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SEO Midterm

The primary functions of search engines are indexing, crawling, and ranking. Businesses can adapt to seasonality in search by publishing blog posts related to increases in search queries. Standard SEO advice is that site architecture should not be too deep to maximize clicks from the home page to important content. A new science fiction website should target the keyword "buy sci-fi collectibles" to attract the most qualified visitors. 301 redirects transfer link equity to new URLs and help search engines find and index updated pages.

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Adediran Damola
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66 views4 pages

SEO Midterm

The primary functions of search engines are indexing, crawling, and ranking. Businesses can adapt to seasonality in search by publishing blog posts related to increases in search queries. Standard SEO advice is that site architecture should not be too deep to maximize clicks from the home page to important content. A new science fiction website should target the keyword "buy sci-fi collectibles" to attract the most qualified visitors. 301 redirects transfer link equity to new URLs and help search engines find and index updated pages.

Uploaded by

Adediran Damola
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1. Which of the following are the primary functions of Search Engines?

Select 3 correct answers!


Generating Sales
Indexing
Ranking
Crawling

2. Which of the following are the ways how businesses can adapt to the seasonality of search?
Create blog content based on frequently asked questions from your readers.
Publish blog posts in response to an increase in blog topic searches.
When the product is in high demand, launch a website redesign.
Based on your audience

3. Standard SEO advice is to keep the site architecture as deep as possible to maximize clicks from the home page
to important content.
True
False

4. A new website selling science fiction artifacts is about to go live. Which of the following keywords will bring the
most qualified visitors to the site?
Sci-fi superfan
Han shot first (or other key pop culture Sci-fi phrases)
Top Sci-fi characters
Buy Sci-fi collectibles

5. What are "organic" search results?

The term "organic" search results refer to the unpaid, default search engine listings that show up based on how
relevant the user's search query is to the websites. When a user enters a query into a search engine like Google, the
algorithm searches its index to choose the most pertinent and reliable web pages to show in the search results.

6. Which of the following statements are correct about 301 redirect? (Select all that apply)
Transfers link equity from the page's old location to the new URL.
All of above
Helps Google find and index the new version of the page
The 301 status code itself means that the page has temporary moved to a new location, but it won't be like that
forever.

7.A Content Management System (CMS) can possibly undermine your SEO strategy as it might not allow you to write
customized titles and meta descriptions for different web pages.
True
False

8.You shouldn't display text that you want to be indexed in non-text media types (such as photos, video, GIFs, etc.).
True
False
9. What does the -keyword search operator does?
Shows search results for the exact keyword
None of above
Includes the keyword in the search results
Excludes the keyword from the search results

10.
Keyword Research provides you with specific search data that can help you answer questions like: Select all that
apply)
What search terms do people use when searching for products or services similar to yours?
What is the annual revenue of the competitors who is selling the same product or service similar to yours
How many people are searching for product or service similar to yours.
All of Above

11.Search Engines are not able to read the content behind forms. Therefore, If you require users to log in, fill out
forms, or answer surveys before accessing certain content, search engines won't see those protected pages.
True
False

12.Which of the following statements regarding website content are correct?


( Placeholders for pages which do not have content are never viewed as duplicate
content by Google
© Syndicating your content could lead to Google viewing the material as duplicate
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the
better version
Linking to a page inconsistently does not affect the way Google views the pages.

13.A program used to look through the web sites and look for keywords and/or links.
© Indexer
Searching
Web crawler

14.Should you always make whatever you are searching descriptive, so the search engine knows what you are
talking about?
True
False

15.We get list of sites after typing a word in search bar called
Key Phrase
Single Word

16.10 people do a web search. In response, they see links to a variety of web pages.
Three of the 10 people choose one particular link. That link then has a through rate.
click
more than 30%
30 percent
less than 30%
17.Which of the following items search engines don't want?
poor user experience
keyword cannabalism
All of the above
buying links

18.Which of the following factors have an impact on the Google PageRank?


The number of outbound links on the page that contains the inbound link to a page of a web site
• The total number of inbound links to a page of a web site
The text used to describe the inbound link to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site

19.Search Engines are able to search _


-_____- type of information.
) Images
) Documents
Videos
all (videos, images, documents)

20. If you enter 'Help site:www.atoztarget.com' in the Google search box, what will
Google search for?
It will only find page titles about help within www.atoztarget.com
It will open up the Google help pages applicable to www.atoztarget.com
It will direct you to the request page for re-indexing of www.atoztarget.com
It will find pages about help within www.atoztarget.com

21.How many % of all search queries that Google receives on a given day are queries that Google is seeing for the
first time?
( 100%
nearly 70% ) nearly 90%
nearly 25%

22.How do Search Engines Work? Explain Crawling, Indexing and Ranking?


The search engines first visit the links on each page of a seed set of sites that are considered to be of extremely high
quality.
Crawling: Crawling is the process of fetching web pages from the internet. A web crawler, also known as a spider or
bot, follows links from one page to another to discover new pages. As the crawler discovers new pages, it adds them
to its queue to be visited later. The process of crawling is the first step in search engine optimization.

23. Search Engine crawler doesn't analyzes the raw HTML form of a web page
True
False

24 In____ .search engines analyze the sequences of search queries to


identify intent.
Navigational Queries
Searcher Intent
Transactional Queries
Adaptive Search
25.Search Engines can't crawl dynamic URL's.
True
False

26.A business do not need great SEO to capture targeted, high quality traffic to their website
) True
False

27.The searcher needs information, such as height of the Empire State Building. What is the type of search query?
Transaction Query
Local Query
Navigational Query
Informational Query

28.Google's Hummingbird algorithm don't attempts to determine the true meaning behind what a user is searching
for, and simply return results for the exact query user entered.
True
False

29.What does the operator :site do?


None of above
Shows approximately how many URLs are indexed by Google
Find pages containing the most relevant/most optimized body text.
Evaluate how relevant the site's "neighbors" are

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