Institute of Technology and Science

LESSON PLAN
MBA II year, III Semester

Batch (2022-24)
Session 2023-24

AI AND MACHINE LEARNING FOR BUSINESS

Subject Code: KMBN IT02

Course Credits: 3
Teaching Hours: 36 Hrs

Prepared By:
Prof. Neha Sabharwal
e-mail : [email protected]
 Course Manual
COURSE OJECTIVES:

 To understand the need of Machine Learning & Statistics for solving various problems
 To understand the basic concepts of Supervised and Unsupervised learning.
 To apply regression analysis on the data available.
 To design appropriate machine learning and apply on real world problems
 To optimize different Machine Learning & Deep Learning Techniques

COURSE OUTCOMES:

Aftercompletion of this course, students will be able to complete the following key tasks

S. Course Outcomes Bloom’s

No. Taxonomy
1
CO1: To understand the need of Machine Learning & Statistics for K1 (Remember)
solving various problems. K2 (Understand)

CO2: To understand the basic concepts of Supervised and Unsupervised K1 (Remember)

2 learning K3(Apply)

3 CO3: To apply regression analysis on the data available K2 (Understand)

K3 (Apply
4 CO4: To design appropriate machine learning and apply on real world K2 (Understand)
problems K3 (Apply
5 CO5: To optimize different Machine Learning & Deep Learning K3 (Apply)
Techniques

PRE- REQUISITES:

Understanding the Fundamental of Information Technology.

BOOKS AND REFERENCES:

Text Books:
Machine Learning, Anuradha Srinivasaraghavan; Wiley

Reference Books:
1. Artificial Intelligence for Business Leaders: Ajit Kr. Jha
2. Machine Learning in Business: John C. Hull
3. An Introduction to Statistical Learning with Applications in R : James, G., Witten, D.,
Hastie, T., Tibshirani, R. (Springer)
 4. Artificial Intelligence Business Applications: How to Learn Applied Artificial
Intelligence and Use Data Science for Business. Includes Data Analytics, Machine
Learning for Business and Python: William J Ford
5. AI and Machine Learning: Was Rahman, SAGE Publishing India

Note: (Plus any other reading material as per the requirements)

VALUE ADDED COURSES:

https://www.python.org/about/gettingstarted/
https://intellipaat.com/python-certification-training-online/

Additional Videos:
https://www.youtube.com/watch?v=7wnove7K-ZQ&list=PLu0W_9lII9agwh1XjRt242xIpHhPT2llg
https://www.youtube.com/watch?v=PYxne5D_32c

ASSESSMENT CRITERIA:

A. Internal Component Marks (50)

1 Assignments Marks (20)

4 Written Assignment / Test (unit-wise based on university Q/P) 2.5*4=10

2 Case Discussions/ Guest lecture/ Group Presentations 5

3 Attendance & class participation 5

4 Internal Exam (Written) Marks (30)

Average of two internal examinations shall be taken against the 30

marks component

First Internal examinations ( 25% weightage) 30

Pre-university tests ( 75% weightage) 100

B. End Semester Examination Marks (100)

End term examination will be of 3.00 hrs. (As per the University pattern)

SESSION PLAN

Topic Session Cum. Pedagogy References

Session
Unit 1. Artificial Intelligence for Business Planning (4 Hours)
Introduction and Data sources for AI, 2 2 Lecture & Machine Learning
Knowledge acquisition, Knowledge Discussion -
representation, History of ML, Framework AnuradhaSrinivasa
for building ML Systems-KDD process raghavan- Wiley,
mode. Chapter-1
Introduction of Machine Learning Lecture & Machine Learning
Approaches (Artificial Neural Network, Discussion by
Clustering, Reinforcement Learning, AnuradhaSrinivasa
Decision Tree Learning, Bayesian raghavan- Wiley,
networks, Support Vector Machine, Chapter-1
2 4
Genetic Algorithm), Issues in Machine
Learning, Data Science Vs Machine
Learning.

Unit 2. Supervised Learning and Applications (8 Hours)

Supervised Learning: Introduction to 2 6 Lecture & Machine Learning
classification, Linear Regression, Metrics Discussion by
for evaluating linear model, Multivariate AnuradhaSrinivasa
regression, Non-Linear Regression. raghavan- Wiley,
Chapter-1
K-Nearest Neighbor, Decision Trees 2 8 Lecture & Machine Learning
Lab by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-9,11
Logistic Regression, Support Vector 2 10 Lecture & Machine Learning
Machines Lab by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-8,10
Model Evaluation, Applications of 2 12 Lecture & Machine Learning
supervised learning in multiple domains Discussion by
Application of supervised learning in AnuradhaSrinivasa
solving business problems such as pricing, raghavan- Wiley,
customer relationship management, sales Chapter-2
and marketing.
Unit 3: Unsupervised Learning algorithms (8 Hours)
Unsupervised Learning: Clustering, 2 14 Lecture & Machine Learning
Hierarchical clustering. Lab by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-13
Partitioning Clustering- K-mean 2 16 Lecture & Machine Learning
clustering, Density Based Methods Lab by
DBSCAN, OPTICS AnuradhaSrinivasa
raghavan- Wiley,
Chapter-13
Applications of unsupervised learning in 2 18 Lecture & Machine Learning
multiple domains Discussion by
AnuradhaSrinivasa
 raghavan- Wiley,
Chapter-14
Association rules: Introduction, Large 2 20 Lecture & Machine Learning
Item sets, Apriori Algorithms and Lab by
applications AnuradhaSrinivasa
raghavan- Wiley,
Chapter-14
Unit 4: Artificial Neural Networks & Deep Learning (8 hours)
Perceptron model, Multilayer perceptron, 2 22 Lecture & Machine Learning
Gradient descent and the Delta rule Discussion by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-6
Multilayer networks, Backpropagation 2 24 Lecture & Machine Learning
Algorithm Discussion by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-12
DEEP LEARNING - Introduction, concept 2 26 Lecture & Machine Learning
of convolutional neural network, Types of Discussion by
layers – (Convolutional Layers, Activation AnuradhaSrinivasa
function, pooling, fully connected), raghavan- Wiley,
Chapter-12
Concept of Convolution (1D and 2D) 2 28 Lecture & Machine Learning
layers, Training of network, Recent Discussion by
Applications. AnuradhaSrinivasa
raghavan- Wiley,
Chapter-12
Unit 5. Reinforcement Learning– (8 Hours)
Introduction to Reinforcement Learning, 2 30 Lecture & Machine Learning
Learning Task, Example of Reinforcement Discussion by
Learning in Practice AnuradhaSrinivasa
raghavan- Wiley,
Chapter-13
Learning Models for Reinforcement – 2 32 Lecture & Machine Learning
Markov Decision process Discussion by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-13
Q Learning - Q Learning function, Q 2 34 Lecture & Machine Learning
Learning Algorithm), Discussion by
AnuradhaSrinivasa
raghavan- Wiley,
Chapter-2
Application of Reinforcement Learning, 2 36 Machine Learning
Introduction to Deep Q Learning. by
AnuradhaSrinivasa
 raghavan- Wiley,
Chapter-2

All the best…..