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    JD For Ad Optimization Specialist, Media Buyer

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    tutorfelix777
    The Ad Optimization Specialist/Media Buyer role involves maximizing advertising campaign effectiveness and efficiency. Key responsibilities include optimizing ad placements and developing strategies to improve performance, analyzing campaign metrics to identify underperforming areas, selecting optimal platforms and timings, and collaborating with clients, creative teams, and media vendors on planning and buying media space. Qualifications include a degree in digital advertising or marketing, experience optimizing ad placements on platforms like DSPs, and strong data and media analytics skills.

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    JD For Ad Optimization Specialist, Media Buyer

    Uploaded by

    tutorfelix777
    29 views2 pages
    The Ad Optimization Specialist/Media Buyer role involves maximizing advertising campaign effectiveness and efficiency. Key responsibilities include optimizing ad placements and developing strategies to improve performance, analyzing campaign metrics to identify underperforming areas, selecting optimal platforms and timings, and collaborating with clients, creative teams, and media vendors on planning and buying media space. Qualifications include a degree in digital advertising or marketing, experience optimizing ad placements on platforms like DSPs, and strong data and media analytics skills.

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    JD for Ad Optimization Specialist, Media Buyer

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    The Ad Optimization Specialist/Media Buyer role involves maximizing advertising campaign effectiveness and efficiency. Key responsibilities include optimizing ad placements and developing strategies to improve performance, analyzing campaign metrics to identify underperforming areas, selecting optimal platforms and timings, and collaborating with clients, creative teams, and media vendors on planning and buying media space. Qualifications include a degree in digital advertising or marketing, experience optimizing ad placements on platforms like DSPs, and strong data and media analytics skills.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views2 pages

    JD For Ad Optimization Specialist, Media Buyer

    Uploaded by

    tutorfelix777
    The Ad Optimization Specialist/Media Buyer role involves maximizing advertising campaign effectiveness and efficiency. Key responsibilities include optimizing ad placements and developing strategies to improve performance, analyzing campaign metrics to identify underperforming areas, selecting optimal platforms and timings, and collaborating with clients, creative teams, and media vendors on planning and buying media space. Qualifications include a degree in digital advertising or marketing, experience optimizing ad placements on platforms like DSPs, and strong data and media analytics skills.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    POSITION: Ad Optimization Specialist/Media Buyer

    JOB SUMMARY

    Ledrad Media is a DOOH Advertising Company. As an Ad Optimization Specialist/Media


    Buyer your crucial roles will be maximizing the effectiveness & efficiency of advertising campaigns.
    You will focus on optimizing Ad placements, targeting the right audience & achieving the best possible
    ROI.

    Key Responsibilities
    1. Ad Optimization: Manage & Optimize Ad placements & campaigns to ensure
    maximum ROI. Explore & implement strategies to improve Ad
    performance.
    2. Performance analysis: Monitor & analyze the performance of advertising
    campaigns, track key performance metrics, identify underperforming areas
    & make data – driven recommendations for improvement.
    3. Ad Campaign Strategy: Select the optimal advertising platforms & timings.
    Develop & implement Ad campaign strategies aligned with organizational
    goals.
    4. Media Planning & Buying: Collaborate with clients, creative teams & media
    vendors to plan & buy media space for advertising campaigns.
    5. Market Research: Conduct market research to identify trends, target
    audience behavior & stay updated on the latest media buying trends for
    benchmarking.
    6. Collaborate with the sales team to understand customer needs and Ad
    objectives.
    7. Vendor Management: Build & maintain relationships with media vendors &
    advertising networks, negotiate contracts & ensure media placements meet
    quality standards.
    Skills & Requirements
     A bachelor’s degree in digital advertising, marketing, communications or a
    related field. Additional certifications in Media Buying & digital advertising
    is an added advantage.
     Experience in digital Ad placement, optimization & familiarity with various
    Ad platforms including DSPs.
     Ability to analyze data using Google Analytics & other analytics software,
    track performance & make decisions for actionable insights.
     Strong understanding in the media advertising including Ad formats,
    audience targeting, media channels & advertising platforms.
     Creativity & innovation, excellent communication & negotiation skills, time
    management & strong organizational skills.

    Kindly share updated CV through [email protected] stating Ad Optimization


    Specialist/Media Buyer on the Subject Line. Shortlisting is being done on a rolling basis
    till the position is filled. Good Luck

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