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Chapter 3 - Website

The document discusses key aspects of websites and web development. It describes what a website is and its typical components like home and main pages. It also outlines important website features such as interactivity, personalization, privacy, and hyperlinks. Additionally, it discusses the development process for websites and optimization. Lastly, it examines the evolution of the web from Web 1.0 to Web 2.0 and the new features and services that have emerged like blogs, podcasts, and social media integration.

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Le Phuong Linh
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© © All Rights Reserved
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16 views17 pages

Chapter 3 - Website

The document discusses key aspects of websites and web development. It describes what a website is and its typical components like home and main pages. It also outlines important website features such as interactivity, personalization, privacy, and hyperlinks. Additionally, it discusses the development process for websites and optimization. Lastly, it examines the evolution of the web from Web 1.0 to Web 2.0 and the new features and services that have emerged like blogs, podcasts, and social media integration.

Uploaded by

Le Phuong Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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25/08/2021

Chapter 3

EC Website

Website

• Website is a group of World Wide Web pages


usually containing hyperlinks to each other
• Cover:
• Home page
• Main pages

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Website

• Domain name
• Hosting service
• Client/Server
• Cloud computing

Website features

 Interaction
 Personalization/Customization
 Privacy (follow Decision 72 on Internet management &
Privacy Policy by Dell, Amazon,…)
 Instantaneous
 Measurable (Web analytic – Google Demo Account)
 Hyperlink
 Flexibility

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Web development circle

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Web Site Optimization

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Website feature
annoy
customers

SOURCE: Based on data from


Hostway Corporation’s survey,
Consumers’ Pet Peeves about
Commercial Web Sites, Hostway
Corporation, 2007.

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Web 1.0 vs Web 2.0

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Web 2.0

Individual assignment

 Find a website design company (Haraven,


Chili , Haravan,…)
 Find template
 Find website aspects need to support EC

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Development of the Web

 1989–1991: Web invented


 Tim Berners-Lee at CERN
 HTML, HTTP, Web server, Web browser
 1993: Mosaic Web browser w/GUI
 Andreesen and others at NCSA
 Runs on Windows, Macintosh, or Unix
 1994: Netscape Navigator, first commercial Web
browser
 Andreessen, Jim Clark
 1995: Microsoft Internet Explorer

Hypertext

 Text formatted with embedded links


 Links connect documents to one another, and to other
objects such as sound, video, or animation files

 Uses Hypertext Transfer Protocol (HTTP) and


URLs to locate resources on the Web
 Example URL
http://megacorp.com/content/features/082602.html

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Markup Languages
 Generalized Markup Language (GML)—1960s
 Standard Generalized Markup Language
(SGML)—early GML,1986
 Hypertext Markup Language (HTML)
 Fixed set of predefined markup “tags” used to format text
 Controls look and feel of Web pages

 eXtensible Markup Language (XML)


 New markup language specification developed by W3C
 Designed to describe data and information
 Tags used are defined by user

Web Servers and Web Clients


 Web server software:
 Enables a computer to deliver Web pages to clients on networks
that request this service by sending an HTTP request
 Apache and Microsoft IIS
 Basic capabilities: security services, FTP, search engine, data
capture
 Web server
 Can refer to Web server software or physical server
 Specialized servers: database servers, ad servers, etc.
 Web client:
 Any computing device attached to the Internet that is capable of
making HTTP requests and displaying HTML pages

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Web Browsers

 Primary purpose to display Web pages


 Internet Explorer (67%) and Firefox (23%)
dominate the market
 Other browsers include:
 Netscape
 Opera
 Safari (for Apple)
 Google’s Chrome

The Internet and Web: Features

 Internet and Web features on which the


foundations of e-commerce are built include:
 E-mail
 Instant messaging
 Search engines
 Intelligent agents (bots)
 Online forums and chat
 Streaming media
 Cookies

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E-mail

 Most used application of the Internet

 Uses series of protocols for transferring messages with


text and attachments (images, sound, video clips, etc.,)
from one Internet user to another

 Can be an effective marketing tool

 Spam a worsening problem

Instant Messaging

 Displays words typed on a computer almost


instantly, and recipients can then respond
immediately in the same way
 Different proprietary systems offered by AOL,
MSN, Yahoo, and Google
 Meebo, Digsby: allow users to communicate
across platforms

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Search Engines

 Identify Web pages that match queries based on one or


more techniques
 Keyword indexes, page ranking
 Also serve as:
 Shopping tools
 Advertising vehicles (search engine marketing)
 Tool within e-commerce sites
 Outside of e-mail, most commonly used Internet activity

How Google Works

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Intelligent Agents (Bots)

 Software programs that gather and/or filter


information on a specific topic and then provide
a list of results
 Search bot
 Shopping bot
 Web monitoring bot
 News bot
 Chatter bot

Online Forums and Chat

 Online forum:
 AKA message board, bulletin board, discussion
group, board, or forum
 Web application that enables Internet users to
communicate with each other, although not in real
time
 Members visit online forum to check for new posts
 Online chat:
 Similar to IM, but for multiple users
 Typically, users log into chat room

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Streaming Media

 Enables music, video, and other large files to be


sent to users in chunks so that when received
and played, file comes through uninterrupted
 Allows users to begin playing media files before
file is fully downloaded

Cookies

 Small text files deposited by Web site on user’s


computer to store information about user,
accessed when user next visits Web site
 Can help personalize Web site experience
 Can pose privacy threat

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Web 2.0 Features and Services

 Blogs
Personal Web page that typically contains a
series of chronological entries by its author,
and links to related Web pages
 Really Simple Syndication (RSS)
Program that allows users to have digital
content automatically sent to their
computers over the Internet

Web 2.0 Features and Services

 Podcasting
 Audio presentation stored as an audio file and
available for download from Web
 Wikis
 Allows user to easily add and edit content on Web
page
 New music and video services
 Videocasts
 Digital video on demand

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Web 2.0 Features and Services

 Internet telephony (VOIP)


Uses Voice Over Internet Protocol (VOIP) and
Internet’s packet-switched network to transmit
voice and other forms of audio communication
over the Internet
 Internet television (IPTV)
 Telepresence and video conferencing

Web 2.0 Features and Services

 Online software and Web services


 Web apps, widgets, and gadgets
 Digital software libraries, distributed storage
 M-commerce applications
 Beginning to take off

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Mobile App
(Equipment: Mobile phone)

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