Pdfcoffee Business Plan
Pdfcoffee Business Plan
Pdfcoffee Business Plan
Submitted by:
JANUARY, 2020
ACKNOWLEDGMENTS
Extending our sincere thanks to Ms. Nathalie Bermudez for her guidance in our
feasibility study, and her priceless suggestions without which we could never complete
our study.
We also want to extend our thanks to our parent’s help, understanding and
We finished our study by the help of my dear classmates, our adviser, our
parents, ourselves and of course, by the help of our Beloved Almighty Father.
TABLE OF CONTENT
2.1 Highlights 2
3.4 Location 5
4.1 Personnel 6
5.2 Demand 16
5.3 Supply 16
7.2 Financers 29
10.0 CONCLUSION
10.1.2 Recommendation 34
LIST OF TABLE
LIST OF FIGURES
INTRODUCTION
The paper is to present a proposal for a master's thesis which seeks to conduct a
feasibility study for a fast-food selling Tokneneng, Fries, Spicy green mango, and Iced
Tea in St. Thomas More Montessori School, Doctolero Ave. Tagum City.
The Filipinos have a very passionate relationship with food. While the Philippines
is considered a developing country, Filipinos find ways to still enjoy food without
costing an arm and a leg. If you are ever visiting the country, the best way to
understand the Filipino food culture is by looking to the streets. Since Filipinos have a
constant love affair with food, it is impossible to die of hunger in the Philippines. Street
food vendors can be found practically everywhere – outside school, beside the church,
at the street corners, inside jeepney or bus terminals, etc. They are popular to people
from all walks of life – but especially to the one who has to keep a tight budget. Street
food is extremely expensive. It’s a great experience to try out cheap and delicious
Filipino food. Being low cost and convenient, street foods are preferred by almost 2.5
A variety of street foods are what we are in cognizance. For this brand
perception that we formalize we would like to linger the interest of the buyers and also
the consumer with our version of street food. We would like to introduce our different
kinds of foods that would like to propose: Tokneneng, Fries, Spicy green mango, and
Iced Tea. Tacio (2012) stated that it is an integral part of the landscape and culture of
Filipinos. They are known to enjoy the average three meals a day.
2.1 Highlights
2.1.1 Project Background
Meet N’ Eat is the name of our business project and the type of business
that we are going to run is partnership. This so called business is located in St.
Thomas More Montessori School. Grade 12 students of ABM strand will be the
The Meet N’ Eat business consists of four personnel and these are: 1.
Sales Manager. These managers have a business degree under their course and
The scope of our market will be inside the St, Thomas More Montessori
School. The amount of the product that we will be going to produce depends on
the demand of the students. Our supply will be 70% of the population since
most of the students have doubled their wants and there are students who will
since we conclude that the 30% will be normal buyers only. In this part also
discuss the target market of our product and this is the STMMS students
program. Under this is the product-mix strategies; the width, depth, and
growth stage, maturity stage, decline stage. We also have pricing strategies like
how we base the price of our products. Our sales strategies is giving discounts
our product and label it and the advertising strategies on how we promote our
product to our scope of limitation. In this are includes also our projected sales
of our products, the price, cost, quantity, unit, and serving. And lastly, the
selling.
tokneneng, green mango and Nestea. This product may not be new to the
customers’ but we will make the satisfaction by giving and providing correct
Montessori School.
The project cost and financiers is 601,000 where the debt is 183,000,
while the equity is 418,000. And it makes a total of 100% contribution. In this
area, Balance sheet and Cash flow of the proposed business were stated.
For every year we have the projected salaries of Php 150,000. We have
13th month pay of Php 12,500 with some benefits like SSS and PhilHealth. The
proposed project aims to help our localities near our location. Now a days it is
important that small entrepreneurs should realize the worth innovating and
development.
variety of food that the canteen offers. Together with targeting the students’
wants. And the estimated quantity of the products with generally accepted
price. The proposed project will supply the student’s demand in order for them
to satisfy their needs and wants, thus creating a relationship to our customers.
quality products. Our proposed business venture and marketing potential were
lovers, your barkadas and also date with yourself. Meet ‘n’ Eat serves different delicious
and limited kinds of food, these are: Fries, Tokneneng, Green Mango and for our drink
a type of business, aside from we only have few members that are available is that,
partnership is easy to establish and the costs are low to start-up unlike corporation
businesses.
3.4 Location
St. Thomas More Montessori School, Doctolero Ave., Tagum City- This serves as
our chosen place because STMMS premises are clean and environmentally friendly.
When place is clean then the ambiance will become suiting to the customers and as well
as the sellers. STMMS has also the ideal population to meet the amounts of products
PATRICIA ENOLPE
GENERAL MANAGER
Function.
General Manager
Job Requirements:
Degree in Business Management or Masters in Business
Administration.
Good Knowledge of different business functions.
Strong leadership qualities.
Excellent communication skills.
Highly organized.
Strong work ethic.
Good interpersonal skills.
Meticulous attention to detail.
Computer literate.
Proactive nature.
Job Specifications:
The person for this role should possess excellent communication
skills, superior knowledge of business functions, exceptional
budgeting and finance skills, and strong leadership qualities. The
General Manager should account for all business activities, support
staff development, enhance efficiency, drive sales and improve
revenue, maintain relationships with clients, enhance the
organizations image, and meet overall growth objectives.
Job Responsibilities:
Overseeing daily business operations.
Developing and implementing growth strategies.
Training low-level managers and staff.
Creating and managing budgets.
Improving revenues.
Hiring employees.
Evaluating performance and productivity.
Analyzing accounting and financial data.
Researching and identifying growth opportunities.
General reports and giving presentations.
Job Functions:
General Manager are tasked with overseeing daily business activities,
improving overall business functions, training heads of departments,
managing budgets, developing strategic plans, creating policies, and
communicating business goals. The proposed salary of General
Manager is PHP 23,000.00 every month.
Accounting Manager
Job Requirements:
Bachelor’s degree in Accounting Finance, or related field.
Experience in Management, Accounting, or relate field may be
preferred.
Excellent leadership and communication skills.
Strong understanding of accounting, finance, and management
principles.
Exceptional math skills.
Proficiency with computers, especially bookkeeping software and MS
Office.
High level of efficiency and accuracy.
Willingness to comply with all local, state, federal, and company
regulations.
Attention to detail and ability to analyze large amount of
data. Job Specifications:
Accounting Manager should be analytical, detail-oriental, and honest.
The ideal Accounting Manager should possess excellent leadership
and interpersonal skills as well as strong understanding of accounting
and management principles and financial legislation.
Job Responsibilities:
Hiring, training, and motivating accounting staff members while
supervising and delegating department tasks.
Evaluating, developing, and improving department controls, systems,
and procedures increase accuracy and efficiency.
Overseeing the daily activities of the accounting department and
ensuring that all major projects, month-end, and year-end reports
are completed accurately and on time.
Analyzing financial data and creating reports for management,
stakeholders, and extreme parties, such as vendors or lenders.
Sales Manager
Job Requirements:
Job Requirements:
Job Responsibilities:
Develop and implement HR strategies and initiatives aligned with
the overall business strategy.
Bridge management and employee relations by addressing
demands, grievances, or other issues.
Manage the recruitment and selection process.
Support current and future business needs through development,
engagement, motivation, and presentation of human capital.
Develop and monitor overall HR strategies, systems, tactics, and
procedures across the organization.
Nurture a positive working environment.
Oversee and manage a performance appraisal system that drives
high performance.
Maintain pay plan and benefits program.
Assess training needs to apply and monitor training programs.
Ensure legal compliance throughout human resource
management.
Job Functions:
Human resource manager and specialists are responsible for
recruiting, screening, interviewing, and placing workers. They
may also handle employee relations, payroll, benefits, and
training. HR managers plan, direct, and coordinate the
administrative functions of an organization. They oversee
specialists in their duties, consult with executives on strategic
planning and link a company’s management with its employees.
The proposed salary of Human Resource Manager is PHP
23,000.00 every month.
Employee Benefits
these are:
The management style that we will going to use is the theory X. Managers
along with the close supervision of subordinate behaviour. Employees must be coerced,
controlled, directed and threatened with punishment to get them to work. If employee
fails to follow the rules and regulation of the company, he/she may receive the
following punishments:
unacceptable:
Administrative Department
business. It is where the provision and happenings for labour law compliance,
The Sales Department direct the connection between the product of the
company and the future customers. Also, it is where the staffs build relationship
with customers.
reporting the cash flow transactions within the company. These are accounts
financial controls.
budgeting, planning, managing resources, and also for facilitating general work
flow processes.
Like, closing of the business every afternoon should be in secured. Its goal is to
secure the business place and equipment until a staff will arrive in the morning.
Concern with
Planning
Safety
Recordings of Forecasting
transactions badget
Advertising Buying of
and selling goods
Pricing of
goods
The scope of our market will be inside the premises of St. Thomas More
products that we will sell so that no scarcity will arise. The population of the
high school is approximately 107 students while the teachers are ranging about
17 only. The said population will be our customers for the entire week. The
price limit will be PHP 20 since most of the students’ allowance is PHP 100 and
up.
5.2 Demand
where the products that we are going to sell are in high demand because aside
from the fact that people tend to eat, is that the canteen may not sell what the
students wants. The population of the high school is approximately 107 students
while the teachers are ranging about 17 only. The said population will be our
customers for the entire week. The price limit will be PHP 20 since most of the
5.3 Supply
There will be an ending inventory will be left, we will be going to adjust the
limit our supply of 70% of the STMMS students and teachers’ population, since
we concluded not all the customers will buy and some are normal buyers only.
month only. The servings of each product will depend on the demand of the
students’ wants.
the quantity of the products that producers wish to sell at various prices and
A. Conversational Marketing
demand world, users have come to expect a more personal experience; one
of that can’t be provided using forms and traditional follow-up days later.
Finally, the strategy and easy way that we communicate the customers is
relationship. When you have a business you should also a talkative person so
that you can builds relationship and create authentic experiences with
Target Market
The Meet n’ Eat have a vast selection of products to serve the needs of
customers and these are: Green Mango, Tokneneng, Fries, and Nestea. These
particular needs will be best served to St. Thomas More Montessori School
students since this is in higher demands considering the fact that the canteen
lacks these kinds of varieties of food. The coverage and the scope of our
Age: 10-
19
Social Sex:
Status: Male and
Middle Class Female
Demographic
Profile
Education: Family Size:
Secondary 5 members
Level below
Income:
Occupation:
PHP 100
Studying
per day
Meet n’ Eat will involve researching our market and our customer needs
and developing new and improved products and services to fit these needs. Innovation
and increased productivity and can boost our business's competitive advantage. We will
Product-Mix Strategies
Product Width: The Meet n’ Eat has four product lines and these are:
are consistent since all are the same and they have the same use and
Rapid skimming- we will launch the product at a high price and high
the right partners to promote your product. Also, sets up consumer tests, or
provide samples or trials to key target markets. Price the product or service
as high as you believe you can sell it, and to reflect the quality level you are
providing
Growth Stage is the stage of Improving product quality, adding new product
features or support services to grow your market share. We will enter new
preference and skimming product prices if our profits are too low.
the number of distribution outlets that we will sell. Implement price cuts to get
the customers to buy the product. Fin another use for the product. Maintain the
product and wait for competitors to withdraw from the market first. Harvest the
Pricing Strategies
The Meet n’ Eat will be using the Cost-plus pricing—simply calculating your costs
The Meet n’ Eat will be using the common (family) names for all of
our products. Our brand scheme will be “Improved look, great taste”
making our product stand out so that it will be easily differentiated from
convention.
Labelling Strategies
The Brand and Product Identity will be labelled together with the
grade and type that will be in lined with the requirement of law.
The business has the profitable chance to increase because it has its natural
environment where it will be located in the school premises and no seasons is required
because of the fact that food is our daily needs unless it is not a working day because
our target market are the students and the teachers. The factors that will also affects
our business is when there will be a holiday break or anything similar to it for that will
be the reason that we will no longer have enough customer to buy our products
Fries: SERVINGS = 65
Mark up= 150%
Per serving= P 12.00
Ingredients Quantity Unit Cost
TOTAL 9,420
TOTAL 6,215
Chili 40 Bundle 50
TOTAL 4,265
Nestea: SERVINGS 32
Mark up= 150%
Per serving= P 10.00
Ingredients Quantity Unit Cost
TOTAL 4,260
Sensitivity Analysis
Chart Title
450000
400000
350000
300000
250000
200000
150000
100000
50000
0
Year 1 Year 2 Year 3 Year 4 Year 5
This shows the projected sales of our products in 5 years with continuous sales in a 200 number
of school days.
not be new to customers’ tastes and eyes but we will make sure that serving every one
of them takes the right processes. For Fries, we will consider the different tastes of our
customers so we will offer three (3) flavours: cheese; barbeque; and sour and cream.
For Green Mango, we will also provide varieties in choosing their own sauce to it. For
Tokneneng and for our Nestea we will be referring last years’ experience. For last years’
experience we had also sell tokneneng and Nestea. The procedures will be the same
Water Sugar
Processes: (Note: Make sure that the place is clean and must wear an appropriate
attire.)
For Fries:
1 .Put a Salt in the water, rinse potatoes in several changes of cold water in bowl (more
ice isn't necessary) until water is clear. Drain in a large colander.
2. Spread potatoes out in a single layer on several layers of kitchen towels to drain,
then pat dry.
3. While potatoes are being rinsed and dried, heat 2 inches oil slowly in a 5- to 6-quart
pot over medium-low heat until thermometer registers 300°F.
4. When oil is ready, increase heat to high and fry potatoes in four batches,
stirring occasionally, until just cooked through but still white, about 3 minutes. (Adjust
heat to keep oil as close to 300°F as possible and return oil to 300°F between batches.)
Transfer fried potatoes with a slotted spoon to a baking sheet lined with dry towels to
drain. When all potatoes are fried once, cool the potatoes to room temperature, about
30 minutes.
5. Reheat oil over medium-high heat until thermometer registers 375°F. Fry potatoes
again in four batches, stirring, and adjusting heat to keep oil as close to 375°F as
possible, until deep golden, 3 to 4 minutes. (Return oil to 375°F between batches.)
Transfer with slotted spoon to dry towels to drain briefly, then season with salt and
serve immediately, with sauce(s) for dipping.
For Tokneneng:
1. Put the corn-starch in a container and dredge the boiled chicken eggs. Set aside.
2. Combine all-purpose flour, salt, and pepper then mix thoroughly.
3. Dilute the annatto seeds in water until the reddish colour comes out. Combine the
liquid with the flour-salt-pepper mixture and mix thoroughly.
4. Put the boiled chicken eggs in the mixing bowl and coat with the batter.
5. Heat the pan and pour the cooking oil.
6. When the oil is hot enough, deep-fry the eggs until the coating is crispy. Use a
serving spoon to scoop the eggs from the mixing bowl.
7. Remove the fried eggs from the pan and place in a serving plate.
8. Serve with vinegar or special sauce.
For Nestea:
1. Pour the powdered iced tea in a container together with the drinking water and mix
it.
2. Put the crushed ice in a disposable cup
The project site shall be located at St. Thomas More Montessori School,
a. Inventories
2 Pre-operating Production
Cost:
a. Salaries 48,000 48,000 32%
MEET N’ EAT
BALANCE SHEET
FOR THE MONTH ENDED MARCH 31, 2019
Asset
Current Assets
Cash on Hand 315,000
Accounts Receivable 60,000
Supplies 80,000
Prepaid Rent 28,000
Inventories 120,000
TOTAL CURRENT ASSETS 603,000
Non-Current Assets
Equipment 130,000
Furniture and Fixtures 100,000
Land 150,000
TOTAL NON-CURRENT ASSETS 380,000
TOTAL ASSETS 983,000
Liability
Current Liabilities
MEET N’ EAT
STATEMENT OF CASH FLOW
FOR THE MONTH ENDED MARCH 31, 2019
10.0 Conclusion
The Feasibility Study proposes the school canteen’s lack of variety of foods for
students together with knowing what the students’ demand with what kind of food
products throughout the year 2020 in accordance with the generally accepted
The Meet N’ Eat will surely provide the quality product to the students’ of
STMMS to purposely satisfy their needs because of the canteen’s lack of food choices.
The proposal, as detailed, is sound and urgently needed for the improvement of their
The Feasibility Study has verified the demographic, economic, and other
environment that has a factor in establishing this business. It also verified who the
customers will be served. In view of the situation, the study also evaluated the financial
Many canteen users, together with staff, indeed choose their kind of food but
canteen serve only what’s available and don’t have much of variety. This study suggests
that students do select foods according to their wants and this “wants” will become
demand because of the majority of people with the same particular wants.
Compounding the problem could be that the canteen did not seem to serve enough
The benefits of this feasibility study are that Meet N’ Eat will supply the
students’ demand for trendy food and for them to satisfy their needs and wants
10.1.2 Recommendation
feasible and financial amount is essential. The school canteen should take the first
action to realize and take a decision to have a variety of product for sale with
accordance to the students’ demands. This will help the canteen to attract more
customers.