Design Visual
Design Visual
OF DESIGN
artist by mastering these
principles to create your
own unique work of art!
BALANCE
It refers to the arrangements of the elements in a work of art
to create a sense of visual equilibrium or stability. Balance
can be asymmetrical, symmetrical, or radial.
PROPORTION
It is about the relationship and size of one object
to another.
EMPHASIS
It is concerned with the dominant feature or center of
interest of a work of art. Artists use emphasis to draw their
audience into the most important part of the composition.
CONTRAST
It is the arrangement of opposite elements and effects
in a work of art. Often, contrast directs the audience to
a focal point. It also helps to emphasize, create variety,
visual interest, and drama.
REPETITION
It refers to one or two shapes the repetitive use of an
element in a composition to create a visual echo or
accent certain aspects of the work.
PATTERN
It is repeated use of an element or a group of elements
(motif) in a recurring and predictable arrangement called
a sequence.
RHYTHM
It is a combination of elements repeated, but with
variations. When motifs or elements are repeated,
alternated, or otherwise arranged, the intervals between
them or how they overlap can create rhythm and a sense
of movement.
UNITY
Unity is the harmony of all visual elements in a
composition. No single element takes over.
References:
“Principles of Design.” PBS LearningMedia, KET, 22 Dec. 2020, www.pbslearningmedia.org/resource/459077ac-6d7d-4eef-bd7e-
e38d12e7ce97/principals-of-design/.
Kunstler, Julianna. “Elements of Art.” Art 1. Lesson Plans for Beginner Art Program., juliannakunstler.com/art1.php. “Element of Design: Space.”