Semi Final Exam Entrep
Semi Final Exam Entrep
16. Godiva packages their chocolates using an elegant high-quality box and gold wrapping paper.
Commercials of Godiva include images of couples in elegant clothing and in elegant settings enjoying
the elegant chocolate. Which pricing strategy is been used in the following scenario?
A. Premium pricing B. Predatory Pricing/Destroyer
C. Psychological Pricing D. Price Discrimination
17. Which of the following Pricing Strategies describes when you take the cost of producing a good
and add on a percentage of profit to arrive at the selling price?
A. Cost-plus pricing B. Promotional Pricing C. Low pricing D. High pricing
18.Which of the following pricing strategies describes when a product is priced at £4.99 rather than
£5.00 to give the buyer the impression, they are getting a good deal.
A. Premium pricing B .Optional pricing
C. Psychological Pricing D. Price Discrimination
19. Which pricing strategy involves setting prices based on competitors’ strategies, costs, prices and
market offerings?
A. Premium pricing B .Optional pricing
C. Psychological Pricing D. Competitive pricing
20. Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers,
fries and a beverage at a lower price than the total price of the items sold individually. This is an
example of:
A. Premium pricing B . Bundling pricing
C. Psychological Pricing D. Competitive pricing
21. This is any form of communication a business or organization uses to inform, persuade, or remind
consumers about its products or services.
A. Product B. Price C. Promotion D. Place
22. Many businesses use Facebook, Twitter, YouTube, or Instagram to communicate with customers.
This is referred to as:
A. product seeding B. viral marketing C. social media marketing D. guerrilla marketing
23. This is anything offered to a market by the business to satisfy needs, could include a physical good
or an intangible service.
A. Product B. Price C. Promotion D. Place
24. The employees who interact with customers, require training, motivation and communication are:
A. People B. Price C. Promotion D. Place
25. This element of market mix refers to the tangible good or the intangible service that the enterprise
offers to its customers in order to satisfy their needs and to produce their expected results.
A. Product B. Price C. Promotion D. Place
II. Classification
Direction: Classify each of the following costs as fixed or variable. Write F in the blank if the statement is
fixed and V for variable.
________________1. Salary of marketing officer
________________2. Raw materials
________________3. Other supplies in production
________________4. Salary of production personnel who get paid based on quantity of output
________________5. Expense of the building
________________6. Packaging materials
________________7.Utilities (light, water, gas) in the production department
________________8. rental payments
________________9. commissions
________________10. interest payments.
V. Essay
1. What makes being an entrepreneur unique compared to other professions or careers?
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Rubrics:
Score Description
5
Content is comprehensive, accurate, and persuasive. Major points are stated
clearly and are well supported.
4 Content is accurate and persuasive.
3 Content is not comprehensive and /or persuasive.
2 Content is incomplete. Major points are not clear. Specific examples are not
used.
Prepared by:
Mr.Ericson C. Ungria, Lpt
Subject Teacher
Checked by:
Mrs. Michelle C. Juguilon, Lpt
SHS Coordinator
Noted: