Brand guidelines

10/06/2020

LOGO

RUST LOGO The spacing between the marque and the typeface remains
consistent with the distance of the marque being half of the
width of the stem on the typeface.

MARQUE

When the marque is used in isolation the

distance between it and other elements

should be at least 2x the size of

It represents the internal padding from the outside of the

marque to the icon within it.

In the example represents 30px

RUST MARQUE

COLOUR

brand Interface

Green Orange
#738D45 #C26D33

GREY Rust Red CHARCOAL BLUE cream

#1F6BA0 #E4DAD1
#A4A6A7 #CD412B #1E2020

USEAGE

Alignment STYLING
Do not change the alignment Don’t modify the colours of
or rotation of the branding. the marque or cut through.

incorrect USEAGE

colour alignment cut through Isolated

The logo should always retain Do not change the alignment Don’t cut through any of the Don’t use the type on its own
the correct colours mentioned or rotation of the branding. branding. without the marque.
in this document.

typography

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog

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ac, maximus feugiat nisi. Quisque consequat lacus mi, eget sodales erat commodo ut. Morbi non massa nec justo euismod lobortis. Sed mi sem, pulvinar eget
rhoncus eget, sollicitudin interdum tellus. Fusce at bibendum sapien. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas.

Button secondary button

Roboto condensed
We use Roboto Condensed as
the primary font in Rust.

labels

(c) and TM Facepunch Studios Limited.

(c) and TM Facepunch Studios Limited. (c) and TM Facepunch Studios Limited.

cup example T-shirt Label small labels

Space permitting we can fit the Space permitting we can fit If the space is restricted we
Rust and the Facepunch the Rust and the Facepunch can drop the Facepunch logo
branding on the bottom face of branding on the label. and use the Rust logo isolated.
the product.

rust.facepunch.com