Scenario Analysis
Scenario Analysis
Scenario Analysis
You are the financial analyst for a tennis racket manufacturer. The company is considering using
a graphitelike in its tennis rackets. The company has estimated the information in the following
table about the market for a racket with the new material. The company expects to sell the racket
for six years. The equipment required for the project will be depreciated on a straight-line basis
and no salvage value. The required return for projects of this type is 13% percent and the company
has a 21% tax rate. Should you recommend the project?
To calculate the unit sales for each scenario, we multiply the market sales times the company’s
market share. We can then use the quantity sold to find the revenue each year, and the variable
costs each year. After doing these calculations, we will construct the pro forma income statement
for each scenario. We can then find the operating cash flow using the bottom up approach, which
is net income plus depreciation. Doing so, we find:
Now we can calculate the NPV under each scenario, which will be:
The NPV under the pessimistic scenario is negative, but the company should probably accept the
project.