Unit 06 - Cost Analysis
Unit 06 - Cost Analysis
Unit 06 - Cost Analysis
6.1 Introduction
In the previous unit, we learnt that output does not always increase
proportionately, with increase in the quantity of inputs employed in the
production process. We also learnt that certain tools exist to determine the
optimal combinations of inputs which can be employed to produce the
desired level of output. We saw that large scale production has some
advantages and disadvantages and, we also learnt about the various
economies that emerge with changes in internal and external conditions. As
production involves the use of inputs which are scarce, costs are incurred by
the business firm while producing and delivering a good or service. As the
primary objective of business firms is profit maximisation, costs need to be
controlled. In this unit, we shall explore topics in cost analysis and learn
about how firms can manage their costs. Costs are analysed from the
producer’s point of view. Cost estimates are made in terms of money. Cost
calculations are indispensable for management decisions.
In the production process, a producer employs different factor inputs. These
factor inputs are to be compensated by the producer for the services in the
production of a commodity. The compensation is the cost. The value of
inputs required in the production of a commodity determines the cost of
Objectives:
After studying this unit, you should be able to:
define concepts of production costs and assess their managerial
applications
apply the short run and long run cost-output relationships in arriving at
the production decision
The case study is connected to the concepts of the said unit making the
reader in advance to understand the concepts and their relationship which
are to be covered.
Managerial uses of cost analysis
A detailed study of cost analysis is very useful for managerial decisions. It
helps the management to do the following:
1. Classify costs of production based on their nature
3. Actual costs and opportunity costs – Actual costs are also called as
outlay costs, absolute costs and acquisition costs. They are those costs that
involve financial expenditures at some time and hence, are recorded in the
books of accounts. They are the actual expenses incurred for producing or
acquiring a commodity or service by a firm, for example, wages paid to
workers, expenses on raw materials, power, fuel and other types of inputs.
They can be exactly calculated and accounted without any difficulty.
Opportunity cost of a good or service is measured in terms of revenue which
could have been earned by employing that good or service in some other
alternative uses. In other words, opportunity cost of anything is the cost of
displaced alternatives or costs of sacrificed alternatives. It implies that
opportunity cost of anything is the alternative that has been foregone.
Hence, they are also called as alternative costs. Opportunity cost represents
only sacrificed alternatives. Hence, they can never be exactly measured and
recorded in the books of accounts.
The knowledge of opportunity cost is of great importance to managerial
decision-making. The concept of opportunity cost helps in taking decisions
to select the best alternative. While taking a decision among several
alternatives, a manager selects the best one which is more profitable or
beneficial by sacrificing other alternatives. For example, a firm may decide
to buy a computer which can do the work of 10 labourers. If the cost of
buying a computer is much lower than that of the total wages to be paid to
the workers over a period of time, it will be a wise decision. On the other
hand, if the total wage bill is much lower than that of the cost of the
computer, it is better to employ workers instead of buying a computer. Thus,
a firm has to take a number of decisions almost daily.
4. Direct costs and indirect costs – Direct costs are those costs which can
be specifically attributed to a particular product, a department, or a process
of production. For example, expenses on raw materials, fuel, wages to
workers, salary to a divisional manager, etc are direct costs. On the other
hand, indirect costs are those costs, which are not traceable to any one unit
of operation. They cannot be attributed to a product, a department or a
process. For example, expenses incurred on electricity bill, water bill,
telephone bill, administrative expenses, etc.
5. Past and future costs – Past costs are those costs which are spent in
the previous periods. On the other hand, future costs are those which are to
be spent in the future.
6. Fixed costs and variable costs – Fixed costs are those costs which do
not vary with either expansion or contraction in output. They remain
constant irrespective of the level of output. They are positive even if there is
no production. They are also called as supplementary or overhead costs.
On the other hand, variable costs are those costs which directly and
proportionately increase or decrease with the level of output produced; they
are also called as prime costs or direct costs.
7. Marginal and incremental costs – Marginal cost refers to the cost
incurred on the production of another or one more unit. It implies the
additional cost incurred to produce an additional unit of output.
Incremental cost on the other hand refers to the costs involved in the
production of a batch or group of output. They are the added costs due to a
change in the level or nature of business activity. For example, cost involved
in the setting up of a new sales depot in another city or, cost involved in the
production of 100 extra units.
8. Accounting costs and economic costs – Accounting costs are those
costs which are already incurred on the production of a particular
commodity. It includes only the acquisition costs. They are the actual costs
involved in the making of a commodity. On the other hand, economic costs
are those costs that are to be incurred by an entrepreneur on various
alternative programmes. It involves the application of opportunity costs in
decision making.
Determinants of costs
Cost behaviour is the result of many factors and forces. But it is very difficult
to determine in general, the factors influencing costs, as they widely differ
from firm to firm and even industry to industry. However, economists have
given some factors considering them as general determinants of costs. They
have enough importance in modern businesses and decision making
processes. The following factors deserve our attention in this connection:
1. Technology – Modern technology leads to optimum utilisation of
resources, avoidance of all kinds of wastages, saving of time, reduction
Variable costs
The costs corresponding to variable factors are discussed as variable costs.
These costs are incurred on raw materials, ordinary labour, transport,
power, fuel, water, etc, which directly vary in the short run. Variable costs
directly and proportionately increase or decrease with the level of output. If a
firm shuts down for some time in the short run; then it will not use the
variable factors of production and therefore, will not incur any variable costs.
Variable costs are incurred only when some amount of output is produced.
Total variable costs increase with increase in the level of production and
vice-versa. Prof. Marshall called variable costs as prime costs or direct costs
because the volume of output produced by a firm depends directly upon
them.
It is clear from the above description that production costs consist of both
fixed as well as variable costs. The difference between the two is
meaningful and relevant only in the short run. In the long run, all costs
become variable because all factors of production become adjustable and
variable in the long run.
However, the distinction between fixed and variable costs is very significant
in the short run because it influences the average cost behaviour of the firm.
In the short run, even if a firm wants to close down its operations but wants
to remain in business, it will have to incur fixed costs but it must cover at
least its variable costs.
Cost-output relationship and nature and behaviour of cost curves in
the short run
In order to study the relationship between the level of output and
corresponding cost of production, we have to prepare the cost schedule of
the firm. A cost-schedule is a statement of variations in costs resulting from
variations in the levels of output. It shows the response of costs to changes
in output. Table 6.1 represents a hypothetical cost schedule of a firm.
On the basis of the cost schedule, we can analyse the relationship between
changes in the level of output and costs of production. If we represent the
relationship between the two in a graphical manner, we get different types of
cost curves in the short run.
In the short run, we will study the following kinds of cost concepts and cost
curves.
Total fixed cost (TFC)
TFC refers to total money expenses incurred on fixed inputs like plant,
machinery, tools and equipments in the short run. Total fixed cost
corresponds to the fixed inputs in the short run production function. TFC
remains the same at all levels of output in the short run. It is the same even
when output is nil. It indicates that whatever may be the quantity of output,
whether 1 to 6 units, TFC remains constant. Figure 6.1 depicts the total
fixed cost curve. The TFC curve is horizontal and parallel to OX-axis,
showing that it is constant regardless of output per unit of time. TFC starts
from a point on Y-axis indicating that the total fixed cost will be incurred
even if the output is zero. In our example, Rs. 360 is the TFC. It is obtained
by summing up the product or quantities of the fixed factors multiplied by
their respective unit price.
TFC = TC - TVC.
Cost of production
TFC
360
X
0
Output
Figure 6.1: Total Fixed Cost Curve
TVC = TC - TFC
Cost of production
Y
TVC
0 X
Output
TC
Y TC = TFC + TVC
TVC
Cost of production
360 TFC
0 x
Output
Total cost curve rises upwards from left to right. In our example, the TC
curve starts from Rs. 360 because even if there is no output, TFC is a
positive amount. TC and TVC have the same shape because an increase in
output increases them both by the same amount since TFC is constant. TC
curve is derived by adding up vertically the TVC and TFC curves. The
vertical distance between TVC curve and TC curve is equal to TFC and is
constant throughout because TFC is constant.
Average fixed cost (AFC)
Average fixed cost is the fixed cost per unit of output. When TFC is divided
by total units of output, AFC is obtained, Thus, AFC = TFC/Q. Figure 6.4
depicts the average fixed cost curve.
Y
Cost of Production
AFC
0 X
Output
AFC and output have inverse relationship. It is higher at smaller levels and
lower at higher levels of output in a given plant. The reason is simple to
understand. Since AFC = TFC/Q, it is a pure mathematical result that the
numerator remaining unchanged, the increasing denominator causes
diminishing cost. Hence, with the increase in output, TFC spreads over each
unit of output. Consequently, AFC diminishes continuously. This relationship
between output and fixed cost is universal for all types of business
concerns.
The AFC curve has a negative slope. The curve slopes downwards
throughout the length. The AFC curve goes very nearer to X axis, but never
touches the X-axis. Graphically, it will fall steeply in the beginning, gently in
middle and tend to become parallel to OX-axis. Mathematically speaking, as
output increases, AFC diminishes. But AFC will never become zero because
the TFC is a positive amount. AFC will never fall below a minimum amount
because in the short run, plant capacity is fixed and output cannot be
expanded to an unlimited extent.
Average variable cost (AVC)
The average variable cost is variable cost per unit of output. AVC can be
computed by dividing the TVC by total units of output. Thus, AVC = TVC/Q.
The AVC will come down in the beginning and then rise as more units of
output are produced with a given plant. This is because, as we add more
units of variable factors in a fixed plant, the efficiency of the inputs first
increases and then decreases. Figure 6.5 depicts the average variable cost
curve.
The AVC curve is a U-shaped cost curve. It has three phases.
AVC = TVC / Q
Y
Cost of production
AVC C
A
B
X
0 Output
A AC
C
B
X
0 Output
Figure 6.6: Average Cost Curve
Cost of production
A MC
C
B
0 X
Output
AC
MC
Cost
AC=MC
X
Output
LAC
SAC 1
Cost of Production
SAC 2
SAC 3
SAC 4 SAC 5
0 Output Q X
Q
The long run-cost curves are influenced by the law of returns to scale as
against the short run cost curves which are subject to the working of law of
variable proportions.
In the short run, the firm is tied with a given plant and as such, the scale of
operation remains constant. There will be only one AC curve to represent
one fixed scale of output in the short run. In the long run, as it is possible to
alter the scale of production, one can have as many AC curves as there are
changes in the scale of operations.
In order to derive LAC curve, one has to draw a number of SAC curves,
each curve representing a particular scale of output. The LAC curve will be
tangential to the entire family of SAC curves. It means that it will touch each
SAC curve at its minimum point.
LAC
Cost of Production
K3
K1
L1 L3
L2
0 X
M1 M2 M3
Output
In the diagram, the LAC curve is drawn on the basis of three possible plant
sizes. Consequently, we have three different SAC curves – SAC1, SAC2
and SAC3. They represent three different scales of output. For output OM2,
the AC will be L2M2 in the short run as well as the long run.
When output is to be expanded to OM3, it can be obtained at a higher
average cost of production. K3M3 is the short run AC because scale of
production would remain constant in the short run. But the same output of
OM3 can be produced at a lower AC of L3M3 in the long run since the scale
of production can be modified according to the requirements. The distance
between K3L3 represent difference between the cost of production in the
short run and long run.
Similarly, when output is contracted to OM1 in the short run, K1M1 will
become the short run AC and L1M1 will be the long run AC. Hence, K1L1
indicates the difference between short run and long run cost of production.
If we join points L1, L2 and L3 we get LAC curve.
LMC LAC
SMC 3
E
SMC 1 SAC 3
Cost of Production
SAC 1 D
SMC
A 2
SAC 2
B
C
0 X
N Q R
Output
A long-run marginal cost curve can be derived from the long-run average
cost curve. Just as the SMC is related to the SAC, similarly the LMC is
related to the LAC and, therefore, we can derive the LMC directly from the
LAC. In the diagram we have taken three plant sizes and the corresponding
three SAC and SMC curves. The LAC curve is drawn by enveloping the
family of SAC curves. The points of tangency between the SAC and the
LAC curves indicate different outputs for different plant sizes.
If the firm wants to produce ON output in the long run, it will have to choose
the plant size corresponding to SAC1. The LAC curve is tangent to SAC1 at
point A. For ON output, the average cost is NA and the corresponding
marginal cost is NB. If LAC curve is tangent to SAC1 curve at point A, the
corresponding LMC curve will have to be equal to SMC1 curve at point B.
The LMC will pass through point B. In other words, where LAC is equal to
SAC curve (for a given output) the LMC will have to be equal to a given
SMC.
6.6 Summary
Let us recapitulate the important concepts discussed in this unit:
Cost analysis indicates the various amounts of costs incurred to produce
a particular quantity of output in monetary terms.
The various kinds of cost concepts help a manager to take right
decisions. Cost function explains the relationship between the amounts
of costs to be incurred to produce a particular quantity of output.
Short run cost function gives information about the nature and behaviour
of various cost curves. Long run cost function tells us how it is possible
to obtain more output at lower costs in the long run.
Thus, the knowledge of both production function and cost functions help
a business executive to work out the best possible factor combinations
to maximise output with minimum costs.
6.7 Glossary
Average cost: Cost per unit of output.
Average fixed cost: Fixed cost per unit of output.
Average variable cost: Variable cost per unit of output.
Cost function: Technical relationship between the cost and output.
Fixed costs: These are costs that do not vary with either expansion or
contraction in output.
Marginal cost: Additional cost incurred to produce an additional unit of
output. Net addition to the total cost as one more unit of output is produced.
Opportunity cost: Revenue which could have been earned by employing
that good or service in some other alternative uses.
Total cost: The aggregate money expenditure incurred by a firm to produce
a given quantity of output.
Total fixed cost: Total money expenses incurred on fixed inputs like plant,
machinery, tools and equipments in the short run.
Total variable cost: Total money expenses incurred on the variable factor
inputs like raw materials, power, fuel, water, transport and communication,
etc., in the short run.
Variable costs: Costs which directly and proportionately increase or
decrease with the level of output produced.
9. A fixed cost is a cost the firm must pay even if output is zero.
(True/False)
10. A short-run cost function assumes that all inputs are fixed in supply
(True/False)
Activity:
Go to a local manufacturer producing goods for local consumption like tin
boxes, baskets, etc and find out how the manufacturer ascertains the
market price for his product after taking into consideration the costs of
manufacturing.
6.9 Answers
Terminal Questions
1. a. Explicit costs are those costs which are in the nature of contractual
payments and are paid by an entrepreneur to the factors of
production. Explicit cost are the earnings of owner-employed
resources Refer to section 6.2.
b. Actual cost are those costs that involve financial expenditures at
some time and hence, are recorded in the books of accounts.
Opportunity cost of anything is the cost of displaced alternatives or
costs of sacrificed alternatives. Refer to section 6.2.
2. The following factors deserve our attention in this connection:
technology, rate of output, size of Plant and scale of production, prices
of factor inputs. Refer to section 6.2.
3. a. Fixed costs in the short run remain constant because the firm does
not change the size of plant and the amount of fixed factors
employed.
b. The costs corresponding to variable factors are discussed as
variable costs. Refer to section 6.4.
4. The important features of long run AC curves are as follows: tangent
curve, envelope curve, flatter U-shaped or dish-shaped curve,
planning curve Refer to section 6.5.
half the world’s aluminium producers are not able to recover costs. What
is going to save the day for Hindalco, in the midst of major capacity
expansion of both alumina and aluminium and the largely government-
owned National Aluminium Company (Nalco), through with its second
phase of expansion, is that they remain in the lowest cost quartile of
global aluminium production costs. In recent periods, however, Nalco has
come under pressure because Mahanadi Coalfields, with which it has
mines linkage, has repeatedly tripped in redeeming supply commitments.
When Nalco buys coal through e-auction to bridge supply shortfall, it
pays up to three times more than what is charged by Mahanadi
Coalfields.
Discussion Questions:
1. What can business firms do in such cases where they are unable to
recover their production costs due to uncontrollable factors?
2. Analyse the factors that influence costs in commodity-based
industries as compared to factors that influence costs incurred by
firms in the information technology sector.
(Source: Business Standard, New Delhi, December 6, 2011)
Hint: Use the theoretical concept and answer the questions
Reference:
Marshall, Alfred (1920), Principles of Economics, 8th edition, Macmillan
and Co.
Business Standard, New Delhi, December 6, 2011
E-Reference:
www.economictimes.com – retrieved on December 6th 2011