Media and Information Literacy Information Literacy
Media and Information Literacy Information Literacy
INFORMATION LITERACY
MEDIA AND INFORMATION LITERACY
● is the communication or acquiring of
● involves necessary skills that let a
data or facts that relate to the use of
person interact using different media
media information. This involves a
platforms and get access to
careful and thoughtful way of
information around the globe.
gathering information legally,
avoiding such pitfalls as violating
COMMUNICATION AND MEDIA
intellectual property rights and
INFORMATION
plagiarism.
● is affected by media and
information because of the
TECHNOLOGY LITERACY
advancement of technology and the
● is the skill of an individual to
availability of different
manipulate technology independently
communication services.
or with the assistance of others in
● allow us to have access to fast and
using the technology in an efficient
easy forms of communication using
and suitable way.
different media platforms and social
media sites like Facebook,
Media Literacy, Information Literacy, and
Messenger, Instagram, Twitter,
Technology Literacy are skill needed to
among others.
access knowledge and communicate
● Negative effects: personal
information in a legal and ethical manner.
relationships that may be strained by
Information and media literacy enable people
the over-reliance on social media that
to become a responsible user and producer of
are fertile grounds for fake news and
media and information.
hoaxes.
EVOLUTION OF MEDIA
MEDIA LITERACY
● highlights the capacity of an PRE – INDUTRIAL AGE (BEFORE 1700s)
individual to understand the ● early hominids discovered fire,
functions of media and determine the developed paper from plants, and
relevant use and worth of media built weapons
platforms. This means that an ● used stone tools and for their hunting
individual knows how to use or and gathering
● used crude stone tools to create
things considered rock art. ELECTRONIC AGE (1930S - 1980S)
● prehistoric arts such as petroglyphs ● utilized the power of electricity that
and pictographs, the earliest forms of made electronic devices like
traditional media transistor radio and television work.
example: ● creation of the transistor piloted the
● Cave paintings (35,000 BC) rise of the electronic age, the power
● Clay tablets in Mesopotamia (2400 of transistors was used in radio,
BC) electronic circuits, and early
● Papyrus in Egypt (2500 BC) computers.
● Acta Diurna in Rome (130 BC) example:
● Dibao in China (2nd Century) ● Transistor Radio
● Codex in the Mayan region (5th ● Television (1941)
Century) ● Large electronic computers- i.e.,
● Printing press using wood blocks (220 EDSAC (1949) and UNIVAC 1 (1951)
AD) ● Mainframe computers - i.e., IBM
704(1960)
INDUSTRIAL AGE (1700S - 1930S) ● Personal computers - i.e., Hewlett
● transformation of the manufacturing Packard 9100A (1968), Apple 1 (1976)
industry, and commercial enterprise ● OHP, LCD projectors
for mass production of various
products occurred. INFORMATION AGE (PRESENT)
● long – distance communication via ● is a period also known as the digital
telegraph, a system used for age.
transmitting messages ● use of the worldwide web
example: ● communication became faster and
● Printing press for mass production easier
(19th century) ● rapid technological advancement and
● Newspaper – The London Gazette innovation
(1640) ● with the use of microelectronics lead
● Typewriter (1800) Telephone (1876) to the development of laptops,
● Motion picture netbooks mobile phones, and
photography/projection (1890) wearable technology
● Commercial motion pictures (1913) example:
● Motion picture with sound (1926)
● Telegraph & Punch cards
● Web browsers: Mosaic (1993), ADVOCATE
Internet Explorer (1995) ● through its diverse sources of
● Blogs: Blogspot (1999), LiveJournal formats, it bridges the gap of digital
(1999), Wordpress (2003) divide.
● Social media: Friendster (2002),
Multiply (2003), Facebook (2004) THEORIES OF MEDIA AND
● Microblogs: Twitter (2006), Tumblr INFORMATION LITERACY
(2007)
● Video: YouTube (2005)
EFFECTS THEORY
● Augmented Reality / Virtual Reality
● effects to audience or receiver
● Video chat: Skype (2003), Google
Hangouts (2013)
USES AND GRATIFICATION THEORY
● Search Engines: Google (1996),
● what the audience do with media
Yahoo (1995)
● Portable computers- laptops (1980),
RECEPTION THEORY
tablets (1993) netbooks (2008),
● what the effects of audience do to the
● Smartphones
media
● Wearable technology
● Cloud and Big Data
INFORMATION LITERACY
ROLES OF MEDIA IN
INFORMATION LITERACY
DEMOCRATIC SOCIETY
● ability to recognize when information
is needed and to locate, evaluate, and
CHANNEL
effectively communicate information
● opportunities for people to
in its various formats.
communicate, share idea
WATCHDOG
INFORMATION LITERATE REQUIRED
● exposes corrupt practices of
SKILLS:
government & private sector
1. To be able to find resources.
2. To be able to find info.
REOURCE CENTER
3. Ethically and responsible use of info.
● gateway of information for the
4. To communicate one’s info.
society’s consumption
5. To be able to manage your info.
6. To be able to examine results.
ETHICAL USE OF INFORMATION MEDIA AND INFORMATION SOURCE
● Quoting a. Indigenous
● Paraphrasing b. Literacy
● Citing c. Internet
d. Others
Republic Act No. 8293 – Intellectual
Property Code of the Philippines STEPS TO IDENTIFY IF THE INFO IS
● it shall protect and secure the CORRECT:
exclusive rights of the gi ed citizens RELIABILITY OF INFORMATION
to their intellectual property and ● info can be verified and
creations. evaluated
● trustworthiness of source
THREE MAIN PARTS OF RA NO. 8293:
1. Laws on patents ACCURACY OF INFORMATION
2. Laws on trademarks, service marks, ● closeness of reports to actual
and trade names data
3. Laws on copyright
VALUE OF INFORMATION
STAGE/ELEMNTS OF INFORMATION ● if it aids the user in making or
LITERACY: improving decisions
1. Identifying/recognizing info needs.
2. Determine the source of info. AUTHORITY OR CREDIBILITY OF
3. Citing or searching for info. SOURCES
4. Analyzing and evaluating the quality ● much info we gather, daily as
of info. from a primary source but
5. Organizing, storing, or archiving info. passed on secondary source
6. Using info in an ethical, efficient, and such as writer, reporter, and the
effectiveness. like.
7. Creating and communicating new ● sources with an established
knowledge. expertise
C. Tabs
● Clicking on them display a relevant
content with an appropriate
graphics.
D. Timeline
● A menu slide that branches to
different events.
E. Number / Processes
● The number of click and the time
spent in an interactive function
provide data points.
F. Slideshow
● Non-linear interactive slideshow
where the pathway through the
show is determine by the user’s
interaction with it.
H. Flip Cards
● A card that when clicked flips to
display a description and other
information.