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    Gdi 625 Illustrated Lettering

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    shahiraruslan20199
    The document summarizes the "Open Happiness" advertising campaign launched by Coca-Cola in 2009. The campaign, created by ad agency Wieden+Kennedy and illustrator Pierre Janneau, featured custom lettering and illustrations to convey the message that opening a Coke can bring happiness. The simple yet impactful print ads were a success, winning several design awards and helping Coca-Cola become the top-performing brand of 2009.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Gdi 625 Illustrated Lettering

    Uploaded by

    shahiraruslan20199
    9 views10 pages
    The document summarizes the "Open Happiness" advertising campaign launched by Coca-Cola in 2009. The campaign, created by ad agency Wieden+Kennedy and illustrator Pierre Janneau, featured custom lettering and illustrations to convey the message that opening a Coke can bring happiness. The simple yet impactful print ads were a success, winning several design awards and helping Coca-Cola become the top-performing brand of 2009.

    Original Title

    GDI 625 ILLUSTRATED LETTERING (3)

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    The document summarizes the "Open Happiness" advertising campaign launched by Coca-Cola in 2009. The campaign, created by ad agency Wieden+Kennedy and illustrator Pierre Janneau, featured custom lettering and illustrations to convey the message that opening a Coke can bring happiness. The simple yet impactful print ads were a success, winning several design awards and helping Coca-Cola become the top-performing brand of 2009.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views10 pages

    Gdi 625 Illustrated Lettering

    Uploaded by

    shahiraruslan20199
    The document summarizes the "Open Happiness" advertising campaign launched by Coca-Cola in 2009. The campaign, created by ad agency Wieden+Kennedy and illustrator Pierre Janneau, featured custom lettering and illustrations to convey the message that opening a Coke can bring happiness. The simple yet impactful print ads were a success, winning several design awards and helping Coca-Cola become the top-performing brand of 2009.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    ILLUSTRATED LETTERING

    GDI625
    CONTEMPORARY ILLUSTRATION
    BY NUR SHAHIRA BINTI MOHD RUSLAN
    2022950151
    ILLUSTARED LETTERING
    rm,
    Lettering is considered an art fo
    ch letter in a phrase or quot e
    where ea
    acts as an illustration.

    Image + letter

    custom drawn l
    etter shape
    COCA-COLA “OPEN HAPPINESS CAMPAIGN”

    Advertising Agency: Art Director:


    Wieden+Kennedy, Amsterdam Craig Williams/Pierre
    Janneau
    Executive Creative
    Director: Illustrator: Pierre Janneau
    Jeff Kling/John Norman
    Year: 2009
    Creative Director:
    Jorge Calleja/Sue Anderson Print advertisements &
    tv commercials
    Copywriter: Sue Anderson
    Pierre Jeanneau

    Pierre Jeanneau is an independant CREATIVE


    DIRECTOR / ART DIRECTOR / GRAPHIC DESIGNER.
    Born on 1983 / biarritz, france

    He creates his studio in 2010, impulsed by his


    experience in different agencies. His creative
    field is large : collaboration with nike,
    visual identity for the french institute,
    poster for théâtre de la porte saint-martin,
    coca-cola ads campaign
    coca-cola “open
    happiness campaign”
    coca-cola “open
    happiness campaign”
    coca-cola
    “open happiness campaign”
    “Open Happiness”is an advertising focus
    1 building on the award-winning “Coke Side
    of Life” campaign.

    The new tag line, seen in this series of


    2 print advertisements, will serve as a
    platform for all integrated marketing for
    the Coca Cola brand around the world

    tying together the pleasure of opening up


    3
    a drink and the satisfaction of sharing
    with others.
    coca-cola
    “open happiness campaign”

    designed to work at every level, from national


    3 advertising all the way down to coolers and
    store shelves, with a clear call to action at
    the point of purchase.

    4 The campaign break first in the U.S. with


    print ads and new television commercials
    airing
    coca-cola
    “open happiness campaign”

    7 Winning the design Grand Prix at Cannes, D&AD


    Yellow Pencils for design and advertising,
    coca - cola also was recognised, as the top
    performer in Best Global Brands 2009,
    coca-cola
    “open happiness campaign”

    8 The background color used usually white. its


    is because White backgrounds convey a sense of

    cleanliness and freshness


    Brand Consistency
    Contrast
    Readability

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