upload/2016/april-16/IJARCCE%20224.pdf.
4.://www.milesweb.in/blog/startups/the-rise-of-mobile-commerce-in-india-and-how-
to-get-started/.
5. https://theinvestorsbook.com/m-commerce.html.

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Dr.S.

ASSISTANT PROFESSOR IN COMMERCE

DEPARTMENT OF B.COM BANKING

HAJEE KARUTHA ROWTHER HOWDIA COLLEGE

HEAD & ASSISTANT PROFESSOR IN COMMERCE

DEPARTMENT OF B.COM BANKING

HAJEE KARUTHA ROWTHER HOWDIA COLLEGE

A STUDY OF MOBILE COMMERCE IN INDIA

Key Words: a study of mobile commerce in india

E-commerce normally means as transaction conducted over the internet. E-commerce

BENEFITS OF M-COMMERCE IN INDIA

M-commerce also gives an assurance of secure transactions for the transaction,

LIST OF M-COMMERCE COMPANIES IN INDIA

1.Affordability of mobile devices

2. Doing things on the go.

3. Mobile Internet connectivity.

RECENT M-COMMERCE DEVELOPMENTS IN INDIA

1.Vodafone teamed up with ICICI bank for M-pesa.

3.E-commerce companies such as flipkart, Gabon, yepme have launched a mobile

STATUS OF E-COMMERCE AND M-COMMERCE IN INDIA

1.Security has prioritized.

2.Easily accessible through mobile applications.

4.Easier checkout procedure.

6.Purchasing and selling of goods using mobile wallets increase digitalization.

9.M-Commerce provides more credibility.

2.Need reliable shipment companies:

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