Completed by-

Harry Singh(4461568)

Sartaj Singh(4479738)

Gursharan Singh(4461461)
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Table of Content
Description of Niche Market...........................................................................................................4

SWOT Analysis...............................................................................................................................5

STRENGTHS..............................................................................................................................5

WEAKNESSES...............................................................................................................................5

OPPORTUNITIES..........................................................................................................................5

THREATS.......................................................................................................................................5

PESTLE Analysis ...........................................................................................................................7

POLITICAL.....................................................................................................................................7

ECONOMICAL...............................................................................................................................7

SOCIAL...........................................................................................................................................7

TECHNOLOGICAL........................................................................................................................8

ENVIRONMENTAL.......................................................................................................................8

LEGAL............................................................................................................................................8

Business Strategy.............................................................................................................................9

Business Goals:............................................................................................................................9

Target:..........................................................................................................................................9

1. Release of SmartPlant Care Assistant No Later Than Six Months...............................9

2. Get 5,000 Active Clients in the First Year..................................................................10

3. Contact Two Suppliers of Crop Materials:..................................................................10

Marketing Strategy and Plan (4P’s)...............................................................................................11

1. Product: SmartPlant Care Assistant............................................................................11

2. Price....................................................................................................................................11

3. Place....................................................................................................................................12

1) Initiating online transactions:......................................................................................12

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2) Cooperation with retailers:..........................................................................................12

4. Promotion...........................................................................................................................12

3) Content Promotion:.....................................................................................................13

Keyword Tools..............................................................................................................................13

Domain Selection...........................................................................................................................13

Roles and Responsibilities of Team Members..............................................................................14

1. Project Director - John Smith................................................................................................14

Job:.........................................................................................................................................14

Responsibilities......................................................................................................................14

2. Project Development Director – Sarah Johnson....................................................................14

Job:.........................................................................................................................................14

Responsibilities:.....................................................................................................................14

3. Promotion to Manager – Davis Imprint.................................................................................14

Job:.........................................................................................................................................14

Responsibilities:.....................................................................................................................14

4. Trained professionals working on innovation - Emily White...............................................14

Job:.........................................................................................................................................14

Responsibilities:.....................................................................................................................14

5. Programmer – Michael Lee...................................................................................................14

Job:.........................................................................................................................................14

Responsibilities:.....................................................................................................................14

6. Customer Experience Architect (UX) – Anna Martinez.......................................................15

Job:.........................................................................................................................................15

Responsibilities:.....................................................................................................................15

7. Head of Trade and Associations - David Brown...................................................................15

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Job:.........................................................................................................................................15

Responsibilities:.....................................................................................................................15

8. Customer Service Specialist - Lisa Turner............................................................................15

Job:.........................................................................................................................................15

Responsibilities:.....................................................................................................................15

9. Content Creator and Subject Matter Expert – Rachel Green.................................................15

Job:.........................................................................................................................................15

Responsibilities:.....................................................................................................................15

10. Currency Expert – Eric Rodriguez......................................................................................15

Job:.........................................................................................................................................15

Responsibilities:.....................................................................................................................15

References......................................................................................................................................16
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Description of Niche Market

"SmartPlant Care Assistant" solves the key problems of growing enthusiasts and potted plant
lovers. In today's ever-changing world, people often find it difficult to find opportunities and
skills to grow nurseries and various indoor plants. That is where SmartPlant Care Assistant
comes in, offering a combination of smart innovations, customer-focused enhancements and
consistently great home kits that are changing how people care for their plants.

This niche market caters to a specific group of people: those with a clear passion for growing or
an innate understanding of the flavor qualities of houseplants but who may need more key
information, time or experience to keep other vegetables healthy. SmartPlant Care Assistant
revolutionizes plant care by simplifying and mechanizing interactions. At the heart of the product
is a range of cutting-edge sensors and brilliant innovations that allow you to monitor the health
of your plants. These sensors examine basic parameters such as soil moisture, including light
levels, temperature, and humidity and, surprisingly, plant nutrient needs. The ongoing
information collected by SmartPlant Care Assistant is then processed and made available through
an easy-to-understand app that can be accessed on your mobile phone or tablet. (Ahmed, 2023)

The app provides plant enthusiasts with a wealth of important data about the health of their
plants. It provides important information such as when to water, whether the plant needs much
light, and when is the ideal time to prepare. It even alerts clients to problems such as
overwatering or lack of sunlight, avoiding common mistakes that can cause plants to rot.

What sets SmartPlant Care Assistant apart is that it is always integrated with smart home bio
systems. Customers can sync the system with voice assistants like Amazon's Alexa or Google
Assistant for easy and enjoyable plant care. For example, simple voice commands can direct the
system to water-specific plants or change lighting conditions. The expected market profile of
SmartPlant Care Assistant is the emerging segment of urban dwellers, professionals and people
who are passionate about growing plants indoors but need more knowledge about plants.
Moreover, the product requires educated customers who love incorporating smart home
appliances into their daily lives. As nature control and conservation continue to gain importance
in modern culture, this niche market satisfies the desire to introduce plant life to the metropolis.
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SWOT Analysis
 Imaginative and special item in the planting
specialty.
 Potential for coordination with existing home
STRENGTHS
frameworks.
 Solid interest in home cultivating and plant care.

 Beginning item advancement costs.

 Restricted market entrance.
WEAKNESSES
 Contest from conventional cultivating strategies.

 Developing pattern of home planting.

OPPORTUNITIES  Venturing into the shrewd home market.

 Organizations with planting and home improvement
stores.

 Rivalry from other brilliant plant care items.

 Market immersion in the long haul.
THREATS  Financial variables influencing purchaser spending.
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As the SWOT Analysis reveals, "SmartPlant Care Assistant" demonstrates a compelling effort in
the plant growing and smart home industries.

Its strength lies in its ingenuity and uniqueness, a wise answer to plant lovers. This product can
be perfectly integrated with existing smart home systems thanks to the home mechanization
development model. In addition, there are huge profits from home growing and caring for plants,
creating a promising business sector for such products.

However, some weaknesses should be taken into account. The cost of potential improvements
may be significant and may temporarily impact performance. The product's specialization in
plant care limits its potential customer base and may not appeal to those who prefer traditional
growing strategies. (Adhikari, 2019)

On the other hand, some possibilities are obvious. The growing model of home farming,
especially in urban settings, provides rich soil to demonstrate its expansion. The ability to further
penetrate the exciting domestic market opens up growth opportunities, and the SmartPlant Care
Assistant will become an integral part of the ever-evolving equipment environment. Key
institutions with plant and interior design stores can improve funding channels and brand
visibility.

In any case, the scene is not without danger. Competition from other smart plant care products is
a real challenge. As more players enter the market, there may be confusion in the long run,
leading to fragmentation of interests. Financial factors, such as economic or monetary
downturns, may impact customer spending and limit the ability to allocate resources to surpluses.
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PESTLE Analysis

POLITICAL
 Unofficial laws on shrewd gadgets and
shopper hardware.

ECONOMICAL
 Financial circumstances influencing shopper
spending on brilliant home items.

SOCIAL
 Developing interest in planting,
ecological awareness.
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TECHNOLOGICAL
 Headways in IoT and savvy home
innovation.

ENVIRONMENTAL
 Environment conditions influencing plant care
needs.

LEGAL
 Protected innovation privileges, guidelines for
electronic gadgets.
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"SmartPlant Care Assistant" works in strong climates with various external factors. Strategically,
this depends on informal regulation of smart vending devices and equipment, which can impact
product development and market coherence. From an economic perspective, the prosperity of
products depends on financial conditions, which influence consumer spending on smart home
products, making them less resilient to economic changes (Thinagaran, 2021). Socially,
SmartPlant Care Assistant capitalizes on the growing interest in planting and awareness of
nature, aligning with many shoppers' planet-conscious goals. Mechanical advancements in the
Internet of Things and smart home innovations have opened the doors for further product
development and reaching new heights. Country and environmental conditions directly affect
plant care needs, influencing customer opinion and product suitability. From a legal perspective,
the product must include amazing scripts that give freedom to innovate and adhere to the
product's e-government guidelines while also adding reasonable notes to its operation and
improvements. In this complex scenario, the Smart Plant Care Assistant must adapt based on
these variables to keep up with its strategic advantages and consider the target market's future
needs and expectations.

Business Strategy
Business Goals:
Our organization's main goal is to become a leading provider of superior plant care equipment,
always combining innovation with cultivation while enhancing smarter lifestyles. Our goal is to
encourage plant lovers and their pets to use original devices that make plant care possible and
kind to the planet.

Target:
1. Release of SmartPlant Care Assistant No Later Than Six Months
To achieve our business goals, our most memorable key goal is to accelerate the launch of
“SmartPlant Care Assistant” within the next six months. This includes continuous design
improvement, quality testing and delivering an engaging customer experience. An effective path
to achieving this goal depends on effective risk management, capital expenditures, asset
allocation and close coordination between our R&D and advertising departments.
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2. Get 5,000 Active Clients in the First Year

Winning customer recognition is critical to our success. Our next goal is to attract and retain
5,000 dynamic customers during our best years in the transportation industry. Achieving this
success requires effective advertising, customer communication, and customer service practices.
We'll build a dedicated customer base with desktop demos, easy-to-use application connection
points, and extensive customer support.

3. Contact Two Suppliers of Crop Materials:

Key connections are important to expanding our scale and openness. To achieve this goal, we
will be working with two growing food retailers in the first year. These associations will provide
us with physical and digital channels to conduct business while increasing brand awareness. We
will seek out reputable retailers who live up to our commitment to sustainable living and
environmental awareness to create a win-win arrangement for both companies.

Our overall methodology is based on progress, customer focus and collaboration. By quickly
delivering "SmartPlant Care Assistant", successfully attracting customers and positioning an
organization that strengthens our presence in the market, we strive to achieve our business goals
and become a leader in the smart plant care industry. This system meets our business needs and
creates a greener, more manageable world for everyone.
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Marketing Strategy and Plan (4P’s)

PRODUCT

PLACE

PROM
PRICE
OTION

1. Product: SmartPlant Care Assistant

The SmartPlant Care Assistant is a brilliant, state-of-the-art device that is transforming plant
care. Whether indoor potted plants or garden varieties, this creative product will appeal to
growers and lovers as it makes plant selection and care easier (Sankarananth, 2022). Its main
advantages include continuous monitoring of device status, stable application connectivity, and
similarities with well-known smart home platforms. The device uses sensors to quantify key
plant health indicators such as soil moisture, light levels, temperature and humidity, providing
customers with the real-time information and knowledge needed for ideal plant care. The easy-
to-use app allows for remote access and is useful for busy people, and smart home blenders can
perform tasks like watering and changing lights using voice commands.

2. Price
Pricing is an important part of our approach to a project. We want to position SmartPlant Care
Assistant as an open yet distinct system. We will provide rough estimates in the mid-range to
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appeal to a wide range of plant lovers. To encourage purchasing, we introduce restrictions and
packages from time to time to attract active buyers, especially during the critical planting season.
In addition, we intend to launch a membership model for premium items, focusing on customers
looking to develop their knowledge in plant care further.

3. Place
Our grant making process includes online and offline channels to increase openness:
1) Initiating online transactions: We initiate transactions through our organization's
website. The online platform will serve as a key transaction channel, providing detailed
product data, customer surveys and a consistent shopping experience. A reliable and clear
website is essential for our clients to make informed decisions.
2) Cooperation with retailers: In addition to online transactions, we research key
organizations and develop merchandise stores and excellent home improvement retailers.
These organizations will allow us to expand our reach and allow potential customers to
actively interact with the Smart Plant Care Assistant in physical stores. Working with
retailers who respect our commitment to conservation and environmental protection will
be important.

4. Promotion
Our advertising approach is designed to increase brand awareness, generate leads and
demonstrate the value of SmartPlant Care Assistant through various networks and effective
incentives:
1) Online Presence: We will take an integrated approach to online marketing through
online entertainment platforms, discussion development and smart homepages.
Assessing, promoting and interacting with potential clients are central to our approach.
These channels will allow us to reach a wide and diverse audience.
2) Show of Strength: Collaborating with the cultivation industry and experienced in-house
forces that cannot be ignored will help attract enthusiasts to these professional fields.
Strong companies can demonstrate our products' benefits, build trust and drive
transactions. Their appearance allows them to address the crowd, gaining special
attention and attractiveness freely.
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3) Content Promotion: We promote content through blog posts and educational videos to
advise and assist clients. These materials cover various aspects of plant care, the
suitability of our products, as well as general growing tips and household tips.
Establishing our image as an important source of information will improve our reputation
and customer stability.
Our business process, "SmartPlant Care Assistant," uses a very valuable and original product and
combines online and offline distribution channels. Our development plans provide deep
awareness through online marketing, strong support and content presentation. We are poised to
create niches in the savvy plant care industry by catering to a wide range of plant lovers and
offering high-end open floor plans.

Keyword Tools

Domain Selection
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Roles and Responsibilities of Team Members

1. Project Director - John Smith
Job: John is a project manager and manages the entire project from start to finish. Responsible
for defining project goals, developing workflow, and monitoring cost plans.
Responsibilities: John's primary responsibilities include risk organization, asset allocation, risk
management personnel and partner communications. Ensures all employees achieve mission
goals and monitor progress.

2. Project Development Director – Sarah Johnson

Job: Sarah is responsible for improving the product and turning the Smart Plant Care Assistant
idea into a market-ready product.
Responsibilities: Sarah oversees project setup, design, prototyping and quality control. Works
closely with planning and design teams to ensure product functionality, reliability, and ease of
use.

3. Promotion to Manager – Davis Imprint

Job: Imprint is responsible for developing and implementing SmartPlant Care Assistant
advertising approaches to reach ideal affinity groups.
Responsibilities: Imprint's responsibilities include statistical research, branding, advanced
marketing, online entertainment, administration and advertising. Develops and implements
samples and temporary orders.

4. Trained professionals working on innovation - Emily White

Job: Emily plays an important role in the business, leading innovative work.
Responsibilities: Conducts top-down statistical research to identify customer needs, behavior
patterns and competition. Emily keeps the team up to date on wonderful home innovations and
mechanical advances in plant care.

5. Programmer – Michael Lee

Job: Michael is the lead developer of the portable application included in SmartPlant Care
Assistant.
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Responsibilities: His work includes application planning, development, testing and

implementation at various stages of mobile development. Michael also oversees program updates
and is responsible for troubleshooting issues.

6. Customer Experience Architect (UX) – Anna Martinez

Job: Anna is a user experience architect responsible for creating a natural and understandable
interface for the SmartPlant Care Assistant application.
Responsibilities: Conduct customer research to gain expertise in understanding customer
trends and requirements. Anna plans the application's design, routing, and visual components and
plans to improve the overall customer experience.

7. Head of Trade and Associations - David Brown

Job: David's primary responsibility is to develop relationships with retailers and oversee the
various sales channels for this product.
Responsibilities: Identifies potential retail partners, organizes collaboration mechanisms and
manages the use of products through online and offline transaction channels.

8. Customer Service Specialist - Lisa Turner

Job: Lisa is a trained Customer Service Specialist responsible for ensuring the highest quality of
service for SmartPlant Care Assistant customers.
Responsibilities: Handles customer inquiries, investigates problems and provides assistance to
ensure positive customer service and prompt resolution of any problems.

9. Content Creator and Subject Matter Expert – Rachel Green

Job: Rachel's primary role is to provide key content for presentations and client meetings.
Responsibilities: Provides inspirational blog posts, video tutorials and other content to educate
customers about plant care, product and product benefits, strengthening promotional efforts and
increasing customer loyalty.

10. Currency Expert – Eric Rodriguez

Job: Eric is responsible for financial preparation, executive financial planning and cost of
engagement research.
Responsibilities: Ensures the execution of cost plans, controls costs, assesses financial needs at
various project stages, and provides basic financial knowledge.
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These dedicated colleagues work together to achieve the goal of successfully providing
"intelligent plant care assistants." Active correspondence and honest efforts between colleagues
are essential for a company to thrive, from growth to promotions and deals.

References
Thinagaran, P., Roslan, M. N. S., Munuganan, P., Kasmin, F., Ahmad, S. S. S., & Othman, Z.
(2021). Designing and Developing Smart Plant Information System. International Journal of
Human and Technology Interaction (IJHaTI), 5(2), 23-32.

Retrieved From: https://journal.utem.edu.my/index.php/ijhati/article/view/6143

Accessed on: 15/10/2023

Sankarananth, S., & Arun, R. S. (2022, March). A Smart Cable-Driven Parallel Robot Assistant
for Individual Plant Care in Farming. In 2022 International Conference on Electronics and
Renewable Systems (ICEARS) (pp. 295-301). IEEE.

Retrieved From: https://www.mdpi.com/1424-8220/18/9/2765

Accessed on: 15/10/2023

Adhikari, M., Thapa, R., Kunwar, R. M., Devkota, H. P., & Poudel, P. (2019). Ethnomedicinal
uses of plant resources in the Machhapuchchhre rural municipality of Kaski District,
Nepal. Medicines, 6(2), 69.

Retrieved From: https://www.mdpi.com/2305-6320/6/2/69

Accessed on: 15/10/2023

Jamshidi-Kia, F., Lorigooini, Z., & Amini-Khoei, H. (2017). Medicinal plants: Past history and
future perspective. Journal of herbmed pharmacology, 7(1), 1-7.

Retrieved From: http://herbmedpharmacol.com/Article/jhp-1198

Accessed on: 15/10/2023

Ahmed, I., & Yadav, P. K. (2023). Plant disease detection using machine learning
approaches. Expert Systems, 40(5), e13136.
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Retrieved From: https://onlinelibrary.wiley.com/doi/abs/10.1111/exsy.13136

Accessed on: 15/10/2023