E0051 Employee-Motivation HDFC Bank LTD
E0051 Employee-Motivation HDFC Bank LTD
E0051 Employee-Motivation HDFC Bank LTD
EMPLOYEE -MOTIVATION
AT
HDFC BANK, HYDERABAD
MASTER OF BUSINESS ADMINISTRATION
Submitted by
(Student Name)
HT NO: 21WJ1E****
ASSISTANT PROFESSOR
(Autonomous)
PAGE
CHAPTER CONTENTS
NO.
INTRODUCTION
Objectives of the study
Research Methodology
CHAPTER -
COMPANY PROFILE
III
CHAPTER -
THEORETICAL FRAMEWORK
IV
DATA ANALYSIS &
CHAPTER - V
INTERPRETATION
Findings
CHAPTER -
Suggestion
VI
Conclusion
Annexure / Questionnaire
INDEX
CHAPTER – I
INTRODUCTION
Introduction
The important task before every manager is to secure optimum performance from each of
his subordinates. The performance of the subordinate, in turn, is determined by his ability to
work and the extent to which he is motivated.
Motivation is the process of inducing and instigating the subordinates to put in
their best. Motivation is influenced significantly by the needs of a person and the extent
to which these have been fulfilled. To motivate the subordinates, the manager must, therefore,
understand their needs.
The term ‘motivation’ has been derived from the word ‘motive’. Motive is the urge, need,
want or desire that induces a person to work.
ORIGIN
The term motivation is derived from the “Latin” word “motive” which means
induces or desire to work.
Motivation is the process of attempting to influence others to do your will through
the possibility of gain or reward.- Edwin B. Flippo
Motivation means a process of stimulating people to action to accomplish desired
goals. W.G.Scott
1. Inducement of employees
2. Higher efficiency
3. Optimum use of resources
4. Avoidance of loss due to mishandling and breakage
5. No complaints and grievances
6. Better human relations
7. Avoidance of strikes and lock-outs
8. Reduction in labour turnover
To evaluate the opinion of the employees about the factors such as contents of the job, training
and development.
To find out the factors that influence the employee’s motivation provided by an organization.
The study helps the company to know whether the motivations are undertaken strongly
accepted and also to know the lacking in the employee motivation.
RESEARCH METHODOLOGY
3.1TYPE OF PROJECT:
This study is exploratory in nature. The study has been conducted in the form of survey, so that
the inputs can be received from the respondents. This study identifies the major factors for
knowledge sharing and attempts to capture the areas of improvement if any so as to increase and
fine tune the benefits of implementing new ideas at right time.
Research design
A research design is the arrangement of conditions for collections and analysis of data in
a manner that aims to combine relevance to the research purpose with economy in procedure.
The research design is the conceptual structure within which research is conducted; it constitutes
the blueprint for the collection, measurement and analysis of data.
Descriptive research design is used for this study where the pilot study was conducted
among the employees and with that knowledge, questionnaires were given to the respondents.
Research design includes:
Formulating the objectives of the study.
Designing the methods of data collection.
Selecting the sample.
Collecting the data.
Processing and analyzing the data.
Reporting the findings.
Sources of data
The task of data collection begins after a research problem has been defined and research
design plan chalked out. The primary data are those, which are collected afresh and for the first
time, and thus happen to be original in character. The secondary data are those which have
already existing collected data by some other else and which have already been passed through
the statistical process.
Primary data
The Primary data was collected using structured questionnaire on “A Study on
Effectiveness of Employees motivation in Toyota Motor India Ltd.” from the employees of the
organization.
Secondary data
Secondary sources of information are summaries of information gathered from
translations, summaries and review of research abstracts, guide books, internet and other
publications regarding the company & industry processes.
Research instrument
The questionnaire is prepared with Multiple Five Point scale.
Formula:
No . ofRepondents
PERCENTAGE = × 100
TotalNo . ofRespondents
3.6 TOOLS FOR ANALYSIS:
Chi-Square Test
It is a non parametric test used most frequently to test the hypothesis.
This aims at determining whether difference exists among groups of data or whether differences
are due to sampling. It describes the discrepancy between the theory and observation. This test is
done to find the dependence of one factor over the other. Chi-square is a statistical test
commonly used to compare observed data with data we would expect to obtain according to a
specific hypothesis.
Formula:
(O−E)2
χ2 =∑
E
r = 1- _6Σd²_
n (n²-1)
Percentage
Percentage analysis was mainly used by the research to analyze and interpret the data.
The percentage refers to special kinds of ratio. Percentage is used in making comparison between
two or more series of data.
Mean score Value
The questionnaire is framed using five- point type scaling techniques. The responses to
various statements are scored in such a way that responses indicative of strongly agree is given
the highest score of 5 and agree is given the score of 4 and neutral is given the moderate score of
3, disagree is given the score of 2 and that with the strongly disagree is given the lowest score of
1.
3.7 TECHNIQUES USED FOR REPRESENTATION OF DATA
Bar charts:
It is a Clustered column with 2 visual effect. The bars are of same width and only the
length varies.
LIMITATIONS OF THE STUDY
The study has been carried out with the assumption that the responses from the workers
are real.
The study has been conducted and it is applicable only to in- house motivational level of
HDFC Bank .
Hesitation and a little difficulty of the employees to express their views was an obstacle
to the investigator.
Certain employees of the company are not aware of what factors motivates them.
Most of the employees didn’t come forward to give opinion about the management.
Hence it doesn’t provide them to derive a concrete solution.
The study was conducted only for a short period of time.
CHAPTER –II
REVIEW OF LITERATURE
REVIEW OF LITERATURE
From the literature gathered for the study, the factors that enhance employees motivation
are fair pay, incentives, special allowances, fringe benefits, leadership, encouragement, trust,
respect, joint decision making, quality of supervision, adequate working relationships,
appreciation, chances for growth, identification and fulfilment of their needs, reorganisation,
empowerment, inspiration, safe working condition, training and information availability and
communication to perform action. Independent variables based on the concept rewards and
recognition, satisfaction with supervision, works itself. Dependent variables based on the concept
job satisfaction and total outcome concept intrinsic motivation.
INDEPENDENT
VARIABLES
EMPLOYEES MOTIVATION
RESEARCH REVIEW
Review of Literature
Solomon Markos et al.(2010), defined that the scope of the employee engagement are very
wideand broader in nature, which is strongly supported by the two way relationship between
management and employees. It is very true that the engaged employees are always positive in all
respect for the organization; such as employee retention, productivity, profitability, customer
satisfaction and safety etc. Employee engagement is depend on the personal traits of the
employee’s( knowledge, skills, attitude etc. ) , organization culture, environment and practices
(leadership, social networks , personal respect, process, context component of job performance
etc.). The employees engagement starts from the first day through effective recruitment and
orientation program , begins from the top management in the organization and always keep focus
on the top- talented employees to reduce their turnover and continuously maintain or increase the
business performance of the organization.
Mohammed Javed Kalburgi et al.(2010), concluded that there are lots of factors which
playinto the concept of employee motivation and it differ from situation to situation. Some
organization’s guidelines related to motivation may not be effective for the other organisation
because the motivation is based on various theories. The good environment of the organization
and supervisor’s help in performing the task of the employees played vital role for employee’s
motivation i.e. the success of any organization depends on its motivated employees.
Francis C. Anyim et al. (2011), marked change of form , appearance, character of collective
bargaining specially at the timeof economical recession. During the declining of economy the
recession is very big challenge to face by the management or the union , the industrial harmony
and industrial peace can only be achieved through the concept of effective collective bargaining
and win-win approach for both the parties.
Mostak, Ahamed Galib et al.(2011), collected the recent labour unrest from May-2009 to June-
2011(i.e. 11 nos. of labour unrest) in the Indian Banking industries. Now a days maintaining the
co-ordial human relation in the auto industries in India is a very big challenge. The factors which
are affecting the industries are demand for wage hike, reinstatement of terminated or dismissed
workers, demand for recognition of labour union, hiring of 85% on contractual basis to run the
plant, lack of motivation ,security, safety in the organizations. Some of the factors are also
having the indirect relation to strike such as price hiking of raw materials, customers complaints,
additional govt. tax liabilities etc.
M.N. Badrinath et al.(2012), founded that , now a days the companies are facing throat
cutcompetition and to increase the profitability , deploying the 55 % of the labour force on
contract basis. Most of the Banking companies are just having the 7% people on permanent
basis. In this case study of the company’s named Maruti Suzuki India ltd focuses on various
aspect of labour issue and shared their impact on profit of the organization , issue of contract
labour and importance of collective bargaining in maintaining positive industrial relations.
Arun Kumar Puttapalli et al.(2012), defined that the discipline is primary requirement
formaintain the industrial harmony ,smooth running of any organization and its prosperity. Any
organization which is having the good culture, motivated employees, outstanding quality always
invariably and ultimately succeed. The structured disciplined system in the organization keep the
morale high of the employees , make them more responsible, increase the productivity and
quality of work, encourage the employees to be more creative, bring new suggestions or ideas to
the organization on the other hand the non-committed or in disciplined employees shows the lack
of interest or enthusiasm in his work and resulted in conflict and frustrations.
R.N. Kadam(2012), searched that, if any country required to develop its economic conditions
then it is necessary for them tomaintain the industrial harmony, which resulted into the more
productivity and prosperity. The state govt. of the country plays a very crucial role in dealing the
industrial conflicts-strikes and lockouts.The findings of this study is that the employees involved
in the strike and lockouts has increased from 5.12 lakhs(1971) to 1 crore 19 lakhs (1999). To
achieve the industrial peace the harmonious relationship between labour and management is the
basic requirement for the same. ILO defines, “Industrial relations deals with relation between the
state, employer’s and workers unions/organizations.The main industrial disputes are mostly
related to with their wages ,hours of work, working conditions and welfare facilities etc.
Meera Singh(2012), defined that the image of any organization can be built very easily through
retaining the branded talents inthe organization. There are four major area which has to be
looked into for the employee branding i.e. selective recruitment , targeted training, effective
communication about organization goals, role clarity and compensation system. It is known that ,
now a days there is throat cut competition in the market in the era of globalization and emphasis
on customer delight. It is also necessary for the organization to focus on skilled manpower ,
retention and motivation of knowledge workmen and talented workmen through employee
branding. It is important that the available talents in the organization should be empowered ,
which resulted to have satisfied customer.This reports is having very wide view of talent
management which is the biggest challenges before the HR professionals in today’s scenario.
R. Thamilselvan et al. (2012), carried out the study toidentify the employee’s opinion and
management strategies towards thetalent management in the organization. It is not necessary that
money is the only reason of leaving the organization but the dysfunctional company culture is
also one of the main reason for the same. The major strategies such as Job rotation and New
Assignment, Alternative Work Schedule (AWS), Reward and Recognition system, Retention
bonus/ scheme are the more acceptable by the majority of the employees in the IT organizations.
Anupam Rani et al. (2012), described that talent management is a strategic tool and holistic
approachfor attracting and selecting people wisely, developing and retaining leaders , placing the
right talent at right place and right time , as well as prepared the organization for the future
challenges and development. Talent management comprising three major components : Talent
Identification, Talent development (internal and external) , Talent engagement , motivation and
retention.
Sayed Ali Akbar Ahmadi et al.(2012), shared about the considerable or meaningful
relationbetween the social capital and talent management which has been faced by Iranian
organizations such as attraction, evaluation, exploration and also development and maintain of
talents at the Southern Khorasan Electric Energy Distribution Company(SKEDC). The total
population at SKEDC is 120 people and out of that there were 92 respondents and questionnaires
based on the questions related to talent management system and social capital for analysis. The
talent management level can be enhanced by improving the social capital status i.e. promotes co-
operations between two or mores individuals(Fukuyama,2010) , in an organization. The
existence of positive social capital an inevitable tool for creating the trust and certainty in each
employee life.
Viresh Mathur et al. (2013), revealed that Tyre industries should be pro-active for the
development of philosophy IndustrialRelation Management. The workers should be involve for
sharing their views about their working conditions, welfare measures, encourage to provide their
valuable and innovative suggestions or ideas for improving the productivity and profitability of
the organization. The culture of empathically approach should be adhered for resolving the issues
of the workmen.
Pallavi Kumari (2013), emphasize that now–a-day industrial harmony is very much required for
sustained economicdevelopment and growth. In our country we are having mixed economy i.e.
both private sector and public sector. Industrial relation play a vital role in establishing and
maintaining industrial harmony and the techniques used for the same differ from industry to
industry and organization to organization in view of difference of objective.
Akpoyovwaire Samuel Mukoro(2013) , suggested that communication is very essential part
ofany social system because it creates an environment of mutual trust , harmony and
proficiency ,which motivates the workers for more productivity. School staff and management in
Nigeria should be instructed to communicate regularly with both internal, external audiences and
stakeholders. It is an effective tool of management which avoids mistrust , conflict, suspicion,
confusion or mis-understandings among the workers and management. The two-way
communications allowing / inviting the workers to participate in the decisions that affect their
lives within the organization , it also make them motivated ,capable , respectable and facilitate
for the achievement of the common organizational goals.
Hiteshwari Jadeja et al.(2013), Now days the labour issue in the automobiles in India are
verycommon and uncontrolled, the main reason of this is low-wage contract workers. Because in
Banking industries the wage difference in-between permanent worker and contractual worker is
very huge for the similar skill and job profile. All the contractual are being removed after every
six month and reappointed again for escaping from their medical-benefits and provident fund
payment responsibilities in Maruti Suzuki’s , Manser plant, which comes under the unfair labour
practices and resulted into the labour unrest.To maintain the harmonious industrial relation HR
people has to be proactive to address and resolve the grievances of the workmen.
Rajpreet Kaur(2013), observed that talent management is a crucial tool for identification of the
strength and weakness of theemployees of the organization. Now a days the managing the talent
in a global organization is very challenging, which includes the process of attracting, selecting,
training, developing, promoting and retaining the employees throughout the organization. Talent
management assist to improve the organizational performance by focusing the key variables
(leadership, competencies, individual skills, motivations, experience, reward and recognition ).
Hassan, Olanrewaju Makinde(2013), opines that industrial harmony at the workplace is very
much important for theachievement of organizational goal and objectives. The industrial
harmony can be achieved and maintained at the workplace through effective industrial relations
i.e it shows that the existence of the significant relationship between industrial harmony and
effective industrial relation. This study recommend for the organization to prevent strike action,
disputes and disorderliness at work place some factors should be attended maturely such as pride
to be given to Industrial / Trade union activities, individual problem as organizational problems,
arrangement or collection of funds for the smooth running of union activities.
B. Ravi Kumar(2014), emphasize on some important points to ensure for maintaining the
congenialand cordial relation in the organization. The points are such as : the relation between
the superiors and subordinates should be healthy, adequate training to the superiors is to be given
for maintaining better relations, unbiased procedure should be maintained for the grievance
settlement, management should not discourage the workmen for participating in union activities,
management should firm and fair with the demand of union.
Bidayatul Akmal Mustafa Kamil et al. assessed that identification and development of talent
management strategies isrequired for organization success and sustain for future , benefit for its
employee. People of the organization are the valuable assets and talent management would
anticipate human resource activities such as recruitment and selection, coaching, training and
development, performance management, engagement and retention for the organization
development and performance.
In India, banks are playing a crucial role in socio-economic progress of the country after
independence. The banking sector is dominant in India as it accounts for more than half the
assets of the financial sector. Indian banks have been going through a fascinating phase through
rapid changes brought about by financial sector reforms, which are being implemented in a
phased manner.
The current global crisis that hit every country raised various issue regarding efficiency and
solvency of banking system in front of policy makers. Now, crisis has been almost over,
Government of India (GOI) and Reserve Bank of India (RBI) are trying to draw some lessons.
RBI is making necessary changes in his policy to ensure price stability in the economy. The main
objective of these changes is to increase the efficiency of banking system as a whole as well as of
individual institutions. So, it is necessary to measure the efficiency of Indian Banks so that
corrective steps can be taken to improve the health of banking system.
Recent development in Indian Banking Sector In the recent year, the banking Industry has been
under going rapid changes which is reflecting in banking reforms. Telecommunication and
Information technology are the most significant areas which have changed rapidly. It has
accelerated the broadcasting of financial information which lowering the costs of many financial
activities. In the last few year banking sector has introduce new products: Credit Cards, ATM,
Tele-Banking, Electronic Fund Transfer (EFT), Internet Banking, Mobile Banking etc. These
new products increase the efficiency of banks by reducing transactions cost. Some of the
important areas which developed recently are discussing here.
Retail Banking Concept One of the major development in the banking sector is the introduction
of retail Banking in the country. At present, banks are focusing more on retail banking by
proving various loan facilities to depositors. The banking sector is facing increased competition
from non-banking institution. The Retail Banking encompasses various financial products
(different type of deposit accounts, home loan, auto loan, credit cards, demate facilities,
Insurance mutual funds, credit and debit cards, ATM, Stock broking, payment of utility bills)
catering to diverse customer groups, offering a host of financial services, mostly to individuals.
Simply speaking, it takes care of the diverse banking needs of an individual. (Kaur, Bhandri and
Gupt, 2009.
The RBI has played a proactive role in the implementation of IT in the banking sector.
According to RBI the two major advantages of technological adoptions - a. Reduction in banks
operational cost. b. Facilitating more efficient transactions among customers with in the same
network. Over the year RBI has increase the role of technology in the day to day operation of
banks.
The IT Vision Document, 2011-17 of the Reserve Banks sets out the roadmap for
implementation of key IT applications in banking with special emphasis on seamless delivery of
banking services through effective implementation of Business Continuity Management (BCM).
Information Security policy, and Business process Re-engineering (BPR). Public sector banks
accounting for more than 60% of the total number of ATMs as at end March 2012, while close to
one third of the total ATMs were attribute to the new private sector banks.
On Comparing the number of off-site and on-site ATM installed, it has been noted that new
private sector banks have largest number of off-site ATMs in 2011-12, while Public sector banks
have largest number of on-site ATMs. Further, foreign banks have more offsite ATMs than on-
site ATMs in all the financial area.
COMPANY PROFILE
The Housing Development Finance Corporation Limited or HDFC was among the first financial
institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI)
to set up a bank in the private sector. This was done as part of RBI’s policy for liberalisation of
the Indian banking industry in 1994.
HDFC Bank was incorporated in August 1994 with its registered office in Mumbai, India. The
bank commenced operations as a Scheduled Commercial Bank in January 1995. As of June 30,
2020, the Bank had a nationwide distribution network 5,326 branches and 14,996 ATM's in
2,825 cities/towns.
HDFC Bank's MOGO - our Musical Logo - is a vibrant expression of the values that have
driven the Bank to become India's premier digital bank. It helps form a powerful emotional
connect with customers and builds recall among stakeholders across platforms - ATMs,
PhoneBanking, Apps and other touch-points
Our MOGO reflects the two dimensions of what we stand for:
Trust
Created through being caring and reliable over the last two decades
Progressive change
To address the ever changing needs of our customers
This piece is inspired on the one hand, by RaagBilawal which expresses innovation and
dynamism, and on the other by RaagShudhKalyan which reflects the caring, humane nature of
HDFC Bank. You will find contemporary western instruments such as the Piano and Guitar
accompanying our very own Sitar, thus creating a wholesome blend of global aspiration and
Indian earthiness.
MOGO is a registered trademark of Brand Musiq.
CSR
At HDFC Bank, corporate social responsibility or CSR is all about developing a business model
that not only creates economic value but also contributes to a healthy ecosystem and strong
communities. Our endeavour is to evolve and develop appropriate business processes and
strategies to achieve a common goal that contributes to the greater good.
HDFC Bank’s mission is to be a world class Indian bank. We have a two-fold objective: first, to
be the preferred provider of banking services for target retail and wholesale customer segments.
The second objective is to achieve healthy growth in profitability, consistent with the bank’s risk
appetite.
The bank is committed to maintaining the highest level of ethical standards, professional
integrity, corporate governance and regulatory compliance. HDFC Bank’s business philosophy is
based on five core values: Operational Excellence, Customer Focus, Product Leadership, People
and Sustainability.
Promoter
HDFC is India's premier housing finance company and enjoys an impeccable track record in
India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has
developed significant expertise in retail mortgage loans to different market segments and also
has a large corporate client base for its housing related credit facilities. With its experience in the
financial markets, strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
Section I.01 Business Focus
As on September 30, 2016 the authorised share capital of the Bank is Rs. 650 crores. The paid-up
share capital of the Bank is Rs. 509,12,67,434 (2545633717 equity shares of Rs. 2 each). The
HDFC Group holds 21.34 % of the bank’s equity and about 18.58 % of the equity is held by the
ADS / GDR Depositories (in respect of the bank’s American Depository Shares (ADS) and
Global Depository Receipts (GDR) Issues). Also, 32.04 % of the equity is held by Foreign
Institutional Investors (FIIs) and the bank has 4,74,443 shareholders.
HDFC Bank shares are listed on the BSE Limited and The National Stock Exchange of India
Limited (NSE). The bank’s American Depository Shares (ADS) are listed on the New York
Stock Exchange (NYSE) under the symbol ‘HDB’ and Global Depository Receipts (GDRs) are
listed on Luxembourg Stock Exchange under ISIN No US40415F2002.
Capital Structure
HDFC Bank is headquartered in Mumbai, India. As of June 30, 2020, the bank’s distribution
network was at 5,326 branches across 2,825 cities. All branches are linked online in real-time.
Customers across India are also serviced through multiple delivery channels such as phone
banking, NetBanking, mobile banking and SMS-based banking.
Our expansion plans take into account the need to have a presence in all major industrial and
commercial centers where our corporate customers are located. We also seek to build a strong
retail customer base for both deposits and loan products.
Being a clearing and settlement bank to various leading stock exchanges, we have branches in
centres where the NSE and BSE have a strong and active member base. The bank also has a
network of 14,996 ATMs across India. Our ATM network can be accessed by all domestic and
international Visa / MasterCard, Visa Electron / Maestro, Plus / Cirrus and American Express
Credit / Charge cardholders.
On May 23, 2008, the amalgamation of Centurion Bank of Punjab (CBoP) with HDFC Bank was
formally approved by Reserve Bank of India to complete the statutory and regulatory approval
process. As per the scheme of amalgamation, shareholders of CBoP received one share of HDFC
Bank for every 29 shares of CBoP.
The amalgamation added significant value to HDFC Bank with an increased branch network,
geographic reach, customer base, and a larger pool of skilled manpower.
In a milestone transaction in the Indian banking industry, Times Bank Limited (a new private
sector bank promoted by Bennett, Coleman & Co. or Times Group) was merged with HDFC
Bank Ltd., effective February 26, 2000. This was the first merger of two private banks in the new
generation private sector banks. As per the scheme of amalgamation approved by the
shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received
one share of HDFC Bank for every 5.75 shares of Times Bank.
Distribution Network
HDFC Bank is headquartered in Mumbai. As of June 30, 2020, the Bank's distribution network
was at 5,326 branches across 2,825 cities. All branches are linked online on a real-time basis.
Customers across India are also serviced through multiple delivery channels such as Phone
Banking, Net Banking, Mobile Banking, and SMS based banking. The Bank's expansion plans
take into account the need to have a presence in all major industrial and commercial centers,
where its corporate customers are located, as well as the need to build a strong retail customer
base for both deposits and loan products. Being a clearing / settlement bank to various leading
stock exchanges, the Bank has branches in centres where the NSE / BSE have a strong and active
member base. The Bank also has a network of 14,996 ATMs across India. HDFC Bank's ATM
network can be accessed by all domestic and international Visa / MasterCard, Visa Electron /
Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.
Technology
We have made substantial efforts and investments in acquiring the best technology available
internationally to build the infrastructure for a world class bank.
For our core banking software needs, the corporate banking business is supported by Flexcube,
and the retail banking business by Finware, both from i-Flex Solutions Ltd. The systems are
open, scaleable and web-enabled.
HDFC Bank has prioritised its engagement in technology and the internet as one of its key goals
and has already made significant progress in web-enabling its core businesses. In each of its
businesses, the bank has succeeded in leveraging its market position, expertise and technology to
create a competitive advantage and build market share.
Section I.02 Awards
HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank".
We realised that only a single-minded focus on product quality and service excellence would
help us get there. Today, we are proud to say that we are well on our way towards that goal.
It is extremely gratifying that our efforts towards providing customer convenience have been
appreciated both nationally and internationally.
ORGANIZATION STRUCTURE:
HDFC Bank's Board of Directors is comprised of distinguished individuals with a wealth of
experience in public policy, administration, industry and commercial banking. Senior executives
representing HDFC Ltd. are also on the Board.
Various businesses and functions in the bank are headed by senior executives with work
experience in India and abroad. They report to the Managing Director. The Bank is focussed on
recruiting and retaining the best talent in the industry as it believes that its people are a
competitive strength.
Section I.03 Senior Management Team
HDFC Bank’s leadership team brings together a diversity of talent and a wealth of experience.
Guided by an experienced board and visionary managing director, the team steers the bank to
new heights. As the world becomes increasingly digital, the management team is leading the
bank to leadership in this emerging domain with innovative products and services.
PRODUCTS AND SERVICES OF THE COMPANY:
CHAPTER – IV
THEROTICAL FRAMEWORK
CHAPTER – V
DATA ANALYSIS & INTERPRETATION
DATA ANALYSIS & INTERPRETATION
Analysis means the computation of certain indices or measures along with searching for
patterns of relationship that exist among the data groups. Analysis, particularly in case of survey
or experimental data, involves estimating the values of unknown parameters of the population.
Interpretation refers to the task of drawing inferences from the collected facts after an
analytical and/or experimental study. It is essential for the simple reason that the usefulness and
utility of research finds lie in proper interpretation.
The data after collected has been processed and analyzed in accordance with the outline
laid down for the purpose at the time of developing the research plan. This is essential for a study
and for ensuring that we have all the relevant data for making comparisons and analysis.
The real value of this research lies in its ability to arrive at central generalization. So the
data collected for analyzing the motivational level of employees in HDFC Bank ., has been
tabulated, analyzed interpreted and presented in this chapter.
INTERPERTATION:
It prevails from the above table 49% of respondents are in the age group of 20-
30. 37% of respondents are in the age group of 30-40. 14% of respondents are in the age group
of 40-50.
TABLE 4.1.2 GENDER OF THE RESPONDENTS
Cumulative
GENDER Frequency Percent Valid Percent
Percent
INTERPRETATION:
It is clearly analyses from the above table81%of respondents are male.19% of respondents are
female.
TABLE4.1.3 CADRE OF THE RESPONDENTS
Cumulative
CADRE Frequency Percent Valid Percent
Percent
INTERPRETATION:
The above table shows that 59% of employee’s are executives. 41% of employee’s are Junior
executives.
TABLE 4.1.4 EXPERIENCE OF THE RESPONDENTS
Cumulative
EXPERIENCE Frequency Percent Valid Percent
Percent
INTERPERTATION:
It prevails from the above table 60% of respondents are in the experience of 0-5. 29% of
respondents are in the experience of 6-10. 8% of respondents are in the experience of 11-15. 3%
of respondents are in the experience of 16-20.
TABLE 4.1.5 SATISFACTION OF THE ORGANIZATION
LEVEL OF Cumulative
SATISFACTION Frequency Percent Valid Percent
Percent
STRONGLY
10 10.0 10.0 10.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 51% of respondents agree with the satisfaction of the
organization.18%of respondents strongly agree with the satisfaction of the organization.14%of
respondents neutral with the satisfaction of the organization.10%of respondents strongly disagree
with the satisfaction of the organization.7%of the respondents disagree with the satisfaction of
the organization.
TABLE4.1.6 MOTIVATING OF THE EMPLOYEE’S
MOTIVATING Cumulative
EMPLOYEES Frequency Percent Valid Percent
Percent
STRONGLY
1 1.0 1.0 1.0
DISAGREE
INTERPRETATION:
The above table shows that 45% of respondents agree with motivating of the employee’s.22%
of respondents neutral with motivating of the employee’s. 22% of respondents strongly agree
with motivating of the employee’s. 10% of respondents disagree with motivating of the
employee’s. 1% of respondents strongly disagree with motivating of the employee’s.
TABLE 4.1.7 FEEL SECURED IN THE ORGANIZATION
Cumulative
FEEL SECURED Frequency Percent Valid Percent
Percent
Valid STRONGLY
5 5.0 5.0 5.0
DISAGREE
INTERPRETATION:
It prevails from the above table 42% of respondents agree to feel secured in their job. 28% of
respondents neutral to feel secured in their job. 19% of respondents strongly agree to feel secured
in their job. 6% of respondents disagree to feel secured in their job. 5% of respondents strongly
disagree to feel secured in their job.
TABLE 4.1.8 GOOD RELETIONSHIP IN THE ORGANIZATION
GOOD Cumulative
RELATIONSHIP Frequency Percent Valid Percent
Percent
Valid STRONGLY
6 6.0 6.0 6.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 46%of respondents agree with the good relationship
in the organization. 25%of respondents strongly agree with the good relationship in the
organization. 16%of respondents neutral with the good relationship in the organization. 7%of
respondents disagree with the good relationship in the organization. 6%of respondents strongly
disagree with the good relationship in the organization.
TABLE 4.1.9 DECISIONS REGARDING THE WORK
Cumulative
DECISION MAKING Frequency Percent Valid Percent
Percent
INTERPRETATION:
The above table shows that 32%of respondents agree with decision taken in the organization.
30%of respondents strongly agree with decision taken in the organization. 20%of respondents
neutral with decision taken in the organization. 10%of respondents disagree with decision taken
in the organization. 8%of respondents strongly disagree with decision taken in the organization.
TABLE 4.1.10 PERFORMANCE APPRAISAL ACTIVITIES
PERFORMANCE Cumulative
APPRAISAL Frequency Percent Valid Percent
Percent
Valid STRONGLY
12 12.0 12.0 12.0
DISAGREE
INTERPRETATION:
It prevails from the above table 36%of respondents agree with the performance appraisal
activities in the organization. 24%of respondents neutral with the performance appraisal
activities in the organization. 16%of respondents disagree with the performance appraisal
activities in the organization. 12%of respondents strongly disagree with the performance
appraisal in the organization. 12%of respondents strongly agree with the performance appraisal
activities in the organization.
INTERPRETATION:
It is clearly analyses from the above table 44%of respondents agree with career development in
the organization. 29%of respondents neutral with career development in the organization. 13%of
respondents strongly agree with career development in the organization. 12%of respondents
disagree with career development in the organization. 2%of respondents disagree with career
development in the organization.
Valid STRONGLY
1 1.0 1.0 1.0
DISAGREE
INTERPRETATION:
The above table shows that 40%of respondents agree with policies in the
organization. 32%of respondents neutral with policies in the organization. 15%of respondents
strongly agree with policies in the organization. 12%of respondents disagree with policies in the
organization. 1%of respondents disagree with policies in the organization.
Valid STRONGLY
1 1.0 1.0 1.0
DISAGREE
INTERPRETATION:
It prevails from the above table 43%of respondents agree attaining the career objectives in the
organization. 25%of respondents strongly agree with attaining the career objectives in the
organization. 23%of respondents neutral with attaining the career objectives in the organization.
8%of respondents disagree with attaining the career objectives in the organization. 1%of
respondents strongly disagree with attaining the career objectives in the organization.
TABLE 4.1.14 FREEDOM TO THE JOB
Cumulative
FREEDOM Frequency Percent Valid Percent
Percent
Valid STRONGLY
9 9.0 9.0 9.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 39%of respondents agree with freedom to do the job
in the organization. 30%of respondents strongly agree with freedom to do the job in the
organization. 18%of respondents neutral with freedom to do the job in the organization. 9%of
respondents strongly disagree with freedom to do the job in the organization. 4%of respondents
disagree with freedom to do the job in the organization.
TABLE 4.1.15 TRAINING CONDUCTED IN THE ORGANIZATION
TRAINING AND Cumulative
DEVELOPMENT Frequency Percent Valid Percent
Percent
STRONGLY
4 4.0 4.0 4.0
DISAGREE
INTERPRETATION:
The above table shows that 48%of respondents agree with training conducted in the
organization. 288%of respondents neutral with training conducted in the organization. 14%of
respondents strongly agree with training conducted in the organization. 7%of respondents
disagree with training conducted in the organization. 4%of respondents strongly disagree with
training conducted in the organization
STRONGLY
3 3.0 3.0 3.0
DISAGREE
INTERPRETATION:
It prevails from the above table 43%of respondents agree with treated fairly and equally in the
organization. 22%of respondents neutral with treated fairly and equally in the organization.
17%of respondents strongly agree with treated fairly and equally in the organization. 15%of
respondents disagree with treated fairly and equally in the organization. 3%of respondents
strongly disagree with treated fairly and equally in the organization.
Valid STRONGLY
4 4.0 4.0 4.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 47%of respondents agree with training
and development in the organization. 28%of respondents neutral with training and development
in the organization. 14%of respondents strongly agree with training and development in the
organization. 7%of respondents disagree with training and development in the organization.
4%of respondents strongly disagree with training and development in the organization.
TABLE 4.1.18 SATISFIED WITH THE HUMAN RESOURCE DEPARTMENT
HUMAN Cumulative
DEPARTMENT Frequency Percent Valid Percent
Percent
Valid STRONGLY
6 6.0 6.0 6.0
DISAGREE
INTERPRETATION:
The above table shows that 47%of respondents agree with satisfaction of human resource
department in the organization. 20%of respondents neutral with satisfaction of human resource
department in the organization. 11%of respondents disagree with satisfaction of human resource
department in the organization. 16%of respondents strongly agree with satisfaction of human
resource department in the organization. 6%of respondents strongly disagree with satisfaction of
human resource department in the organization.
TABLE 4.1.19 INTERESTED IN MOTIVATING THE EMPLOYEE’S
INTEREST IN Cumulative
MOTIVATION
Frequency Percent Valid Percent Percent
INTERPRETATION:
It prevails from the above table 41%of respondents agree with motivating the employee’s in the
organization. 28%of respondents strongly agree with motivating the employee’s in the
organization. 20%of respondents neutral with motivating the employee’s in the organization.
7%of respondents disagree with motivating the employee’s in the organization. 4%of
respondents strongly disagree with motivating the employee’s in the organization.
TABLE 4.1.20 PERIODICAL INCREASE IN SALARY
SALARY Cumulative
Frequency Percent Valid Percent Percent
Valid STRONGLY
13 13.0 13.0 13.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 36%of respondents agree with salary increases in the
organization. 21%of respondents neutral with salary increases in the organization. 18%of
respondents strongly disagree with salary increases in the organization. 13%of respondents
strongly disagree with salary increases in the organization. 12%of respondents disagree with
salary increases in the organization.
STRONGLY
3 3.0 3.0 3.0
DISAGREE
INTERPRETATION:
The above table shows that 43%of respondents agree with retirement benefits in the
organization. 27%of respondents neutral with retirement benefits in the organization. 17%of
respondents strongly agree with retirement benefits in the organization. 10%of respondents
disagree with retirement benefits in the organization. 3%of respondents strongly disagree with
retirement benefits in the organization.
Valid STRONGLY
2 2.0 2.0 2.0
DISAGREE
INTERPRETATION:
The above table shows that 44%of respondents agree with job security in the organization.
26%of respondents neutral with job security in the organization. 16%of respondents strongly
agree with job security in the organization. 12%of respondents disagree with job security in the
organization. 2%of respondents strongly disagree with job security in the organization.
TABLE 4.1.23 PROMOTIONAL OPPORTUNITIES IN THE ORGANIZATION
Cumulative
PROMOTION Frequency Percent Valid Percent
Percent
STRONGLY
6 6.0 6.0 6.0
DISAGREE
INTERPRETATION:
It prevails from the above table 45%of respondents agree with promotion opportunities to the
employee’s in the organization. 26%of respondents strongly agree with promotional
opportunities to the employee’s in the organization. 17%of respondents neutral with promotional
opportunities to the employee are in the organization. 6%of respondents disagree with
promotional opportunities to the employee’s in the organization. 6%of respondents strongly
disagree with promotional opportunities to the employee’s in the organization.
Valid STRONGLY
7 7.0 7.0 7.0
DISAGREE
INTERPRETATION:
It is clearly analyses from the above table 33%of respondents agree with car or bike
provide to the employee’s in the organization. 30%of respondents strongly agree with car or bike
provide to the employee’s in the organization. 19%of respondents neutral with car or bike
provide to the employee’s in the organization. 11%of respondents disagree with car or bike
provide to the employee’s in the organization. 7%of respondents strongly disagree with car or
bike provide to the employee’s in the organization.
TABLE 4.1.25 EMPLOYEE’S WELFARE SCHEME’S BY THE ORGANIZATION
WELFARE SCHEME'S Cumulative
Frequency Percent Valid Percent Percent
Valid STRONGLY
18 18.0 18.0 18.0
DISAGREE
INTERPRETATION:
The above table shows that 32%of respondents agree with welfare schemes in the organization.
22%of respondents strongly agree with welfare schemes in the organization. 18%of respondents
strongly disagree with welfare schemes in the organization. 17%of respondents neutral with
welfare schemes in the organization. 11%of respondents disagree with welfare schemes in the
organization.
TABLE 4.1.26 SATISFIED OF THE CANTEEN FACILITIES
CANTEEN Cumulative
FACILITIES Frequency Percent Valid Percent
Percent
STRONGLY
4 4.0 4.0 4.0
DISAGREE
INTERPRETATION:
It prevails from the above table 39%of respondents agree with canteen facilities to the
employees in the organization. 22%of respondents neutral with canteen facilities to the
employees in the organization. 21%of respondents strongly agree with canteen facilities to the
employees in the organization. 14%of respondents disagree with canteen facilities to the
employees in the organization. 4%of respondents strongly disagree with canteen facilities to the
employees in the organization.
TABLE 4.1.27 WORKING ROOM ATMOSPHERE
Cumulative
WORKING ROOM Frequency Percent Valid Percent
Percent
STRONGLY
5 5.0 5.0 5.0
DISAGREE
TABLE 4.1.28
INTERPRETATION:
It is clearly analyses from the above table 38%of respondents agree with working
atmosphere in the organization. 28%of respondents strongly agree with working atmosphere in
the organization. 18%of respondents neutral with working atmosphere in the organization.
11%of respondents disagree with working atmosphere in the organization. 5%of respondents
strongly disagree with working atmosphere in the organization.
FACILITIES FOR FIRST AID
Cumulative
FIRST AID Frequency Percent Valid Percent
Percent
STRONGLY
4 4.0 4.0 4.0
DISAGREE
INTERPRETATION:
The above table shows that 47%of respondents agree with first aid facilities in the
organization. 23%of respondents strongly agree with first aid facilities in the organization.
18%of respondents neutral with first aid facilities in the organization. 8%of respondents disagree
with first aid facilities in the organization. 4%of respondents strongly disagree with first aid
facilities in the organization.
TABLE 4.1.29 FACILITIES FOR DRINKING WATER
Cumulative
DRINKING WATER Frequency Percent Valid Percent
Percent
INTERPRETATION:
It prevails from the above table 40%of respondents strongly agree with drinking water
facilities in the organization. 36%of respondents agree with drinking water facilities in the
organization. 13%of respondents strongly disagree with drinking water facilities in the
organization. 8%of respondents neutral with drinking water facilities in the organization. 3%of
respondents disagree with drinking water facilities in the organization.
4.2 Correlations
Descriptive Statistics
Std.
Mean Deviation N
TRAINING AND
3.6000 .95346 100
DEVELOPMENT
HUMAN
3.5600 1.07609 100
DEPARTMENT
Correlations
TRAINING AND HUMAN
DEVELOPMENT DEPARTMENT
TRAINING AND Pearson
1 .289**
DEVELOPMENT Correlation
Sig. (2-tailed) .003
N 100 100
HUMAN Pearson
.289** 1
DEPARTMENT Correlation
Sig. (2-tailed) .003
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
INFERENCE:
This means that there is a strong relationship between two variables. This means that changes in
one variable are strongly correlated with changes in the second variable. In our example,
Pearson’s r is 0.289. This number is very close to 1. For this reason, we can conclude that there
is a positive relationship between training and development and human resource department .
Chi-Square Test
Frequencies
EXPERIENCE
Observed N Expected N Residual
0-5 60 25.0 35.0
6-10 29 25.0 4.0
11-15 8 25.0 -17.0
16-20 3 25.0 -22.0
Total 100
SALARY
Observed N Expected N Residual
STRONGLY
13 20.0 -7.0
DISAGREE
DISAGREE 12 20.0 -8.0
NEUTRAL 21 20.0 1.0
AGREE 36 20.0 16.0
STRONGLY
18 20.0 -2.0
AGREE
Total 100
Test Statistics
EXPERIENCE SALARY
Chi-Square 80.560a 18.700b
df 3 4
Asymp. Sig. .000 .001
a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 25.
b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 20.
INFERENCE:
We can conclude there is no relationship between the experience and the employee’s
salary.
Hence it is accepted.
CHAPTER – VI
FINDINGS
SUGGESITIONS
CONCLUSION
5.1 FINDINGS
83% of the employees have a good opinion and satisfaction with the organization.
45% of the employees have chosen “Agree” option for their motivation level from the
organization. 22% employees have chosen strongly agree option and 22% of them
neutrally responded.
Nearly 89% of the employees feel secured about their job.
71% of the employees have said that they have a very good relationship in the
organization.13% of the employees have shown a negative opinion in this regards.
Nearly 81% of the employees have said that they are considered in the decision making
process at their work.
36% of the employees gave agree rating and 12% of the employees have given strongly
agree rating for the performance appraisal activities in the organization. 24% of the
employees have chosen neutral options and 28% of them are against these.
57% of the employees have said that they have career development opportunities in the
organization.
Almost all the employees have given a good feedback on the process of achieving their
aims and objectives of the organization.
Nearly 91% of the employees have agreed that they are successful in achieving their
career objectives.
Almost all the employees have agreed that they are given maximum freedom to do their
job.
89% of the employees have agreed that the training conducted in the organization is
going good.
82% of the employees have said that they are treated fairly and equally during the
training period
The employees have given a good feedback on the periodical scheduling of the training
and development program.
Almost 83% of the employees are satisfied with the human resources department. 17% of
the respondents have given a negative opinion.
Nearly 89% of the employees have said that the organization is showing a great interest
in motivating the employees.
36% of the employees have chosen agree option and 18% of them have chosen strongly
agree option, regarding the periodical increase in salary. 25% of them have disagree with
this and 21% of them are neutral.
87% of the employees have agreed that they have their retirement benefits through the
organization.
60% of the employees have agreed that they have their job security in the organization
with regards to intrinsic motivation.
Nearly 88% of the employees have shown a good sign on the promotional opportunities
in the organization.
Almost all the employees have said that they are provided transport facilities within the
official working sites. 18% of the employees have chosen negative responses.
54% of the employees have given a good feedback about the employees welfare schemes
provided by the organization. 17% of the employees are neutrally satisfied.
Nearly 82% of the employees are satisfied with the canteen facilities in the organization.
66% of the employees have agreed that they are provided a good working room
atmosphere. 16% of them have disagreed with this.
A good feedback is given about the first aid facilities available in the organization.
Around 84% of the employees have given a good opinion about the drinking water
facilities available in the organization.16% of them have disagreed with this.
Performance level of the employees has increased greatly due to the organization
motivations.
5.2 SUGGESTIONS AND RECOMMENDATIONS
The management should pay more attention for the employee’s involvement in decision
making.
The management should Recognize and reward the employee who performs well.
Training on technical assistance can be given to the employees based on their educational
background and their role in the project involved in the organization.
Every respondents needs to be motivated to work hard to gain the desired knowledge and
skills in the organization.
The higher management’s awareness about the importance of motivations and its various
ways of achieving their goals in the organization.
5.3 CONCLUSION
The study has been made at HDFC Bank , sriperambudur, Hyderabad has shown that generally
the employees are highly motivated in all the areas contributing towards the motivation except
for a few factors like requirement of the on- the job training, grievances redresses procedure,
non- financial motivators and canteen facilities.
There is no simple answer to the question of how to motive the people. Can money
motivate? Yes, but money alone is not enough though it does help. More than the monetary
benefits the employee expects many things. And so, from the study it is found that the
management should take more care in employee benefits. Not only by providing the
benefits more than that the employee should be motivated by boosting him. The
management should consider many things that discussed in the study. To conclude,
HIGHLY MOTIVATED EMPLOYEE IS AN ASSET FOR THE ORGANISATION.
BOOKS REFERRED:
Stephen P. Robbins, Organization Behavior, Twelfth Edition, Pg. 184.
TECHNICAL REFERENCE:
www.google.com
www.scribd.com
www.managementparadise.com
www.hyundai.com
ANNEXURE
Dear Sir/Madam,
NAME (OPTIONAL):
AGE:
a) 20-30 b) 30-40 c) 40-50
DESIGNATION:
6. Performance appraisal
activities are motivating
7. Carrier development
opportunities motivates the
employees
8. Organizational Policies
motivates for achieving its
aims and objectives